scholarly journals Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction

2021 ◽  
Vol 10 (2) ◽  
pp. 46-53
Author(s):  
Endang Siswati
Keyword(s):  
Consumer Satisfaction ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Word Of Mouth ◽  
Measurement Model ◽  
Partial Least Square ◽  
Least Square ◽  
Private Label ◽  
Positive Word ◽  
Positive Word Of Mouth

This research uses a quantitative approach, using 25 samples taken from the population, namely consumers of retail companies that sell private label products, including Superindo, Indomaret, and Alfamart. The purpose of this study is to analyze and determine whether the variable customer satisfaction can mediate the effect of promotion and place advertising on positive word of mouth. Data analysis in this research used PLS (Partial Least Square) with the SmartPLS program, which consists of a measurement model, namely convergent validity, discriminant validity and composite reliability, as well as structural models namely R-Square, Q-Square, Path test coefficients to test the significance of influence, and the Sobel test to test for mediation. The results showed that consumer satisfaction was not able to mediate a positive relationship between promotion and positive word of mouth, but promotion had a significant effect on consumer satisfaction.

The role of the museumscape on positive word of mouth: examining Italian museums

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Emanuela Conti ◽  
Massimiliano Vesci ◽  
Paola Castellani ◽  
Chiara Rossato
Keyword(s):  
Structural Equation ◽  
Discriminant Validity ◽  
Word Of Mouth ◽  
Marketing Research ◽  
Measurement Model ◽  
Quantitative Methodology ◽  
Positive Word ◽  
Ambient Conditions ◽  
Content Type ◽  
Positive Word Of Mouth

PurposeThis study aims to develop an all-encompassing model to analyse various aspects of atmospherics, including components of the museum space and its physical surroundings. Moreover, it evaluates whether the identified attributes of the “museumscape” affect the positive word of mouth of museum visitors.Design/methodology/approachThis exploratory study adopts a quantitative methodology. Data were collected through direct interviews with visitors at three Italian art museums and through a structured questionnaire. All dimensions were measured with multiple items on a five-point Likert scale. To assess the influence of the museumscape attributes on positive word of mouth, a structural equation model is performed adopting the two-stage testing procedure estimating the measurement model in the first stage and running a confirmatory factor analysis to assess reliability and demonstrate convergent and discriminant validity for all multi-item measures.FindingsSix attributes of the museumscape are delineated (ambient conditions; facilities and convenience; signs and signage; staff behaviour; art gallery quality; exhibition space aesthetics). The latter three positively influence visitors' positive word of mouth.Research limitations/implicationsThe study expands frameworks from previous service museum marketing research in general and service museum research on atmospherics in particular. The framework developed here identifies the direct predictive power of museumscape cues on positive museum visitor's word of mouth, thus increasing knowledge of the customer service experience and service quality and atmospherics management.Practical implicationsThe constructs discovered here may help museum managers to carefully design and manage the museumscape to enhance visitors' satisfaction and loyalty.Originality/valueThis study is the first application of servicescape theory in the museum context; previous applications focus on for-profit sectors.

scholarly journals Analisis Faktor yang Mempengaruhi Word of Mouth Ayam Geprek Don

2021 ◽  
Vol 5 (3) ◽  
pp. 296
Author(s):  
Albertus Bobby Widagdo ◽  
Yanuar Yanuar
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Word Of Mouth ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Positive Word ◽  
Brand Trust ◽  
Positive Word Of Mouth

This study aims to examine the effect of brand image, brand trust and customer satisfaction on customer loyalty and its influence on product word of mouth. The data in this study were obtained from the results of filling in the questionnaire by 110 respondents who were all customers of Ayam Geprek Don products located in South Jakarta. Data from the questionnaire filling in this study were further analyzed using the Partial Least Square technique with the help of the SmartPLS program. Based on the results of the analysis in this study, some conclusions are obtained as follows: brand image, brand trust, and customer satisfaction have a positive and significant effect on loyalty. Then, loyalty has a positive and significant effect on product word of mouth. In general, the better the brand image and product brand trust and the higher the customer satisfaction, the higher loyalty which will further increase the positive word of mouth of the brand. Penelitian ini bertujuan untuk menguji pengaruh citra merek, kepercayaan merek, dan kepuasan pelanggan terhadap loyalitas, serta pengaruhnya terhadap word of mouth produk. Data dalam penelitian ini diperoleh dari hasil pengisian kuesioner oleh sebanyak 110 responden yang seluruhnya adalah pelanggan produk Ayam Geprek Don yang berlokasi di Jakarta Selatan. Data hasil pengisian kuesioner dalam penelitian ini selanjutnya dianalisis dengan menggunakan teknik Partial Least Square dengan bantuan program SmartPLS. Berdasarkan hasil analisis dalam penelitian ini, diperoleh beberapa kesimpulan yaitu: citra merek, kepercayaan merek, dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas. Serta loyalitas berpengaruh positif dan signifikan terhadap word of mouth produk. Secara umum, semakin baik citra merek dan kepercayaan merek serta semakin tinggi kepuasan pelanggan, maka semakin tinggi loyalitas yang selanjutnya akan meningkatkan word of mouth positif dari merek.

