scholarly journals THE USE OF SOCIAL MEDIA IN BANKS TO ENGENDER WOMEN EMPOWERMENT AND FINANCIAL INCLUSION IN ARAB COUNTRIES

Author(s):  
Yusef Yakubi ◽  
B. Basuki ◽  
Rudi Purwono

This study aims to classify and interpret the interacted communications between banks and users on social media and understand the role of these digital platforms to enhance woman empowerments and financial inclusion in banks in Arab countries. 100 users of banks’ social media were selected from 5 leading banks in 5 Arab countries and their interactive utterances were classified, analyzed and interpreted. Content analysis tools were applied. The study reveals these key results: First, the use of social media in banks entails two-fold empowerment dimensions that are mutually beneficial for Users and Banks. Second, both flows of utterances either from “User to Banks” or “Banks to Users” demonstrate that the highest ratios of the shared content are more closely associated with financial inclusion dimensions than user’s empowerment aspects. Third, women are found more engaged in social and emotional involvements than men who show a relatively higher interest in banks’ financial services and products. It is also found that Banks use social media to raise social and economic themes that support women in the region. However, the second and third results imply a gender gap in financial inclusion since females still lag behind. This study is different by highlighting the power of banks’ social networks to trigger important gender and economic development themes in a highly conservative society and contribute to literature by analyzing and interpreting the shared content from three extensive outlooks which yield ample details and draw implications for banks’ management and social media policy makers and regulators.

2021 ◽  
pp. 089443932110329
Author(s):  
Paul Dodemaide ◽  
Mark Merolli ◽  
Nicole Hill ◽  
Lynette Joubert

There is a growing body of literature exploring the general population’s use of social media for assistance in dealing with stigmatized health issues. This study presents novel research examining the relationship between social media use and young adults. It utilizes a therapeutic affordance (TA) framework. Quantitative results from this study are complemented by qualitative data. The relationships between distinct social media and their TA (a–b) are presented to highlight their potential to impact positively on social and emotional well-being outcomes. Evidence includes broad support for “connection,” “narration,” and “collaboration” TAs in this context and the relationship between the use of distinct social media and perceived quality of life (QOL) outcomes (a–c). TA provides an appropriate and valuable theoretical framework which is useful for the development of an evidence-base from the analysis of young adult’s social media usage. An analysis of the association between social media and their QOL outcomes is presented according to the TA relationship pathway (a–c–b). The adoption of a TA framework enables a nuanced analysis of significant associations between specific social media, TA, and improved QOL outcomes. This study demonstrates the significant association between social media and perceived QOL outcomes in young adults.


Author(s):  
Lettiah Gumbo ◽  
Precious Dube ◽  
Muhammad Ridwan

One of the most effective catalysts of economic growth of any nation is obviously financial inclusion. However, in developing countries such as Zimbabwe gender gap is still an impediment to the achievement of financial inclusion for all. Research findings for this paper show that, increasing women’s financial opportunities and financial awareness on how to access financial products and services will go a long way in reducing the gender gap. Furthermore, increasing access to and use of quality financial products and services is essential to inclusive economic growth and poverty reduction. Although the government of Zimbabwe is taking steps to increase women financial inclusiveness, research shows that women in Zimbabwe trail behind men in as far as access to financial services is concerned. Zimbabwean communities remain dominantly patriarchal and women are always lagging behind in developmental projects meant for their empowerment. This paper seeks to assess the implementation of women’s financial inclusion highlighting opportunities and barriers such as the gender gap and how this may be overcome. The study is qualitative in nature and therefore makes use of interviews and questionnaires for data collection. It is envisioned by the researchers that the research findings will be beneficial to women; their empowerment and development and national development. It is hoped to change the way in which the banking and financial sectors deal with women’s financial inclusion for the betterment of their livelihoods.  Furthermore, women’s financial empowerment will improve livelihoods of many families given the caring nature of mothers, sisters, aunts and grandmothers.


Author(s):  
Kuhu Sharma ◽  
Aniruddh Verma ◽  
Pranav Sangwan ◽  
Siya Kohli ◽  
Tanvi Chakravarty

The present study draws insights from primary research, examines the existing literature on the subject and uses case studies, with a prime objective to understand the use of social media by youth for digital activism. Thereafter, the paper provides recommendations for effectively leveraging digital platforms to encourage youth participation and activism. This research paper looks at the forms of Digital activism and the ways in which the youth have leveraged digital activism to voice their issues, highlighting their motivations and challenges. To get better insight into the barriers and motivations of youth participation in digital activism, multiple stakeholder conversations and survey of Indian youth within the age group 15-25 years (93 respondents) was conducted to gauge their perception on digital activism. Primary data was collected using an online survey from 93 respondents through a structured questionnaire. Results of this study showed that close to 76.09% of the sample does not engage in digital activism, despite 93.5% of them having a social media presence.


2018 ◽  
Vol 4 (3) ◽  
pp. 205630511878477 ◽  
Author(s):  
Patrícia Rossini ◽  
Jeff Hemsley ◽  
Sikana Tanupabrungsun ◽  
Feifei Zhang ◽  
Jennifer Stromer-Galley

Political campaigns’ use of digital technologies has been a topic of scholarly concern for over two decades, but most studies have been focused on analyzing the use of digital platforms without considering contextual factors of the race, like public opinion polls. Opinion polls are an important information source for citizens and candidates and provide the latter with information that might drive strategic communication. In this article, we explore the relationship between the use of social media in the 2016 US presidential elections and candidates’ standing in public opinion polls, focusing on the surfacing and primary stages of the campaign. We use automated content analysis to categorize social media posts from all 21 Republican and Democratic candidates. Results indicate that a candidate’s performance in the polls drives certain communicative strategies, such as the use of messages of attacks and advocacy, as well as the focus on personal image.


