scholarly journals The Role of Biomimicry on Visual Design Education

2022 ◽  
Author(s):  
Ugur Bakan ◽  
◽  
Ufuk Bakan ◽  
Keyword(s):  
Graphic Design ◽  
Design Education ◽  
Energy Use ◽  
Material Selection ◽  
Visual Design ◽  
Cultural Patterns ◽  
Communication Tools ◽  
Visual Elements ◽  
Marketing Tool

The change and increasing diversity in communication tools with globalization have ensured the universal presentation of visual elements shaped by local cultural patterns. Today, design products have turned into a strategic tool for many countries in order to reach higher competitive power. As the visual design industry contributes as an important visual communication and marketing tool for different industries within and outside the creative sector, its role in ensuring sustainability becomes even more important. Graphic design is much more effective, direct, and fast than other means of information in order to develop environmental awareness and motivate desired behaviors. The biomimetic graphic is a design process and style that has been spread and passed along throughout today’s culture and society via various channels and networks of communication. In today's world, where globalization and associated social and environmental problems are increasing, design education plays an important role in the development of sustainable design products. In design education, the students should be taught the concepts of ecological material selection, environmentally friendly energy use, recycling, reconsideration, and reuse. In this study, the role of biomimicry in visual design education will be examined with sample applications. In addition to new skills and knowledge in design education, sustainability will emerge as an important feature sought in designers soon.

scholarly journals The role of the creative-competent approach in the process of training of future graphic design specialists

2019 ◽  
Vol 2 ◽  
pp. 72-82
Author(s):  
Цзю ДУТИН
Keyword(s):  
Graphic Design ◽  
Professional Education ◽  
Design Education ◽  
Professional Training ◽  
Integral Characteristic ◽  
Integral System ◽  
Artistic Activity ◽  
Multi Level ◽  
Emotional Value

The article highlights some aspects of the professional training of future graphic designers. The categorical and conceptual unit of the problem field of the research is analyzed. The organizational and methodical conditions of professional training of future designers are determined. It is indicated The integrational possibilities of general artistic and professionally oriented knowledge in the formation of an integral system of skills of future graphic designers is indicated. The role of creative-competent approach in design-education with its integral characteristic is determined. It promotes activation of creativity, solving creative tasks, helps in expression of an emotional-value attitude towards the artistic activity. In the course of the research, the unity of theoretical and practical readiness for the realization of creative activity is singled out. Program competencies that students acquire in the process of training are indentified. In particular, it was found that the multi-level application of visual communication refers to special professional training, and the general artistic aspect of graphic designer’s training is a necessary component of an integral system of their professional education and it forms as well the basis of the specialist’s knowledge.

scholarly journals REDESIGNING A LOGOTYPE WITHIN THE SCOPE OF GRAPHIC DESIGN EDUCATION

2018 ◽  
Keyword(s):  
Graphic Design ◽  
Design Education ◽  
Communication Strategies ◽  
Design Principles ◽  
Corporate Identity ◽  
Visual Elements ◽  
Logo Design ◽  
Graphic Designer ◽  
University Department

Corporate identity is a collection of communication strategies, philosophy, behavior and visual elements of a corporation. Graphic designer should not only think visually while designing corporate identity, but should also be aware of other features of the corporation. The significance of these features should be taught during the education they get to the graphic designer candidates. During the process of graphic design education, it is important for students to be able to design contemporary and original emblems and logos, to design corporate identity and to be conscious of introducing corporations in a contemporary identity. The aim of this study is to create a model proposal for redesigning a logo within the scope of graphic design education, in the light of the graphic design principles and in the awareness of the features of the corporate identity. In this context, the terms of redesigning the corporate identity design and logo design principles are explained and the methods of redesigning logos in the scope of the Corporate Identity Design course, which is included in the curriculum of Doğuş University, Department of Graphics, are clarified. As a result of the research, the examination of the application of these methods within the course is analyzed. Keywords: logo, corporate identity, graphic design, design education

scholarly journals THE INFLUENCE OF UKRAINIAN FILM POSTERS OF THE 1920s AND 1930s ON CONTEMPORARY GRAPHIC DESIGN

2021 ◽  
pp. 185-198
Author(s):  
Andrii Budnyk
Keyword(s):  
Graphic Design ◽  
Art History ◽  
Design Education ◽  
Design Research ◽  
Compositional Techniques ◽  
Entire Plane ◽  
Visual Elements ◽  
Concentric Circles ◽  
Design Research Methodology ◽  
Poster Art

The purpose of the article is to analyse the influence of the system of compositional techniques and graphics of the All-Ukrainian Photo Cinema Administration Film Poster School and Ukrainafilm on domestic graphic design. Research methodology. The author has applied historical, art history, and comparative analysis. Scientific novelty. Through the similarity matching in the world and Ukrainian design and the study of the use of design schemes, techniques and tools that are permanently used in graphic design, we reason the influence of the Ukrainian Poster School of the 1920s and 1930s on contemporary graphic design practice. Conclusions. Despite a long break for ideological grounds in the functioning and study of Ukrainian graphic design in the middle of the twentieth century, we record a noticeable influence of the means and techniques of Ukrainian poster art on modern trends. These are general compositional techniques: placing a formatted face or figure as a dominant on the entire plane of the image, designing a composition on the principle of a “playing card”, deliberately replacing grounds on the inverted perspective. There are local techniques: concentric circles as a compositional dominant, filling the main character’s glasses with visual elements or font content, and rhythmically repeating visual elements or font groups. The identified similarities can be valuable in the young designers training, taking into account the general development of Ukrainian graphics’ history and its single branch graphic design. It is also possible to use these schemes, techniques and tools in contemporary design education as a methodological basis for teaching poster design, designing, composition, layout and modelling.

