Film Marketing: the Case of the New Horizons Association

2020 ◽  
Vol 4 (2) ◽  
pp. 75-94
Author(s):  
Marcin Ptasznik
Keyword(s):  
Film Industry ◽  
Participant Observation ◽  
Study Participant ◽  
Cultural Institutions ◽  
Literature Study ◽  
Online Questionnaire ◽  
Changing Environment ◽  
New Horizons ◽  
Marketing Actions

Approaches to marketing actions in culture are exhibiting rising significance in the modern dynamically changing environment. This paper is focused on the identification of possible applications of marketing in the sphere of culture, with particular reference to the film industry, field of operations of the New Horizons Association. The author’s research was based on a literature study, participant observation, and an online questionnaire, enabling creation of a case study on the New Horizons Association. Empiri-cal research allowed for exploration of the perception of marketing actions of this organization, as well as identifying possible directions for its development. Changes in the needs of modern consumers are related to ongoing virtualization and globalization of culture, and allow for academic discussion about the future of innovative cultural institutions and audio-visual ventures, including within the context of the current global coronavirus/COVID-19 pandemic.

scholarly journals Linking relationship marketing to social embeddedness in a rural bilingual context

2017 ◽  
Vol 24 (2) ◽  
pp. 261-277
Author(s):  
Sara Parry ◽  
Paul Westhead
Keyword(s):  
Relationship Marketing ◽  
Participant Observation ◽  
New Technology ◽  
Study Participant ◽  
Social Embeddedness ◽  
Resource Constrained ◽  
Content Type ◽  
Theoretical Contribution ◽  
Strategic Resources

Purpose The purpose of this paper is to explore the evolution of relationship marketing (RM) in a new technology-based firm (NTBF) and to illustrate how social embeddednesss benefits can be achieved by engaging in RM in a rural resource-constrained bilingual context. Design/methodology/approach A single in-depth case study of a NTBF operating in a rural bilingual context was explored over a five-year period. As part of the case study, participant observation was carried out and interviews with the novice entrepreneur, the firm’s employees and its customers were conducted. Findings Developing mutually beneficial relationships with customers and key partners can enable a novice entrepreneur with no prior business ownership and limited marketing experience to accumulate and mobilise resources in order to achieve credibility and business growth. By analysing information from the NTBF’s entrepreneur, customers and other actors, the authors build theory and present propositions relating to the RM process. Practical implications This case illustrates that RM can enhance the legitimacy of an inexperienced entrepreneur, and can enable a firm to address the liabilities of newness in a rural resource-constrained context. Entrepreneurs need to focus on relevant and specialised partnership and alliance relationships that can provide strategic resources for firm development. The bilingual influence has also been shown to aid the development of new relationships and thus ensuring social embeddedness. Originality/value The theoretical contribution of this study is to integrate insights from both RM and social embeddedness theories, and illustrate the extent to which a NTBF demonstrates social embeddedness benefits relating to customer retention and accumulation of strategic resources due to RM.

scholarly journals Exploring Health Disparities in Indigenous Akit Tribal Community in Riau Province

2021 ◽  
Vol 37 (1) ◽  
Author(s):  
Rd Siti Sofro Sidiq ◽  
R. Yogie Prawira W ◽  
Hindina Maulida ◽  
R Willya Achmad W
Keyword(s):  
Qualitative Approach ◽  
Cultural Institutions ◽  
Tribal Community ◽  
Literature Study ◽  
Root Cause ◽  
Tribal Communities ◽  
The Social ◽  
Depth Interviews ◽  
Case Study Methods

Ten years have passed and there has been no result of an empowerment program for remote indigenous Akit tribal communities in Riau. The Akit tribe is an ancient native Malay tribe (Proto Melayu) in Riau Province. These indigenous people are still less fortunate in terms of health and social. This study investigates the root causes of health inequalities in the Akit community to get a complete picture of the problem. By using a qualitative approach and case study methods, this research is conducted by means of in-depth interviews, observation, and literature study. The results of the study show that the root cause of failed empowerment is a lack of synergy between government agencies, in which each agency had its own program, thus it poses disadvantages to the society where there are still illiterate sufferers, people who are heavily dependent on the underdeveloped environment that make them ill, and cultural institutions that are not feasible and binding to the social system that prevents people from developing.

