scholarly journals DETERMINAN PENGAMBILAN KEPUTUSAN KONSUMEN DAGING AYAM RAS DI PASAR TRADISIONAL MURNI DAN SNI KABUPATEN SITUBONDO

2021 ◽  
Vol 14 (2) ◽  
pp. 96
Author(s):  
Rara Winda Apriliana Dzakiyyah ◽  
Titin Agustina
Keyword(s):  
Decision Making ◽  
Research Method ◽  
Chicken Meat ◽  
Consumer Decision Making ◽  
Chi Square ◽  
Consumer Decision ◽  
Consumer Decisions ◽  
Traditional Markets ◽  
Decision Making Factors ◽  
Convenience Sampling

Consumer decision making to buy purebred chicken meat in pure traditional markets is higher than SNI traditional markets which have advantages in cleanliness, facilities, and service. This study aimed to determine the characteristics of consumers and the determinants of consumer decision-making to buy chicken meat in pure and traditional SNI markets. The research method used was descriptive-analytic. The sample was 100 people with convenience sampling. Chi-square and Mann-Whitney tests were used to analyze consumer characteristics, and logistic regression to analyze consumer decision-making factors. The results showed that there was a relationship between the consumer's occupation and the decision to buy chicken meat, and there were differences in education and income between consumers in pure traditional markets and SNI traditional markets. Variables that significantly influence consumer decisions are the price of purebred chicken, location, number of family members, and education. For managers of traditional markets in Situbondo Regency, it is necessary to arrange shops, improve market facilities such as waiting rooms and maintain cleanliness so that they remain consumer choices.

scholarly journals THE ROLES OF PSYCHOLOGICAL ANTECEDENTS AND CONSUMER INNOVATIVENESS IN DETERMINING CONSUMER DECISION MAKING STYLES OF SOUTH AFRICAN MILLENNIAL CONSUMERS

2020 ◽  
Vol 8 (4) ◽  
pp. 348-368
Author(s):  
Tinashe Musasa ◽  
◽  
Padhma Moodley ◽  
Keyword(s):  
Decision Making ◽  
South African ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Psychological Variables ◽  
Consumer Innovativeness ◽  
Decision Making Styles ◽  
Convenience Sampling ◽  
Data Collection Approach ◽  
Selection Of

Studies on consumer decision making styles largely focused on determining and replicating these to varying contexts. Literature remains limited on what underlying psychological variables lead to the manifestation of consumer decision making styles. The purpose of this study is to investigate the roles of psychological antecedents and consumer innovativeness in determining consumer decision making styles of millennials in South Africa. A quantitative survey of 320 South African millennials through social groups was utilized. Non-probability convenience sampling determined selection of participants. Reliability statistics were applied to substantiate the effectiveness of this study’s questionnaire and data collection approach. Presentation and interpretation of data were achieved through descriptive and inferential statistics respectively. Findings of this study confirmed that psychological antecedents and consumer innovativeness pose either direct or inverse relationships on consumer decision making styles. Two classifications of consumer decision making styles (utilitarian or hedonic) were discovered to be directed by distinctive sets of psychological antecedents and consumer innovativeness. Findings of this study will assist marketers and mall managers in better understanding what aspects of shopping drive their patrons and how they can best serve them to ensure sustainability.

Introduction

2020 ◽  
pp. 1-21
Author(s):  
Ethan Porter
Keyword(s):  
Decision Making ◽  
Health Insurance ◽  
Behavioral Economics ◽  
Political Science ◽  
Empirical Evidence ◽  
Political Knowledge ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Consumer Decisions ◽  
Political Decisions

This chapter blends insights from political science, behavioral economics, history and psychology to lay out the theoretical proposition of the book. The consumer citizen approach has implications for attitudes toward government and government spending, levels of political knowledge, and even whether people sign up for government-sponsored health insurance. Empirical evidence about the incidence of consumer and political decisions is offered. The comparative ubiquity of consumer decisions, I argue, explains why consumer decision-making tools come to be used in political contexts. Ultimately, viewing citizens as consumer citizens means viewing their political behaviors and attitudes as they are, not as some might wish them to be.

