THE ROLE OF AUGMENTED REALITY IN DESTINATION BRANDING

2020 ◽  
Vol 26 (2) ◽  
pp. 419-436
Author(s):  
Assumpció Huertas ◽  
Jan Gonzalo
Keyword(s):  
Augmented Reality ◽  
Communication Strategies ◽  
Destination Branding ◽  
Tourism Experience ◽  
Destination Brand ◽  
The Impact ◽  
The City ◽  
Depth Interviews

Purpose – The goals of this study are to find out which factors contribute to AR applications generating satisfactory tourism experiences; analyze the impact of AR on destination brand communication; and examine whether the act of communicating the destination brand also increases satisfactory tourist experiences. Design – The research is based on a case study of an AR application that belongs to the city of Tarragona (Spain) that reproduces its main monuments dating from the Roman era. Methodology – The study includes one survey conducted on 150 participants (75 tourists, 75 residents) and 15 in-depth interviews with respondents who used the Imageen application. Approach – The analysis provides detailed information on the users’ experiences and opinions, highlighting the different variables that provide the most satisfactory tourist experiences. Findings – The study shows that the AR application creates highly satisfactory tourism experiences, although not extraordinary. The main contribution of this study has been to demonstrate that the AR application has the potential to communicate the destination brand. Originality of the research – This study provides knowledge on the AR role in constructing a destination brand and its relationship with the tourism experience. Particularly, the findings of this paper have significant implications for DMOs and their marketing and communication strategies.

Managing multichannel coordination in retail banking: the influence of customer participation

2006 ◽  
Vol 24 (5) ◽  
pp. 327-345 ◽  
Author(s):  
Loïc Plé
Keyword(s):  
Organizational Design ◽  
Retail Banking ◽  
Customer Participation ◽  
Content Type ◽  
Quantitative Studies ◽  
Retail Banks ◽  
The Impact ◽  
Depth Interviews

PurposeThe purpose of this research is to explore the combining of marketing and organizational literature. This paper seeks to evaluate the relationships between multichannel coordination and customer participation, as seen through the lens of potential customer opportunism. It aims at showing the impact of this opportunism on the organizational design of multiple channels structures.Design/methodology/approachThe research reports on an exploratory case study in a French retail bank. A total of 25 in‐depth interviews were conducted, and the use of other sources enabled data triangulation.FindingsThe results show first that an increase in the number of distribution channels is liable to favor customer opportunistic behavior. To counter this, the bank mainly relies on impersonal coordination modes. An emerging result highlights the role of the customer as a “perceptual filter” between the different channels of employees.Research limitations/implicationsCustomer opportunism is studied via channels employees perceptions. An investigation using a customer survey may help to better understand this construct, e.g. to identify its antecedents, and to measure it precisely. Moreover, further qualitative and/or quantitative studies with larger sample sizes are needed to try and generalize these results.Practical implicationsIt is recommended not to forget that customers can facilitate or hinder multichannel coordination. Retail banks have the power to use them conveniently, provided that they are fully conscious of the scope of the “partial employee” role played by the customer.Originality/valueThis paper broadens understanding of how multichannel distribution structures are coordinated, and in a way belies traditional organizational design literature. The emerging result gives birth to the concept of “reversed interactive marketing”, which has interesting theoretical and practical repercussions.

scholarly journals The Potential of Poverty in the City of Palangka Raya: Study SMIs Affected Pandemic Covid 19

2020 ◽  
Vol 3 (3) ◽  
pp. 1626-1634
Author(s):  
Pipit Anggriati Ningrum ◽  
Alexandra Hukom ◽  
Saputra Adiwijaya
Keyword(s):  
Qualitative Research ◽  
Case Study Research ◽  
Secondary Data ◽  
Study Research ◽  
Sales And Marketing ◽  
The Impact ◽  
The City ◽  
Depth Interviews ◽  
Detrimental Impact

This study aims to analyze the increasing potential for poverty in the city of Palangka Raya from the perspective of SMIs due to the impact of the 19th COVID pandemic. The data was obtained based on the results of in-depth interviews from February to April 2020 with 10 SMIs and supported from secondary data from the Central Statistics Agency. The data is processed based on qualitative research principles based on the type of case study research. In the results of this study it was found that the SMIs experienced a very detrimental impact in terms of sales and marketing of products so that employees who come to work are terminated indefinitely, in this connection it appears that there is potential increases in poverty that can occur in the future come.

scholarly journals IMPACT OF STREETSCAPING ON HUMAN PSYCHOLOGY

2018 ◽  
Vol 6 (10) ◽  
pp. 158-168
Author(s):  
Kavya Trivedi ◽  
Soma Anil Mishra ◽  
Kunika Gehlot
Keyword(s):  
Statistical Data ◽  
Vital Role ◽  
Human Being ◽  
Human Psychology ◽  
Jane Jacobs ◽  
Two Cities ◽  
The Impact ◽  
The City

