scholarly journals PERSPEKTIF KEBERHASILAN PENDIDIKAN TINGGI: Ikhtiar Mencari Strategi Untuk Pengembangan Pendidikan Tinggi Islam

2018 ◽  
Vol 2 (1) ◽  
pp. 51
Author(s):  
Baharuddin Baharuddin
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Educational Institutions ◽  
Next Generation ◽  
Organizational Processes ◽  
Problematic Issue ◽  
Points Of View ◽  
Selection Of

<p>The selection of universities still seems to be a problematic issue. Because until now, the variables to measure whether higher education institutions, especially PTI, are successful and reliable as a vehicle and means to foster and simulate their next generation is still and will remain questionable extension. Especially when the issue of "educated unemployment" becomes the focus of more parties, doubts about the extension of college are becoming increasingly sharp. An educational institution, especially higher education, is said to be successful or does not need to be viewed from various points of view; input (students), output (achievement), organizational processes and external components (parents and community). All of these components in successful educational institutions must be able to be achieved and implemented properly and able to establish cooperation in a constructive, intense and professional. Building a successful higher education is not an easy and easy job. Continuous effort in actualizing these ideals should not stop without seeing a satisfactory success.</p><p> </p><p>Pemilihan perguruan tinggi tampaknya masih menjadi semacam persoalan yang masih sangat problematis. Karena sampai saat ini, variabel untuk mengukur apakah lembaga pendidikan tinggi, lebih-lebih PTI, itu berhasil dan bisa diandalkan sebagai wahana dan sarana untuk memupuk sekaligus mengkader generasi penerusnya masih terus dan akan tetap dipertanyakan ekstensinya. Lebih-lebih ketika isu "pengangguran terdidik" menjadi sorotan lebih banyak pihak, keraguan terhadap ekstensi perguruan tinggi menjadi semakin tajam. Suatu Iembaga pendidikan terutama pendidikan tinggi, dikatakan berhasil atau tidak perlu dilihat dari berbagai sudut pandang; input (mahasiswa), output (pencapaian), proses organisasi dan komponen ekstemal (orang tua dan masyarakat). Semua komponen ini dalam lembaga pendidikan yang berhasil harus mampu dicapai dan dilaksanakan dengan baik dan mampu menjalin kerja sama secara konstruktif, intens dan profesional. Membangun sebuah pendidikan tinggi yang berhasil, bukanlah suatu pekerjaan yang gampang dan mudah. Usaha secara kontinuitas dalam mengaktualisasikan cita-cita tersebut tidak boleh berhenti begitu saja tanpa melihat suatu keberhasilan yang memuaskan.</p><p> </p>

scholarly journals Modern tendencies of marketing activity of institutions of higher education of Ukraine

2019 ◽  
pp. 87-94 ◽  
Author(s):  
Olena Korchynska
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Educational Activity ◽  
Educational Institutions ◽  
Educational Services ◽  
Necessary Condition ◽  
Institutions Of Higher Education ◽  
Marketing Activity ◽  
Advertising Activity

Introduction. Higher education has been constantly upgrading, competition in the educational services market is intensifying in recent years. This leads to an increase in the role of marketing in the activities of higher education institutions. It is necessary to constantly look for new ways to improve the efficiency of the management of higher education institutions. Such an opportunity exists only with the constant use of marketing and the improvement of its tools. In connection with the mentioned, important and actual tasks of the present time is research and improvement of the methodology of developing an advertising campaign of higher education institutions in order to enable educational institutions to overcome existing problems in their marketing activities and develop this trend in the future. Methods. Commonly used methods of research are used in the course of the research: dialectic, monographic method, abstract and logical, method of scientific generalization, and specific methods of statistical processing of information. Results. The article deals with the general situation on the domestic market of educational services. The specifics of advertising activity of educational institutions are revealed, in particular, the necessity to study this issue, due to its urgency and lack of elaboration, is substantiated. Advertising activity is considered as a necessary condition and factor of sustainability, the competitiveness of the educational institution and its success in the education market. It is indicated on the preconditions of reorientation of priorities of educational activity into the sphere of improvement of marketing activity and advertising process of an educational institution, as well as tasks, which should carry out advertising activity in the field of educational services. Discussion. Further research is planned to be carried out in order to assess the effectiveness of the use of modern marketing tools by higher education institutions. Keywords: market of educational services, marketing activity, advertising, institutions of higher education, competition, image of educational institution.

scholarly journals Methodological aspects of digital communication of higher education institutions.