Decision waves: consumer decisions in today's complex world

2005 ◽  
Vol 39 (1/2) ◽  
pp. 216-230 ◽  
Author(s):  
Ashley Lye ◽  
Wei Shao ◽  
Sharyn Rundle‐Thiele ◽  
Carolyn Fausnaugh
Keyword(s):  
Decision Making ◽  
Decision Theory ◽  
Theoretical Approach ◽  
Empirical Test ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Content Type ◽  
Phase Theory ◽  
Consumer Decisions ◽  
Multi Phase

PurposeThe purpose of this paper is to examine the dominant consumer decision theory models and understand why that theory has received little empirical validation. A “decision waves” theory is proposed – an alternative, multi‐phase approach to decision making using image theory. An approach to validating empirically the multi‐phase theory is outlined.Design/methodology/approachThis conceptual paper examines the foundations of modern consumer decision theory and argues for a more representative model of actual consumer decisions.FindingsDecision waves provide a theoretical approach to represent more accurately consumer decision making and improve understanding in this foundational component of marketing. Decision waves do not change detailed empirical findings: however, they do change the macro perspective of how those findings are assembled for marketing.Research limitations/implicationsAn empirical test of decision waves theory is ongoing.Practical implicationsThe concepts outlined in this paper will change segmentation, positioning and how tactical plans are developed within the marketing mix, particularly for promotional strategies.Originality/valueA theoretical approach that represents decision making more accurately will bring us closer to understanding this foundational component of marketing. It provides a basis for differentiation in congested markets.

Dimensions of Marital Roles in Consumer Decision Making

1970 ◽  
Vol 7 (2) ◽  
pp. 168-177 ◽  
Author(s):  
Harry L. Davis
Keyword(s):  
Decision Making ◽  
Relative Influence ◽  
Purchase Decisions ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Consumer Decisions ◽  
Marital Roles ◽  
Using Data

Researchers often make oversimplified assumptions about the structure of husband-wife roles in consumer decisions and the sufficiency of responses from one spouse. Questions about the dimensionality of decision roles and the extent of role consensus are considered using data reported by husbands and wives on relative influence in automobile and furniture purchase decisions.

scholarly journals PERAN HARGA PATOKAN (ANCHOR PRICE) TERHADAP KEPUTUSAN UNTUK MEMBELI SAHAM

Epigram ◽  
2020 ◽  
Vol 17 (2) ◽  
pp. 163-168
Author(s):  
Tetty Rimenda ◽  
R. Elly Mirati
Keyword(s):  
Decision Making ◽  
Experimental Method ◽  
Capital Market ◽  
Research Method ◽  
Consumer Decision Making ◽  
Positive Information ◽  
Consumer Decision ◽  
Stock Type ◽  
Regular Price

The purpose of this study is to examine the role of anchor prices in consumer decision making in buying shares. When buying shares someone has a benchmark or reference. This study uses positive information about the issuer as a reference to buy shares. The research method used is the 2X2 2 experimental method (Price Display: Regular Price vs. Price + Info) x 2 (Stock Type: BKSL vs. WIKA. Participants are students who are also investors who are used to making transactions in the capital market. that information plays an important role for investors to decide to buy shares Investors prefer stocks whose prices are accompanied by information about the issuer.When expensive and cheaper shares are given information, it turns out investors prefer shares with high prices that are informed about the issuer.

scholarly journals STUDI FENOMENOLOGI EKSPLORASI MODEL PENGAMBILAN KEPUTUSAN KONSUMEN ANAK PADA KONSUMSI JAJANAN SEKOLAH

2015 ◽  
Vol 12 (1) ◽  
Author(s):  
Anna Triwijayati
Keyword(s):  
Decision Making ◽  
Research Method ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Psychological Need ◽  
Children Behavior ◽  
Pocket Money ◽  
Snack Products