This research is subjected to the study of the impact of street scape on human psychology. The study mainly focuses on the importance of the design of sidewalks on the street so that it can’t become the space for the criminal activities as described by the journalist jane Jacobs. The research also aims to study the role of urbanization in changing the street scaping of the cities. The study comprises of the statistical data which is the output of the survey conducted by the researcher and live case study of the streets of two cities i.e. Chandigarh and Pune.42% Part of the city are imbued with streets and therefore they play a vital role on the psychology of a human being. Keeping this in mind, the research is made on how streets could be designed in a manner that create the surrounding safe and happier to live.

scholarly journals ‘The Enabling Role of Internal Organizational Communication in Insider Threat Activity – Evidence From a High Security Organization’

2022 ◽  
pp. 089331892110622
Author(s):  
Charis Rice ◽  
Rosalind H. Searle
Keyword(s):  
Organizational Context ◽  
Real Life ◽  
Internal Communication ◽  
Insider Threat ◽  
Organizational Crisis ◽  
High Security ◽  
The Impact ◽  
Depth Interviews

This paper explores the role of internal communication in one under-researched form of organizational crisis, insider threat – threat to an organization, its people or resources, from those who have legitimate access. In this case study, we examine a high security organization, drawing from in-depth interviews with management and employees concerning the organizational context and a real-life incident of insider threat. We identify the importance of three communication flows (top-down, bottom-up, and lateral) in explaining, and in this case, enabling, insider threat. Derived from this analysis, we draw implications for communication and security scholars, as well as practitioners, concerning: the impact of unintentional communication, the consequences of selective silence and the divergence in levels of shared understanding of security among different groups within an organization.

scholarly journals Illegal sand mining and sar local wisdom: a case study in Merauke

2021 ◽  
Vol 5 (1) ◽  
pp. 45-56
Author(s):  
Trinovianto George Reinhard Hallatu ◽  
Darsono Wisadirana ◽  
Sholih Mu'adi ◽  
Anif Fatma Chawa
Keyword(s):  
Qualitative Research ◽  
Direct Observation ◽  
Negative Impact ◽  
Mangrove Forests ◽  
Sand Mining ◽  
Illegal Mining ◽  
The Impact ◽  
Depth Interviews

Illegal sand mining is carried out causing bad environmental problems. There needs to be a solution to solve the problem of illegal sand mining. The purpose of this study is to describe the impact of illegal sand mining in Merauke and the role of local wisdom to prevent illegal mining. This research is descriptive qualitative research. The place of research is Ndalir beach, the beach where sand mining occurs, and also Tomer village as one of the villages affected by illegal sand mining. Data was collected by direct observation and also in-depth interviews with several communities. The data obtained is that illegal sand mining provides benefits to the customary landowners of the sand village and also provides income to the sand miners. The negative impact of illegal mining is that it causes damage to mangrove forests resulting in abrasion, rising seawater to roads and homes, damage to roads and bridges. The solution is to adopt the local wisdom of the Kanum tribe, to prevent illegal sand mining.

scholarly journals Implementation of Police Duties to Support the Implementation of Health Protocols During the Covid-19 Pandemic in Order The Realization of a Conducive Kamtibmas Atmosphere (baubau city case study)

2021 ◽  
Vol 5 (2) ◽  
pp. 175-184
Author(s):  
Deddy Mursanto
Keyword(s):  
Public Service ◽  
Secondary Data ◽  
Public Order ◽  
Basic Information ◽  
National Police ◽  
The Impact ◽  
The City ◽  
City Police

Police responsibility is very complex ranging from in public service to supporting security against the security of the State. Seeing or studying the task of the Police to the scale of the Police then  the author wants to describe the duties and responsibilities of the National Police  mandated by law in carrying out its duties and responsibilities  by taking samples, namely baubau city police in controlling the mandate of the Law and  information related to the handling of the Covid-19 Pandemic where the city of Baubau was not spared the impact of the pandemic. The purpose of this study is to understand the role of the police in the implementation of kamtibmas during the Covid 19 pandemic in Baubau City. The types of data used in the study are primary and secondary data collected from the interview process and literature studies,  which will then be analyzed qualitatively with the steps that have reduced the data. The results of this study concluded the role of Bhabinkamtibmas and Intelkam is very basic and supports all police duties in maintaining public order and looking for basic information about people who do not comply with the recommendations of health protocols in the community during the Current Covid-19 Pandemic and provide input to the community to prevent the emergence of new perpetrators of crimes due to the Covid-19 pandemic by giving input on what should be done by the community.

