scholarly journals BAHASA PERSUASIF DALAM TRANSAKSI JUAL BELI ONLINE (PERSUASIVE LANGUAGE IN ONLINE TRADING TRANSACTIONS)

2021 ◽  
Vol 11 (2) ◽  
pp. 250
Author(s):  
Septia Maulyda
Keyword(s):  
Social Media ◽  
Online Advertising ◽  
The Internet ◽  
Online Transactions ◽  
Writing Research ◽  
Online Advertisement ◽  
Online Trading ◽  
The Many ◽  
Online Shops

Abstract Persuasive language in online trading transaction. The development of online shops via the internet has mushroomed in Indonesia, followed by the rapid advancement of buying and selling online which can be seen from the many online advertisements that appear for free on social media. The role of persuasion language in online advertisement impressions is very important to be used so that potential buyers are interested and more confident in buying the products offered.The method used in this study is the documentation of online ad writing. Research results (1) Motto or watchword taken from quotations adapted to the product offered, data or product facts offered to consumers and their uses, and product excellence includes product excellence and is presented should be in the form of persuasive sentences (2) Persuasion language used in transactions buying and selling online can be seen from the percentage of online advertising in the form of elements of persuasion language marked by the use of a motto or watchword, data or facts, the superiority of the advertised product, and the use of persuasive sentences in the online advertisement. (3) Persuasive techniques used in online transactions, namely rationalization, suggestion, conformity, compensation, replacement, and projections (4) The most dominant persuasive technique used in the persuasive language of online advertising is the suggestion technique.. Key words: persuasive language, persuasive techniques, trading transactions, online Abstrak Bahasa persuasif dalam transaksi jual beli online. Perkembangan toko online lewat internet sudah menjamur di Indonesia, diikuti dengan maju pesatnya jual beli online yang dapat dilihat dari banyaknya iklan online yang tayang gratis di media sosial. Peranan bahasa persuasi dalam tayangan iklan online sangat penting digunakan agar calon pembeli tertarik dan lebih yakin untuk membeli produk yang ditawarkan.Metode yang digunakan dalam penelitian ini adalah dokumentasi dari tulisan iklan online. Hasil penelitian (1) Moto atau semboyan diambil dari kutipan disesuaikan dengan produk yang ditawarkan, data atau fakta produk yang ditawarkan kepada konsumen beserta kegunaannya, dan keunggulan produk meliputi keunggulan produk serta disajikan sebaiknya dalam bentuk kalimat persuasif (2) Bahasa persuasi yang digunakan dalam transaki jual beli online dapat dilihat dari presentase pada iklan online berupa unsurunsur bahasa persuasi yang ditandai dengan penggunaan moto atau semboyan, data atau fakta, keunggulan produk yang diiklankan, dan penggunaan kalimat yang bersifat persuasif pada iklan online tersebut (3) Teknik persuasif yang digunakan dalam transaski online yaitu rasionalisasi, sugesti, konformitas, kompensasi, penggantian, dan proyeksi (4) Teknik persuasif yang paling dominan digunakan dalam bahasa persuasif iklan online adalah teknik sugesti.Kata-kata kunci: bahasa persuasi, teknik persuasi, transaksi jual beli, online

scholarly journals THE ROLE OF DIGITAL MEDIA IN THE CREATION OF HIGH QUALITY PRODUCTS

2017 ◽  
Vol 44 (2) ◽  
pp. 33
Author(s):  
Iva Bubanja
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Online Advertising ◽  
Digital Technologies ◽  
The Internet ◽  
Information Communication ◽  
High Quality ◽  
The Creation ◽  
Target Consumer

This paper analyzed the changes in the process of creating high -quality products that occurred after the introduction of information -communication technolo gies and the Internet in the enterprises. Internet offeres advantages connected with the possibility of further company development and with the possibility for the high quality products to find their way to target consumer groups quickly and easily. Speci al emphasis will be given to the role of online advertising and social media in the promotion of such products. With the use of digital technologies enterprises have the ability to do business more competitive and to contribute to the growth of the nationa l economy.

THE INFLUENCE OF TRANSCENDENTAL VALUE AS AN EFFORT OF ONLINE TRANSACTION LEGAL PROTECTION IN THE ERA OF DIGITAL ECONOMY

2019 ◽  
Vol 3 (1) ◽  
pp. 13
Author(s):  
Rizka Rizka
Keyword(s):  
Social Media ◽  
Industrial Revolution ◽  
Legal Protection ◽  
Human Beings ◽  
Business Opportunity ◽  
Online Transactions ◽  
Consumer Rights ◽  
Increasing Demand ◽  
Consumptive Behavior ◽  
Online Shops