scholarly journals Behavioural Model for Decision-Makers’ towards the Intention to Adopt Green Information Technology: A Preliminary Study

2021 ◽  
Vol 29 (4) ◽  
Author(s):  
Abba Kyari Buba ◽  
Othman Ibrahim
Keyword(s):  
Information Technology ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Measurement Model ◽  
Partial Least Square ◽  
Least Square ◽  
Decision Makers ◽  
Research Approach ◽  
Green It ◽  
Green Information Technology

This preliminary survey investigates and validates the measurement model of factors influencing decision makers’ intentions to adopt Green information technology (Green-IT) in manufacturing sectors in Nigeria. The Norm Activation Model (NAM) and Theory of Planned Behaviour (TPB) were used to explore the factors that could influence decision-makers’ intention in adopting Green-IT. Using constructs from the NAM and TPB, this survey proposes a model for identified behavioural factors. A quantitative research approach with a data collection and analysis plan using a cross-sectional survey design was adopted. A sample of 30 decision-makers in the top three manufacturing industries in Nigeria was selected using a purposive sampling procedure for participation in the study. The data collected was analysed using Partial Least Square Structural Equation Modelling (PLS-SEM) to test the proposed model. The model was validated in two phases: (i) Initial Measurement Model and (ii) Modified Measurement Model. Findings revealed that Green-IT Attitude, Subjective Norm, Ascription of Responsibility, Awareness of Consequences, Personal Norm, Environmental Concern, and Perceive Behavioural Control were the key elements of the behavioural intention model to adopt Green-IT, with 31 indicators having factor loadings of >0.5, adequate internal consistency reliability, CR > 0.7, and Cronbach’s Alpha, >0.7. The result revealed convergent validity, and acceptable discriminant validity was assessed using AVE > 0.5 and Fornell-lacker’s criterion. The results from the full-scale study would contribute to developing a context-specific model to examine Green-IT adoption in developing nations.

scholarly journals ANALISIS PENGARUH MANAJEMEN RANTAI PASOK TERHADAP KINERJA PERUSAHAAN PT. SEMESTA MITRA SEJAHTERA CABANG SIDOARJO MENGGUNAKAN STRUCTURAL EQUATION MODEL (SEM)-PARTIAL LEAST SQUARE (PLS)

JUMINTEN ◽  
2021 ◽  
Vol 2 (3) ◽  
pp. 95-106
Author(s):  
Santi Wulandari ◽  
Dira Ernawati
Keyword(s):  
Convergent Validity ◽  
Structural Equation ◽  
Discriminant Validity ◽  
Structural Model ◽  
Measurement Model ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Model Fit ◽  
Inner Model

Dengan meningkatnya pertumbuhan dunia industri berimplikasi pula dengan meningkatnya permintaan pasar akan suatu produk yang diinginkan. Perusahaan selaku salah satu pelaku kegiatan di sektor industri dituntut untuk bisa mempertahankan produk di pasaran serta terus berinovasi dalam strategi dan integrasi yang baik dari tiap sektor. PT. Semesta Mitra Sejahtera Cabang Sidoarjo adalah perusahaan yang berfokus di bidang peternakan (farm) ayam pullet yang peternakannya tersebar di berbagai daerah di Jawa Timur. Diketahui bahwa di perusahaan ini seringkali terjadi perubahan kebijakan mendadak terkait proses pemeliharaan ayam pullet di peternakan. Dikarenakan lokasi farm yang tidak dalam satu daerah, perusahaan mengalami kesulitan dalam penyampaian informasi untuk secara efektif terkait penerapan kebijakan baru terhadap farm. Dari latar belakang diatas, peneliti ingin mengetahui bagaimana pengaruh manajemen rantai pasok terhadap kinerja perusahaan dengan menggunakan SEM-PLS dengan tahap pertama yaitu Evaluation of Measurement Model yang dilakukan dengan Uji Validitas dan Uji Reliabilitas. Uji Validitas dilakukan dengan dua tahap yaitu Convergent Validity dan Discriminant Validity. Uji Reliabilitas dilakukan dengan dua tahap yaitu Composite Reliability dan Cronbach’s Alpha. Tahap kedua yaitu Evaluation of Structural Model yang dilakukan dengan suatu pengujian yang dinamakan Inner Model Test yang dilakukan dengan lima langkah, yaitu R-Square hingga Model Fit

scholarly journals Peran Kepuasan Pelanggan Dalam Memediasi Hubungan Pengalaman Berbelanja Secara Online Dengan Perilaku Pasca Pembelian

