scholarly journals Promoting Restaurants Using Social Networks: Still A Lot Of Room For Improvement

2014 ◽  
Vol 13 (7) ◽  
pp. 1613 ◽  
Author(s):  
Jose Vicente Sanchis Verdeguer ◽  
Angel Peiro-Signes ◽  
Maria-del-Val Segarra-Ona
Keyword(s):  
Social Networks ◽  
Customer Loyalty ◽  
Search Engines ◽  
Hospitality Industry ◽  
Business Models ◽  
Target Audience ◽  
Social Shopping ◽  
Online Business ◽  
Key Issues

A growing trend in the hospitality industry is the promotion of products and services on social networks as an effective and economical way to reach a very important population mass with a bidirectional speech.The aim of this paper is to explore the processes used by Spanish restaurants in two ways: 1) adding to the portfolio of services offered and 2) for the recruitment of staff. Business models of social shopping can be divided largely into three categories: 1) social shopping intermediaries, 2) social shopping markets, and 3) social shopping search engines. It is observed that more and more Spanish restaurants use social shopping to attract their target audience, but this is not very long term. Therefore, a change in the Spanish restaurants model is observed as the customer loyalty decreases and the online business increases. Understanding the key issues will be crucial in maintaining the competitiveness of the business of catering in Spain.

Game-Theoretic Insights Concerning Key Business Ethics Issues Occurring in Emerging Economies

2015 ◽  
pp. 34-55
Author(s):  
Duane Windsor
Keyword(s):  
Game Theory ◽  
Business Ethics ◽  
Emerging Economies ◽  
Business Models ◽  
Sustainable Business ◽  
Corporate Values ◽  
Key Issues ◽  
Sustainable Business Models ◽  
Game Theoretic

This chapter identifies some game-theoretic insights concerning several key issues of business ethics typically occurring in emerging economies. The chapter explicates four elements in this sequence: nature of game theory, characteristics of emerging economies, fundamentals of business ethics, and key business ethics issues. The chapter emphasizes useful insights of game theory rather than undertaking formal modeling (examples are noted in references). Game theory assists reasoning about strategic scenarios for businesses. A multinational entity operates within layers of institutions and norms from the international to the national and sub-national levels. Such institutions and norms help structure the complex environment within which a multinational entity operates. The approach in this chapter is to inquire into certain specific decision scenarios available in the extant literature as instances of important classes of decision problems and to suggest game-theoretic responses. These scenarios concern long-term sustainable business models, corporate values, and corporate reputation.

scholarly journals Offshoring and Transfer of Intellectual Property

2010 ◽  
Vol 23 (1) ◽  
pp. 74-93 ◽  
Author(s):  
Gio Wiederhold ◽  
Amar Gupta ◽  
Erich Neuhold
Keyword(s):  
Intellectual Property ◽  
Software Development ◽  
Business Models ◽  
Quantitative Model ◽  
Offshore Outsourcing ◽  
Long Term Effects ◽  
Key Issues ◽  
Foreign Corporations ◽  
Support Software

Offshore outsourcing of work to support software development and services is seen primarily as a transfer of labor to another shore. But with every outsourced job, intellectual property is transferred as well. Such transfers have significant long term effects on the balance of intellectual property (IP) generation and consumption. The value of intangibles is based on the income that these intangibles are expected to generate in the future. This paper relates the key issues of IP found in software, an important intangible, to business models used for offshoring. The use of a quantitative model for software valuation allows formal exploration of business alternatives. The motivation for this paper is to increase the awareness of the need for software valuation when developers of software and the users of that software reside in different countries. A scenario that involves Controlled Foreign Corporations as the mechanism for IP transfer is analyzed in detail.

