scholarly journals Organizational Mission Statement Guidelines Revisited

2012 ◽  
Vol 16 (4) ◽  
pp. 281 ◽  
Author(s):  
Edward L. Powers
Keyword(s):  
Reference Point ◽  
Planning Process ◽  
Mission Statement ◽  
Mission Statements ◽  
Organizational Mission ◽  
Planning Framework ◽  
New Guidelines

This paper provides appropriate guidelines for writing organizational mission statements. A planning framework is presented as a reference point for seeing where a mission statement fits into the planning process. Examples are provided of guidelines typically recommended for use in writing a mission statement, and some samples of organization mission statements are presented in order to illuminate the variety of approaches used in practice. New guidelines for mission statement content are recommended.

Leveraging the organizational mission statement to communicate identity, distinctiveness and purpose to primary and secondary stakeholders during COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lorelei Ortiz
Keyword(s):  
Content Analysis ◽  
Mission Statement ◽  
Mission Statements ◽  
Strategic Communication ◽  
Web Content ◽  
Organizational Mission ◽  
Content Type ◽  
Global Pandemic ◽  
Core Mission ◽  
Keyword Searches

PurposeThis study examines comprehensiveness and responsiveness of mission statements for the top 100 retailers on the 2020 National Retailers Federation list in order to (1) evaluate how effectively they communicate organizational identity, values and purpose, (2) underscore a distinctive commitment to stakeholders and (3) what extent these efforts are reflected in revised mission statements or addenda to meet global pandemic challenges.Design/methodology/approachThe study employs a 4-question metric to measure comprehensiveness and a two-pronged qualitative method of analysis consisting of keyword searches followed by content analysis.FindingsRetailer statements are considerably comprehensive in describing purpose and audience yet very few articulate stakeholder value, differentiate themselves as distinctive or substantively reaffirm their core mission and values. Retailers seem more invested in strategic communication around diversity, equity and inclusion, based on web content in their consumer, job seeker and investor touchpoints.Research limitations/implicationsCoding and interpreting language through content analysis methods may introduce some level of subjectivity, particularly when dealing with unstructured data. Implications for how organizations acclimated in order to survive and thrive, while maintaining focus on stakeholders and strategy. Examining organizational mission statements and their contexts yields perspective into how organizations define themselves and what they do during times of crisis.Originality/valueThis study provides insights into the content, structure and functions of the statements against a specific comprehensiveness metric and reveals patterns about the texts and their contexts during a pandemic and strong cultural and societal movements.

scholarly journals Scenario-based mission statements

2021 ◽  
Vol 30 (1) ◽  
pp. 29-35
Author(s):  
Raphael Dietz ◽  
Dan Teodorovici ◽  
Sigrid Busch ◽  
Markus Blesl ◽  
Michael Ruddat ◽  
...  
Keyword(s):  
Large Scale ◽  
Planning Process ◽  
Mission Statement ◽  
Energy Transition ◽  
Mission Statements ◽  
Inertial Forces ◽  
Transdisciplinary Approach ◽  
Energy Infrastructure ◽  
Framework Conditions

Using a planning process for the Stuttgart Neckar Valley as a case study, this paper analyzes the urban inertial forces that counteract the transformation of energy infrastructure areas in the context of the energy transition. In order to overcome these forces, a scenario-based mission statement was developed in which spatial scenarios were derived from energy scenarios and finally summarized in a concept plan for the Neckar Valley. The mission statement was developed following an analytical-deliberative and transdisciplinary approach. The approach to mission statement development presented here can respond flexibly to changing framework conditions and thus serve as a model for other cities with large-scale energy infrastructures in transition.

scholarly journals Mission Statements in Port Authorities: Empirical Analysis of Content in Spanish Port System

2019 ◽  
Vol 8 (2) ◽  
pp. 235-245
Author(s):  
Ignacio De la Peña Zarzuelo ◽  
María Jesús Freire-Seoane ◽  
Beatriz López-Bermudez
Keyword(s):  
Strategic Planning ◽  
Planning Process ◽  
Mission Statement ◽  
Mission Statements ◽  
Point Of View ◽  
International Standards ◽  
Business Practices ◽  
Theoretical Point ◽  
Port Authorities ◽  
Port System

Introduction: A structured Strategic Planning process has been developed in the Spanish Port System since 1990s. One of the first elements of this process is the formulation of the mission statement of each Port Authority. Aim: An in-depth review of the mission statements of the Spanish Port Authorities is carried out in this research, and mission statements are assessed from a theoretical point of view. The goal of the study is to discuss how mission statements of these entities are aligned with the international standards. Methods: Mission statements are captured from public sources. Two criteria are used for the assessment: its content (analyzing if the mission statement reflects nine key elements usually considered internationally), and its length (number of words). As the first component is qualitative, a Delphi method was used in the assessment of this element. Results: The mission statements of these Port Authorities reflect more frequently than the benchmark omparison made by over 50 companies seven of the nine key elements. The only two fields in which Spanish Port Authorities show a negative gap are those related to "technology” and “concern of employees”. In terms of length, the average of 32 words is shorter than the 50-100 words recommended by some authors. Conclusions: The Strategic Planning in the Spanish Port Authorities is a long and well -structured process. Port Authorities are essentially market-oriented public organisms and their mission statements seems to be properly formulated following business practices in terms of their content.

