scholarly journals Przyjemność (z) konsumowania… Książki kucharskie jako element systemów rozrywki dla dzieci (konteksty kultury konsumpcyjnej i medialnej)

2020 ◽  
Vol 25 ◽  
pp. 127-147 ◽  
Author(s):  
Anita Has-Tokarz
Keyword(s):  
Publishing Industry ◽  
Marketing Tactics ◽  
Book Market ◽  
Global Brands ◽  
Young Readers ◽  
The Media ◽  
Publishing Houses ◽  
Quantitative Changes ◽  
Culinary Culture ◽  
Media Formats

The contemporary market of books for children and teenagers, despite observable short-term periods of decline, is still one of the most stable and profitable segments of the Polish publishing and book market as publishing industry reports show. Publishing houses obtain guaranteed profits first of all from global bestsellers targeted both at the youngest readers and at teenagers. The present article discusses the phenomenon of branding, i.e. the creation of global brands in the sector of books for young readers. Branding has now become an important instrument of international book marketing, while the so-called brand policy occupies a significant position in the marketing tactics of publishers operating in the segment of books for young readers. The observation of the media in the worldwide and domestic market allows us to see a ten-dency towards the professionalisation of children’s culinary culture. A manifestation of this phenom-enon is inter alia the development of the toy industry associated with the manufacture of culinary accessories, as well as the annexation of the media space reserved for children and the young. Within it, we can notice the multiplication of culinary TV programmes, while more and more Internet culin-ary projects, little chef online games, and applications for mobile devices are becoming available. A culinary “thematic turn” is also taking place in the book market for children and young people. After 1989, impressive qualitative and quantitative changes took place in the cookbook segment for the youngest readers. This evolution covered their new thematic variants and editorial styles, as well as media formats (culinary audiobooks and e-books), which reflected the global fash-ions and ideas characteristic of consumer culture, as well as evidenced the culinary emancipation of the youngest. The report will show diverse variants of present-day cookbooks for young readers linked with children’s entertainment supersystems.

scholarly journals Globalization and the direction of the Canadian publishing industry

2021 ◽  
Author(s):  
Casey Gurfinkel
Keyword(s):  
Publishing Industry ◽  
Book Industry ◽  
Publishing House ◽  
Global Market ◽  
General Distribution ◽  
Retail Market ◽  
Book Market ◽  
Market Sector ◽  
Publishing Houses ◽  
Funding Cuts

Since the merger of Indigo and Chapters in 2001, and the bankruptcy of Stoddart Publishing and General Distribution Services in 2002, the Canadian publishing industry has faced perilous times in an already troubled market sector. In addition to the problems specific to the Canadian publishing industry- for example, federal and provincial funding cuts to the industry; the monopoly of the book retail market by the chain outlet Chapters-Indigo; the difficulty and expense of book distribution within Canada; competition from multinational publishing companies; the lack and expense of traditional marketing opportunities- the growing global market for books presents further difficulties for an industry that is struggling to retain its "Canadian" focus. This study considers the recent impact, both positive and negative, of globalization on the Canadian book industry, with a specific focus on publishers as the key figures in this industry. By surveying three publishing houses that represent specific segments of the industry- large multinational, mid-size, and small presses- I examine different approaches to surviving in the current book market and offer several conclusions about the future of Canadian publishing, most notably that the larger the publishing house, the less it is troubled by challenging market conditions.

scholarly journals “Slavery with a smile” - the media controversy about children’s literature on the topic of slavery and the rhetoric of the publishing industry

Res Rhetorica ◽  
2018 ◽  
Vol 5 (2) ◽  
Author(s):  
Ewa Klęczaj-Siara
Keyword(s):  
Publishing Industry ◽  
Picture Book ◽  
Children’S Literature ◽  
Freedom Of Speech ◽  
George Washington ◽  
Daily Newspapers ◽  
Young Readers ◽  
Racial Issues ◽  
The Media ◽  
Birthday Cake

Discussions about the appropriateness of American children’s books on ethnic and racial issues have recently become headlines in American daily newspapers. Journalists and opinion writers are questioning the themes and the perspectives of the authors. While some believe there must be limitations on what is published for young readers, others claim any kind of censorship is a violation of the freedom of speech. The paper will provide examples of media debates concerning recently published books for children. Among others it will discuss the controversy about Ramin Ganeshram’s picture book A Birthday Cake for George Washington published in 2016 and no longer distributed because of its “sanitized” vision of slavery.

