scholarly journals Sport sponsorship in Finland: the case study of FC JJK Jyväskylä

2013 ◽  
Vol 7 (1) ◽  
pp. 135-140
Author(s):  
Mihály Szerovay
Keyword(s):  
Relationship Marketing ◽  
Statistical Data ◽  
Participant Observation ◽  
Sport Sponsorship ◽  
Premier League ◽  
Football Clubs ◽  
Master's Thesis ◽  
Survey Interviews ◽  
As Relationship

This paper seeks to analyse sport sponsorship in Finland via using the case study of Football Club JJK Jyväskylä from the Finnish Premier League. The results of a master’s thesis conducted on FC JJK fans’ sponsor awareness and sponsor orientation is presented. This research has provided implications to the management of the club, such as how to increase sponsorship efficiency, how to benefit from applying sponsorship alignment as well as relationship marketing. In order to successfully implement the study, an on­line survey, interviews, and participant observation was utilised. In addition, statistical data were obtained from the club. It has been concluded that JJK fans’ sponsor awareness and attitude stood at a low level, therefore JJK’s sponsorship strategy was advised to be reorganised. Conclusions from this paper might be beneficial for clubs from peripheral football countries, including those from Hungary as well. The size and level of Finnish and Hungarian football clubs are fairly similar and both countries can be considered as peripheral football countries at present.

scholarly journals Linking relationship marketing to social embeddedness in a rural bilingual context

2017 ◽  
Vol 24 (2) ◽  
pp. 261-277
Author(s):  
Sara Parry ◽  
Paul Westhead
Keyword(s):  
Relationship Marketing ◽  
Participant Observation ◽  
New Technology ◽  
Study Participant ◽  
Social Embeddedness ◽  
Resource Constrained ◽  
Content Type ◽  
Theoretical Contribution ◽  
Strategic Resources

Purpose The purpose of this paper is to explore the evolution of relationship marketing (RM) in a new technology-based firm (NTBF) and to illustrate how social embeddednesss benefits can be achieved by engaging in RM in a rural resource-constrained bilingual context. Design/methodology/approach A single in-depth case study of a NTBF operating in a rural bilingual context was explored over a five-year period. As part of the case study, participant observation was carried out and interviews with the novice entrepreneur, the firm’s employees and its customers were conducted. Findings Developing mutually beneficial relationships with customers and key partners can enable a novice entrepreneur with no prior business ownership and limited marketing experience to accumulate and mobilise resources in order to achieve credibility and business growth. By analysing information from the NTBF’s entrepreneur, customers and other actors, the authors build theory and present propositions relating to the RM process. Practical implications This case illustrates that RM can enhance the legitimacy of an inexperienced entrepreneur, and can enable a firm to address the liabilities of newness in a rural resource-constrained context. Entrepreneurs need to focus on relevant and specialised partnership and alliance relationships that can provide strategic resources for firm development. The bilingual influence has also been shown to aid the development of new relationships and thus ensuring social embeddedness. Originality/value The theoretical contribution of this study is to integrate insights from both RM and social embeddedness theories, and illustrate the extent to which a NTBF demonstrates social embeddedness benefits relating to customer retention and accumulation of strategic resources due to RM.

scholarly journals Globalization of Sports on the Example Of The Five Most Popular European Football Leagues with an Emphasis on Premiership - Geographical Overview

2021 ◽  
Vol 6 (3(16)) ◽  
pp. 611-634
Author(s):  
Jelena Lončar ◽  
Ema Špehar
Keyword(s):  
Information And Communication Technologies ◽  
Big Five ◽  
Information Dissemination ◽  
Statistical Data ◽  
Human Life ◽  
Communication Technologies ◽  
Premier League ◽  
Information And Communication ◽  
European Football

Globalization has had and still has a comprehensive effect on all aspects of human life, including the part related to sports and recreation. Through the spread of information and communication technologies, especially new channels of information dissemination (such as social networks), but also the process of internationalization, liberalization, and modernization - it has enabled the availability of sports competitions, and the general presence of sports in all parts of the world. This is especially true of football as one of the most popular sports. This paper will try to provide a geographical and global framework for football change based on specific economic and financial data related to sponsors, branding, etc., through a case study of the English Premiership (also known as Premier League) compared to other football leagues in Europe (German Bundesliga, Spanish La Liga, Italian Serie A and French Ligue 1, the so-called Big Five). The paper presents three hypotheses to which the research of available literature and statistical data will try to answer. Through all the above mentioned, the research aims to determine whether and to what extent football has become a global sport by going beyond national frameworks and to what extent it has transformed itself in these modern and global frameworks.

