scholarly journals The Effect of Visual Merchandising, Sensational Seeking and Collectivism on Impulsive Buying Behavior

2016 ◽  
Vol 4 (4) ◽  
pp. 321-333
Author(s):  
Tariq Jalees ◽  
Syed Hasnain Alam Kazmi ◽  
Syed Imran Zaman
Keyword(s):  
Structural Equation ◽  
Positive Relationship ◽  
Age Groups ◽  
Predictor Variables ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Impulsive Buying ◽  
Convenience Sampling ◽  
Visual Merchandising ◽  
The Impact

AbstractThe aim of this paper is to measure the effect of sensational seeking, visual merchandising and collectivism on impulsive buying behavior. Valid sample size for this study was 300 comprising of all age groups. Mall intercept method which is a kind of convenience sampling was used for collecting the data. The data was collected by preselected enumerators. Scale used for this study had established reliabilities. After ascertaining the normality of data a typical multiple steps, procedure was adopted for this study. The conceptual framework tested through Structural equation modeling and was found to be relevant in understanding the impact of predictor variables on impulsive buying behavior. A strong and positive relationship was found between sensational seeking, and no relationships were found between, collectivism and impulsive buying, and visual merchandising and impulsive buying. One of the contributions of this study is that it has explored the relationships of collectivism, and sensational seeking with impulsive buying which have not been explored that extensively.

scholarly journals The Impact of Emotional Advertising on Consumer Buying Behavior for Home Appliance Products in Pakistan

2019 ◽  
Vol 7 (1) ◽  
pp. 23 ◽  
Author(s):  
Qaswa Kamran ◽  
Danish Ahmed Siddiqui
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Relationship ◽  
Positive Impact ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Advertising Appeal ◽  
Home Appliance ◽  
The Impact ◽  
Consumer Buying Behavior

This study was conducted to identify the impact of emotional advertising on consumer buying behavior. The research is limited to high involvement products specifically home appliance brands. It also aims to assess the most influential advertising appeal that impacts the buying decision of the consumers. A quantitative approach was used, and the questionnaire-based survey was conducted using a sample size of 200 respondents and their response to different appeals like love, humor, happiness and excitement were recorded. The hypothesized model has been tested using factor analysis and structural equation modeling (SEM). The results show a positive impact of emotions like love, humor and happiness in influencing the purchase intention of the consumers. The paper confirms the positive relationship between emotional advertising and consumer buying behavior with respect to the home appliance brands.

Referencing in the Virtual World

2015 ◽  
Vol 4 (2) ◽  
pp. 12-29
Author(s):  
G. K. Deshmukh ◽  
Sanskrity Joseph
Keyword(s):  
Social Media ◽  
Virtual World ◽  
Structural Equation ◽  
Reference Group ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Goods And Services ◽  
Negative Comments ◽  
Definition Of ◽  
The Impact

The fact that ‘Man is a social being' is seen and felt in real as well as in virtual world. The paper discusses the advent of concept of social customer. All customers who use social media to share their experience through their positive or negative comments related with goods and services used as well as those who browse social media for getting reference to arrive at a decision to buy or choose are social customers. In the above backdrop the researchers have tried to highlight following issues: (i) definition of Social Customers, (ii) impact of Social media as a reference group on social customer. The researchers have conducted an empirical study and analyzed the data through Structural equation modeling and provided guidelines to marketers on the impact of social media in general and e-WOM in particular on buying behavior of social customers.

Emotional brand attachment: a factor in customer-bank relationships

2016 ◽  
Vol 34 (2) ◽  
pp. 136-150 ◽  
Author(s):  
Shalom Levy ◽  
Hayiel Hino
Keyword(s):  
Factor Analysis ◽  
Conceptual Framework ◽  
Structural Equation ◽  
Positive Relationship ◽  
Service Providers ◽  
Equation Modeling ◽  
Emotional Attachment ◽  
Content Type ◽  
The Impact ◽  
The Relationship

Purpose – The purpose of this paper is to evaluate the relationship between customers’ emotional attachment toward bank service providers and bank loyalty. In particular, the study examines the impact of the emotional attachment factor while treating established effecting variables by employing a new conceptual framework that integrates these variables. Design/methodology/approach – The study employs data collected from a survey involving 436 participants. The study employs Exploratory Factor Analysis and Confirmatory Factor Analysis methods following a path analysis method and structural equation modeling for testing research hypotheses. Findings – The empirical results support the claim that the conceptual framework applied in this study better explains the relationship between customers’ emotional attachment toward bank service providers and bank loyalty. Specifically, the findings show a significant, direct and positive relationship between the customer’s emotional attachment and bank loyalty; an indirect positive relationship also exists through the connection of customer satisfaction. The study distinguishes between two integrated pathways consumers possibly follow when making decisions about services: the conscious decision-making process path and the emotional process path. Practical implications – The paper provides managerial and planning implications to bank service providers who seek to achieve excellent performance and a positive brand personality, thus maintaining long-lasting relationships with their customers. Originality/value – The study is among the few empirical works to specifically examine the impact of customers’ emotional attachment on bank loyalty and contributes to the available literature in that it suggests a systematic conceptual framework that evaluates the impact of key factors on bank loyalty.