Public policies and government interventions in the book publishing industry

Info ◽  
2014 ◽  
Vol 16 (2) ◽  
pp. 47-66 ◽  
Author(s):  
Giuditta de Prato ◽  
Jean Paul Simon
Keyword(s):  
Publishing Industry ◽  
Public Policies ◽  
Book Publishing ◽  
Book Market ◽  
Book Publishing Industry ◽  
Content Type ◽  
Government Interventions ◽  
Digital World ◽  
The Media ◽  
The Eu

Purpose – The purpose is to review public policies and government interventions in the book publishing industry, a sector where public policies have blossomed. The paper concentrates on five major issues: intellectual property rights and issue of infringements (piracy), the debate about the fixed price of books (vs free market) or the agency versus wholesale models, VAT discrimination between printed books and e-books, the role institutions like libraries and registration authorities, and competition issues. Design/methodology/approach – This article is based on an extensive set of research initiated by the EC JRC IPTS on the “Statistical, ecosystems and competitiveness analysis of the Media and Content Industries”. The research implied an extensive review of the literature, meetings with players and validation workshops. This paper focuses more on the analysis of policy documents and position of players. Findings – The paper shows a growing discrepancy between the leading position of the EU publishing industry and its position in on-line distribution and production of e-books. The EU leads the global publishing market, with companies like Bertelsmann, Hachette or Pearson. However, compared with the USA, in the EU, the e-book market is still negligible. The European e-book market is fragmented, expanding fast in the UK and lagging behind in other Member States. As digitisation of books and earlier on-line distribution of physical books are changing the landscape, the paper considers potential policies at EU level to coordinate, accompany and speed up the process of digitalisation. Research limitations/implications – The article stems from the research initiated by the IPTS on the “Statistical, ecosystems and competitiveness analysis of the Media and Content Industries” (MCI). This research was based on a review and synthesis of the available literature, desk research. The results were reviewed by experts from the book industry at dedicated meetings. The paper does not cover other important public policy issues such as the role in the functioning of democracies, triggering consequent rights and responsibilities with respect to human rights, democracy, and freedom of information and cultural diversity. Practical implications – To contribute to the debate about the policies needed for the economic health and development conditions that will support the future competitiveness of the book publishing industry. There is a need to better understand if policies designed for the physical world will be effective in a digital world. Distribution is very different in a digital world from physical distribution; these supply-side policies may reach their limits. Originality/value – In the media and entertainment markets, the book market is the only one where EU companies (Bertelsman, Hachette, Pearson, Wolters Kluwer) lead. However, this industry is one of the less covered segments of these markets. Besides, the paper combines a review of legacy policies such as copyright, fixed prices, and issues raised by the digital shift such as VAT discrimination between physical books and e-books.

scholarly journals Globalization and the direction of the Canadian publishing industry

2021 ◽  
Author(s):  
Casey Gurfinkel
Keyword(s):  
Publishing Industry ◽  
Book Industry ◽  
Publishing House ◽  
Global Market ◽  
General Distribution ◽  
Retail Market ◽  
Book Market ◽  
Market Sector ◽  
Publishing Houses ◽  
Funding Cuts

Since the merger of Indigo and Chapters in 2001, and the bankruptcy of Stoddart Publishing and General Distribution Services in 2002, the Canadian publishing industry has faced perilous times in an already troubled market sector. In addition to the problems specific to the Canadian publishing industry- for example, federal and provincial funding cuts to the industry; the monopoly of the book retail market by the chain outlet Chapters-Indigo; the difficulty and expense of book distribution within Canada; competition from multinational publishing companies; the lack and expense of traditional marketing opportunities- the growing global market for books presents further difficulties for an industry that is struggling to retain its "Canadian" focus. This study considers the recent impact, both positive and negative, of globalization on the Canadian book industry, with a specific focus on publishers as the key figures in this industry. By surveying three publishing houses that represent specific segments of the industry- large multinational, mid-size, and small presses- I examine different approaches to surviving in the current book market and offer several conclusions about the future of Canadian publishing, most notably that the larger the publishing house, the less it is troubled by challenging market conditions.