scholarly journals Komunikowanie lokalnej instytucji kultury na przykładzie Elbląskiego Towarzystwa Kulturalnego w Elblągu

2020 ◽  
pp. 73-91
Author(s):  
Anna Lusińska
Keyword(s):  
Local Community ◽  
Participant Observation ◽  
Marketing Communication ◽  
Cultural Institutions ◽  
Communication Research ◽  
Face To Face ◽  
The Public ◽  
Public Benefit ◽  
Desk Research

Communicating a local cultural institution on the example of Elbląg Cultural Society in Elbląg The article joins the discussion on marketing communication of Polish cultural institutions that are also public benefit organizations. The aim of the article is to identify and analyse selected forms and tools used by the Elbląg Cultural Association – a Public Benefit Organization in Elbląg to communicate with the local community and an assessment of this communication. Research methods such as face-to-face interview, case study, desk research and participant observation were used. Research has shown that the majority of Polish local cultural institutions conduct marketing communication in an inept manner, without preparation, without a strategy of action, implementing most often broadly defined Internet promotion. The Elbląg Cultural Association communicates correctly, in a well-planned and efficiently organized manner with its local community. Using various communication tools, it implements many cultural projects, informing the public about them well in advance. It does not remain indifferent to comments and ideas obtained in the form of feedback from participants of cultural events.

scholarly journals Peranan Public Relations Dalam Mempertahankan Eksistensi Ramayana

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 408
Author(s):  
Citra Anggraini ◽  
Yugih Setyanto
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Participant Observation ◽  
Case Study Research ◽  
Literature Study ◽  
Technological Developments ◽  
Corporate Social

Public Relations have a role to maintaining the company's existence. Existence is very necessary to be announced at the company. Lots of competing retail businesses provide all the needs of visitors and offer quality products at affordable prices. Thus the existence of a company as a characteristic is determined by competitors. This research uses the theory of existence and the role of PR. The research study used in this research is descriptive qualitative research with case study research methods and data collection techniques carried out by interviews, non-participant observation, literature study and documentation. The results of this study indicate that PR Ramayana carries out special activities and programs such as Corporate Social Responsibility (CSR) activities that maintain the name, image, and existence of the community. CSR activities are carried out not only in the form of financial assistance, but also in the form of public education. In addition, to keep pace with technological developments, Ramayana also pays attention to activities on social media. Public Relations berperan dalam menjaga dan mempertahankan eksistensi perusahaannya. Eksistensi sangat dibutuhkan untuk menunjukkan keberadaan perusahaan di masyarakat. Banyak sekali bisnis retail yang bersaing menyediakan semua kebutuhan pengunjung secara lengkap dan menawarkan produk yang berkualitas dengan harga terjangkau. Dengan demikian dibutuhkan eksistensi perusahaan sebagai ciri khas yang membedakan dengan kompetitor Penelitian ini menggunakan teori eksistensi dan peranan PR. Pendekatan penelitian yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif dengan metode penelitian studi kasus dan teknik pengumpulan data dilakukan dengan wawancara, observasi non-participant, studi pustaka dan dokumentasi. Hasil penelitian menunjukan bahwa PR Ramayana telah melakukan kegiatan dan program khusus seperti kegiatan Corporate Social Responsibility (CSR) yang bertujuan untuk mempertahankan nama, citra, dan eksistensi kepada masyarakat. Kegiatan CSR dilakukan tidak semata-mata dalam bentuk pemberian sumbangan dana, tetapi juga dalam bentuk edukasi kepada masyarakat. Selain itu, untuk mengimbangi perkembangan teknologi, Ramayana juga memperhatikan aktivitas di media sosial.

scholarly journals On Marketing Strategies of Uniqlo: An Analysis of Online and Offline Integration