Involving Events as Cocreators of Destination Brand: The Case of South Savo Region

2020 ◽  
Vol 24 (2) ◽  
pp. 375-387
Author(s):  
Jenni Mikkonen ◽  
Ira Lahovuo
Keyword(s):  
Empirical Data ◽  
Stakeholder Involvement ◽  
Destination Branding ◽  
Mega Events ◽  
Semistructured Interviews ◽  
Research Gap ◽  
Sport Events ◽  
Destination Brand ◽  
Eastern Finland

Prior studies have recognized the importance of events in destination branding, but the focus has been on the roles of mega-events or sport events, while smaller cultural and freetime events have received far less attention. The stakeholder involvement in destination branding has also been attracting interest lately by many researchers, but there is lack of knowledge on how to utilize events in the branding processes. This study aims to fill the research gap through a case study in the South Savo region, eastern Finland. The purpose of this study is to examine the roles events have in destination branding, and how events are involved in cocreating the destination brand. The empirical data were collected through 13 semistructured interviews of event organizers and local tourism developers. The study identified four different roles and several involvement methods. The findings revealed the importance and potential of organized events in the branding, but it also revealed that they are not yet effectively utilized at the destination. However, there is a consensus about the importance of stakeholder involvement and a common will towards involving events in the branding process. The findings of this study can be utilized by tourism developers and stakeholders to improve destination branding processes.

An Analytical Approach to Cruise Tourism As an Option For Development: a Case Study of the Sultanate of Oman

2020 ◽  
Vol 15 (2) ◽  
pp. 95-109
Author(s):  
Heba Aziz ◽  
Osman El-Said ◽  
Marike Bontenbal
Keyword(s):  
Capital City ◽  
Sultanate Of Oman ◽  
Policy Makers ◽  
Cruise Tourism ◽  
The Impact ◽  
The Relationship ◽  
Average Expenditure ◽  
Return Intention

The objective of this study was to measure the level of cruise tourists' satisfaction as well as the relationship between satisfaction, recommendation, return intention, and expenditure. Also, the impact of factors such as nationality, length of the visit, and age on the level of expenditure was measured. An empirical approach for data collection was followed and a total of 152 questionnaires were collected from cruise tourists visiting the capital city of Oman, Muscat, as cruise liners anchor at Sultan Qaboos Port. Results of the regression analysis supported the existence of a causal relationship between satisfaction with destination attributes, overall satisfaction, recommendation, return intention, and expenditure. It was found that the average expenditure varies according to age and length of the visit. Recommendations for policy makers were suggested on how to increase the role of cruise tourism in strengthening the economy.

Case Study: Rome's House of Memory and History: The Politics of Memory and Public Institutions

2012 ◽  
Author(s):  
Alessandro Portelli
Keyword(s):  
Oral History ◽  
Cultural Policy ◽  
Public Institutions ◽  
Politics Of Memory ◽  
Political Events ◽  
History Of ◽  
Ambitious Program ◽  
The City

This article centers around the case study of Rome's House of Memory and History to understand the politics of memory and public institutions. This case study is about the organization and politics of public memory: the House of Memory and History, established by the city of Rome in 2006, in the framework of an ambitious program of cultural policy. It summarizes the history of the House's conception and founding, describes its activities and the role of oral history in them, and discusses some of the problems it faces. The idea of a House of Memory and History grew in this cultural and political context. This article traces several political events that led to the culmination of the politics of memory and its effect on public institutions. It says that the House of Memory and History can be considered a success. A discussion on a cultural future winds up this article.

Transnational logic of gratitude: Marriage migrants’ narratives on marital satisfaction in South Korea

2021 ◽  
pp. 026858092199469
Author(s):  
Gowoon Jung
Keyword(s):  
Marital Satisfaction ◽  
Cognitive Processes ◽  
Gender Ideology ◽  
Marriage Migrants ◽  
Sociology Of Emotion ◽  
Micro Level ◽  
And Gender ◽  
The Impact ◽  
Depth Interviews

Scholarship on marriage migrants has examined the impact of class and gender ideology of receiving countries on their marital satisfaction. However, little is known about the role of transnational background in explaining women’s feelings of gratitude for husbands. Drawing on qualitative in-depth interviews with marriage migrant women residing in the eastern side of Seoul, Korea, this article explores the micro-level cognitive processes in understanding women’s gratitude for their husbands. Categorizing marriage migrants into two groups, ‘gratified’ and ‘ungratified’ wives, the author demonstrates how the gratified wives’ feelings of contentment is mediated by their active comparison of Korean husbands with local men in their homelands, and how these viewpoints conversely affect their aspirations for return. Bringing the sociology of emotion into an explanation of marriage migrants’ marital satisfaction, this study aims to develop a transnational frame of reference as an underlying dynamic for comprehending marriage migrants’ (in)gratitude.

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