Opinions of a group of academicians about social media communication in Turkey

2017 ◽  
Vol 4 (2) ◽  
pp. 164-173
Author(s):  
Sevinc Mersin
Keyword(s):  
Social Media ◽  
University Education ◽  
State University ◽  
Communication Education ◽  
Negative Effects ◽  
Media Communication ◽  
The University ◽  
Age Range ◽  
Social Media Communication

This study was conducted to determine opinions of a group of academicians about social media communication. The study was designed as a descriptive study in the qualitative design using semi-structured questions. The study was conducted with a total of 12 academicians in the 24-48 age range in the health faculty of a state university in Turkey. As a result of the study, two main themes were created as positive sides of communication through social media and negative sides of communication through social media. Determination of opinions of academicians about social media communication may be important for planning the curriculum including both positive and negative effects of social media communication in the university education.   Keywords: Academician; communication; education; social media communication.   

scholarly journals The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions

2019 ◽  
Vol 56 (5) ◽  
pp. 879-893 ◽  
Author(s):  
Anne-Kathrin Klesse ◽  
Yann Cornil ◽  
Darren William Dahl ◽  
Nina Gros
Keyword(s):  
Social Media ◽  
Product Attributes ◽  
Product Positioning ◽  
Negative Effects ◽  
Media Communication ◽  
Specific Product ◽  
Product Categories ◽  
Self Image ◽  
Product Features ◽  
Social Media Communication

Companies frequently allow customers to customize products by assembling different product features or ingredients. Whereas existing research has demonstrated that customers assign greater overall value to customized products, this research focuses on the effect of customization on customers’ perceptions of specific product attributes (e.g., how healthy a product is). The findings of six studies—in the field, laboratory, and online—demonstrate that customizers and noncustomizers differ in their product perceptions even if the product is objectively the same. This is because customization leads customers to perceive the product in line with their own self-image (e.g., as an unhealthy eater), a phenomenon that the authors term “self-image-consistent product perceptions.” Essentially, customization may influence product perceptions depending on the product and individuals’ self-image; this can have downstream consequences on recommendations and social media communication. The authors test this theory for different product categories (clothing, food, and vacation packages) and attributes (fashionable, healthy, and adventurous) and demonstrate that framing customization as a simple choice or strengthening product positioning through labeling mitigates negative effects of customization.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

scholarly journals Patient Care, Information, Communication and Social Media Influencing Bias—A Discourse

Informatics ◽  
2021 ◽  
Vol 8 (2) ◽  
pp. 28
Author(s):  
Paula M. Procter
Keyword(s):  
Social Media ◽  
Patient Care ◽  
Information Communication ◽  
Media Communication ◽  
Care Information ◽  
Social Media Communication ◽  
Society Today ◽  
Selection Of

Misinformation and disinformation are prevalent across society today, their rise to prominence developed mainly through the expansion of social media. Communication has always been recognised in health and care settings as the most important element between people who are receiving care and those delivering, managing, and evaluating care. This paper, through a discourse approach, will explore communication through the perception of information formed following personal selection of influencers and try to determine how such affects patient care.

Social Media Communication about HPV Vaccine in China: A Study Using Topic Modeling and Survey

2021 ◽  
pp. 1-12
Author(s):  
Shaohai Jiang ◽  
Pianpian Wang ◽  
Piper Liping Liu ◽  
Annabel Ngien ◽  
Xingtong Wu
Keyword(s):  
Social Media ◽  
Hpv Vaccine ◽  
Topic Modeling ◽  
Media Communication ◽  
Social Media Communication
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