Public Relations (PR) and Corporate Social Responsibility (CSR):A Review on Indian Perspective

2016 ◽  
Vol 10 (2) ◽  
Author(s):  
Dr. Abhishek K. Singh
Keyword(s):  
Public Relations ◽  
Social Responsibility ◽  
Brand Image ◽  
Significant Issue ◽  
Corporate Sector ◽  
Human Welfare ◽  
Ethical Practices ◽  
The Social ◽  
Corporate Social ◽  
Indian Perspective

This study is all about the significant issue of CSR and its link with the PR in the present era of LPG (Liberalization, Privatization and Globalization). Effective CSR is very important for building brand image of the organization to maximize customers trust by promoting the social responsibility as a corporate duty of the corporate sector for human welfare and social development by enhancing the knowledge of audience, their interests and expectations, and ethical practices for communicating information. This paper attempted to review various companies in Indian corporate society and measure the value of public relations functions for the social awareness by effective communication. The purpose of this review is to constructively analyze the effectiveness of MNC’s CSR and Public Relations through various recent examples. The methodology adopted in this study is secondary.

scholarly journals The Nuances of Corporate Social Responsibility (CSR) in India

2019 ◽  
Vol 8 (12S2) ◽  
pp. 401-405
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Process ◽  
Social Issues ◽  
The Social ◽  
The Look ◽  
Corporate Social ◽  
Indian Perspective ◽  
Ultimate Purpose ◽  
Extended Review

The fast moving globalization has given room for multiple problems related to the environment we live in. CSR is a tool to sort out the social issues. The ultimate purpose of a corporation is to get profit but at the same time in the process of making money companies should keep in their mind the social responsibility they have towards the society. The procedure of assessing an organization’s impact is the look out of CSR and understand the entire environment and all the stakeholders. The activities of CSR need to be sustainable and should in no way affect the goals of the organization. The Indian perspective of CSR initiatives has taken brilliant route where CSR is integrated into the business process. The paper mainly focuses on the various shades of CSR in India presented with statistical date, an extended review on literature, and CSR initiatives by few companies.

scholarly journals Corporate Social Responsibility: An Indian Perspective

2019 ◽  
Vol 8 (4) ◽  
pp. 1244-1246
Keyword(s):  
Economic Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Significant Variation ◽  
Indian Context ◽  
The Social ◽  
Socio Economic Development ◽  
Corporate Social ◽  
Indian Perspective

The term Corporate Social Responsibility (CSR) means a concern’s responsibility to be accountable to all of its stakeholders in all its processes and actions. It is the growing commitment of the organisation to operate responsibly.Corporates may no longer limit themselves in using incomes of society and they had to be socially answerable corporate residents and should also donate to the social respectable. CSR is a convergence of various societal initiatives which leads to socio- economic development of the economy. There has been a significant variation in CSR in Indian Context after the enactment of Concerns Act 2013, in which contribution towards CSR was made mandatory. This paper tries to analyse CSR activities in India and challenges faced while implementing it.

Public Relations and Corporate Identities: Corporate Social Responsibility- Genuine Concern or Mere Image Building?

2014 ◽  
Vol 13 (3) ◽  
Author(s):  
Jagdeesh Prakash ◽  
Suparna Naresh
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Multinational Corporations ◽  
Corporate Identity ◽  
Business Practices ◽  
Corporate Sector ◽  
Image Building ◽  
Corporate Social ◽  
A Company