THE CHERNOBYL EXCLUSION ZONE AS A TOURIST ATTRACTION. REFLECTIONS ON THE TURISTIFICATION OF THE ZONE

2017 ◽  
Vol 44 ◽  
pp. 145-169 ◽  
Author(s):  
Magdalena Banaszkiewicz ◽  
Zygmunt Kruczek ◽  
Anna Duda
Keyword(s):  
Statistical Data ◽  
Participant Observation ◽  
Tourism Development ◽  
Tourist Attraction ◽  
Exclusion Zone ◽  
Heritage Sites ◽  
A Site ◽  
First Time ◽  
Practical Implications

Purpose. The aim of this article is to shed light on the Chernobyl Exclusion Zone (CEZ) as a site of cultural heritage and a tourist attraction. Moreover, it presents the recent development of tourism in Chernobyl and sketches the perspectives on the future of the CEZ. Method. To determine the character of the change process of the CEZ into a tourist attraction, the combination of content analysis and participant observation was used. Findings. The article, according to the authors’ knowledge, is the first in Poland to provide such a description of the development of tourism in the CEZ although, there have already been some publications considering this topic. Research and conclusion limitations. Exhaustive description of the problem complexity of of intersections between tourism development and cultural dissonances exceeds the possibilities of this article. Therefore, the case study of the CEZ needs further and broader exploration on the basis of statistical data as well as of data gathered by means of qualitative methods. Practical implications. The analysis provides potential avenues of enquiry adopting the perspective that the transformation of the dissonant heritage sites is caused to great measure by uncontrolled (or slightly controlled) tourism development. Simultaneously, it shows how a tourist may modify the image of the site and offer new, positive possibilities for local economic growth. Originality. For the first time in academic, this article scholarship raises the problem of the CEZ as a tourist attraction: it presents statistical data which prove the growing popularity of this site and describe the variety of tourist offer. Type of paper. The paper is based on the empirical research.

The Football Team Composition Problem: a Stochastic Programming approach

2017 ◽  
Vol 13 (3) ◽  
pp. 113-129 ◽  
Author(s):  
Giovanni Pantuso
Keyword(s):  
Programming Approach ◽  
Football Players ◽  
Steady Growth ◽  
Premier League ◽  
Football Team ◽  
Composition Problem ◽  
Football Clubs ◽  
European Football ◽  
English Premier League

Abstract Most professional European football clubs are well-structured businesses. Therefore, the financial performance of investments in players becomes crucial. In this paper, after the problem is discussed and formalized, an optimization model with the objective of maximizing the expected value of the team is presented. The model ensures that the team has the required mix of skills, that competition regulations are met, and that budget limits are respected. The model explicitly takes into account the uncertainty in the career development of football players. A case study based on the English Premier League is presented. Our results show that the model has significant potential to improve current decisions ensuring a steady growth of the value of the team. The team value growth reported is particularly driven by investments in young prospects.

scholarly journals Identification, Priorization and Management of Professional Football Clubs’ Stakeholders

2017 ◽  
Vol 10 (7) ◽  
pp. 99
Author(s):  
Nicolas Cicut ◽  
Sandra Montchaud ◽  
Vincent Millereux ◽  
Pierre Dantin
Keyword(s):  
Management Practices ◽  
Stakeholder Management ◽  
Participant Observation ◽  
Significant Part ◽  
Professional Football ◽  
Specific Nature ◽  
Football Clubs ◽  
Set Up ◽  
The Relationship

The aim of this paper is to analyze how professional football clubs manage relationships with their most important stakeholders and their multiple expectations in an efficient framework. Our analysis is based on a case study about ‘Olympique de Marseille’ (OM) – a recognized French club in Ligue 1 – from a participant observation. The period covers by the study mainly runs from 2004 to 2015. We adopt a two-step approach consisting first in identifying and prioritizing club stakeholders and then in analyzing the management set up for those who matter most. Stakeholders play an important part in the way club is managed, especially those defined as definitive given their power, legitimacy and urgency attributes. Relationships with the latter can take different forms from involvement to control. Moreover they do not always exist through pre-defined procedures insofar as a significant part of them remains informal. This study enriches the knowledge of the environment of professional football clubs by taking their stakeholders into account. Recommendations are made to improve their stakeholder management practices by considering the specific nature of each relationship, the importance of dialogue in the relationship, the articulation of the formal and informal dimensions of the relationship, the regularity of the relationship and the flexibility of the relationship.

From internet swear words to stadium violence in football (soccer) games – An Israeli case study

2017 ◽  
Vol 54 (3) ◽  
pp. 348-360 ◽  
Author(s):  
Uzi Ben Shalom ◽  
Amit Dvir ◽  
Moshe Levy ◽  
Moti Zwilling ◽  
Eithan Orkibi ◽  
...  
Keyword(s):  
Social Networks ◽  
Violent Behavior ◽  
Real Life ◽  
Discursive Construction ◽  
Premier League ◽  
Football Clubs ◽  
The Social ◽  
Football Fans ◽  
Positive Correlations

This study explored the relevancy of internet discourse among football fans and real-life stadium violence. Our hypothesis implies that there are positive correlations between violent utterances in fans’ social networks prior to games and football stadium violence. The study sample included 6 football clubs who participated in the Israeli Premier League in the 2015–2016 season. The traffic in the social networks was automatically collected into the MySQL database. The content of the traffic includes various forms of discursive interactions within social networks susceptible of predicting, provoking or expressing social tension, aggression or violent behavior. We focused on three discursive functions which reflect a dynamic of discursive construction of tension: exclamation; incitement; and verbal aggression. The results indicate a build-up of tension 3 days before the game and such build-up is correlated with stadium violence of both fans and players. The correlation of content and timing of traffic was also found when controlling the level of violence of the football club. Violent traffic was also correlated with the results of the previous game. The theoretical and practical consequences of these results are discussed.