Relationship Marketing Model

2018 ◽  
Vol 9 (2) ◽  
pp. 16-32 ◽  
Author(s):  
Sara Sarwari
Keyword(s):  
Relationship Quality ◽  
Relationship Marketing ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Positive Emotions ◽  
Hospitality Industry ◽  
Equation Modeling ◽  
Marketing Model ◽  
The Relationship

To keep the customer loyal, today relationship marketing gets more and more attention in hospitality industry especially in the hotel business. This article develops a model of relationship marketing to empirically investigate: (1) the effect of emotions on relationship quality; and (2) and the effect of both relationship quality and emotions on customer loyalty. Here empirical findings are derived from a survey of 284 loyal guests at five-star hotels in Bangladesh by using structural equation modeling (AMOS 21.0). The findings of this article provide strong evidence of the relationship between emotions and relationship quality, which in turn are necessary determinants of customer loyalty. Findings imply that increase of the positive emotions of customers will increase the relationship quality between the hoteliers and the customers, which ultimately introduce more loyal customers in the five-star hotels in Bangladesh and make the hotels pursuit more competitive advantage, and long-term profit.

scholarly journals Reverse Logistics and Urban Logistics: Making a Link

2019 ◽  
Vol 11 (20) ◽  
pp. 5684 ◽  
Author(s):  
Sergio Rubio ◽  
Beatriz Jiménez-Parra ◽  
Antonio Chamorro-Mera ◽  
Francisco J. Miranda
Keyword(s):  
Reverse Logistics ◽  
Business Models ◽  
Marketing Strategies ◽  
Management Efficiency ◽  
Efficient Management ◽  
Current State ◽  
New Business ◽  
Key Issues ◽  
New Business Models

This work is aimed at analyzing potential links between reverse logistics and urban logistics and describing opportunities for collaboration between both areas of research. A description of the current state-of-the-art is provided in order to highlight the main challenges faced by both disciplines. For example, regarding reverse logistics, new recovery options, marketing strategies for recovered products, and legislation issues on the return of products in specific contexts; in regards to urban logistics, long-term planning, stakeholders’ engagement, information management, efficiency, reliability and safety, and new business models are some of such key challenges. Despite the growing interest shown in both logistics areas and their relevance for companies and consumers, reverse logistics and urban logistics are two concepts that are still somewhat unknown and, above all, treated as being relatively separated. However, there exist some aspects where the two disciplines converge and that may represent opportunities for collaboration, for example, the proper treatment and management of urban waste, and the efficient management of commercial refunds and returns. In addition, other key issues, such as land use, city typology, infrastructures, and stakeholders’ engagement should be further analyzed in order to keep advancing in the description of links between both areas.

Game-Theoretic Insights Concerning Key Business Ethics Issues Occurring in Emerging Economies

2015 ◽  
pp. 1646-1667
Author(s):  
Duane Windsor
Keyword(s):  
Game Theory ◽  
Business Ethics ◽  
Emerging Economies ◽  
Business Models ◽  
Sustainable Business ◽  
Corporate Values ◽  
Key Issues ◽  
Sustainable Business Models ◽  
Game Theoretic

This chapter identifies some game-theoretic insights concerning several key issues of business ethics typically occurring in emerging economies. The chapter explicates four elements in this sequence: nature of game theory, characteristics of emerging economies, fundamentals of business ethics, and key business ethics issues. The chapter emphasizes useful insights of game theory rather than undertaking formal modeling (examples are noted in references). Game theory assists reasoning about strategic scenarios for businesses. A multinational entity operates within layers of institutions and norms from the international to the national and sub-national levels. Such institutions and norms help structure the complex environment within which a multinational entity operates. The approach in this chapter is to inquire into certain specific decision scenarios available in the extant literature as instances of important classes of decision problems and to suggest game-theoretic responses. These scenarios concern long-term sustainable business models, corporate values, and corporate reputation.