2021 ◽  
Vol 3 (3) ◽  
pp. 340-348
Author(s):  
Yuliya Synytsina ◽  
Askhat Bekishev
Keyword(s):  
Higher Education ◽  
Digital Communication ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Education Institution ◽  
Educational Institutions ◽  
Educational Services ◽  
Communication Policy ◽  
Higher Education Institution ◽  
Methodological Aspects

The article substantiates the need to study the methodological aspects of digital communication as a separate higher education institution and in the country as a whole. It is determined that one of the tools to increase the competitiveness of educational institutions is the development of communication policy and the use of modern digital technologies. And also that the formation of digital communication policy of higher education institutions is a key issue for the promotion of educational services at this stage of the country's development. The target audience of the market of educational services for the main users of the official site of the higher educational institution is outlined. The main tasks of information and social technologies in education, which provide general computerization of students and teachers, are listed. The author highlights the main components of educational sites and their general characteristics. The author also formed a complex analysis of the site using modern methods of analysis: general characteristics, design and description of the site; qualitative for quantitative analysis of the site; analysis of the site in accordance with the requirements for the sites of educational institutions at the legislative level regarding the disclosure of information; results of psychological verbal-communicative method of site research; SEO analysis (search engine promotion) of the site. The article presents the results of the application of the proposed comprehensive analysis on the example of a specific site of a higher education institution, namely the site of the State Dnipropetrovsk University of Internal Affairs, with a thorough explanation of the results. According to the results of the study, the author came to the conclusion that the development of communication policy using integrated marketing tools, namely site development, is achieved by successfully promoting higher education institutions in the market of educational services, image formation and competitiveness of educational institutions.

scholarly journals Roadblock on the Way of Disabled Students in the Higher Education

2021 ◽  
Vol 9 (2) ◽  
pp. 97-102
Author(s):  
Aditi Pandey
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Educational Institutions ◽  
Equal Rights ◽  
Disabled Students ◽  
Persons With Disabilities ◽  
Locomotor Disability ◽  
Legal Provisions ◽  
The Disabled

The development of any nation depends on its citizens. Every citizen has their contribution to the development of a nation even the disabled person. They also have an equal rights to get a higher education. Higher education increases the chance of employability, thus, affirming dignified life for persons with disabilities. As per Census 2011, in India, out of the 121 Cr population, about 2.68 Cr persons are ‘disabled’ which is 2.21% of the total population. But it has been seen that very few of these people reach higher education. According to census 2011, 61% of the disabled children aged 5-19 years are attending an educational institution, 12% attended educational institutions earlier while 27% never attended educational institutions. That makes the author think and ask about how our higher education institutions are accessible for disabled students. How inclusive are our higher education institutions? In the light of the above-mentioned problems the present paper has discussed the education of children with special needs in higher education specifically with respect to visual impairment, hearing impairement, locomotor disability, and speech-related impairment. The discussion starts with what all kind of legal provisions and reservations which are there for them in higher education and how many are utilized and used by them. What all things are there in the new education policy for them specifically in higher education, whether their needs have been realized in detail or it has been just touched superficially and at the end, few suggestions related to all these issues have been discussed.

scholarly journals Corporate social responsibility of hei as a competitive advantage in the market of educational services

2021 ◽  
Vol 69 (2) ◽  
pp. 103-109
Author(s):  
K. Butko ◽  
M. Yeshchenko ◽  
V. Minakova
Keyword(s):  
Higher Education ◽  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Educational Institutions ◽  
Educational Services ◽  
Higher Educational ◽  
Corporate Social