There is truth in the popular saying ‘It takes a village to raise a child’. In the present context of a globalised world- with increasing divides between people- a new saying has emerged –‘ It takes the concerted efforts of a company/companies to raise a village’. For many years Public Relations remained self gratifying, leaving little or nothing for society. The sixties saw the field of Public Relations being questioned at different junctures- its efficacy, philosophy and its very existence. The eighties saw a turn-around with Public Relations professionals taking it upon themselves to cleanse the system, to bring in some legitimacy and professionalism.Jamshedji Tata, the leader among social responsibility theorists in India said, ‘Wealth that comes from people as far as possible must go back to the people’. Most Public Relations professionals are of the opinion that a company that abuses its workforce or conducts business detrimental to society will not enjoy sustained success. In an era of globalization, multinational corporations (those that conduct business in more than one country) and local businesses are no longer able to conduct destructive and unethical practices, such as polluting the environment, without attracting negative feedback from the general public. With increased media attention, pressure from non-governmental organizations, and rapid sharing of global information, there is an increasing demand from civil society, consumers, governments, and others for the corporate sector to conduct sustainable business practices. The present paper titled Public Relations and Corporate Identities: Corporate Social Responsibility- genuine concern or mere image building has taken a closer look at the phenomena of CSR and the benefits thereof of the same. By analyzing select case studies on Corporate Social Responsibility a better understanding has been achieved of this still developing feature of Public Relations. CSR represents ‘the integrity with which a company governs itself, fulfills its mission, lives by its values, engages with its stakeholders, measures its impact and reports on its activities’(TakingItGlobal,2012). Although most people appreciate the recent advancement of CSR, some argue that corporations are still not doing enough or are only acting in self-interest, to gain media mileage. Is CSR in India a genuine move or is it only an excuse to establish brand identities? Does CSR help businesses in their quest for a unique identity and to what extant is this done? Should CSR be made mandatory or allowed to remain voluntary? Is CSR practiced with any degree of genuine care for society? These have been some of the concerns of the present paper.Keywords: Public Relations= indicating public involvement in creating a bond with the clientele; CSR- Corporate Social Responsibility= an act of giving back to society by corporate sector; Image Building=an exercise to create a good company image ; Corporate Identity= a strategized image/status built over time; Media Mileage=coverage given by different media. 

scholarly journals Corporate social responsibility (CSR) reportage on websites and in annual reports: The case of CAL bank in Ghana

2011 ◽  
Vol 8 (2) ◽  
pp. 190-202 ◽  
Author(s):  
Robert Hinson
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Annual Reports ◽  
Marketing Communication ◽  
Ethical Practices ◽  
Communication Plan ◽  
Corporate Website ◽  
The Social ◽  
Bank Marketing ◽  
Corporate Social

Purpose – The management literature in recent years have been paying attention to the concept of corporate social responsibility. This could be attributed to stakeholder concerns of ethical practices of companies globally. This study focuses on how an indigenous Ghanaian bank reports its CSR activities online and in the annual reports. Design/methodology/approach – A conceptual framework was adopted from the extant literature and used as the basis of comparative content analysis of social responsibility data on CAL Bank’s website, www.calbank.net and the annual reports. We compared the social responsibility reportage on the website with the social responsibility reportage from the annual reports of the Bank from 2003-2009. We also conducted in-depth interviews with senior management of the bank to develop a deeper understanding of CAL Bank’s online CSR reportage. Findings: There seems to be a consistency between the annual reports and the corporate website CSR reportage of the bank. There however seems to be under-reportage of CAL Bank’s CSR activity online as their CSR online reportage focuses mainly on external disclosures. It also came to light that the bank’s CSR reportage is fragmented and is not integrated into a marketing communication plan. These findings demonstrate the challenges the bank faces in coordinating and integrating its marketing communication activities. Originality/value – Studies on online CSR communications within developing countries context is limited. This study does not only help bridge the gap but contributes to improving bank marketing practices in Ghana as well.

Are the corporate social responsibility matters based on good intentions or false pretences? An empirical study of the motivations behind the issuing of CSR reports by UK companies

2007 ◽  
Vol 7 (2) ◽  
pp. 136-147 ◽  
Author(s):  
Samuel O. Idowu ◽  
Ioanna Papasolomou
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Business Managers ◽  
Content Type ◽  
The Social ◽  
Study Results ◽  
Corporate Social ◽  
Empirical Methodology ◽  
Two Sectors