Alcohol and the Media: A Review and Critique of the ‘Effects’ Model

1982 ◽  
Vol 3 (2) ◽  
pp. 183-194 ◽  
Author(s):  
Nicholas Dorn ◽  
Nigel South
Keyword(s):  
Point Of View ◽  
Economic Consequences ◽  
Future Research ◽  
General Level ◽  
Alcohol Advertising ◽  
Social Drinking ◽  
The Media ◽  
Quantitative Changes ◽  
And Shifts ◽  
Qualitative Changes

A review of the available empirical material bearing upon the question of alcohol advertising having ‘effects’ on the general level of consumption suggests that this question is insufficiently precise as a basis for research. Studies suggesting some relationship between advertising for particular brands or products and shifts in brand or product use are potentially more interesting, if considered from a point of view that recognises that such shifts may involve shifts in milieux, comparisons, styles and meanings associated with consumption. Future research should be attentive to such qualitative changes in drinking practices attendant upon advertising or preventive campaigns (as well as to quantitative changes). The authors suggest that such quantitative and qualitative changes in drinking practices of individuals and social groups need to be considered within the context of more general, ideological and economic, consequences of alcohol advertising. These consequences-including reinforcement of images about ‘social drinking,’ and shifting of consumers onto more profitable products-consolidate the profitability of the alcohol industry (a consideration more important to the industry than levels of consumption per se). A framework broader than that of ‘effects’ on individuals' levels of consumption is required if health educators are to learn anything from advertising.

scholarly journals Soundtrack for reality? How to use music effectively in non-fictional media formats

2021 ◽  
pp. 030573562199909
Author(s):  
Ann-Kristin Herget ◽  
Jessica Albrecht
Keyword(s):  
Attitude Change ◽  
Television News ◽  
Memory Performance ◽  
Background Music ◽  
Perceived Credibility ◽  
Research Areas ◽  
General Evaluation ◽  
News Magazines ◽  
The Media ◽  
Media Formats

Although it is frequently used and is highly valued in practice, background music in non-fictional media formats has shown a broad spectrum of ambiguous results in previous empirical research. Scholars have often even advised against the use of music in formats such as television news, news magazines, and documentaries. Discrepancies in the effectiveness of background music have also been found in film and advertising research. In these research areas, the congruence between music and medium has been shown to be especially relevant for predicting music’s effects. In this study, two experiments were conducted to investigate the influence of congruent and incongruent music in non-fictional media formats. The first experiment ( N = 92) focused on music’s expressed and induced emotions, recipients’ memory performance, and the perceived credibility and general evaluation of the media format. Experiment 2 ( N = 147) concentrated on attitude changes. As expected, carefully selected congruent background music (i.e., music expressing emotions and triggering associations fitting the media format’s topic) positively influenced recipients’ emotionalization, memory performance, and attitude change, as well as the perceived credibility and general evaluation of the media format. All of the measured effects can be considered medium or large ([Formula: see text]).

scholarly journals Native Advertising—The Formats and Types of Content Most Demanded by Brands in the Spanish Media

2021 ◽  
Vol 2 (4) ◽  
pp. 529-544
Author(s):  
Daniel Zomeño ◽  
Rocío Blay-Arráez
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Editorial Content ◽  
Media Environment ◽  
The Social ◽  
Media Ecosystem ◽  
The Media ◽  
Media Formats ◽  
Depth Interviews

