scholarly journals TARGETED ADVERTISING IN THE BREAKFAST CEREAL INDUSTRY

2017 ◽  
Vol 49 (3) ◽  
pp. 382-399 ◽  
Author(s):  
JOSHUA BERNING ◽  
ADAM N. RABINOWITZ
Keyword(s):  
Product Differentiation ◽  
Food Product ◽  
Television Advertising ◽  
Breakfast Cereal ◽  
Data Set ◽  
Policy Makers ◽  
Relationship Of ◽  
Cereal Industry ◽  
The Relationship ◽  
Insight Into

AbstractWe examine the relationship of product characteristics of ready-to-eat breakfast cereal and targeted television advertising to specific consumer segments. We compile a unique data set that includes brand-packaging characteristics, including on-box games, nutrition information, and cobranding. We find that the relationship of television advertising and a cereal's brand-packaging characteristics varies by target audience. Our results provide insight into understanding how manufacturers strategically utilize branding, packaging, and television advertising. This can help industry and policy makers develop food product advertising policy. This analysis extends to other product markets where extensive product differentiation and promotion are present as well.

Skeletal elements of crinoid echinoderms: High-resolution structural and microanalytical results

1983 ◽  
Vol 41 ◽  
pp. 194-195
Author(s):  
D. F. Blake ◽  
L. F. Allard ◽  
D. R. Peacor
Keyword(s):  
High Resolution ◽  
Marine Invertebrates ◽  
Sea Urchins ◽  
Structural Features ◽  
Sea Stars ◽  
High Resolution Tem ◽  
Relationship Of ◽  
The Relationship ◽  
Insight Into

Echinodermata is a phylum of marine invertebrates which has been extant since Cambrian time (c.a. 500 m.y. before the present). Modern examples of echinoderms include sea urchins, sea stars, and sea lilies (crinoids). The endoskeletons of echinoderms are composed of plates or ossicles (Fig. 1) which are with few exceptions, porous, single crystals of high-magnesian calcite. Despite their single crystal nature, fracture surfaces do not exhibit the near-perfect {10.4} cleavage characteristic of inorganic calcite. This paradoxical mix of biogenic and inorganic features has prompted much recent work on echinoderm skeletal crystallography. Furthermore, fossil echinoderm hard parts comprise a volumetrically significant portion of some marine limestones sequences. The ultrastructural and microchemical characterization of modern skeletal material should lend insight into: 1). The nature of the biogenic processes involved, for example, the relationship of Mg heterogeneity to morphological and structural features in modern echinoderm material, and 2). The nature of the diagenetic changes undergone by their ancient, fossilized counterparts. In this study, high resolution TEM (HRTEM), high voltage TEM (HVTEM), and STEM microanalysis are used to characterize tha ultrastructural and microchemical composition of skeletal elements of the modern crinoid Neocrinus blakei.

On Metaphysics and the Political: A Polemics of Reading Baudelaire in the 1930s

2019 ◽  
Vol 58 (2) ◽  
pp. 249-259
Author(s):  
Joseph Acquisto
Keyword(s):  
Twentieth Century ◽  
Political Crisis ◽  
The Political ◽  
Modern Poetry ◽  
Progressive Politics ◽  
The World ◽  
Relationship Of ◽  
The Relationship ◽  
Insight Into

This essay examines a polemic between two Baudelaire critics of the 1930s, Jean Cassou and Benjamin Fondane, which centered on the relationship of poetry to progressive politics and metaphysics. I argue that a return to Baudelaire's poetry can yield insight into what seems like an impasse in Cassou and Fondane. Baudelaire provides the possibility of realigning metaphysics and politics so that poetry has the potential to become the space in which we can begin to think the two of them together, as opposed to seeing them in unresolvable tension. Or rather, the tension that Baudelaire animates between the two allows us a new way of thinking about the role of esthetics in moments of political crisis. We can in some ways see Baudelaire as responding, avant la lettre, to two of his early twentieth-century readers who correctly perceived his work as the space that breathes a new urgency into the questions of how modern poetry relates to the world from which it springs and in which it intervenes.

The impact of tinnitus characteristics and associated variables on tinnitus-related handicap

2015 ◽  
Vol 130 (1) ◽  
pp. 25-31 ◽  
Author(s):  
S Degeest ◽  
P Corthals ◽  
I Dhooge ◽  
H Keppler
Keyword(s):  
Additional Insight ◽  
Tinnitus Handicap Inventory ◽  
Hearing Status ◽  
Questionnaire Score ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship ◽  
Sample Case ◽  
Insight Into ◽  
Associated Variables

