scholarly journals The Directional Influence Of Music Backgrounds In Television Advertising

2011 ◽  
Vol 10 (1) ◽  
pp. 14 ◽  
Author(s):  
Carl S. Bozman ◽  
Darrel Mueling ◽  
Kathy L. Pettit-O'Malley
Keyword(s):  
Television Advertising ◽  
Brand Attitude ◽  
Attitude Formation ◽  
Future Research ◽  
Brand Attitudes ◽  
Television Commercials ◽  
High Involvement ◽  
Alternative Music ◽  
Relationship Of ◽  
The Relationship

<span>Advertisers frequently incorporate music backgrounds in television commercials as a means of improving ad effectiveness. This paper examines the relationship of alternative music backgrounds on brand attitude formation. Brand attitudes were more favorable when emotive cues deviated from neutral presentations in circumstances of high involvement and when emotive cues were positive in situations of low involvement. Implications for advertising practice as well as suggestions for future research are discussed.</span>

scholarly journals The relationship between brand love and actual brand performance

2016 ◽  
Vol 33 (6) ◽  
pp. 806-824 ◽  
Author(s):  
Lia Zarantonello ◽  
Marcello Formisano ◽  
Silvia Grappi
Keyword(s):  
Brand Attitude ◽  
Future Research ◽  
Brand Performance ◽  
Brand Love ◽  
Content Type ◽  
The Usa ◽  
Brand Measurement ◽  
Relationship Of ◽  
The Relationship ◽  
Cross National

Purpose The purpose of this paper is to examine the different relationship that brand love, compared with brand attitude, has with actual brand performance in a cross-national and cross-category context. Design/methodology/approach An empirical study was conducted in the USA, Russia and Indonesia to develop and validate a short but comprehensive measure of brand love. A brand attitude measure derived from the company’s tracking studies and behavioural measures derived from panel data were used to examine the different relationship of brand love and brand attitude with brand performance. Findings The findings show that consumers in the USA, Russia and Indonesia share a similar concept of brand love. They also show that brand love, compared with brand attitude, is more strongly related to growth in behavioural loyalty, whereas brand attitude, compared with brand love, is more strongly related to the brand size in the present. Research limitations/implications The paper combines psychological and behavioural data from different sources. Future research may collect both types of data from the same sample of consumers. Besides, the paper uses brand love and brand attitude data related to loyal consumers and users, respectively. Future research may consider both types of consumers simultaneously. Practical implications The paper clarifies why brand love measures should be integrated in a company’s brand measurement system, and their specific contribution compared with brand attitude. Originality/value This paper is the first that examines brand love in a cross-national and cross-category context and that shows the relationship of brand love vs brand attitude with actual brand performance using company/industry-derived data.

scholarly journals TARGETED ADVERTISING IN THE BREAKFAST CEREAL INDUSTRY

2017 ◽  
Vol 49 (3) ◽  
pp. 382-399 ◽  
Author(s):  
JOSHUA BERNING ◽  
ADAM N. RABINOWITZ
Keyword(s):  
Product Differentiation ◽  
Food Product ◽  
Television Advertising ◽  
Breakfast Cereal ◽  
Data Set ◽  
Policy Makers ◽  
Relationship Of ◽  
Cereal Industry ◽  
The Relationship ◽  
Insight Into

AbstractWe examine the relationship of product characteristics of ready-to-eat breakfast cereal and targeted television advertising to specific consumer segments. We compile a unique data set that includes brand-packaging characteristics, including on-box games, nutrition information, and cobranding. We find that the relationship of television advertising and a cereal's brand-packaging characteristics varies by target audience. Our results provide insight into understanding how manufacturers strategically utilize branding, packaging, and television advertising. This can help industry and policy makers develop food product advertising policy. This analysis extends to other product markets where extensive product differentiation and promotion are present as well.

