scholarly journals Can A Commercially Oriented Brand Be Authentic? A Preliminary Study Of The Effects Of A Pro-Business Attitude On Consumer-Based Brand Authenticity

2015 ◽  
Vol 31 (3) ◽  
pp. 1167 ◽  
Author(s):  
Stefano Pace

<p class="AbstractText">The scholarly literature and general feeling support the idea that brands that are overly business-minded and commercially oriented are not authentic. Typically, consumers do not regard big corporations as authentic, due to the perception that corporations focus on making profit and their business-based mindset. In particular, consumers perceive commercially oriented brands are insincere. Sincerity is one of the three facets (quality commitment and heritage are the other two) that form consumer-based brand authenticity (Napoli, Dickinson, Beverland, &amp; Farrelly, 2014). Contrary to that long-held assumption, this study suggests that consumers may perceive commercially oriented brands are sincere. A positive attitude toward business may increase the perceived brand sincerity. The results of this empirical research confirm the brand authenticity scale developed by Napoli et al. (2014) by showing the conditions under which commercially oriented brands may enter the group of sincere brands.</p>

2018 ◽  
Vol 6 (4) ◽  
pp. 401-428
Author(s):  
Miriam R. Lowi

Studies of identity and belonging in Gulf monarchies tend to privilege tribal or religious affiliation, if not the protective role of the ruler as paterfamilias. I focus instead on the ubiquitous foreigner and explore ways in which s/he contributes to the definition of national community in contemporary gcc states. Building upon and moving beyond the scholarly literature on imported labor in the Gulf, I suggest that the different ‘categories’ of foreigners impact identity and the consolidation of a community of privilege, in keeping with the national project of ruling families. Furthermore, I argue that the ‘European,’ the non-gcc Arab, and the predominantly Asian (and increasingly African) laborer play similar, but also distinct roles in the delineation of national community: while they are differentially incorporated in ways that protect the ‘nation’ and appease the citizen-subject, varying degrees of marginality reflect Gulf society’s perceptions or aspirations of the difference between itself and ‘the other(s).’


1969 ◽  
Vol 63 (2) ◽  
pp. 427-441 ◽  
Author(s):  
Kenneth Prewitt ◽  
Heinz Eulau

Scholars interested in theorizing about political representation in terms relevant to democratic governance in mid-twentieth century America find themselves in a quandary. We are surrounded by functioning representative institutions, or at least by institutions formally described as representative. Individuals who presumably “represent” other citizens govern some 90 thousand different political units—they sit on school and special district boards, on township and city councils, on county directorates, on state and national assemblies, and so forth. But the flourishing activity of representation has not yet been matched by a sustained effort to explain what makes the representational process tick.Despite the proliferation of representative governments over the past century,theoryabout representation has not moved much beyond the eighteenth-century formulation of Edmund Burke. Certainly most empirical research has been cast in the Burkean vocabulary. But in order to think in novel ways about representative government in the twentieth-century, we may have to admit that present conceptions guiding empirical research are obsolete. This in turn means that the spell of Burke's vocabulary over scientific work on representation must be broken.To look afresh at representation, it is necessary to be sensitive to the unresolved tension between the two main currents of contemporary thinking about representational relationships. On the one hand, representation is treated as a relationship between any one individual, the represented, and another individual, the representative—aninter-individualrelationship. On the other hand, representatives are treated as a group, brought together in the assembly, to represent the interest of the community as a whole—aninter-grouprelationship. Most theoretical formulations since Burke are cast in one or the other of these terms.


2021 ◽  
pp. 014616722110530
Author(s):  
Saulo Fernández ◽  
Tamar Saguy ◽  
Elena Gaviria ◽  
Rut Agudo ◽  
Eran Halperin

We examined the role that witnesses play in triggering humiliation. We hypothesized that witnesses trigger humiliation because they intensify the two core appraisals underlying humiliation: unfairness and internalization of a devaluation of the self. However, we further propose that witnesses are not a defining characteristic of humiliating situations. Results of a preliminary study using an event-recall method confirmed that witnesses were as characteristic of humiliating episodes as of those that elicited shame or anger. In Experiments 1 and 2, we manipulated the presence (vs. absence) of witnesses when a professor devalued participants and the hostile tone of this devaluation. As hypothesized, in both experiments, witnesses indirectly increased humiliation via the appraisal of unfairness. Results of Experiment 2 revealed that the presence of witnesses also interacted with hostility, enhancing humiliation. As expected, this moderating effect occurred via the other key appraisal of humiliation (i.e., internalization).