PurposeThis paper documents the motivations of modern corporations in issuing corporate social responsibility (CSR) reports to their stakeholders. It further demonstrates why these entities have suddenly become more moral or ethical.Design/methodology/approachAn empirical methodology was used to gather and analyse the required information from companies drawn from two sectors of the capital market.FindingsThe study results suggest that UK companies have different reasons for issuing CSR reports, for instance; in response to an increasing number of stakeholders requesting information on CSR, companies believe that doing so is good for business, to derive positive public relations benefits, to comply with the government's request for them to issue information on CSR, etc.Originality/valueInformation on corporate entities' CSR activities is considered to be valuable by both academic researchers and business managers as it provides a working framework on which future studies can be based. In addition, it improves understanding of the social obligations which corporate entities owe to their stakeholders and society in general.

Pengaruh Advertorial mengenai CSR dalam Pembentukan Citra Merek

2018 ◽  
Vol 8 (2) ◽  
pp. 57-69
Author(s):  
Intan Primadini
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Brand Image ◽  
Corporate Social

Penelitian ini bertujuan untuk mengetahui pengaruh tingkat kredibilitas advertorial terhadap persepsi khalayak mengenai isi advertorial tentang corporate social responsibility (CSR) yang dilakukan oleh Lifebuoy dan untuk mengetahui pengaruh persepsi khalayak mengenai CSR tersebut terhadap brand image (citra) Lifebuoy, serta untuk mengetahui adakah perbedaan persepsi mengenai CSR yang dilakukan Lifebuoy dan citra merek Lifebuoy antara pemakai dan bukan pemakai. Paradigma yang digunakan adalah positivis dan bersifat eksplanatif. Pengumpulan data dilakukan dengan menggunakan metode survei melalui kuesioner. Populasi penelitian ini adalah mahasiswa Ekstensi FISIP UI. Sampelnya berjumlah 60 orang yang diambil secara acak. Kesimpulan yang dapat ditarik dari penelitian ini adalah tingkat kredibilitas advertorial memiliki pengaruh yang signifikan terhadap persepsi mengenai CSR, sementara persepsi mengenai CSR juga memiliki pengaruh yang signifikan terhadap citra merek Lifebuoy, serta tidak ada perbedaan persepsi yang signifikan antara pemakai maupun non-pemakai Lifebuoy mengenai CSR dan citra merek. Kata Kunci: Advertorial, citra merek, Lifebuoy, marketing public relations, tanggung jawab sosial

Memorias de Sostenibilidad en América Latina: instrumento de información de la Responsabilidad Social de las Empresas

Oikos ◽  
2015 ◽  
Vol 15 (32) ◽  
pp. 35
Author(s):  
Ma. Angélica Garza Arroyo ◽  
María Aurelia Bocanegra Noriega
Keyword(s):  
Sustainable Development ◽  
Latin America ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Data Base ◽  
The Social ◽  
America Latina ◽  
Corporate Social ◽  
Sustainability Report

RESUMENEl desarrollo sostenible es manejado como uno de los puntos importantes en las agendas del siglo XXI, es un concepto que las empresas deben contemplar en las actividades que realizan para cumplir con la Responsabilidad Social Empresarial. El presente trabajo pretende abordar los aspectos teóricos sobre las Memorias de Sostenibilidad así como mostrar que pueden ser consideradas como un instrumento de información de la Responsabilidad Social de las Empresas. Se hace un estudio en la base de datos de la Corporate Register del 2006 al 2011 respecto de la presentación de las Memorias de Sostenibilidad en América Latina; el reporte es de corte cualitativo de carácter descriptivo, con un análisis deductivo. Se puede percibir en el estudio que es de carácter exploratorio que las empresas de América Latina han incrementado de manera significativa la presentación de Memorias de Sostenibilidad así como un incremento en el número de empresas que las realizan, además de contemplar a la Responsabilidad Social Empresarial como parte de su misión y visión.Palabras clave: memorias de sostenibilidad, Responsabilidad Social Empresarial, América Latina. Memories of Sustainability in Latin America: instrument of information of the Social Responsibility of the CompaniesABSTRACTThe sustainable development is managed to be one of the important aspects in the planners of 21th century, it is a concept that companies have to contemplate in the activities they realize to achieve corporate social responsibility. this work pretends to raise the teoric aspects about sustainability report, and to show that they can be considered as an information instrument of social responsibility of the companies. a study has to be done in the data base of corporate register from 2006 to 2011 about the presentation of the sustainability report in Latin America; the report is qualitative and descriptive kind, with deductive analysis. in the study it can be perceived that is explorative that companies in Latin America have increased in a significative way the presentation of sustainability report, just as an increase in the number of companies that realize them, besides contemplating corporate social responsibility as part of their mission and vision.Keywords: sustainability report, Corporate Social Responsibility, Latin America.