Fire, people and ecosystem change in Pleistocene Australia

2016 ◽  
Vol 64 (8) ◽  
pp. 643 ◽  
Author(s):  
Christopher N. Johnson
Keyword(s):  
Fire Regimes ◽  
Ecosystem Change ◽  
Future Research ◽  
Cascading Effects ◽  
Continental Scale ◽  
The Past ◽  
The 1960S ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

Since the 1960s, Australian scientists have speculated on the impact of human arrival on fire regimes in Australia, and on the relationship of landscape fire to extinction of the Pleistocene megafauna of Australia. These speculations have produced a series of contrasting hypotheses that can now be tested using evidence collected over the past two decades. In the present paper, I summarise those hypotheses and review that evidence. The main conclusions of this are that (1) the effects of people on fire regimes in the Pleistocene were modest at the continental scale, and difficult to distinguish from climatic controls on fire, (2) the arrival of people triggered extinction of Australia’s megafauna, but fire had little or no role in the extinction of those animals, which was probably due primarily to hunting and (3) megafaunal extinction is likely to have caused a cascade of changes that included increased fire, but only in some environments. We do not yet understand what environmental factors controlled the strength and nature of cascading effects of megafaunal extinction. This is an important topic for future research.

scholarly journals The Moderating Role of Intellectual Capital between Relationship of Bank Specific Factors and Credit Risk of Islamic Banks

2019 ◽  
Vol 2 (4) ◽  
pp. 79-87
Author(s):  
Muhammad Nawaz ◽  
Alias Mat Nor ◽  
Habibah Tolos
Keyword(s):  
Credit Risk ◽  
Intellectual Capital ◽  
Management Policy ◽  
Annual Reports ◽  
Future Research ◽  
Islamic Banks ◽  
Relationship Of ◽  
The Relationship ◽  
Moderating Role

Purpose-The Objective of this study is to investigate the moderating role of Intellectual Capital between the relationship of Bank internal factor and Credit Risk in Islamic banks of Pakistan. Design/Methodology-Panel data are obtained from annual reports of 4 Islamic banks of Pakistan from the period 2006 to 2017. These are analyzed using hierarchical regression techniques, via Eviews 9 software. Findings-The results showed that intellectual capital significantly moderates the relationship of bank internal variable and credit risk in Islamic banks in Pakistan. Practical Implications-The study found that Intellectual Capital is a very important driver for credit risk. The investment in Intellectual Capital may lower the credit risk which will further help in the growth and sustainability of the bank and hence the growth in the economy. The results of the study will be useful for bank management, policy maker, and regulator and academia for future research.

Mindfulness Training Intervention to Manage Stress and Burnout : A Bibliometric Review

2021 ◽  
Vol 17 (1) ◽  
Author(s):  
Shikha Mann ◽  
Surya Rashmi Rawat
Keyword(s):  
Well Being ◽  
Research Paper ◽  
Mindfulness Training ◽  
Bibliographic Coupling ◽  
Work Outcomes ◽  
Future Research ◽  
Bibliometric Review ◽  
State Of Research ◽  
Relationship Of ◽  
The Relationship