2019 ◽  
Vol 35 (4) ◽  
pp. 797-811
Author(s):  
Silvia Dibeltulo ◽  
Sarah Culhane ◽  
Daniela Treveri Gennari

Abstract Is there a way to ensure older adults can bridge the digital divide and engage with online cultural heritage? How can cinema-going memories encourage cross-generational engagement? This article proposes to address these issues by using the Italian Cinema Audiences research project as a case study, and specifically cinema-going memories as intangible cultural heritage (Ercole et al., 2016, Cinema heritage in Europe: preserving and sharing culture by engaging with film exhibition and audiences. Editorial. Alphaville: Journal of Film and Screen Media, 11(Summer): 1–12. Web. ISSN: 2009-4078). It aims to tackle the difficulty of engaging the older generation with the digital world, by proposing and testing new ways to resolve it. Through a mixed-methods ethnographic approach, this article investigates different strategies: the use of social media platforms; a cross-generational activity involving Historypin, a digital, user-generated archive of crowdsourced historical material; an online dedicated archive built in collaboration with the older adults involved in the project. These different solutions aim not only at increasing digital engagement among older adults, but also at furthering younger generations’ involvement in shared cultural heritage in an online context. By focusing on the memories of cinema-going in 1950s Italy, the article explores the implications of the advantages and disadvantages of these different approaches. It also tests Anja K. Leist’s research findings (2013, Social media use of older adults: a mini-review. Gerontology, 59(4): 378–84) on the key role of moderators (the younger generation) to help novice users (the older generation) in the ‘continuous engagement’ in digital environments. We conclude that in order to bridge the digital divide two components are necessary simultaneously: the creation of digital platforms in which the older generations are both curators and users, and the support of and interaction with younger generations.


2018 ◽  
Vol 25 (4) ◽  
pp. 1661-1674 ◽  
Author(s):  
Arcelio Benetoli ◽  
Timothy F Chen ◽  
Parisa Aslani

Consumers are increasingly using social media to interact with other consumers about health conditions and treatment options. This study aimed to investigate the advantages and disadvantages of using social media for health-related purposes from the consumers’ perspectives. Five focus groups with 36 Australian adults with a chronic condition and on medication were conducted, audio-recorded, transcribed verbatim, and thematically analysed. Consumers reported that social media was very convenient, for accessing health-related information and for peer engagement; user-friendly; improved their health knowledge; empowered them; and provided social and emotional support. The disadvantages included information overload, wasting time; negative feelings; doubts about online information credibility; and issues related to online interactions. Despite some disadvantages, health-related use of social media led consumers to feel supported, knowledgeable, and empowered. Consumers’ motivation to keep accessing social media for health-related purposes opens up avenues for the delivery of services via social media.


2021 ◽  
Vol 2 (4) ◽  
pp. 255-261
Author(s):  
Erni Prasetiyani ◽  
Ai Nety Sumidartini ◽  
Achmad Barlian

: The progress of a region can be measured by the level of financial literacy of its population and financial inclusion. DKI Jakarta is in the top financial ranking for literacy and inclusion, but it is inversely proportional to the Pulau Seribu region. This research is a qualitative research with the technique of obtaining data through in-depth interviews with residents in the Pulau Seribu. The results are processed with a Strength Weakness Opportunity Threat (SWOT) analysis to produce a map of the strengths, weaknesses, opportunities and threats that exist in the Pulau Seribu region. With the SWOT condition in the region, it is hoped that the policy makers, namely the Otoritas Jasa Keuangan (OJK), the DKI Jakarta Regional Government and the community themselves are able to synergize in formulating strategies to accelerate the backwardness of the Pulau Seribu with DKI Jakarta.


Author(s):  
Saurabh Agarwal

<div><p><em>Economic growth in India has to be inclusive in order to make it sustainable. Inclusiveness is an essential element in a democracy. If policies that bring about economic growth do not benefit the people in a wide and inclusive manner, they will not be sustainable. Equally, inclusive growth is essential to grow the market size, which alone will sustain growth momentum. Inclusive growth is the only just and equitable way that any society can grow. Financial Inclusion rests on three pillars viz. access to <strong>financial services, affordability of such services and actual utilization of such services.</strong> Financial Inclusion can be achieved only if all the three pillars show affirmative results. It may prove to be very useful for the banking Industry and the overall Indian economy. It will be useful for policy makers, academicians and researchers in the field.</em></p></div>


Big Data ◽  
2016 ◽  
pp. 2401-2414
Author(s):  
Vipul Gupta ◽  
Mayank Gupta

Social media has gained a lot of importance in this modern high-speed world where people sprint to save every bit of time and money. Social media, considered “big data”, is finding legitimate and practical uses in political campaigns, job applications, business promotion, professional networking, and customer service. The use of data mining social media is reshaping business models, accelerating “viral” marketing, and enabling the rapid growth of grassroots communities. In addition, organizations now rely on social media for interacting internally as well as externally. Industries from manufacturing to retail to financial services, rely ever-more heavily on the use of social media causing an exploding Social Media Mining (SMM) applications market with a growing list of software vendors and consulting firms all jockeying for position in this burgeoning market. This paper is intent on accomplishing a systematic presentation of the body of knowledge in the growing field of SMM.


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