2012 ◽  
pp. 95-113
Author(s):  
Rita Biancheri

Up to now, in the traditional biomedical paradigm the terms "sex" and "gender" have either been used synonymously and the insertion of gender among the determining elements of conditions of wellbeing/disease has been difficult, and obstructed by disciplinary rigidities that retarded the acceptance of an approach which had already been largely found to be valid in other areas of research. The effected simplification demonstrated its limitations in describing the theme of health; but if, on the one hand, there has been a growing awareness of a subject which can in no way be considered "neutral", on the other hand there continues to be insufficient attention, both in theoretical analysis and in empirical research, given to female differences. The article is intended to support that the sick individual is a person, with his/her genetic heritage, his/her own cultural acquisitions and personal history, and own surrounding life context; but these and similar factors have not traditionally been taken into consideration by official medicine and welfare systems, despite a hoped-for socio-health integration.


2012 ◽  
Vol 56 (4) ◽  
pp. 998-1021 ◽  
Author(s):  
Miguel ángel Jiménez-Crespo ◽  
Maribel Tercedor

Localization is increasingly making its way into translation training programs at university level. However, there is still a scarce amount of empirical research addressing issues such as defining localization in relation to translation, what localization competence entails or how to best incorporate intercultural differences between digital genres, text types and conventions, among other aspects. In this paper, we propose a foundation for the study of localization competence based upon previous research on translation competence. This project was developed following an empirical corpus-based contrastive study of student translations (learner corpus), combined with data from a comparable corpus made up of an original Spanish corpus and a Spanish localized corpus. The objective of the study is to identify differences in production between digital texts localized by students and professionals on the one hand, and original texts on the other. This contrastive study allows us to gain insight into how localization competence interrelates with the superordinate concept of translation competence, thus shedding light on which aspects need to be addressed during localization training in university translation programs.


2018 ◽  
Vol 2018 (97 (153)) ◽  
pp. 115-139
Author(s):  
Elżbieta Szczepankiewicz

The presence of contemporary entities in the cyber-space shows that IT offers unlimited possibilities of running a business and developing an organisation. On the other hand, it involves a greater number of internal and external threats in the area of accounting information resources security. The objective of the paper is to diagnose the current level of accounting information resources security (AIRS) assurance in Polish business entities. The paper analyses two research hypotheses. In accordance with the first one, the AIRS assurance level in various entity groups may be different, even though all entities should have implemented the same requirements of the Accounting Act in the analyzed area. The identified differences may result from the effect of additional, industry-specific regulations. The other hypothesis claims that in the private business area, accounting and auditing companies adhere to AIRS regulations more strictly than other small and medium enterprises. The paper defines the fundamental factors affecting the functioning of corporate accounting systems in the three dimensions of the cyber-space. Subsequently, the author presents the results of empirical research on how corporate information security is ensured in the context of internal accounting control systems and the requirements of the Polish Accounting Act. The results of the empirical research show how the management of the analysed entities crafts the basic elements of their internal environment as well as internal communication and control processes connected with ensuring information resources security. The results also show the management’s approach to various aspects of risk management of accounting information resources security, as well as to adherence to organisational and administrative procedures, and to hardware and software safeguards in the IT environment of the accounting system. The issues analysed in the present paper open a scholarly discussion that should lead to the development of theoretical models, recommendation of efficient methods and tools, as well as indication of adequate legislative initiatives. Research methods used by the author include analysis of literature and legislation, analysis of survey results, deduction and inference.


Neofilolog ◽  
1970 ◽  
pp. 21-28
Author(s):  
Marek Derenowski

This article focuses on the use of teacher journals as an empirical tool. Journals are often perceived as subjective and self-indulgent, resulting from lack of criticism or lack of experience in journal writing. On the other hand, journals can help in investigating such aspects as learner behavior, classroom dynamics or teacher behaviors. Undoubtedly journals help teachers to become more reflective. However, the obvious advantages, the journals are not the most favored empirical research tool.