scholarly journals Analyzing the Intention of Consumer Purchasing Behaviors in Relation to Internet Memes Using VAB Model

2019 ◽  
Vol 11 (20) ◽  
pp. 5549
Author(s):  
Hsin-Hui Lee ◽  
Chia-Hsing Liang ◽  
Shu-Yi Liao ◽  
Han-Shen Chen
Keyword(s):  
Social Network ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Modeling ◽  
Behavior Model ◽  
Hedonic Value ◽  
Internet Users ◽  
Marketing Activities ◽  
Convenience Sampling ◽  
The Impact

The proliferation of Internet has accelerated the dissemination of information, which has given birth to the term “Internet meme”. Social network is one of the pivotal media in spreading an Internet meme. Marketers utilize Internet memes to carry out marketing activities to significantly improve their Internet exposure. We thus verify whether consumers generate purchase intention after being attracted to an Internet meme, as no such research prevails. We employ the value–attitude–behavior model as its theoretical core and discuss how the values formed by consumers under the impact of an Internet meme influence their purchasing behaviors through their attitudes. The participants of the study are Internet users who are habitual to checking Facebook. We adopted convenience sampling and developed 380 valid questionnaires. Structural equation modeling is applied to verify the study’s hypotheses. The research results reveal that utilitarian and hedonic values influence the Purchase Intention through utilitarian and hedonic attitudes. In light of the aforementioned findings, it is suggested that marketers and relevant participants focus on the hedonic value brought by an Internet meme and design fun and witty Internet memes to attract consumers.

scholarly journals Faktor-faktor yang Mempengaruhi Financial Behavior

2021 ◽  
Vol 5 (5) ◽  
pp. 494
Author(s):  
Paula Elicia ◽  
Indra Widjaja
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Parental Influence ◽  
Total Sample ◽  
Financial Knowledge ◽  
Financial Behavior ◽  
Equation Modeling ◽  
Convenience Sampling ◽  
Processing Techniques ◽  
The Impact

There are many factors that can affect individual life sustainability, both in short term and long term. One of the factors is decision to manage finance. The ability to manage the finance is not only to get sufficient income, but also the ability to manage finances more wisely and appropriately. The purpose of this research is to analyze the impact of Parental Influence, Financial Knowledge, Financial Attitude and Income on Financial Behavior. The population of this research is the clients of Bank BCA in Jakarta; who have earned income and have graduated with at least an S1 degree. The total sample is 298 respondents, were selected using convenience sampling method and data processing techniques used are taken from Structural Equation Modeling (SEM), that is supported by SmartPLS.3.3.2 program. The result of this study reveals that Parental Influence and Income has no significance influence on Financial Behavior; while Financial Knowledge and Financial Attitude do have a significance influence on Financial Behavior. Terdapat banyak faktor yang dapat mempengaruhi kelangsungan hidup individu, baik dalam jangka pendek maupun jangka panjang. Salah satu faktor diantaranya adalah keputusan dalam mengatur keuangan. Kemampuan dalam mengatur keuangan bukan hanya pada kemampuan untuk mendapatkan pendapatan yang cukup, melainkan juga kemampuan untuk mengelola keuangan secara bijak dan tepat. Tujuan penelitian ini adalah untuk menganalisa pengaruh Parental Influence, Financial Knowledge, Financial Attitude dan Income terhadap Financial Behavior. Populasi penelitian ini adalah nasabah dari Bank BCA di Jakarta yang sudah mempunyai penghasilan dan mempunyai tingkat pendidikan minimal S1. Sampel yang mencapai jumlah total 298 responden dipilih menggunakan metode convenience sampling. Teknik pengolahan data menggunakan Structural Equation Modeling (SEM) yang didukung oleh program SmartPLS.3.3.2. Hasil penelitian ini mengungkapkan bahwa Parental Influence dan Income tidak berpengaruh terhadap Financial Behavior; sedangkan Financial Knowledge dan Financial Attitude berpengaruh terhadap Financial Behavior. 

scholarly journals Effects of Sentiment on Impulsive Buying Behavior: Evidence of COVID-19 in Indonesia