Business Ethics in Emerging Economies

2014 ◽  
pp. 30-45
Author(s):  
Duane Windsor
Keyword(s):  
Game Theory ◽  
Business Ethics ◽  
Emerging Economies ◽  
Business Models ◽  
Sustainable Business ◽  
Corporate Values ◽  
Key Issues ◽  
Sustainable Business Models ◽  
Game Theoretic

This chapter seeks to identify useful game-theoretic insights concerning key issues of business ethics in emerging economies. The study considers four elements in this sequence: game theory, emerging economies, business ethics, and key issues. The chapter does not undertake formal modeling but rather emphasizes useful insights. Game theory provides assistance in reasoning about strategic scenarios for businesses in emerging economies. A multinational entity operates within layers of institutions and norms from international to national and sub-national levels. The approach taken here is to inquire into certain specific decision scenarios available in the extant literature as instances of important classes of decision problems. These scenarios involve long-term sustainable business models, corporate values, and corporate reputation.

Business Ethics in Emerging Economies

2015 ◽  
pp. 856-871
Author(s):  
Duane Windsor
Keyword(s):  
Game Theory ◽  
Business Ethics ◽  
Emerging Economies ◽  
Business Models ◽  
Sustainable Business ◽  
Corporate Values ◽  
Key Issues ◽  
Sustainable Business Models ◽  
Game Theoretic

This chapter seeks to identify useful game-theoretic insights concerning key issues of business ethics in emerging economies. The study considers four elements in this sequence: game theory, emerging economies, business ethics, and key issues. The chapter does not undertake formal modeling but rather emphasizes useful insights. Game theory provides assistance in reasoning about strategic scenarios for businesses in emerging economies. A multinational entity operates within layers of institutions and norms from international to national and sub-national levels. The approach taken here is to inquire into certain specific decision scenarios available in the extant literature as instances of important classes of decision problems. These scenarios involve long-term sustainable business models, corporate values, and corporate reputation.

scholarly journals BUILDING CUSTOMER LOYALTY USING SMM TOOLS ON THE EXAMPLE OF BEAUTY STUDIO LIMA BEAUTY STUDIO

2021 ◽  
Author(s):  
Sofia Leonova ◽  
Iryna Gotskivska
Keyword(s):  
Social Networks ◽  
Customer Loyalty ◽  
Effective Interaction ◽  
Target Audience ◽  
Competitive Advantages ◽  
Consumer Loyalty ◽  
Goods And Services ◽  
The Social ◽  
Strategic Role ◽  
Critical Components

One of the critical components that build the competitive advantages of the enterprise is consumer loyalty. Consumer loyalty plays a strategic role in ensuring the competitive advantages of the enterprise, is an indicator of the ability to carry out innovative transformations not only in the field of production but also in the field of service. The effectiveness of the measures taken depends to a large extent on the chosen tools and methods of encouraging consumer commitment. Current trends in marketing are aimed at forming long-term relationships with market participants. The article considers the possibility of using Internet marketing tools in social networks on the example of a service company, examines the effectiveness of the chosen communication channel in terms of forming a loyal target audience. The publication examines the features of the social network Instagram as a communication platform for positioning and promoting goods and services, forming a personal brand and increasing customer loyalty. Particular attention is paid to the role of visual content, the advantages of nonverbal presentation of information, the specifics of interaction with the verbal component of SMM-text are considered. The object of the study was the social networks of the beauty studio "Lima Beauty Studio", which is successfully developing and offers a variety of content for your Instagram account. Features of effective SMM-text, forms and functions of the most common types of content, which helps to ensure customer loyalty, are highlighted. The effectiveness of the use of marketing tools in social networks is studied. It has been found that active interaction with the target audience and the use of influencer marketing tools promotes the beauty studio on the Internet, namely, customer loyalty and recognition among a large number of existing beauty studios. The survey shows that indicators of loyalty can be considered the presence of positive feedback, the number of subscribers, the number of likes and comments, the frequency of publications and the number of reposts, and the use of emojis and hashtags in creating content helps build trust, visibility and, consequently, effective interaction with the brand.

Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

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