The paper is focused on the analysis of the formation of corporate social responsibility (SCR) development in the higher educational institution. Peculiarities of the formation of corporate social model and its essence are investigated in this paper. The social responsibility and its role in the development of the educational institution culture are determined. It is proved that in practice the mechanism of forming corporate social responsibility in higher educational institutions is extremely important. The factors and analyses that summarize the awareness of corporate social responsibility importance, in compliance with the high demand for education, especially in the content of relations with employees, consumers and respect for the environment are described. Effective activities of higher education institutions are highlighted. The consequences of corporate social responsibility introduction into the work of management bodies and subordinate employees of the Academy, as well as in higher educational institutions of Ukraine in general, are investigated. The market of educational services should ensure that the graduates acquire sufficient level of professional qualification; therefore, managers of educational institutions are responsible for the provided educational services, thus they build the foundation for the formation of corporate social responsibility both in their own and the students’ work. Moreover, the higher educational institution forms its good reputation, increases competitiveness in the market of educational services. Conditional levels into which corporate and social responsibility is divided are described in this paper, and here it is determined which levels correspond to DonNACEA’s and LuhNAU’s SCR, what is the life position of educational institutions, what should be paid attention to in order to reach sustainable development. Prospects for the introduction of socially responsible behavior in corporate policy and strategies for sustainable development of higher education institutions are identified. The problems of modification of the corporate social responsibility concept in the context of educational social responsibility are considered in this paper. The main resources of corporate social responsibility of educational institutions and its key factors are described, the directions and types of activities are defined.

scholarly journals Features of image formation of higher education institutions to increase the rating in the market of educational services

2020 ◽  
Vol 18 (3) ◽  
pp. 14-27
Author(s):  
Olga Maystrenko ◽  
Iryna Kinas
Keyword(s):  
Higher Education ◽  
Cluster Analysis ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Educational Institutions ◽  
Educational Services ◽  
University Rankings ◽  
Positive Image ◽  
Technological Chain ◽  
The University

The article identifies a significant deformation of education, which led to the opening of new edu¬cational institutions. The authors noted the change of priorities in the state regarding the image of knowledge and education. This article examines the problem of creating a positive image for higher education institutions; orientation of modern educational institutions on search, development, and application of managerial cognitive and artistic means of creating a positive image of educational institution, reflection in this image of internal, essential meanings, maintenance and tasks, features of its activity. The authors investigated certain shifts in the market of educational services, namely: increasing so¬ciety’s requirements for the quality of vocational education, constant updates of teaching technology, rapidly changing economic conditions of universities, intensification of competition in the market of educational services. All this causes the urgent problem of finding new sources of increasing the competitiveness of higher education, the basic indicator of which is the image. The authors consider approaches to rating higher education institutions. The most famous interna¬tional university rankings are analyzed. The theoretical and methodological approaches and the basic principles of university rankings are compared. Using cluster analysis to enhance the competitiveness of higher education institutions, expand their capabilities and take them to the next level. The cluster analysis was conducted to determine the activity of students, graduates, employees, employers in the life of the university, their awareness of the symbolism of the university. As the students are not part of the university, their answers were not taken into account. The technological chain of formation of public attitude to the HEA through event measures was also formed.

scholarly journals DEVELOPMENT OF PROFESSIONAL COMPETENCE OF BACHELORS OF ADVERTISING AND PUBLIC RELATIONS

2016 ◽  
Author(s):  
Halyna Horbenko
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Professional Competence ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Professional Competencies ◽  
Teacher’S Role ◽  
Points Of View ◽  
Teacher's Role ◽  
Development Of Students

The article substantiates a need for clarification of the nature and characteristics of professional competences of bachelors of advertising and public relations; it is stated on insufficient study of professional competencies of bachelors of advertising and public relations, the essence of professional competencies of future professionals of the field of the study; the points of view of various researchers as to the content and nature of professional competenceare represented; the teacher’s role in development of students’ competencies of higher education institutions are given. Also it is revealed the general and professional competencies represented in the educational bachelor programs of advertising and public relations of Borys Grinchenko Kyiv University; it is represented a set of professional competencies in terms of the employer; it is marked an important role in the process of formation of professional competencies of various technologies, forms and methods of teaching, combined with a set of approaches implemented in the educational institution. The conclusions deal with the conditions, which the content of the process in formation of professional competencies of advertising and public relations bachelors depends on.