The digitalization of the economy sector in the industrial revolution 4.0 needs to be approached with a smart attitude so as to not bring loss to both the consumers and the business holders, by transforming the instrument of consumer rights in an updated and a better way. The development of technology has spoiled human beings in all aspects, including in muamalah. like transaction. The society’s rapid consumptive behavior becomes a business opportunity for the investors to invest their capital in the field of trade, which is also rapidly developing. The increasing demand of consumptive products pushes the popularity of online transaction. There exist hundreds of online shops, either official shops or those undergoing transaction through social media. Anyone can be owners of online shops, and the consumers can be adults, teenagers, and even children. This condition causes some problems, such as the misuse of online transaction for deception, offering products which are not the same as the real items, or worse, not sending the products after the consumer has transferred the money. The results show that in online transactions, there are many dishonest sellers who legalize all methods to practice deception, so there needs to be a connection between online transaction and religion with the hope to minimize the chance of harm for both the consumers and the sellers.

scholarly journals Perceived truth of statements and simulated social media postings: an experimental investigation of source credibility, repeated exposure, and presentation format

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Lena Nadarevic ◽  
Rolf Reber ◽  
Anne Josephine Helmecke ◽  
Dilara Köse
Keyword(s):  
Social Media ◽  
Source Credibility ◽  
Repeated Exposure ◽  
Presentation Format ◽  
The Internet ◽  
Additive Effects ◽  
Fake News ◽  
Source Information ◽  
Internet Age

Abstract To better understand the spread of fake news in the Internet age, it is important to uncover the variables that influence the perceived truth of information. Although previous research identified several reliable predictors of truth judgments—such as source credibility, repeated information exposure, and presentation format—little is known about their simultaneous effects. In a series of four experiments, we investigated how the abovementioned factors jointly affect the perceived truth of statements (Experiments 1 and 2) and simulated social media postings (Experiments 3 and 4). Experiment 1 explored the role of source credibility (high vs. low vs. no source information) and presentation format (with vs. without a picture). In Experiments 2 and 3, we additionally manipulated repeated exposure (yes vs. no). Finally, Experiment 4 examined the role of source credibility (high vs. low) and type of repetition (congruent vs. incongruent vs. no repetition) in further detail. In sum, we found no effect of presentation format on truth judgments, but strong, additive effects of source credibility and repetition. Truth judgments were higher for information presented by credible sources than non-credible sources and information without sources. Moreover, congruent (i.e., verbatim) repetition increased perceived truth whereas semantically incongruent repetition decreased perceived truth, irrespectively of the source. Our findings show that people do not rely on a single judgment cue when evaluating a statement’s truth but take source credibility and their meta-cognitive feelings into account.

It’s All Fun and Games: The Role of Gamification in E-banking

2021 ◽  
Vol 65 (1) ◽  
pp. 1297-1301
Author(s):  
Meenu Sethu ◽  
Dan Nathan-Roberts
Keyword(s):  
Financial Institutions ◽  
Game Design ◽  
Customer Engagement ◽  
The Internet ◽  
Design Elements ◽  
Online Transactions ◽  
Game Mechanics ◽  
Factors Influencing ◽  
Novel Approach

Traditional banks and financial institutions have witnessed a profound transformation to electronic banking with the rise of the internet over the last two decades. However, most digital banking customers do not feel that the activity of managing their money and making online transactions is exciting or enjoyable. The gamification of e-banking systems is a novel approach for promoting customer engagement that is gaining popularity. This work reviews the factors influencing the adoption of e-banking and how gamification can be used to improve customer engagement, loyalty, and financial wellbeing. An exploration of the most extensively used game design elements in gamified e-banking applications suggests that the use of certain game mechanics and characteristics can be effective in creating enjoyable banking experiences. Based on this research, a set of guidelines is provided for designers and practitioners for introducing game principles in e-banking applications.

Older and Younger Job Seekers' Impression Management on LinkedIn

2021 ◽  
Vol 20 (2) ◽  
pp. 61-74
Author(s):  
Franciska Krings ◽  
Irina Gioaba ◽  
Michèle Kaufmann ◽  
Sabine Sczesny ◽  
Leslie Zebrowitz
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Impression Management ◽  
Social Networking Sites ◽  
The Internet ◽  
Job Seekers ◽  
Self Presentation ◽  
Job Offers ◽  
Research Show

Abstract. The use of social networking sites such as LinkedIn in recruitment is ubiquitous. This practice may hold risks for older job seekers. Not having grown up using the internet and having learned how to use social media only in middle adulthood may render them less versed in online self-presentation than younger job seekers. Results of this research show some differences and many similarities between younger and older job seekers' impression management on their LinkedIn profiles. Nevertheless, independent of their impression management efforts, older job seekers received fewer job offers than younger job seekers. Only using a profile photo with a younger appearance reduced this bias. Implications for the role of job seeker age in online impression management and recruitment are discussed.