Film Marketing: the Case of the New Horizons Association

2020 ◽  
Vol 4 (2) ◽  
pp. 75-94
Author(s):  
Marcin Ptasznik
Keyword(s):  
Film Industry ◽  
Participant Observation ◽  
Study Participant ◽  
Cultural Institutions ◽  
Literature Study ◽  
Online Questionnaire ◽  
Changing Environment ◽  
New Horizons ◽  
Marketing Actions

Approaches to marketing actions in culture are exhibiting rising significance in the modern dynamically changing environment. This paper is focused on the identification of possible applications of marketing in the sphere of culture, with particular reference to the film industry, field of operations of the New Horizons Association. The author’s research was based on a literature study, participant observation, and an online questionnaire, enabling creation of a case study on the New Horizons Association. Empiri-cal research allowed for exploration of the perception of marketing actions of this organization, as well as identifying possible directions for its development. Changes in the needs of modern consumers are related to ongoing virtualization and globalization of culture, and allow for academic discussion about the future of innovative cultural institutions and audio-visual ventures, including within the context of the current global coronavirus/COVID-19 pandemic.

scholarly journals Online collaboration and identity work in a brony fandom: Constructing a dialogic space in a fan translation project

2021 ◽  
pp. 204275302098892
Author(s):  
Liudmila Shafirova ◽  
Kristiina Kumpulainen
Keyword(s):  
Participant Observation ◽  
Collaborative Writing ◽  
Online Collaboration ◽  
Identity Work ◽  
Ethnographic Case Study ◽  
Internet Users ◽  
Affinity Groups ◽  
My Little Pony ◽  
Dialogic Space

Online collaboration has become a regular practice for many Internet users, reflecting the emergence of new participatory cultures in the virtual world. However, little is yet known about the processes and conditions for online collaboration in informally formed writing spaces and how these create opportunities for participants’ identity work. This ethnographic case study explores how four young adults, fans of the show My Little Pony: Friendship is Magic (bronies), negotiated a dialogic space for their online collaboration on a fan translation project and how this created opportunities for their identity work. After a year of participant observation, we collected interviews, ethnographic diaries and participants’ chats, which were analysed with qualitative content and discourse analysis methods. The findings showed how the Etherpad online writing platform used by the participants facilitated the construction of dialogic space through the visualization of a shared artefact and adjustable features. It was in this dialogic space where the participants negotiated their expert identities which furthered their discussions about writing, translating and technological innovations. The study advances present-day knowledge about online collaboration in affinity groups, engendering the construction of a dialogic space for collaborative writing and participants’ identity work.

scholarly journals Forging Political Cadres for Re-Peasantization: Escuela de Acción Campesina (Spain)

2021 ◽  
Vol 13 (7) ◽  
pp. 4061
Author(s):  
David Gallar-Hernández
Keyword(s):  
Food Sovereignty ◽  
Participant Observation ◽  
Training Process ◽  
Ethnographic Interviews ◽  
Participatory Workshop ◽  
Global North ◽  
Training Schools ◽  
Ethnographic Methodology ◽  
La Via Campesina

Bolstering the political formation of agrarian organizations has become a priority for La Vía Campesina and the Food Sovereignty Movement. This paper addresses the Spanish case study of the Escuela de Acción Campesina (EAC)—(Peasant Action School), which is a tool for political formation in the Global North in which the philosophical and pedagogical principles of the “peasant pedagogies” of the Training Schools proposed by La Vía Campesina are put into practice within an agrarian organization in Spain and in alliance with the rest of the Spanish Food Sovereignty Movement. The study was carried out over the course of the 10 years of activist research, spanning the entire process for the construction and development of the EAC. Employing an ethnographic methodology, information was collected through participant observation, ethnographic interviews, a participatory workshop, and reviews of internal documents. The paper presents the context in which the EAC arose, its pedagogical dynamics, the structure and the ideological contents implemented for the training of new cadres, and how there are three key areas in the training process: (1) the strengthening of collective union and peasant identity, (2) training in the “peasant” ideological proposal, and (3) the integration of students as new cadres into the organizations’ structures. It is concluded that the EAC is a useful tool in the ideological re-peasantization process of these organizations.

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