2020 ◽  
Vol 7 (2) ◽  
pp. 1
Author(s):  
Wenshan Li ◽  
An-Shin Shia ◽  
Kemo Badiane
Keyword(s):  
Literature Review ◽  
Traffic Flow ◽  
Swot Analysis ◽  
Participant Observation ◽  
Study Participant ◽  
Marketing Strategies

The purpose of this study is to examine the difficulties of products out-of-sync, price conflict, serious lack of sales flow, two-way traffic flow difficulties and advantages in the process of online and offline integration. This paper analyzes the marketing strategies of online and offline integration of Uniqlo through literature review, case study, participant observation and SWOT analysis. Finally, the paper summarizes some online and offline marketing strategies which are suitable for traditional clothing retail businesses, and then provides references for the transformation of these enterprises. Theoretical implications of the findings are discussed, and the limitations of the study presented.

Implementation of Regulation of The Minister of Kominfo Number 20 2016 in Disdukcapil Sleman, Temanggung, and Gianyar District

2020 ◽  
Vol 24 (1) ◽  
Author(s):  
Nfn Darmanto ◽  
Nur Zaini
Keyword(s):  
Personal Data ◽  
Electronic Systems ◽  
Case Study Method ◽  
Literature Study ◽  
Civil Registration ◽  
Edwards Model ◽  
District Government ◽  
The Government ◽  
Study Techniques

AbstrakPenelitian ini dilatarbelakangi oleh menguatnya wacana mengenai pentingnya perlindungan data pribadi  dan terbitnya Peraturan Menteri Komunikasi dan Informatika Nomor 20 Tahun 2016 tentang Perlindungan Data Pribadi dalam Sistem Elektronik. Adapun tujuan penelitian adalah untuk mengetahui kinerja implementasi Peraturan Menteri tersebut di lingkungan Pemerintah Kabupaten. Penelitian  dilakukan di Dinas Kependudukan dan Pencatatan Sipil pada Pemerintah Kabupaten Gianyar, Temanggung, dan Sleman dengan menggunakan metode studi kasus, sedangkan pengum­pu­lan data menggunakan teknik studi pustaka, wawancara, dan observasi. Pembahasan dilakukan dengan menggunakan konsep implemen­tasi model Edwards yang melihat implementasi berdasarkan variabel komunikasi, sumber-sumber, kecenderungan-kecenderu­ngan, dan struk­tur birokrasi. Hasil penelitian menunjuk­kan bahwa penyelenggaraan administrasi kependudukan yang di dalamnya termasuk perlindungan data pribadi oleh Dinas Kependudukan dan Pencatatan Sipil merujuk pada Peraturan Menteri Dalam Negeri Nomor 61 Tahun 2015, sedangkan Peraturan Menteri Komunikasi dan Informatika Nomor 20 tahun 2016 sama sekali belum mereka ketahui. AbstractThis research is motivated by the strengthening of discourse regarding the importance of protecting personal data and the issuance of Minister of Communication and Information Regulation No. 20 of 2016 concerning Protection of Personal Data in Electronic Systems. The research objective is to determine the performance of the implementation of the Ministerial Regulation within the District Government. The study was conducted at the Department of Population and Civil Registration at the Government of the Regency of Gianyar, Temanggung, and Sleman by using a case study method, while data collection using literature study techniques, interviews, and observations. The discussion was carried out using the concept of implementation of Edwards model that looked at implementation based on communication variables, sources, trends, and bureaucratic structure. The results showed that the administration of population administration which included the protection of personal data by the Population and Civil Registry Office referred to the Minister of Home Affairs Regulation No. 61 of 2015, while the Minister of Communication and Information Regulation No. 20 of 2016 was completely unknown to them.   