scholarly journals Analysis of factors that determine students' preferences in choosing an educational institution

2021 ◽  
Vol 7 (Extra-A) ◽  
pp. 161-170
Author(s):  
Elena V. Levkina ◽  
Natalya A. Yurchenko ◽  
Angelina G. Kim
Keyword(s):  
Higher Education ◽  
Young People ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Education Institution ◽  
Educational Institutions ◽  
Highly Qualified ◽  
Educational Migration ◽  
The Stability ◽  
Competitive Forces

At present, the Primorye Territory is most susceptible to migration outflow, as a result of which it loses school graduates, students, postgraduates and highly qualified specialists. The emigration loss of potential highly professional personnel of a particular territory is not always compensated by their return to this territory. This situation can be regarded as a certain threat to the stability of the territory (region), the possibility of its development. In this regard, in order to develop management solutions to curb "educational migration" and identify motivators for young people, it is necessary to determine the factors that influence the choice of educational institutions. Knowing the "starting points" on the way to choosing a higher education institution among applicants, you can determine the competitive forces of higher education institutions and strengthen them, which will allow you to keep young people from migrating from the Primorye.

Implementing TQM practices in Pakistani Higher Education Institutions

2016 ◽  
Vol 2 (1) ◽  
Author(s):  
Rizwan Ahmed ◽  
Syed Iftikhar Ali
Keyword(s):  
Higher Education ◽  
Process Control ◽  
Business Schools ◽  
Higher Education Institutions ◽  
Evaluation Process ◽  
Theoretical Framework ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Main Factors ◽  
Measurement And Evaluation

<span>Implementing TQM practices at the Higher Educational Institutions of Pakistan,<span> especially at the business schools, is relatively a new concept and it is in its initial stages.<span> The theoretical framework of this study is based upon the instrument that measures the<span> extent of TQM implementation in Higher Education Institutions. Based upon literature<span> review, the framework having 14 dimensions is used in this study. Exploratory Factor<span> Analysis (EFA) extracted 13 factors as the determinants of TQM Implementation in<span> business schools of Pakistan such as Stakeholders’ Focus, Recognition and Reward,<span> Measurement and Evaluation, Process Control and Improvement, Resources, Leadership,<span> Empowerment are some of the main factors as each of these factors are explaining more<span> than 5% of the variation in the data<br /><br class="Apple-interchange-newline" /></span></span></span></span></span></span></span></span></span></span>

scholarly journals Revenue efficiency in higher education institutions under imperfect competition

2016 ◽  
Vol 32 (4) ◽  
pp. 282-295 ◽  
Author(s):  
Geraint Johnes ◽  
John Ruggiero
Keyword(s):  
Higher Education ◽  
Imperfect Competition ◽  
Monopolistic Competition ◽  
Higher Education Institutions ◽  
Institutions Of Higher Education ◽  
Revenue Efficiency ◽  
Academic Year ◽  
Modelling Process ◽  
Selection Of

A number of studies have considered the evaluation of efficiency in higher education institutions. In this paper, we focus on the issue of revenue efficiency, in particular ascertaining the extent to which, given output prices, producers choose the revenue maximising vector of outputs. We then relax the price taking assumption to consider the case in which the market for some outputs is characterised by monopolistic competition. We evaluate efficiencies for English institutions of higher education for the academic year 2012–13 and find considerable variation across institutions in revenue efficiency. The relaxation of the price-taking assumption leads to relatively small changes, in either direction, to the estimated revenue efficiency scores. A number of issues surrounding the modelling process are raised and discussed, including the determination of the demand function for each type of output and the selection of inputs and outputs to be used in the model.

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