Children consumers are a potential segment because they have pocket money and do the buyingbehavior. Consuming snacks at school is typical children behavior in Indonesia. Research onhow children make decision of their consumption is very interesting and useful because there hasnever been a similar study thoroughly examined the specific decision making of childrenconsumers. This study aims to construct a theory of decision making of buying snacks bychildren consumers. The research method used is phenomenology. Phenomenology method isutilized in order to get meaningful and ‘live’ children’s experiences. Based on the stages of datacollection, analysis and classification of the themes, this result obtained 22 themes related tochildren consumer decision making. All of themes are processed into meaning essential and fromthis gives propotitions and model of children consumer decision making.The result shows thatchildren consumer decision making process is determined by these factors: internal children theirself, teacher’s references, parents, conditioning and snack product. The process have threestages which are driving physical and psychological need factors, process of quick alternativeevaluation of snack products, and unplanned decision.Konsumen anak adalah segmen yang potensial karena mereka memiliki uang saku danmelakukan pembelian.Perilaku mengkonsumsi jajanan pada konsumen anak merupakan perilakuanak yang khas di Indonesia.Penelitian tentang bagaimana anak mengambil keputusan konsumsisangat menarik dan berguna untuk diteliti karena belum pernah ada penelitian serupa yangmengkaji dan menghasilkan model pengambilan keputusan khusus konsumen anak secaralengkap. Penelitian ini bertujuan untuk membangun suatu teori proses pengambilan keputusanpembelian makanan jajanan oleh konsumen anak. Metode penelitian yang digunakan adalahfenomenologi. Metode tersebut dipilih untuk mendapatkan pengalaman anak yang bermakna dan‘hidup’. Berdasarkan tahapan pengumpulan dan analisis data serta dari hasil penggolongan tema,diperoleh hasil 22 tema terkait dengan pengambilan keputusan konsumen anak.Semua tematersebut diolah melalui proses esensi makna sehingga menghasilkan proposisi dan modelpengambilan keputusan konsumen anak. Hasil analisis menunjukkan bahwa pengambilankeputusan konsumen anak ditentukan oleh faktor internal anak, referensi guru, orang tua,pengkondisian dan produk. Proses pengambilan keputusan konsumen anak memiliki tiga tahapanproses yaitu dorongan kebutuhan fisik dan psikis anak, proses evaluasi pilihan jajanan yangdilakukan dengan cepat (quick evaluation) dan keputusan pembelian yang tidak terencana(unplanned decision).

scholarly journals Consumer decisions with artificially intelligent voice assistants

2020 ◽  
Vol 31 (4) ◽  
pp. 335-347
Author(s):  
Benedict G. C. Dellaert ◽  
Suzanne B. Shu ◽  
Theo A. Arentze ◽  
Tom Baker ◽  
Kristin Diehl ◽  
...  
Keyword(s):  
Decision Making ◽  
High Impact ◽  
Consumer Decision Making ◽  
Purchasing Decisions ◽  
Consumer Decision ◽  
Consumer Decisions ◽  
Marketing Managers ◽  
Online Purchase ◽  
Impact Area ◽  
Decision Making Processes

AbstractConsumers are widely adopting Artificially Intelligent Voice Assistants (AIVAs). AIVAs now handle many different everyday tasks and are also increasingly assisting consumers with purchasing decisions, making AIVAs a rich topic for marketing researchers. We develop a series of propositions regarding how consumer decision-making processes may change when moved from traditional online purchase environments to AI-powered voice-based dialogs, in the hopes of encouraging further academic thinking and research in this rapidly developing, high impact area of consumer-firm interaction. We also provide suggestions for marketing managers and policymakers on points to pay attention to when they respond to the proposed effects of AIVAs on consumer decisions.

Marketing on the Map: Visual Search and Consumer Decision Making

2010 ◽  
Author(s):  
Nicholas Lurie ◽  
Sam Ransbotham ◽  
Zoey Chen ◽  
Stephen He
Keyword(s):  
Decision Making ◽  
Visual Search ◽  
Consumer Decision Making ◽  
Consumer Decision

Impact of Online Social Media on Consumer Decision Making: A Study in Dehradun

2012 ◽  
Vol 3 (5) ◽  
pp. 379-381
Author(s):  
Dr. Aruna Kumar Mishra ◽  
◽  
Narendra Kumar Narendra Kumar ◽  
Abhishek Sharma
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Online Social Media
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