AbstractObjective:This study aimed to determine the characteristics of tinnitus and tinnitus-related variables and explore their possible relationship with tinnitus-related handicap.Methods:Eighty-one patients with chronic tinnitus were included. The study protocol measured hearing status, tinnitus pitch, loudness, maskability and loudness discomfort levels. All patients filled in the Tinnitus Sample Case History Questionnaire, the Hyperacusis Questionnaire and the Tinnitus Handicap Inventory. The relationship of each variable with the Tinnitus Handicap Inventory score was evaluated by univariate and multivariate analyses.Results:Five univariables were associated with the Tinnitus Handicap Inventory score: loudness discomfort level, subjective tinnitus loudness, tinnitus awareness, noise intolerance and Hyperacusis Questionnaire score. Multiple regression analysis showed that the Hyperacusis Questionnaire score and tinnitus awareness were independently associated with the Tinnitus Handicap Inventory score.Conclusion:Hyperacusis and tinnitus awareness were independently associated with the Tinnitus Handicap Inventory score. Questionnaires on tinnitus and hyperacusis are especially suited to providing additional insight into tinnitus-related handicap and are therefore useful for evaluating tinnitus patients.

scholarly journals An engineering insight into the relationship of selective cytoskeletal impairment and biomechanics of HeLa cells

Micron ◽  
2017 ◽  
Vol 102 ◽  
pp. 88-96 ◽  
Author(s):  
Daniele Borin ◽  
Luca Puzzi ◽  
Valentina Martinelli ◽  
Matteo Cibinel ◽  
Romano Lapasin ◽  
...  
Keyword(s):  
Hela Cells ◽  
Relationship Of ◽  
The Relationship ◽  
Insight Into

scholarly journals The Directional Influence Of Music Backgrounds In Television Advertising

2011 ◽  
Vol 10 (1) ◽  
pp. 14 ◽  
Author(s):  
Carl S. Bozman ◽  
Darrel Mueling ◽  
Kathy L. Pettit-O'Malley
Keyword(s):  
Television Advertising ◽  
Brand Attitude ◽  
Attitude Formation ◽  
Future Research ◽  
Brand Attitudes ◽  
Television Commercials ◽  
High Involvement ◽  
Alternative Music ◽  
Relationship Of ◽  
The Relationship

<span>Advertisers frequently incorporate music backgrounds in television commercials as a means of improving ad effectiveness. This paper examines the relationship of alternative music backgrounds on brand attitude formation. Brand attitudes were more favorable when emotive cues deviated from neutral presentations in circumstances of high involvement and when emotive cues were positive in situations of low involvement. Implications for advertising practice as well as suggestions for future research are discussed.</span>

Binding of Tetrahymena dynein to axonemes of Marsilea vestita lacking the outer dynein arm

1985 ◽  
Vol 73 (1) ◽  
pp. 299-310
Author(s):  
J.S. Hyams
Keyword(s):  
Electron Microscopy ◽  
Polyacrylamide Gel Electrophoresis ◽  
Valuable Insight ◽  
Marsilea Vestita ◽  
Thin Section Electron Microscopy ◽  
Section Electron ◽  
And Function ◽  
Relationship Of ◽  
The Relationship ◽  
Insight Into

Axonemes from the heterosporous water fern Marsilea vestita were fixed in the presence of tannic acid and examined by thin-section electron microscopy. Transverse sections revealed the normal 9+2 configuration except for the absence of the outer of the two dynein arms. Both arms were normally preserved in parallel preparations of Chlamydomonas axonemes. Isolated dynein from the ciliated protozoon Tetrahymena bound to Marsilea axonemes at the site normally occupied by the outer arm. Dynein binding was partially reversed by ATP as judged by both electron microscopy and polyacrylamide gel electrophoresis. This system should provide a valuable insight into the biochemistry and function of the inner dynein arm and the relationship of the two arms to motility in more conventionally equipped axonemes.

An improvement to the ANN-enhanced flow rating method

2021 ◽  
Author(s):  
Bernhard Schmid
Keyword(s):  
Neural Network ◽  
Electrical Conductivity ◽  
Water Resources ◽  
Flow Rate ◽  
Major Ions ◽  
Rate Of Change ◽  
Data Set ◽  
Input Variables ◽  
Relationship Of ◽  
The Relationship