2021 ◽  
Vol 23 (3) ◽  
Author(s):  
Ali Mursid
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Positive Effects ◽  
Impulsive Buying ◽  
Information Credibility ◽  
Positive Sentiment ◽  
Negative Sentiment ◽  
Positive Effect

Abstract This study aims to investigate the effects of positive and negative sentiment on impulsive buying behavior among Indonesia people based on the theory of stimulus organism response (S-O-R). First, it examines how COVID-19 information, information credibility, and scarcity affect positive sentiment and negative sentiment. Second, it verifies the influence of positive sentiment and negative sentiment on impulsive buying tendencies and impulsive buying behavior. Third, this study verifies impulsive buying tendency impacts impulsive buying behavior. Data was collected from Indonesian people living in a COVID-19 red zone with an online survey via Google form. In total, 320 respondents completed the survey and data analysis employs confirmatory factor analysis (CFA) and structural equation modelling (SEM).  The result found that COVID-19 information and information credibility have a positive effect on positive sentiment, while it has an insignificant effect on negative sentiment. Scarcity has a positive effect on negative sentiment; on the other hand, it has no significant effect on positive sentiment. Both positive sentiment and negative sentiment have positive effects on impulsive buying tendencies.  Only positive sentiment has a positive effect on impulsive buying behavior, while negative sentiment does not. Finally, impulsive buying tendencies have a positive effect on impulsive buying behavior.   AbstrakPenelitian ini bertujuan untuk menginvestigasi pengaruh positif sentimen dan negative sentimen terhadap perilaku pembelian tidak terencana masyarakat Indonesia berpijak pada teori stimulus organism response (S-O-R). Pertama, penelitian ini menguji bagaimana pengaruh informasi tentang COVID-19, kredibilitas informasi, dan kelangkaan terhadap sentimen positif dan sentimen negatif. Kedua, memverifikasi pengaruh sentimen positif dan sentimen negatif terhadap kecenderungan untuk melakukan pembelian tidak terencana dan perilaku pembelian tidak terencana. Ketiga, memverifikasi pengaruh kecenderungan untuk melakukan pembelian tidak terencana dan perilaku pembelian tidak terencana. Pengumpulan data penelitian ini dilakukan terhadap orang-orang Indonesia yang tingga di zona merah COVID-19 melalui survey online dengan Google form. Secara total ada 320 responden berpartisipasi dalam survey ini, kemudian data dianalisis menggunakan analisis confirmatory (CFA) dan struktural equation modeling (SEM). Hasilnya menunjuukan bahwa informasi tentang COVID-19 dan kredibilitas informasi mempunyai pengaruh positif terhadap sentimen positif, tetapi tidak mempunyai pengaruh yang signifikan terhadap sentimen negatif. Kelangkaan mempunyai pengaruh positif terhadap sentimen negatif, sebaliknya tidak mempunyai pengaruh yang signifikan terhadap sentimen positif. Baik sentimen positif maupun sentimen negatif mempunyai pengaruh positif terhadap kecenderungan untuk melakukan pembelian tidak terencana. Hanya, sentimen positif yang mempunyai pengaruh positif terhadap perilaku pembelian tidak terencana, sedangkan sentimen negatif tidak berpengaruh. Terakhir, kecenderungan untuk melakukan pembelian tanpa rencana mempunya pengaruh positif terhadap perilaku pembelian tidak terencana.

scholarly journals Consumer purchase decision: factors that influence impulsive purchasing

2020 ◽  
Vol 18 (4) ◽  
pp. 196-219 ◽  
Author(s):  
Thayná Aparecida Lehmann ◽  
Juliano Krug ◽  
Christian Daniel Falaster
Keyword(s):  
Structural Equation ◽  
Self Control ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Decision Factors ◽  
Impulsive Buying ◽  
The Individual ◽  
Buying In

Objective: The aim of this study was to identify whether spending self-control and long-term orientation influence impulsive buying behavior, and also to understand the variables that may cause individuals to decrease impulsivity.Method: A quantitative survey was carried out to gather data regarding how individuals think and what they consider when buying in order to understand impulsive buying behavior at the time of purchase. Data were analyzed through structural equation modeling using the SmartPLS 2.0 M3 software.Relevance: It is important to understand which elements may influence impulsive buying behavior, as the motivation that causes consumers to behave impulsively seems to be still poorly defined. Thus, we seek to figure out a portion of this act that transcends the rational and logical choices in the act of purchase.Results: Impulsive buying behavior is analyzed in different ways by various scholars. The results of the present study indicate that impulsive purchases occur when the individual has lack of self-control over what he/she buys. This situation can be controlled if the person has a long-term guidance. This fact tends to influence spending self-control and consequently decreasing the levels of impulsiveness.Theoretical contributions: This study contributes to Rook Fisher's (1995) impulsive buying behavior studies, seeking to insert elements such as long-term orientation and spending self-control to better understand the effect of impulsivity and its causes.