scholarly journals Motivation for ‘Consumer–Producer‘ Interactions in Tourism: Disintermediation and Scope for Travel Agencies

2016 ◽  
Vol 11 (1) ◽  
pp. 31-45
Author(s):  
Fernandes Anthony Jovial ◽  
Alex Emy
Keyword(s):  
The Internet ◽  
Buying Behavior ◽  
Structured Interviews ◽  
Online Transactions ◽  
Travel Agents ◽  
Changing Trends ◽  
Travel Agencies ◽  
Online Travel

Increase in accessibility to the internet and consumer’s faith in conducting online transactions, have paved way for a steady change in how consumers plan and buy their holidays. The role of traditional travel agents and online travel portals, as sources most knowledgeable about holiday destinations is on the wane due to the emergence of online reviewing platforms, and easily accessible and first-hand information from the service producers. Consumers today prefer to approach service producers such as resorts, restaurants, transport providers and guides to book their services. Given this scenario, this paper attempts to determine the catalyst for the changing trends in tourist buying behavior, the role of the internet and whether travel agents are aware of the said changes. The paper also looks at possible opportunities for travel agents to expand their products’ portfolio to maintain or increase their revenue in tandem with the changes in the industry. The study takes into consideration responses received from 75 tourists and structured interviews conducted with sixteen travel agents.

Revisiting the synopticon: Reconsidering Mathiesen’s ‘The Viewer Society’ in the age of Web 2.0

2011 ◽  
Vol 15 (3) ◽  
pp. 283-299 ◽  
Author(s):  
Aaron Doyle
Keyword(s):  
Mass Media ◽  
Web 2.0 ◽  
Reciprocal System ◽  
The Internet ◽  
Media Production ◽  
Top Down ◽  
The Media ◽  
The Mass Media ◽  
The Many

Thomas Mathiesen’s ‘The Viewer Society’ has been widely influential. Mathiesen posited, alongside the panopticon, a reciprocal system of control, the synopticon, in which ‘the many’ watch ‘the few’. I point to the value of Mathiesen’s arguments but also suggest a reconsideration. I consider where recent challenges to theorizing surveillance as panoptic leave the synopticon. The synopticon is tied to a top—down, instrumental way of theorizing the media. It neglects resistance, alternative currents in media production and reception, the role of culture and the increasing centrality of the internet. Mathiesen’s piece is most useful in a narrower way, in highlighting how surveillance and the mass media interact, rather than in thinking about the role of the media in control more generally.

Social Media and Citizen Engagement

2013 ◽  
pp. 225-238
Author(s):  
Charlie E. Cabotaje ◽  
Erwin A. Alampay
Keyword(s):  
Social Media ◽  
Disaster Response ◽  
Real Life ◽  
The Philippines ◽  
The Internet ◽  
Citizen Engagement ◽  
Face To Face ◽  
First Case ◽  
Use Of Social Media

Increased access and the convenience of participation to and through the internet encourage connectivity among citizens. These new and enhanced connections are no longer dependent on real-life, face-to-face interactions, and are less restricted by the boundaries of time and space (Frissen, 2005). In this chapter, two cases from the Philippines are documented and assessed in order to look at online citizen engagement. The first case looks at how people participate in promoting tourism in the Philippines through social media. The second case involves their use of social media for disaster response. Previous studies on ICTs and participation in the Philippines have looked at the role of intermediaries (see Alampay, 2002). Since then, the role of social media, in particular that of Facebook and Twitter, has grown dramatically and at times completely circumvents traditional notions of intermediation. The role of Facebook, in particular, will be highlighted in this chapter, and the authors will analyze its effectiveness, vis-à-vis traditional government channels for communication and delivery of similar services. By looking at these two cases and assessing the abovementioned aspects, it is hoped that the use of social media can be seen as an integral part of e-governance especially in engaging citizens to participate in local and national governance.

Using the Internet to Make Local Music More Available to the South Wales Community

2016 ◽  
pp. 1157-1172
Author(s):  
Jonathan Bishop ◽  
Lisa Mannay
Keyword(s):  
Social Media ◽  
The Political ◽  
The Internet ◽  
Creative People ◽  
National Anthem ◽  
South Wales ◽  
Welsh Language ◽  
Economic Landscape ◽  
The Many ◽  
The Web

Wales is the “land of the poets so soothing to me,” according to its national anthem. The political and economic landscape does not on the whole provide for the many creative people that are in Welsh communities. Social media Websites like MySpace and YouTube as well as Websites like MTV.com, eJay, and PeopleSound, whilst providing space for artists to share their works, but do not usually consider the needs of local markets, such as in relation to Welsh language provision through to acknowledgement of Welsh place names and Wales's status as a country. The chapter finds that there are distinct issues in relation to presenting information via the Web- or Tablet-based devises and suggests some of the considerations needed when designing multi-platform environments.

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