&lt;p&gt;The work reported here builds upon a previous pilot study by the author on ANN-enhanced flow rating (Schmid, 2020), which explored the use of electrical conductivity (EC) in addition to stage to obtain &amp;#8216;better&amp;#8217;, i.e. more accurate and robust, estimates of streamflow. The inclusion of EC has an advantage, when the relationship of EC versus flow rate is not chemostatic in character. In the majority of cases, EC is, indeed, not chemostatic, but tends to decrease with increasing discharge (so-called dilution behaviour), as reported by e.g. Moatar et al. (2017), Weijs et al. (2013) and Tunqui Neira et al.(2020). This is also in line with this author&amp;#8217;s experience.&lt;/p&gt;&lt;p&gt;The research presented here takes the neural network based approach one major step further and incorporates the temporal rate of change in stage and the direction of change in EC among the input variables (which, thus, comprise stage, EC, change in stage and direction of change in EC). Consequently, there are now 4 input variables in total employed as predictors of flow rate. Information on the temporal changes in both flow rate and EC helps the Artificial Neural Network (ANN) characterize hysteretic behaviour, with EC assuming different values for falling and rising flow rate, respectively, as described, for instance, by Singley et al. (2017).&lt;/p&gt;&lt;p&gt;The ANN employed is of the Multilayer Perceptron (MLP) type, with stage, EC, change in stage and direction of change in EC of the M&amp;#246;dling data set (Schmid, 2020) as input variables. Summarising the stream characteristics, the M&amp;#246;dling brook can be described as a small Austrian stream with a catchment of fairly mixed composition (forests, agricultural and urbanized areas). The relationship of EC versus flow reflects dilution behaviour. Neural network configuration 4-5-1 (the 4 input variables mentioned above, 5 hidden nodes and discharge as the single output) with learning rate 0.05 and momentum 0.15 was found to perform best, with testing average RMSE (root mean square error) of the scaled output after 100,000 epochs amounting to 0.0138 as compared to 0.0216 for the (best performing) 2-5-1 MLP with stage and EC as inputs only. &amp;#160;&amp;#160;&amp;#160;&lt;/p&gt;&lt;p&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;References&lt;/p&gt;&lt;p&gt;Moatar, F., Abbott, B.W., Minaudo, C., Curie, F. and Pinay, G.: Elemental properties, hydrology, and biology interact to shape concentration-discharge curves for carbon, nutrients, sediment and major ions. Water Resources Res., 53, 1270-1287, 2017.&lt;/p&gt;&lt;p&gt;Schmid, B.H.: Enhanced flow rating using neural networks with water stage and electrical conductivity as predictors. EGU2020-1804, EGU General Assembly 2020.&lt;/p&gt;&lt;p&gt;Singley, J.G., Wlostowski, A.N., Bergstrom, A.J., Sokol, E.R., Torrens, C.L., Jaros, C., Wilson, C.,E., Hendrickson, P.J. and Gooseff, M.N.: Characterizing hyporheic exchange processes using high-frequency electrical conductivity-discharge relationships on subhourly to interannual timescales. Water Resources Res. 53, 4124-4141, 2017.&lt;/p&gt;&lt;p&gt;Tunqui Neira, J.M., Andr&amp;#233;assian, V., Tallec, G. and Mouchel, J.-M.: A two-sided affine power scaling relationship to represent the concentration-discharge relationship. Hydrol. Earth Syst. Sci. 24, 1823-1830, 2020.&lt;/p&gt;&lt;p&gt;Weijs, S.V., Mutzner, R. and Parlange, M.B.: Could electrical conductivity replace water level in rating curves for alpine streams? Water Resources Research 49, 343-351, 2013.&lt;/p&gt;

The response of the time-term method to simulated crustal structures

1979 ◽  
Vol 69 (5) ◽  
pp. 1455-1473
Author(s):  
D. N. Whitcombe ◽  
P. K. H. Maguire
Keyword(s):  
Velocity Structure ◽  
Seismic Refraction ◽  
Critical Distance ◽  
Structural Variations ◽  
Data Set ◽  
Term Model ◽  
Time Term ◽  
Seismic Refraction Data ◽  
Relationship Of ◽  
The Relationship

abstract The time-term method of interpreting seismic refraction data is analyzed to examine inadequacies in the chosen time-term model by relating observational errors to the solution variance. The results obtained from data that has been simulated for various structures are investigated. This is done quantitatively for simple structures and semi-quantitatively for more complex cases. Velocity and topographic variations of the refractor are considered as signals having dominant wavelengths. It is found that the response of the time-term method to these structural variations depends on the relationship of the structural wavelength to the dimensions of the experiment and the critical distance. For all but the simplest structures, the standard error estimates that can be obtained from a time-term solution are likely to be completely inadequate as estimates of the true error. It is demonstrated that if the refractor is anything other than uniform, the effects of a complicated velocity structure may be absorbed into the time terms. Similarly it is argued that in situations in which the refractor is not horizontal, erroneous values for complex velocity coefficients (e.g., gradient, anisotropy, etc.) can be obtained if these coefficients are included in the chosen time-term model. Finally, it is indicated that reduced travel times can be used in a way that removes the “stirring pot” aspect of time-term analysis, and to determine if a data set is suitable for examination by the time-term method.

The Contribution of Centralisation and De-centralisation to Public Confidence in Examinations and Qualifications

CADMO ◽  
2009 ◽  
pp. 19-38
Author(s):  
Andrew Boyle
Keyword(s):  
Focus Group ◽  
Qualitative Analysis ◽  
Previous Literature ◽  
Public Confidence ◽  
Education Systems ◽  
Policy Makers ◽  
Relationship Of ◽  
The Relationship ◽  
Unitary Concept

- This article discusses the centralisation and de-centralisation of examinations systems, and the relationship of the concept of (de-)centralisation to public confidence in examinations and qualifications systems. In reviewing previous literature it finds that (de-)centralisation has been considered as a unitary concept affecting education systems, whereas previous literature had only looked at (de-) centralisation of disconnected parts of exams and qualifications systems. The article then reports findings derived from qualitative analysis of data collected at an international focus group. The analysis of these data allows reflection on: whether (de-)centralisation as a unitary, multifaceted concept had power to explain examinations and qualifications systems; what the characteristics of such a concept of (de-)centralisation would be; and on the relationship between the concept of (de-)centralisation and public confidence in examinations and qualifications systems. The article concludes by discussing ways in which researchers or policy makers might apply this research to their own contexts.

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