scholarly journals Investigating Creativity in Graphic Design Education from Psychological Perspectives

2017 ◽  
Vol 6 (01) ◽  
pp. 69
Author(s):  
Salman Amur Alhajri
Keyword(s):  
Problem Solving ◽  
Cultural Production ◽  
Graphic Design ◽  
Design Education ◽  
Review Of Literature ◽  
Education Students ◽  
Cultural Research ◽  
Cross Cultural Research ◽  
Western Perspective

<p class="Abstract">The role of creativity in graphic design education has been a central aspect of graphic design education. The psychological component of creativity and its role in graphic design education has not been given much importance. The present research would attempt to study ‘creativity in graphic design education from psychological perspectives’. A thorough review of literature would be conducted on graphic design education, creativity and its psychological aspects. Creativity is commonly defined as a ‘problem solving’ feature in design education. Students of graphic design have to involve themselves in the identification of cultural and social elements. Instruction in the field of graphic design must be aimed at enhancing the creative abilities of the student. The notion that creativity is a cultural production is strengthened by the problem solving methods employed in all cultures. Most cultures regard creativity as a process which leads to the creation of something new. Based on this idea, a cross-cultural research was conducted to explore the concept of creativity from Arabic and Western perspective. From a psychological viewpoint, the student’s cognition, thinking patterns and habits also have a role in knowledge acquisition. The field of graphic design is not equipped with a decent framework which necessitates certain modes of instruction; appropriate to the discipline. The results of the study revealed that the psychological aspect of creativity needs to be adequately understood in order to enhance creativity in graphic design education.</p>

scholarly journals Twitter in Marketing Practice of the Religious Media. An Empirical Study on Catholic Weeklies in Poland

Religions ◽  
2021 ◽  
Vol 12 (6) ◽  
pp. 421
Author(s):  
Iwona Leonowicz-Bukała ◽  
Andrzej Adamski ◽  
Anna Jupowicz-Ginalska
Keyword(s):  
Communication Channel ◽  
Basic Research ◽  
Marketing Practice ◽  
Religious Media ◽  
The Social ◽  
Social Media Platforms ◽  
Twitter Account ◽  
Research Questions ◽  
Marketing Tool

This article presents the partial conclusion of the research project devoted to marketing activity of Polish Catholic opinion-forming weeklies on the social media platforms. The main aim of this article is to present the results of the study on the use of Twitter as a marketing tool by Polish nationwide Catholic opinion-forming weeklies. The basic research questions concerned the extent of utilizing the platform by the magazines’ editors to create and distribute the content of their media product, maintain and develop brand communication and self-promotion. The case studies and the content analysis of the accounts of the three magazines—Gość Niedzielny, Tygodnik Katolicki Niedziela and Przewodnik Katolicki—show that there are three different ways in how the editors of the magazines understand the role of the Twitter account of the title they represent—as an ‘active communicator’, ‘active communicator and community supporter’ or ‘community supporter’. The conclusions show that the studied media fairly efficiently use the visual and distributional potential of the platform as well as some of its features, at the same time missing the chance to build a brand-loyal community. They also limit the role of Twitter to that of a supplement for the main communication channel, which is the printed weekly and its website.

scholarly journals The visual categorization of production automotive seats on descriptors of comfort

Work ◽  
2021 ◽  
Vol 68 (s1) ◽  
pp. S69-S85
Author(s):  
Tugra Erol ◽  
Cyriel Diels ◽  
James Shippen ◽  
Dale Richards
Keyword(s):  
Hierarchical Clustering ◽  
Clustering Analysis ◽  
The Other ◽  
Visual Design ◽  
Hierarchical Clustering Analysis ◽  
Card Sorting ◽  
Design Attributes ◽  
Comfort Perception ◽  
Automotive Production

BACKGROUND: The role of appearance of automotive seats on perceived comfort and comfort expectancy has been acknowledged in previous research but it has not been investigated in depth. OBJECTIVE: To identify the effects of the appearance of production automotive seats, based on the hypothesis that visual design differentiations are affective in creating comfort expectations. The significance of the descriptors Sporty, Luxurious and Comfortable and the associated visual design attributes was of interest. METHOD: Images from 38 automotive production seats were used in an image-based card sorting app (qCard) with a total of 24 participants. Participants were asked to categorize the different seat designs varying from 1: least, to 9: most for all three descriptors.The resulting data was analyzed using hierarchical clustering analysis. RESULTS: The results indicated that the perceived Sporty, Luxurious and Comfortable were descriptor items that significantly differentiated seats with certain design attributes. It was found that for the Sporty perception the integrated headrest design and angular shapes were key. On the other hand, the Comfort perception was characterised by seating with a separate headrest and rounded seat back/cushion shapes. CONCLUSIONS: For seat design processes, the method enables a practical way to identify elements conveying Sporty, Comfortable and Luxurious perception.

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