Trends of Corporate Mission Statements: From pursuing profit to distinctive and social value

2019 ◽  
Vol 10 (3) ◽  
pp. 27-36
Author(s):  
Gang-Hoon Seo ◽  
Munehiko Itoh
Keyword(s):  
Planning Process ◽  
Mission Statement ◽  
Mission Statements ◽  
Fortune 500 ◽  
Business Environment ◽  
Public Image ◽  
Past Study ◽  
The Past ◽  
Fortune 500 Companies ◽  
High Performers

Abstract A mission statement has a significant meaning as the initial and essential step in a company’s strategic planning process. Previous studies have pointed out the necessity of monitoring and longitudinal study of corporate mission statements as they should be continuously revised against changes in companies’ strategies and business environment. This study aims to shed light on what types of strategies and values are currently highlighted in companies’ mission statements in comparison with the findings of a well-known previous study. Therefore, this study conducted a content analysis of 491 Fortune 500 companies’ mission statements. As a result, we found that “philosophy” is mostly highlighted and “profitability” is not emphasized in contemporary companies’ mission statements. Compared to the past study, these findings imply that there have been dramatic changes in the content of corporate mission statements. Besides, this study divided 491 Fortune 500 companies into two groups, high performers and low performers, according to their Fortune ranking and investigated significant differences between high and low performers using t-tests. The high performers were found to more often highlight “selfconcept” and “public image” than low performers. However, the difference in mean scores between high and low performers has become smaller than in the past finding. In particular, there is no statistical difference in mission statement component numbers between high and low performers. These findings can provide futher understanding about changes of companies’ strategic emphasis and the nature of corporate mission statements. This study provides a comparative insight for practitioners making company mission statements.

Organizational Mission Statements

2011 ◽  
pp. 338-354
Author(s):  
John Pillay ◽  
Ray Hackney
Keyword(s):  
Research Methodology ◽  
Financial Services ◽  
Cultural Context ◽  
Mission Statement ◽  
Analytical Techniques ◽  
Mission Statements ◽  
Organizational Mission ◽  
Management Culture ◽  
Case Research ◽  
Productive Discussion

The mission statement embodies certain beliefs about the management culture of the organization, which can be examined and placed within underlying theoretical contexts. This chapter examines postmodernism in this respect, which, in addition to forming a critique of modernist approaches, posits alternative views about philosophy, organization and subsequently IS/IT management theory. The study applies an ethnographic case research methodology where data was collected from 16 interviewees employed within a multi-national financial services group. In this way, the organizational mission statement was used as a vehicle for analyzing the contribution of postmodern approaches to the management of the IS/IT function. The influential Ashridge Model was adopted to map the findings of the study which suggest three propositions for postmodernism in providing: (i) cultural context, (ii) a textual or ‘deconstructive’ analysis and (iii) an ethnographic empathy for further IS/IT research. Finally, it is argued that the modernist/postmodernist dialectic is ultimately a productive discussion, which can positively contribute towards research in terms of analytical techniques and interpretative strategies.

scholarly journals Analysis of the level of disclosure of the mission statements of large Brazilian companies,

2021 ◽  
Vol 32 (85) ◽  
pp. 13-28
Author(s):  
Emanuel Junqueira ◽  
Reinaldo Camacho ◽  
Eric Ferreira dos Santos
Keyword(s):  
Strategic Planning ◽  
Mission Statement ◽  
Mission Statements ◽  
Management Process ◽  
Economic Sectors ◽  
Organizational Mission ◽  
Adequate Communication