Pengaruh Kecepatan Putar Terhadap Hasil Coran pada Metode Pengecoran Sentrifugal dalam Pembuatan Produk Pisau Pakan Ternak dengan Material Ni-Hard1

2019 ◽  
Vol 11 (01) ◽  
pp. 1-7
Author(s):  
Roni Kusnowo ◽  
Kus Hanaldi
Keyword(s):  
Animal Feed ◽  
Centrifugal Casting ◽  
Impact Resistance ◽  
Literature Study ◽  
Gravity Casting ◽  
Friction Resistance ◽  
Optimal Speed ◽  
Mold Making

Animal feed knife is a tool that serves to cut and chop animal feed consisting of grass as the main ingredient with additives such as bran, herbs, centrate, cassava, tofu pulp and others. Therefore, as a cutting tool must have the properties of friction resistance, impact resistance, and have good sharpness, so that the material chosen is Ni-Hard 1. The use of centrifugal casting method was chosen because it has the advantage of being able to make castings with relatively thin thickness this is due to the influence of the centrifugal force on the distribution of metal liquids throughout the cavity in the mold. Case study in this study is the use of centrifugal casting methods as an alternative to gravity casting methods to overcome defects of misruns. This research was conducted to investigate the effect of speed on the formation of castings products. The method that was carried out began with a literature study on centrifugal casting, and continued by determining the material, the temperature of the cast is in the range 1250ºC - 1300ºC, and the type of mold. The next step is to do work drawings, pattern making, mold making, casting processes, fettling processes, and analysis. With variations in speed of 200 rpm, 300 rpm and 400 rpm, it can be seen the optimal speed for making this product. The results of this study obtained optimal speed at a speed of 300 rpm to make good quality of animal feed knife products.

PENGUATAN PENDIDIKAN AGAMA ISLAM MELALUI HAFALAN FURUDHUL AINIYAH DI SMP NURUL JADID PAITON

2017 ◽  
Vol 1 (1) ◽  
pp. 196-204
Author(s):  
Sulistiawati Sulistiawati
Keyword(s):  
High School ◽  
Religious Education ◽  
Junior High School ◽  
Qualitative Method ◽  
Religious Activities ◽  
Case Study Method ◽  
Literature Study ◽  
Observation Study ◽  
Homeroom Teachers

This research is intended to search and information about the strengthening of Islamic religious education (PAI) through the recitation of furudhul Ainiyah which is carried out in Nurul Jadid Paiton Junior High School. The method of this research is by qualitative method with case study method, to express. That is more intense and deep with the above phenomenon. Technique of completion of data and information is done through interview, observation, study study, and literature study. The findings of this research are 1). Students or students are required to complete the recitation of Furudhul Ainiyah as a condition to take the odd semester and even semester exam and become a requirement for class and graduation increase. 2). the implementation of the furudhul Ainiyah memorization is performed on Thursday and Friday nights and Tuesday nights, and can also be done during normal day breaks, 3). The responsible and recipient of the rote deposit are PAI teachers and their homeroom teachers, 4). For students and students who can not read written Al-qur'an is not subject to rote burden, but get special coaching related to Al-Qur'an reading written by the religious coordinator of students. 5). Memory materials include Aqidah, Fiqih or Amaliyah materials, and daily prayers for students of VII and VIII semerter 1 and 2, while for classes IX semesters 1 and 2 cover the material of the Qur'an and Fiqh. 6). (a). Principal, (b). Vice Principal of the curriculum section, (c). Coordinator of students' religious activities, (d). Teacher / teacher of PAI, (e). Homeroom, (e). Student religious coordinator, (f). Student.

From Film Practice to Data Process

2018 ◽  
Author(s):  
Sarah Atkinson
Keyword(s):  
Film Industry ◽  
Film Production ◽  
Profound Change ◽  
Data Process ◽  
Production Practices ◽  
Digital Film ◽  
Contemporary Britain

From Film Practice to Data Process critically examines the practices of independent digital feature filmmaking in contemporary Britain. The business of conventional feature filmmaking is like no other, in that it assembles a huge company of people from a range of disciplines on a temporary basis, all to engage in the collaborative endeavour of producing a unique, one-off piece of work. The book explicitly interrogates what is happening at the frontiers of contemporary ‘digital film’ production at a key transitional moment in 2012, when both the film industry and film-production practices were situated between the two distinct medium polarities of film and digital. With an in-depth case study of Sally Potter’s 2012 film Ginger & Rosa, drawing upon interviews with international film industry practitioners, From Film Practice to Data Process is an examination of film production in its totality, in a moment of profound change.

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