2018 ◽  
pp. 91
Author(s):  
Ade Ruly Sumartini ◽  
I Gusti Ayu Ketut Giantari ◽  
Putu Yudi Setiawan
Keyword(s):  
Word Of Mouth ◽  
Online Shopping ◽  
Partial Least Square ◽  
Least Square ◽  
Mediation Effect ◽  
Positive Word ◽  
Repurchase Intention ◽  
Partial Least Square Analysis ◽  
Shopping Experience ◽  
Positive Word Of Mouth

The development of internet has led an increasing presence of online store, followed by developments in online shopping activities. The purpose of this study is to explain the role of customer satisfaction in mediating the relationship between experiences by word of mouth as well as the repurchase intention. The sample are 140 people in Denpasar who purchased cosmetics through online shop at least 1 times in the last of 6 month, determined using purposive sampling method. This research uses PLS (Partial Least Square) analysis. The study showed that online shopping experience has a positive and significant impact on customer’s satisfaction, repurchase intention and positive word of mouth. Customer’s satisfaction has a positive and significant effect on repurchase intention and positive word of mouth. Customer’s satisfaction was also shown has mediation effect on repurchase intention and positive word of mouth.

scholarly journals Positive determinants word-of-mouth of supermarket consumer in the COVID-19 pandemic era

2021 ◽  
Vol 14 (2) ◽  
pp. 300
Author(s):  
Sri Vandayuli Rirorini ◽  
Genesis Sembirng Depari
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Positive Impact ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Positive Word ◽  
Positive Word Of Mouth

<p>This research, which was conducted in the era of the COVID-19 pandemic, aims to analyze the influence of the dimensions of service quality, competitive prices, customer satisfaction toward the positive word-of-mouth of Supermarket customers. Questionnaires were distributed to 350 respondents as samples using the <em>non-probability sampling method</em> and <em>purposive sampling technique</em>. Meanwhile, Structural Equation Modeling (SEM) is used to analyze the data. The results of the study indicate that <em>Reliability, Assurance, Tangibles, Empathy, Responsiveness, Competitive Price</em> have positive and significant effects on<em>Customer Satisfaction</em>, which in turn would have a positive impact on positive word-of-mouth. Of all dimensions of service quality, the most powerful factor influencing consumer satisfaction shopping in supermarkets is reliability, and the one that gives consumers the most important feeling in providing quality services is Responsiveness. For further research, it is recommended to expand the scope of research in various types of businesses, not only in supermarkets.</p>

scholarly journals Validity and Reliability Testing on Train Driver Performance Model Using a PLS Approach

2013 ◽  
Vol 10 ◽  
pp. 361-366 ◽  
Author(s):  
Jalil Azlis-Sani ◽  
Siti Zawiah Md. Dawal ◽  
Zakuan Norhayati Mohmad
Keyword(s):  
Convergent Validity ◽  
Structural Equation ◽  
Discriminant Validity ◽  
Performance Model ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Validity And Reliability ◽  
Driver Performance ◽  
Train Driver

The purpose of this paper is to explain the assessment of validity and reliability of measured items used in survey research. The structural equation modeling techniques and Partial Least Square (PLS) will be adopted to assess the goodness of measures of constructs used in a model to examine the performance of the Malaysian train drivers. The measurement process involves assessment of construct validity of the items and followed by convergent validity. Then, the composite reliability was assessed with internal consistency measure of Cronbachs alpha. Lastly, discriminant validity was tested to assess the validity of the measurement. The constructs are not supposed to measure other constructs or overlapping constructs.

scholarly journals THE INFLUENCE OF STRATEGIC LEADERSHIP, ORGANIZATIONAL CULTURE, ORGANIZATIONAL COMMITMENT, AND LEARNING ORGANIZATION TOWARDS THE PERFORMANCE OF COOPERATION EDUCATIONAL UNIT SCHOOLS IN INDONESIA

2020 ◽  
Vol 8 (12) ◽  
pp. 210-219
Author(s):  
Juwati Ureyang , S.T. , M. Pd. ◽  
◽  
H. Teman Koesmono ◽  
Fenika Wulani ◽  
◽  
...  
Keyword(s):  
Organizational Culture ◽  
Organizational Commitment ◽  
Learning Organization ◽  
Organizational Leadership ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Partial Least Square ◽  
Least Square ◽  
School Level ◽  
Strategic Leadership