Purpose-Mindfulness training is an emerging area in the field of research. There has been increased interest in this area on account of its usefulness to manage stress and prevent burnout. Yet there is limited research in the said area. Most research has either empirically examined the relationship of mindfulness training and burnout with other variables or it is a systematic review of literature in a sub-domain in that area. In this study, bibliometric analysis of Scopus listed publications is used to visualize the relationships between mindfulness training and burnout. Bibliographic coupling using VoSViewer was performed on the 87 Scopus publications obtained by using the keywords "mindfulness training" and "burnout". The application of bibliographic coupling resulted in 6 clusters. The themes of these 6 clusters as well as details of the top publications are examined in detail to understand the state of research in the area. Purpose: Mindfulness as a concept emerges from Buddhist principles. Mindfulness training is an emerging area of research, particularly in the context of its usefulness in managingstress and also in preventing burnout. In this research paper, the authors aim to systematically present the research in the field of mindfulness training and burnout with reference to most cited publications, countries, journals that are contributing the most to said area of research. Design/Methodology: This study analyses bibliometrically the links between mindfulness training and burnout for the listed publications in Scopus. For this research paper, the open software VOSviewer (van Eck and Waltman, 2010) was used to analyse the coupling of research papers in the area of mindfulness training and burnout to visualize the publications in this area in terms of the authorship. In this case, bibliographic coupling was carried out using VoSViewer with the sample of 87 Scopus publications obtained by using the keywords "mindfulness training" and "burnout". Findings/Conclusion: The bibliographic coupling analysis revealed six clusters. The overall structure of the cluster are: Cluster 2 ( 760), Cluster 1(462), Cluster 3 (300), Cluster 4 (296), Cluster 5 (159) and Cluster 6 (25). The critical papers that link the clusters are Roeser et al., (2013), Mackenzie , Poulin, Seidman-Carlson (2006a), Fortney et al., (2013, p.412), Dobkin, Hutchinson (2013), Moody et al., (2013) and O'Mahony et al., (2017). The application of bibliographic coupling resulted in 6 clusters. The themes of these 6 clusters are - Mindfulness Training Formats, Stress management & well-being, Mindfulness Training and work outcomes, Mindfulness training for Medical professionals and students and Facilitators of Mindfulness Training and end user benefits. Originality/Contribution/Value: This technique can be useful in understanding the evolution of research in the area. Given that this is an emerging area of research this paper can be useful to future researchers to visualize current research in the area and to identify areas of future research.

Conclusion

2020 ◽  
pp. 281-286
Author(s):  
Rebecca Maloy
Keyword(s):  
Future Research ◽  
Biblical Exegesis ◽  
Words And Images ◽  
Relationship Of ◽  
The Relationship ◽  
Musical Literacy

This chapter provides a summary and conclusion for the book and explores some potential areas for future research. Through the education of clergy and laity, the bishops strove to create a Visigothic kingdom unified in the Nicene faith. The chant texts and melodies were carefully constructed to serve these ends. Liturgy and chant were a practical way of instilling doctrine and modeling biblical exegesis, as part of a cultural program that was at once theological and ideological. By the time of the surviving manuscripts with notation, the Iberian cantors had developed a distinctive culture of musical literacy, in which particular neumes and neume patterns signaled specific melodic functions. Through analysis of these neume shapes, I have posited a sophisticated melodic grammar that is closely tied to textual syntax and aural aspects of the text such as word accent and assonance. Strategic placement of melismas, cadences, and melodic repetition underlined words and images that were central to the text’s typological meaning or liturgical use. Finally, I have considered the relationship of the sacrificia to offertories in other liturgical traditions. Further reportorial, textual, and melodies parallels between Western chant repertories remain to be discovered and explored through similar methodologies.

Coherence analysis of a family of weighted star-composed networks

2019 ◽  
Vol 33 (23) ◽  
pp. 1950264
Author(s):  
Meifeng Dai ◽  
Tingting Ju ◽  
Yongbo Hou ◽  
Jianwei Chang ◽  
Yu Sun ◽  
...  
Keyword(s):  
Kronecker Product ◽  
Future Research ◽  
Weight Factor ◽  
Node Number ◽  
Laplacian Eigenvalues ◽  
First Order ◽  
Successive Generations ◽  
Network Consistency ◽  
Relationship Of ◽  
The Relationship

Recently, the study of many kinds of weighted networks has received the attention of researchers in the scientific community. In this paper, first, a class of weighted star-composed networks with a weight factor is introduced. We focus on the network consistency in linear dynamical system for a class of weighted star-composed networks. The network consistency can be characterized as network coherence by using the sum of reciprocals of all nonzero Laplacian eigenvalues, which can be obtained by using the relationship of Laplacian eigenvalues at two successive generations. Remarkably, the Laplacian matrix of the class of weighted star-composed networks can be represented by the Kronecker product, then the properties of the Kronecker product can be used to obtain conveniently the corresponding characteristic roots. In the process of finding the sum of reciprocals of all nonzero Laplacian eigenvalues, the key step is to obtain the relationship of Laplacian eigenvalues at two successive generations. Finally, we obtain the main results of the first- and second-order network coherences. The obtained results show that if the weight factor is 1 then the obtained results in this paper coincide with the previous results on binary networks, otherwise the scalings of the first-order network coherence are related to the node number of attaching copy graph, the weight factor and generation number. Surprisingly, the scalings of the first-order network coherence are independent of the node number of initial graph. Consequently, it will open up new perspectives for future research.

