Factors Enabling Social Media: Exploring Knowledge Sharing amid student community for better academic performance
Abstract This paper aims to probe how the determinant influences by accessing of social media to share knowledge among the student which enhances their academic performance. The research particularly identifies in this context, the role of various components associated to knowledge sharing, and use of social media among the student’s community. Methodology – This study has adopted a Prevalence study and the data was analysed with structural equation modelling. Findings – Results approximated to adopt social media tools, which depends upon various associated components. Knowledge sharing attitudes among the student community has helped them more to share their knowledge. However, knowledge sharing approach was determined by the usefulness of knowledge. This was insusceptible from the attempt involved to improvise their academic performance. Research limitations/implications – Respondents of the survey, were done with the students from educational institution of India, cluster random sampling was used for the research. This limits the inferences made from the findings. Practicable implications – This study probes useful perceptiveness on executing social media based knowledge management by the student community. Particularly, it highlights the need to draw attention on underpinning factors, which influences knowledge sharing through social media. Originality – The study which disseminates decisive factors related to knowledge sharing with various tools of social media, thereby prompts and tests a more realistic model which may pave way for knowledge management by student community for academic performance.