The purpose of this research is to determine the influence of strategic leadership, organizational leadership, organizational culture, organizational commitment, and learning organization towards the performance of Cooperation Educational Unit (CEU) in Indonesia. The samples of this research are 101 CEUs of Senior High School level in Indonesia based on probability sampling, with simple random sampling method. Method of hypothesis testing uses Partial Least Square (PLS) to investigate the relationship of the variables by testing the validity, reliability, convergent validity, discriminant validity and use bootstrapping method to calculate the t-statistic. The results show that there is a significant influence of strategic leadership, organizational leadership, organizational culture, organizational commitment, and learning organization towards the performance of Cooperation Educational Unit (CEU) in Indonesia.

scholarly journals PENGARUH PENERAPAN TOTAL QUALITY MANAGEMENT TERHADAP KINERJA KARYAWAN PADA LEMBAGA KURSUS DAN PELATIHAN AMERICAN ENGLISH COURSE PURWOKERTO

Sebatik ◽  
2021 ◽  
Vol 25 (1) ◽  
Author(s):  
Mayla Surveyandini ◽  
Ady Achadi
Keyword(s):  
Quality Management ◽  
Total Quality Management ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
American English ◽  
Partial Least Square ◽  
Least Square ◽  
Management Support ◽  
Total Quality ◽  
Information Process

Penelitian dengan judul “Pengaruh  Penerapan Total Quality Management  (TQM) Terhadap Kinerja Karyawan Pada Lembaga Kursus dan Pelatihan American English Course Purwokerto” ini bertujuan untuk menganalisis pengaruh penerapan TQM terhadap Kinerja Karyawan. Dari hasil penelitian ini diharapkan memberikan kontribusi yang positif baik bagi pihak perusahaan maupun pihak lainnya. Adapun jumlah sampel yang digunakan sebanyak 24 responden dan teknik pengambilan sampelnya menggunakan metode simple random sampling. Variabel independen dalam penelitian ini adalah Total Quality Management (TQM) dengan indikator Total Management Support, Quality Information, Process Management dan Product Design, dengan variabel dependennya adalah Kinerja Karyawan dengan indikator Lingkungan Kerja, Kemauan Kerja dan Kemampuan Kerja. Alat analisis dan pengujian hipotesisnya menggunakan Partial Least Square (PLS) dengan software WarpPLS used: 5.0. Hasil analisis data menggunakan PLS, ditemukan bahwa semua indikator empirik yang digunakan telah memenuhi pengujian outer model yang meliputi convergent validity, discriminant validity dan composite reliability dan pengujian inner model dengan melihat R-square-nya. Dengan menggunakan analisa PLS, dihasilkan P-valuenya < 0,05 yang berarti hipotesis yang diajukan dalam penelitian ini yaitu penerapan TQM berpengaruh signifikan terhadap Kinerja Karyawan dapat diterima.

Customer Satisfaction towards Mobile Food Delivery Apps during Covid-19 Pandemic

2021 ◽  
Vol 6 (3) ◽  
pp. 191-201
Author(s):  
Goh Mei Ling ◽  
Ho Sew Tiep ◽  
Ng Zhu Er
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Food Delivery ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Quality Service ◽  
Website Quality

Objective - The objective of this study is to investigate the determinants of customer satisfaction towards the mobile food delivery apps during the COVID-19 pandemic. Methodology/Technique - Website quality, service quality, price, and convenience were hypothesised to explain customer satisfaction towards mobile food delivery apps. 200 respondents were recruited using convenience sampling. Due to COVID-19, the data collection was done using Google Form which consisted of respondents' profile and measurements for all the constructs in this study. All the instruments of the variables were adapted from previous studies. Partial Least Square Structural Equation Modeling (PLS-SEM) was performed to assess the measurements' validity and test the relationship among the variables. Findings - Convergent validity and discriminant validity which were assessed via measurement model were satisfactory. The R-square value obtained was 0.565. This indicates that, the model explains customer satisfaction by 56.5% towards mobile food delivery apps during the COVID-19 pandemic. The findings show that website quality and convenience have significantly influenced customer satisfaction towards mobile food delivery apps. Service quality and price, however, were found insignificant. Website quality has been found as the most important predictor of customer satisfaction. Novelty - This study provided an insight into the customer satisfaction towards the mobile food delivery apps from the new norm of COVID-19 measured perspective. The apps' website quality and the convenience of using the apps were revealed as important factors that impact customer satisfaction significantly during the pandemic period. Type of Paper - Empirical. Keywords: Customer Satisfaction; Mobile Food Delivery Apps; COVID-19; Website Quality; Service Quality; Price; Convenience. JEL Classification: M15

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