The Relationship of The Penny Beliefs Weapons Scale to Robotic Peacekeeper Compliance and Trust

2017 ◽  
Vol 61 (1) ◽  
pp. 1580-1584 ◽  
Author(s):  
Nicole D. Karpinsky ◽  
Shelby K. Long ◽  
James P. Bliss
Keyword(s):  
Virtual Environment ◽  
Military Personnel ◽  
Compliance Rate ◽  
Future Research ◽  
Complex Tasks ◽  
Relationship Of ◽  
Different Cultures ◽  
The Relationship

Military personnel have focused their efforts on delegating dangerous duties to robots and other automated devices. Such duties include complex tasks such as peacekeeping. The current study explores the use of robotic peacekeepers across different cultures wielding non-lethal weapons (NLWs) in a virtual environment. We predicted that weapon acceptability would differ as a function of culture, compliance rate, and citizenship (native vs. expatriate). Results showed that participants complied significantly more often when the robotic peacekeeper requested an item that was not a weapon than when the item itself was a weapon. Further, Chinese and Americans reported highest weapons approval. Implications for future research are discussed.

Correctional Officer Burnout

2002 ◽  
Vol 29 (2) ◽  
pp. 144-160 ◽  
Author(s):  
Robert D. Morgan ◽  
Richard A. Van Haveren ◽  
Christy A. Pearson
Keyword(s):  
Correctional Officers ◽  
Personal Accomplishment ◽  
Correctional Officer ◽  
Future Research ◽  
Job Responsibilities ◽  
Work Station ◽  
Several Variables ◽  
New Variables ◽  
Relationship Of ◽  
The Relationship

The purpose of this study was to examine the relationship of several variables that have led to inconsistent results in previous studies on correctional officer stress, as well as expand previous research by exploring the relationship of two new variables (i.e., occupational title and work station) with correctional officer stress. Participants in this study consisted of 250 correctional officers from a Southwestern state department of corrections. Results indicated that older and more educated officers reported increased levels of personal accomplishment, whereas less experienced officers and officers with increasing job responsibilities experienced increased levels of depersonalization and emotional exhaustion and decreased levels of personal accomplishment. Furthermore, gender comparisons indicated that female correctional officers were less likely to respond impersonally to inmates than their male counterparts. Implications and areas for future research are discussed.

Standards of Afrocentric Education for School Leaders and Teachers

2019 ◽  
Vol 51 (2) ◽  
pp. 107-127 ◽  
Author(s):  
Chike Akua
Keyword(s):  
Multicultural Education ◽  
School Leaders ◽  
Educational Leaders ◽  
Research Literature ◽  
Future Research ◽  
Afrocentric Education ◽  
Definition Of ◽  
Relationship Of ◽  
Basic Standards ◽  
The Relationship

What is Afrocentric education (ACE)? What are the implications of ACE for school leaders and teachers? What is the relationship of ACE to multicultural education (MCE) and how does ACE differ from MCE? What are the standards that govern ACE’s philosophical foundation and practical application? This article provides a practical definition of ACE that can be understood by the community and the academy, the theoretical basis of ACE, its relationship to MCE, a synthesis of the research literature, and a framework of basic standards that educational leaders, teachers, and professors can employ for curriculum development, strategic planning, instructional leadership, instructional strategies, and transformation of school culture in PK-12 and higher education. This article also offers a definition of leadership and Afrocentric Educational Leadership to frame and inform future research.

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