Media convergence and the incorporation of new narratives typical of the consumption habits of younger audiences in the social media environment have led to the proliferation of a wide variety of formats and types of content in the media ecosystem through which the editorial content offered to brands is being distributed. This qualitative research, using in-depth interviews with a qualified sample of branded content managers from the main Spanish media, allows us to determine the main characteristics of the native advertising demanded by advertisers. The results corroborate observations that content channelled through more sophisticated consumption experiences, using both multimedia and interactivity with a clear transmedia approach, tends to be better received by the audience and, therefore, in greater demand by brands. It also confirms that both video and social media formats have grown exponentially when it comes to providing an outlet for branded content. Based on the results obtained, a proposed classification of these products, including definitions, has been drawn up so they can be publicised to the professional world, offering the reflection and precision that their rapid development has not allowed until now.

Research and Web 2.0

2019 ◽  
pp. 855-869 ◽  
Author(s):  
Diego Ponte ◽  
Stefan Klein
Keyword(s):  
Publishing Industry ◽  
Service Innovation ◽  
Academic Publishing ◽  
Scientific Journals ◽  
Pricing Models ◽  
Citation Indexes ◽  
Disruptive Innovations ◽  
Publishing Houses ◽  
Social Media Tools ◽  
Lasting Influence

The scientific publishing industry has witnessed a plethora of innovations across the life cycle of writing, publishing and archiving of scientific journals. Open access is only the visible tip of an iceberg that contains new players and new services and modes of publishing—which span from new review processes, online citation indexes and social media tools—that have become available over the past 20 years. One might have the impression that disruptive innovations are underway and that many of the well-established themes of digital transformation, such as business model and service innovation, disintermediation, ProSuming and new pricing models, have had a profound impact on the market of scientific journals. Nonetheless, the commercial academic publishing houses (the incumbents) so far have not only successfully defended but even extended their market position. By categorizing the innovations underway and relating them to the constellation of actors in this market, the authors reflect on and try to explain the lasting influence of traditional publishers in the market.

Citizen Engagement in Local Environmental Issues

2017 ◽  
pp. 1-19
Author(s):  
Lorna Heaton ◽  
Patrícia Días da Silva
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Involvement ◽  
Environmental Issues ◽  
Citizen Engagement ◽  
Face To Face ◽  
Use Of Resources ◽  
The Media ◽  
The Relationship ◽  
Media Formats

The goal of this chapter is to draw attention to the interrelation of multiple mediatized relationships, including face-to-face interaction, in local citizen engagement around biodiversity/environmental information. The authors argue that it is possible to fruitfully theorize the relationship between public involvement and the media without focusing specifically on the type of media. Their argument is supported by three examples of participatory projects, all connected with environmental issues, and in which social media-based and face-to-face interactions are closely interrelated. This contribution highlights the local uses of social media and the Web, and shows how engagement plays out in the interaction of multiple channels for exchange and the use of resources in a variety of media formats. In particular, new media significantly alter the visibility of both local actions and of the resulting data.

Research and Web 2.0

2017 ◽  
pp. 17-31 ◽  
Author(s):  
Diego Ponte ◽  
Stefan Klein
Keyword(s):  
Publishing Industry ◽  
Service Innovation ◽  
Academic Publishing ◽  
Scientific Journals ◽  
Pricing Models ◽  
Citation Indexes ◽  
Disruptive Innovations ◽  
Publishing Houses ◽  
Social Media Tools ◽  
Lasting Influence

The scientific publishing industry has witnessed a plethora of innovations across the life cycle of writing, publishing and archiving of scientific journals. Open access is only the visible tip of an iceberg that contains new players and new services and modes of publishing—which span from new review processes, online citation indexes and social media tools—that have become available over the past 20 years. One might have the impression that disruptive innovations are underway and that many of the well-established themes of digital transformation, such as business model and service innovation, disintermediation, ProSuming and new pricing models, have had a profound impact on the market of scientific journals. Nonetheless, the commercial academic publishing houses (the incumbents) so far have not only successfully defended but even extended their market position. By categorizing the innovations underway and relating them to the constellation of actors in this market, the authors reflect on and try to explain the lasting influence of traditional publishers in the market.

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