Referencing in the Virtual World

2018 ◽  
pp. 402-420
Author(s):  
G. K. Deshmukh ◽  
Sanskrity Joseph
Keyword(s):  
Social Media ◽  
Virtual World ◽  
Structural Equation ◽  
Reference Group ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Goods And Services ◽  
Negative Comments ◽  
Definition Of ◽  
The Impact

The fact that ‘Man is a social being' is seen and felt in real as well as in virtual world. The paper discusses the advent of concept of social customer. All customers who use social media to share their experience through their positive or negative comments related with goods and services used as well as those who browse social media for getting reference to arrive at a decision to buy or choose are social customers. In the above backdrop the researchers have tried to highlight following issues: (i) definition of Social Customers, (ii) impact of Social media as a reference group on social customer. The researchers have conducted an empirical study and analyzed the data through Structural equation modeling and provided guidelines to marketers on the impact of social media in general and e-WOM in particular on buying behavior of social customers.

scholarly journals The Impact of Demographic Characteristics and Risk Tolerance on Investors’ Risk Perception and Portfolio Management

2014 ◽  
Vol 2 (2) ◽  
pp. 33-48
Author(s):  
Taqadus Bashir ◽  
Sadia Shaheen ◽  
Zahra Batool ◽  
Mohsin Hassan Butt ◽  
Aaqiba Javed
Keyword(s):  
Risk Perception ◽  
Behavioral Finance ◽  
Portfolio Management ◽  
Structural Equation ◽  
Positive Relationship ◽  
Negative Relationship ◽  
Demographic Characteristics ◽  
Risk Tolerance ◽  
Equation Modeling ◽  
The Impact

Behavioral finance focuses on psychological factors—such as risk perception and portfolio management—that play a crucial role in investors’ financial decisionmaking. This study investigates the effect of risk tolerance and demographic characteristics on risk perception and portfolio management, which, in turn, affect investors’ decisions. Applying structural equation modeling to data collected from a sample of 120 respondents, we find a significant and positive relationship between risk perception and risk tolerance. Similarly, certain demographic characteristics, such as age and education, have a significant and positive relationship with risk perception while others, such as income and gender, have a significant but negative relationship with risk perception. Risk tolerance has a significant but negative relationship with portfolio management. Age, education, and income have a significant but negative relationship with portfolio management, while gender has a significant and positive relationship with portfolio management.

scholarly journals Sensory cue, emotion, cognition and impulse buying behaviour of fast-food vendors in Ghana

2021 ◽  
Vol 5 (4) ◽  
pp. 12-29
Author(s):  
Edward Markwei Martey ◽  
Racheal Markwei Martey ◽  
Kingsford Adenutsi
Keyword(s):  
Fast Food ◽  
Structural Equation ◽  
Positive Relationship ◽  
Sampling Technique ◽  
Outcome Data ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Impulsive Buying ◽  
Sensory Cue ◽  
Buying Behaviour

Fast food vendors use a sensory cue to trigger impulsive buying behaviour. Though impulse buying has gained interestamong researchers, little has been done concerning food in Ghana. The purpose of the study was to investigate thecontribution of the sensory cue on customer’s emotions and cognition and impulsive buying behaviour. The study findsanswers to the succeeding research questions: what sensory cue impacts on consumer emotion and cognition? And doesemotion and cognition influence consumer’s impulsive buying behaviour. A proposed theoretical model identifies visual,audio, and tactile dimensions as the sensory cue, emotions, and cognitive as mediation variable and impulsive buyingbehaviour as the outcome. Data were collected from 241 customers who were residence in Tema and have patronizedthe services of food vendors for a minimum of two years using a convenience sampling technique. The suggestedhypothesis was tested using structural equation modeling and hierarchical multiple regression analysis. The result of thestudy shows that visual, audio, and tactile dimensions have a positive relationship with emotion but a negativerelationship with cognition. Regarding directs effect, the study revealed that there is a positive relationship betweenemotion and impulsive buying behaviour whiles cognition has a negative effect on impulsive buying behaviour. Thestudy recommended that managers must induce impulsive buying using characteristics of the food they serve and theenvironments in which they operate to stimulate customers' arousal and pleasure and provide enough information toalleviate the risk customers consider before buying food. The findings may not be generalized since the data wascollected in specific areas in Tema. Citation: Edward Markwei Martey, Racheal Markwei Martey and Kingsford Adenutsi. The influence of sensory cue onemotion, cognition and impulse buying behaviour of fast-food vendors in Ghana, 2020; 5(4): 12－29. Received: October 23, 2020Accepted: December 31, 2020

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