scholarly journals Importancia De La Innovación Para Emprendedores De Micro Y Pequeñas Empresas Mexicanas Del Sector Servicio En Villahermosa-Tabasco Y Mexicali-Baja California. Estudio Cuantitativo

2018 ◽  
Vol 14 (22) ◽  
pp. 304
Author(s):  
Jahicela Liévano ◽  
Paulina Vargas ◽  
Beatriz Pico ◽  
Juan Pérez

The enterprises that result in the creation of companies are in need of implementing strategies that translate into an adequate positioning of their sector against competition. It also allows them to survive in global markets and to undergo continuous changes. For this reason, innovation as a part of the project is an important differentiating factor. In this context, this paper focuses on contrasting the actions focused on innovation by entrepreneurs of micro and small Mexican companies in the service sector of Mexicali, Baja California, and Villahermosa, Tabasco, with the aim of identifying the significant role played by innovation in the course of time. The above was achieved through a quantitative study that has a descriptive, exploratory, and correlational scope. As part of the results, it is through these strategies that it helps to promote an innovative enterprise, facilitating the generation of new ideas, and improving its ability to innovate. This would, however, results to products and services that are scalable and of greater value, taking the company to competitive levels and promoting its development in a sustainable manner. In conclusion, this effort must be permanent because there is a positive and significant relationship between innovation and actions in the development of it. This is not only for the company, but for the entity where they are located.

LingVaria ◽  
2018 ◽  
Vol 13 (25) ◽  
pp. 205-217
Author(s):  
Mirosław Skarżyński

Contributions to the History of the Society of Friends of the Polish LanguageTowarzystwo Miłośników Języka Polskiego (‘Society of Friends of the Polish Language’) is the oldest such society and greatly distinguished for the popularization of knowledge about the language, and also for the knowledge about Polish itself. The few publications devoted to it, written mostly on the occasion of anniversaries, tend to overlook the figure of Andrzej Gawroński (1885–1927), an outstanding expert in Sanskrit, a linguist, and a professor of the Lviv University, despite the fact that archive materials show that he played a very significant role in the creation of the Society, and even penned the preliminary version of its charter. This paper presents Gawroński’s part in the forming of TMJP; it is based on extant letters from A. Gawroński to Kazimierz Nitsch from years 1919–1921 (Archive of Science of PAN and PAU in Cracow), letters from K. Nitsch to linguists Henryk Ułaszyn and Antonina Obrębska-Jabłońska, and also on the few printed materials from years 1918–1927.


Author(s):  
Alyson E. King

Edna Cress Staebler was a fairly typical young woman when she arrived at the University of Toronto in 1926. While attending the university, she explored the new ideas and norms of the interwar era. This article examines Staebler’s experiences within the context of modernity, the university and the creation of a Canadian nation. Staebler’s university years provided the foundations for her later career as a journalist and author during which she helped to create a modern Canadian national identity.


Author(s):  
Jennifer Shutek

This paper argues that images, and specifically agricultural images, play a significant role in the imaginings of the Israeli and Palestinian communities. Agriculture has symbolic and material value among Palestinians and Israelis, and contributes to identities and land claims made by Zionist and Palestinian organizations. Anderson’s discussion of nation building emphasizes the primacy of print in the imagination of a community; this paper highlights non-textual elements of nation building via case studies of the creation and dissemination of propaganda posters by the Jewish National Fund and the Popular Front for the Liberation of Palestine. A survey of propagandistic agricultural images reveals the shared symbols used by Palestinians and Israelis in forging identities and exclusive claims to land. Despite being common symbols from a shared past, agricultural images are crucial in creating and perpetuating a divide between Israelis and Palestinians, and in arguing for organic links between each group and the land of Palestine-Israel.


Author(s):  
Okumoko Tubo Pearce ◽  
Cookey Ibeinmo Friday ◽  
Question Emomotimi Mcdonald

This work examines the impact of intangible assets on economic growth in Nigeria, using time series data from 1990 to 2019. Relevant theoretical and empirical literatures were reviewed. Government expenditure on research and development, intellectual capital proxied by human capital stock, intellectual property and service sector employment were regressed as independent variables against the real GDP (proxy for economic growth) as the dependent variable. Secondary data were used for this work. The ARDL bound test was adopted in estimating the model. We discovered that government expenditure on R&D, intellectual capital and intellectual property do not have significant relationship with economic growth proxied by RGDP; meanwhile service sector employment had a significant relationship with economic growth in Nigeria. Also, government expenditure on R&D; and service sector employment were rightly signed; while intellectual capital and intellectual property were not rightly signed. This implies that when government increases its expenditure on R&D, it will result to economic growth, so also service sector employment in the long-run. Meanwhile, an increase in intellectual capital and intellectual property will reduce RGDP. We therefore propose that government should upgrade its spending on R&D so as to boost intellectual capital and property. The government should also create employment for the stock of human capital. Finally, government institutions such as producers’ protection agencies should be empowered to protect intellectual properties in Nigeria.


2014 ◽  
Vol 57 ◽  
pp. 73-108
Author(s):  
Lucy Gent
Keyword(s):  

‘Remember the impression one gets from good architecture, that it expresses a thought.’ Wittgenstein's prompt to himself comes to mind when, in looking at Elizabethan buildings today accepted as ‘good architecture’, we ask, but what is the thought? The thinking behind prodigy houses and their lodges is not easy to discern; it has to be addressed indirectly because the Elizabethans left no statements about their architectural intentions. But it is useful to look at discourses adjacent to architecture. Of these, rhetoric, the ancient art of persuasion, is one of the most significant. ‘Rhetoric and architecture’, writes the historian of memory, Mary Carruthers, ‘have had a venerable dialogue’. This essay argues that such a dialogue exists in the minds of the Elizabethan patron-builders, at various levels of consciousness. New ideas meet with, and in turn are shaped by, an education in which rhetoric has played a significant role.


2006 ◽  
pp. 257-277 ◽  
Author(s):  
Inka Mörschel ◽  
Hermann Behrens ◽  
Klaus-Peter Fähnrich ◽  
Romy Elze

In this chapter, the authors stress the importance of the knowledge and creativity for the entrepreneurial activity. The generation of new ideas and opportunity is often dependent on the creation of knowledge and influenced by creativity. In this chapter, the authors analyze the main literature about creativity and knowledge creation.


Author(s):  
Elisa Rancati ◽  
Niccolo Gordini ◽  
Alexandru Capatina

Luxury marketing has gone through some major changes over the past couple of decades. The power is moving away from luxury firms to luxury consumers, who are playing a more significant role than ever before. These challenges in global markets have sparked a growing interest by practitioners and academics in the content marketing and in the metrics to measure its impact on luxury firm performance. However, the literature is still fragmented. Trying to fill this gap, this chapter has two main objectives. Firstly, it reviews the existing literature on content marketing and the main metrics used. Secondly, it analyses the degree of use and effectiveness of content marketing strategies, tools and metrics on a sample of 218 luxury firms. The results of the study revealed that content marketing is seen by luxury firms as marketing communications strategy that provides valuable and helpful information to a clearly defined target audience with the aim to increase sales.


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