CSR@ 2%: A NEW MODEL OF CORPORATE SOCIAL RESPONSIBILITY IN INDIA

2018 ◽  
Vol 1 (3) ◽  
pp. 56-66
Author(s):  
Anupam Singh ◽  
Dr. Priyanka Verma
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Philanthropy ◽  
Social Issues ◽  
Business Community ◽  
Net Worth ◽  
The Social ◽  
Net Profit ◽  
Corporate Social ◽  
Indian Scenario

Corporate Social Responsibility (CSR) earlier applied as corporate philanthropy and has been in practice in India since ages. However, philanthropy in globalised and modern India does not solve the purpose in quantity and quality. Clause 135 of Company Act 2013 created huge hue and cry among the business community in India. As per clause 135 of the Companies Act, 2013, Every company with an annual turnover of 1,000 crore INR ($161 million) and more, or a net worth of 500 crore INR ($80 million) and more, or a net profit as low as five crore INR ($800,000) and more have to spend at least 2% of their average net profit over the previous three years on CSR activities. With the introduction of new Company act 2013 India became the first country in the world to have legislation for compulsory CSR spending. The paper aims at analyzing the motive of making CSR spending mandatory and it also attempts to explain the concept of CSR in the present Indian scenario, the social issues addressed by the Indian corporations, and methodologies adopted by them to address those issues.

Responding to Social Responsibilities and Ethics - A Study of Refractory Industry in Odisha

2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Saikat Gochhait
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Ethical Issues ◽  
Business Organizations ◽  
Ethical Practices ◽  
Secondary Sources ◽  
Modern Business ◽  
Industrial Markets ◽  
Corporate Social ◽  
Profit Maximisation

Businesses work in a wide social environment in which they have a responsibility to a range of stakeholders including the community. The term Corporate Social Responsibility (CSR) refers to the responsibility that modern business organizations have to creating a healthy and prosperous society. Ethical practices in refractory marketing help marketers distinguish between right and wrong behavior. Adherence to ethics is essential in industrial markets as mutual trust among buyers and sellers is the key to long-term success. Marketing has evolved from a production-centric approach to a societal marketing approach that lays greater emphasis on the ethical issues in marketing. With the advent of globalization, corporations continue to evolve, grow in power, and influence the process of consolidation. Corporations are in positions of power that allow them to do greater damage to others when they act unethically or socially in an irresponsible manner. The rights theory encompasses a variety of ethical philosophies holding that certain human rights are fundamental and must be respected by other humans. The economic theories of the firm cannot be segregated of ethical considerations as they have crucial impact on how the firm concentrates on economic power, formulate the rules of law. Profit maximisation has always been the driving force and an undercurrent behind the development of corporate. But profit is not made in vacuum, it always has an associated cost, some of which is always externalized (Rhee, 2008). Corporate law has an ethical foundation and the debate on values necessarily revolves round the activities of the firm. This research paper on the basis of secondary sources of data collected from reports, research papers and Internet, focuses on corporate social responsibility (CSR) of TATA Group with reference to Tata Krosaki Refractories Ltd, Bajoria Group with reference to IFGL Refractories Ltd (Odisha), OCL Refractories Ltd, Sarvesh Refractories, and Manishree Refractories (Odisha). The study intends to understand the scope of corporate social responsibility and get an insight in CSR and ethical practices in the light of the case study of the refractory industries in Odisha.

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