scholarly journals Marketing College Sports Teams – A Portfolio Approach

2019 ◽  
Vol 15 (1) ◽  
pp. 13-18
Author(s):  
Gary Brunswick ◽  
Brian Zinser
Keyword(s):  
Colleges And Universities ◽  
College Sports ◽  
Allocation Of Resources ◽  
Athletic Director ◽  
Sports Teams ◽  
Sports Programs ◽  
Portfolio Approach

The case involves an athletic director at a fictitious mid-sized university (Northwestern Midwest College) who is thinking about how to enhance the productivity of the investments in the various sports programs on his campus. Using concepts from marketing, this athletic director develops a series of ideas, which could be used to reshape the allocation of resources within the athletic division at his university. Faced with the need to effectively manage enrollments, endowments and the branding of their institutions, colleges and universities are looking to successful sports programs as one way to further differentiate their institution in the marketplace. For smaller and some medium-sized institutions, it is becoming increasingly difficult to field a cadre of successful sports programs which both generate both positive revenues and national exposure for the institution. As a result, some of these schools are beginning to think more critically about the portfolio of sports teams which represent the institution, in an effort to increase the efficacy of those institutional investments.

scholarly journals Identifying Influential Users of College Sports Teams' Social Media Accounts

2015 ◽  
Vol 16 (2) ◽  
pp. 1016-1025
Author(s):  
Suk-Kyu Kim ◽  
Jae-Ahm Park ◽  
Stephen W. Dittmore
Keyword(s):  
Social Media ◽  
College Sports ◽  
Sports Teams ◽  
Influential Users

Afterword

2017 ◽  
Author(s):  
Albert J. Figone
Keyword(s):  
Sports Betting ◽  
Entertainment Industry ◽  
College Sports ◽  
Sports Programs ◽  
Legislative Regulation ◽  
Recent Trends ◽  
The U.S

This concluding chapter reflects on the continued trend of widespread gambling in the U.S. entertainment industry—which, among other factors, has contributed to the frequency of betting on college sports to this day—and the consequences thereof. Gambling has since become the norm, and with college sports programs being especially profitable ventures, game rigging as well as the exploitation of the players will continue to remain the norm rather than the exception, as the chapter explores more recent trends in sports betting. To conclude, the chapter discusses the possibility of further legislative regulation on sports betting, but warns for the consequences should such laws be enacted.

Anti-fatigue Effects Of Long-term Supplementation With Soy Protein Bar In College Sports Teams

2014 ◽  
Vol 46 ◽  
pp. 98
Author(s):  
Zheng-Ming Huang ◽  
Shao-Yu Hsu ◽  
Zhi Kai Wen ◽  
Wen-Hsin Chang
Keyword(s):  
Soy Protein ◽  
College Sports ◽  
Sports Teams

scholarly journals Theoretical Research and Technical and Tactical Practice of Basketball Teaching in Colleges

2020 ◽  
Vol 4 (9) ◽  
Author(s):  
Weifeng Huang
Keyword(s):  
Physical Education ◽  
Colleges And Universities ◽  
Theoretical Research ◽  
College Sports ◽  
Practical Application ◽  
College Basketball ◽  
Teaching Reform ◽  
Research And Teaching ◽  
Theory Research

Nowadays, colleges and universities in our country pay more and more attention to physical education. Basketball is one of the most popular sports in colleges and universities, and its teaching theory research and teaching reform have gradually become the key content of college physical education. This article first explains the current problems in college basketball teaching, and then puts forward some suggestions on how to improve the basic theoretical teaching level of college basketball, and analyzes the practical application of basketball techniques and tactics in colleges and universities in order to provide a broad range of college sports Teachers provide some useful suggestions in basketball teaching.

scholarly journals Analysis of Influencing Factors of Academic Entrepreneurship Based on Blockchain

2020 ◽  
Vol 2020 ◽  
pp. 1-9
Author(s):  
Jingfang Zhao ◽  
Zhenfeng Ge
Keyword(s):  
Social Development ◽  
Academic Entrepreneurship ◽  
Colleges And Universities ◽  
Utilization Efficiency ◽  
Financial Resources ◽  
Scale Efficiency ◽  
Allocation Of Resources ◽  
Input Output ◽  
Upward Trend ◽  
Output Data

Under the background of mass entrepreneurship, academic entrepreneurship activities in universities are booming. DEA model is used to analyze the input-output data of academic entrepreneurship in colleges and universities in 2012 and 2016. According to the validity of the input-output data of academic entrepreneurship in different regions, the differences in efficiency between regions are compared and the reasons are analyzed. The research shows that the economic service function of colleges and universities to regional economic and social development is becoming increasingly prominent, resulting in a certain scale effect; the overall development of academic entrepreneurship efficiency, pure technical efficiency, and scale of colleges and universities in various regions is good, showing an upward trend; academic entrepreneurship activities of colleges and universities in different regions show different development trends. The scale efficiency of each region is at a higher level, but we should also actively pay attention to the utilization efficiency of academic entrepreneurship resources in colleges and universities, improve the allocation of resources, and prevent excessive investment in human and financial resources to produce redundancy, so as to achieve scale expansion while improving efficiency.

Changing the Playbook

2015 ◽  
Author(s):  
Howard P. Chudacoff
Keyword(s):  
Supreme Court Decision ◽  
Women's Athletics ◽  
College Sports ◽  
Football Players ◽  
Athletic Departments ◽  
Sports History ◽  
Race And Gender ◽  
Defining Moments ◽  
Sports Programs ◽  
And Gender

This book delves into the background and what-ifs surrounding seven defining moments that redefined college sports. These changes involved fundamental issues—race and gender, profit and power—that reflected societal tensions and, in many cases, remain pertinent today: the failed 1950 effort to pass a Sanity Code regulating payments to football players; the thorny racial integration of university sports programs; the boom in television money; the 1984 Supreme Court decision that settled who could control skyrocketing media revenues; Title IX's transformation of women's athletics; the cheating, eligibility, and recruitment scandals that tarnished college sports in the 1980s and 1990s; the ongoing controversy over paying student athletes a share of the enormous moneys harvested by schools and athletic departments. A thought-provoking journey into the whos and whys of college sports history, the book reveals how the turning points of yesterday and today will impact tomorrow.

Title IX and U.S. College Sports

2017 ◽  
Author(s):  
Erin E. Buzuvis
Keyword(s):  
Gender Inequality ◽  
Title Ix ◽  
College Athletics ◽  
Sex Discrimination ◽  
Educational Institutions ◽  
College Sports ◽  
Allocation Of Resources ◽  
Federal Law ◽  
Institutional Response ◽  
The Relationship

This chapter will address several aspects of gender inequality in college athletics, including inequitable allocation of resources and opportunities, inadequate institutional response to allegations of sexual violence against college athletes, and employment discrimination against female coaches and administrators. These challenges exist notwithstanding federal law, Title IX, which prohibits sex discrimination in education. Reasons for the recalcitrance of gender inequality in college sports include limitations of the law to adequately motivate compliance, as well as the patriarchy’s reliance on sport as a means of constructing and sustaining the relationship between masculinity and power. For these reasons, it is important to consider both legal and extra-legal solutions to the problem of gender inequality in sport that involve lawmakers and individual and associated educational institutions, as well as the general public.

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