Author(s):  
TALAT KILIC ◽  
Sebnem Kilic ◽  
Nurcan Kirici Berber ◽  
Ayten Gunduz ◽  
Yasemin Ersoy

Objectives: Studies have shown that severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) is primarily transmitted from person to person via airborne droplets. It is unclear whether it can be shed into human milk and transmitted to a child via breastfeeding.We investigated the presence of SARS-CoV-2 RNA in human milk samples of 15 mothers with coronavirus disease 19(COVID-19) and in the throat swab samples of their infants. Methods: This is a prospective observational study in which breast milk samples were collected from 15 mothers with COVID-19. The presence of SARS-CoV-2 RNA in the whole human milk samples of the patients was investigated using RT-qPCR. All of the infants underwent a clinical follow-up during their 14-day isolation and their throat swab samples were tested for SARS-CoV-2 RNA. Results: Of 15 mothers with COVID-19, SARS-CoV-2 RNA was detected in milk samples from 4 mothers. The throat swab samples from these mothers’ infants were found to be positive for SARS-CoV-2 RNA. Three of the four mothers were breastfeeding. In addition, during the 14-day isolation, all but three of the mothers breastfed their infants. Of the 12 breastfed infants, while the test for SARS-CoV-2 RNA in throat swab samples was negative in six of the infants, the other six infants, who had mild COVID-19 symptoms, tested positive for SARS-CoV-2 RNA.Clinical outcomes of all mothers and infants were uneventful. Conclusion: To our knowledge, this is the first case series with the largest number of cases with SARS-CoV-2 RNA positivity in human milk samples of mothers with COVID-19. However, we believe that the benefits of breastfeeding may outweigh the risk of SARS-CoV-2 infection in infants


2020 ◽  
Author(s):  
Hong Xu ◽  
Yong Gan ◽  
Daikun Zheng ◽  
Bo Wu ◽  
Xian Zhu ◽  
...  

BACKGROUND So far, there have been no published population studies on the relationship between a COVID-19 infection and public risk perception, information source, knowledge, attitude, and behaviors during the COVID-19 outbreak in China. OBJECTIVE This study aims to understand the relationships between COVID-19 infection; four personal nonpharmaceutical interventions (NPIs; handwashing, proper coughing habits, social distancing, and mask wearing); and public risk perception, knowledge, attitude, and other social demographic variables. METHODS An online survey of 8158 Chinese adults between February 22 and March 5, 2020, was conducted. Bivariate associations between categorical variables were examined using Fisher exact test. We also explored the determinants of four NPIs as well as their association with COVID-19 infection using logistic regression. RESULTS Of 8158 adults included, 57 (0.73%) were infected with COVID-19. The overwhelming majority of respondents showed a positive attitude (n=8094, 99.2%), positive risk perception (n=8146, 99.9%), and high knowledge levels that were among the strongest predictors of the four adopted NPIs (handwashing: n=7895, 96.8%; proper coughing: 5997/6444, 93.1%; social distancing: n=7104/8158, 87.1%; and mask wearing: 5011/5120, 97.9%). There was an increased risk of COVID-19 infection for those who did not wash their hands (2.28% vs 0.65%; risk ratio [RR] 3.53, 95% CI 1.53-8.15; <i>P</i>=.009), did not practice proper coughing (1.79% vs 0.73%; RR 2.44, 95% CI 1.15-5.15; <i>P</i>=.03), did not practice social distancing (1.52% vs 0.58%; RR 2.63, 95% CI 1.48-4.67; <i>P</i>=.002), and did not wear a mask (7.41% vs 0.6%; RR 12.38, 95% CI 5.81-26.36; <i>P</i>&lt;.001). For those who did practice all other three NPIs, wearing a mask was associated with a significantly reduced risk of infection compared to those who did not wear a mask (0.6% vs 16.7%; <i>P</i>=.04). Similarly, for those who did not practice all or part of the other three NPIs, wearing a mask was also associated with a significantly reduced risk of infection. In a penalized logistic regression model including all four NPIs, wearing a mask was the only significant predictor of COVID-19 infection among the four NPIs (odds ratio 7.20, 95% CI 2.24-23.11; <i>P</i>&lt;.001). CONCLUSIONS We found high levels of risk perception, positive attitude, desirable knowledge, as well as a high level of adopting the four NPIs. The relevant knowledge, risk perception, and attitude were strong predictors of adapting the four NPIs. Mask wearing, among the four personal NPIs, was the most effective protective measure against COVID-19 infection, with added preventive effect among those who practiced all or part of the other three NPIs.


Sign in / Sign up

Export Citation Format

Share Document