ABSTRACT The aim of this study was to verify the level of disclosure of the survival, growth, and profitability (SGP) construct in the mission statements of Brazilian companies and in the collective discourse of different economic sectors, classified according to the “Biggest & Best” Annual published by Exame Magazine. The research seeks to fill the gap in the field by studying the disclosure of the SGP construct in the mission statements of large Brazilian companies. Considering the mission statement as the genesis of strategic planning, an analysis of the disclosure of the SGP construct allows for a discussion of the relevance of the contribution of the mission statement to the elaboration, implementation, and monitoring of that planning. The benefit of a mission statement aligned with the strategic planning lies in adequate communication to the stakeholders regarding the long-term SGP goals, based on the assumption that comprehensive and objective communication minimizes the risks of failures during the management process. Collective subject discourse (CSD) was used to develop a qualification metric of the constitutive elements of the organizational mission statements, enabling it to be identified whether the Brazilian companies, grouped into different economic sectors, are smoothing, concealing, or omitting the construct formed by the SGP components in their mission statements. This study investigates the presence or not of the SGP components in the collective discourse of mission statements of 220 large Brazilian companies. Most of the companies analyzed in the sample do not include SGP in their mission statements and those that do discuss it with discursive vagueness, lacking clarity in their disclosure of the components. For the academia, this finding contributes to understanding the constituent components of the mission statements of large Brazilian companies. For organizations, the findings indicate the need to reflect on the content to be used in the formulation of their mission statements.

scholarly journals An Empirical Analysis of Employee Commitment and Impact of Mission Statements

2018 ◽  
Vol 6 (4) ◽  
pp. 323
Author(s):  
Rajbir Singh ◽  
Aparna Datta Bakshi
Keyword(s):  
Strategic Planning ◽  
Empirical Analysis ◽  
Planning Process ◽  
Mission Statement ◽  
Employee Commitment ◽  
Mission Statements ◽  
Statistical Tools ◽  
Strategic Planning Process ◽  
The World ◽  
And Performance

<p><em>Mission Statements drive the strategic planning process of organizations. Mission Statements adorn the receptions and websites of organizations the world over. It is a mission statement which defines the role that the organization plays in the society. A mission statement speaks about the essential purpose of the organization, concerning with why it is in existence, the nature of business it is in and the customers it seeks to serve and satisfy. Importance of mission statement in achieving vision pushes the organization to have a mission statement. On contrary there are several organizations that do not have any mission statement and doing well in business. This paper studies whether the mission statement plays a deciding role in growth and performance of any organization. Necessary statistical tools are used to analyse the data. </em></p>

A Unifying Principle for a Researcher Learning Safety: Reduce Uncertainty!

2018 ◽  
Author(s):  
Camilla Kao ◽  
Russell Furr
Keyword(s):  
Decision Making ◽  
Best Practices ◽  
Mission Statement ◽  
Safety Information ◽  
Health And Safety ◽  
Mission Statements ◽  
Definition Of ◽  
Physical And Chemical

Conveying safety information to researchers is challenging. A list of rules and best practices often is not remembered thoroughly even by individuals who want to remember everything. Researchers in science thinking according to principles: mathematical, physical, and chemical laws; biological paradigms. They use frameworks and logic, rather than memorization, to achieve the bulk of their work. Can safety be taught to researchers in a manner that matches with how they are trained to think? Is there a principle more defined than "Think safety!" that can help researchers make good decisions in situations that are complex, new, and demanding?<div><br></div><div>Effective trainings in other professions can arise from the use of a mission statement that participants internalize as a mental framework or model for future decision-making. We propose that mission statements incorporating the concept of <b>reducing uncertainty</b> could provide such a framework for learning safety. This essay briefly explains the definition of <b>uncertainty</b> in the context of health and safety, discusses the need for an individual to <b>personalize</b> a mission statement in order to internalize it, and connects the idea of <b>greater control</b> over a situation with less uncertainty with respect to safety. The principle of reducing uncertainty might also help <b>non-researchers</b> think about safety. People from all walks of life should be able to understand that more control over their situations provides more protection for them, their colleagues, and the environment.</div>

scholarly journals The Buchanan report and its aftermath: Implications for Irish regional planning

2019 ◽  
Vol 67 (3) ◽  
pp. 41-63
Author(s):  
Proinnsias Breathnach
Keyword(s):  
Regional Planning ◽  
Industrial Development ◽  
Planning Process ◽  
National Planning ◽  
Industrial Employment ◽  
Planning Framework ◽  
The Government ◽  
New Industry ◽  
Growth Centres

AbstractThe so-called Buchanan report, commissioned by the Irish government and published in May 1969, comprised a set of proposals for regional industrial development in Ireland over the period 1966–86. The main thrust of the report was the concentration of the great bulk of new industrial employment creation in Dublin and eight proposed ‘growth centres’. The plan provided for the creation of powerful planning authorities to oversee development in the regions. The government rejected these proposals and opted instead to continue with the existing policy of widespread dispersal of new industry. While meeting with initial success, this policy proved unsustainable in the long term. The paper reviews the implications of the Buchanan report experience for the regional planning process in Ireland, arguing that failure to learn from this experience served to undermine the National Spatial Strategy, with a similar fate likely for the forthcoming National Planning Framework.

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