Social Media and Big Data

The introduction of new and the evolution of existing social media technologies have enabled efficient and broader communication through online social interaction. Today consumers' thinking has shifted towards their trusted network for guidance rather than simply accepting what organisations tell them. With the advent of social interaction, knowledge management paradigms are being stretched beyond their ability to deliver useful results, which is forcing change within organisations globally. Using only transactional and internal data will result in mistaken conclusions or missed opportunities. Social media helps organisations acquire and manage massive amounts of data to better understand their customers, products, competition, and markets and make better decisions using Big Data solutions. These solutions enable organisations to decide on the basis of evidence rather than intuition. This chapter introduces Big Data, Big Data technologies used for capturing knowledge from social media and discusses Big Data Solutions for organizations.

Intranet Exploitation of Social Network Knowledge Intelligence

Intranets are almost as old as the concept of a web site. More than twenty-five years ago the text Business Data Communications closed with a discussion of intranets (Stallings, 1990). Underlying technology improvements in intranets have been incremental; intranets were never seen as killer developments. Yet the popularity of Online Social Networks (OSNs) has led to increased interest in the part OSNs play – or could play – in using intranets to foster knowledge management. This chapter reviews research into how social graphs for an enterprise, team or other collaboration group interacts with the ways intranets have been used to display, collect, curate and disseminate information over the knowledge life cycle. Future roles that OSN-aware intranets could play in emerging technologies, such as process mining, elicitation methods, domain-specific intelligent agents, big data, and just-in-time learning are examined.

The Internet, Social Media, and Knowledge Production and Development of Political Marketing

Though the use and development of the Internet, World Wide Web and social media and their impacts on politics have been robustly investigated, specific attention has not yet been paid to explore the impact of adaptation and use of social media by political actors and organizations on the knowledge production and generation of political marketing. In order to fill this knowledge gap, a conceptual framework to explore modes of knowledge production and generation of political marketing has been proposed. The transcendental realism approach postulated by Bhaskar (1998, 2008) and the meta-theoretical assumptions of political marketing proposed by Henneberg (2008) were adopted. A content analysis of 320 articles of Journal of Political Marketing published in between 2002 and 2015 was carried out. This work reveals that the adaptation and use of the Internet and social media have been accounted for in producing and generating the operational or the rudimentary-conceptual or the established-conceptual knowledge of political marketing.

The Role of Social Media in Knowledge Management

The purpose of this chapter is to highlight the importance of social media and theoretically link it with Knowledge Management (KM). A massive increase in social media usage around the world and its enhanced role in everyday life of employees offer enormous opportunities to businesses. One of the most important challenges that management faces in today's dynamic business environment is knowledge management. This becomes the key concern in professional service firms that are knowledge intensive in nature. The chapter discusses the association between social media and knowledge management. A theoretical model (SECI-SM) proposed by Shah, Khan, and Amjad (2013) is presented and discussed which is an extension of the seminal work of Nonaka and Takeuchi (1995). The model puts social media at the heart of knowledge management system and processes. It purports social media as an ideal vehicle for knowledge sharing and retaining. The chapter discusses the superiority of SECI-SM Model and lays out some useful suggestions for businesses.

Towards a Model of Social Media Impacts on Cybersecurity Knowledge Transfer

Technical solutions to security have been suggested but found lacking and it has been recognized that security is a people issue as well, and behavioral research on information security is critical. Individual learning about cybersecurity is not formal and linear, but complex and network based. In this paper we develop a model of how social media characteristics impact cybersecurity knowledge transfer using technology threat avoidance theory. In developing the conceptual model we seek to answer the following questions. How do users discover cybersecurity knowledge on social media platforms? What are the platform and interaction characteristics that enable them to find cybersecurity knowledge and share this knowledge with others? In doing so we consider the impact of the threat and protection context on cybersecurity knowledge transfer which is different from knowledge transfer in the other contexts.

Managing Social Knowledge Management

In a knowledge driven economy, the ability of a firm to grow and gain competitive advantage is defined by its ability to realize economic value from its knowledge assets. In one form or the other, firms have attempted to capitalize on the power of knowledge based economy. Multiple steps were taken by various firms to capture the knowledge and create knowledge bank in form of KM tools and other propriety media. Social media has provided firms with a very powerful tool to appropriate the benefits of such codified knowledge. Social media, in form of both public social network sites and propriety social media tools has enabled collaborative creation and storage of knowledge like never before in human history. Availability of these media has lowered the barrier of entry in a knowledge driven economy by democratizing collection and organization of knowledge. In this chapter, we present an exploratory framework to analyze the implications of use of various types of social media based KM tools on the firm's knowledge collection and sharing strategies.

Social Media and Knowledge Management in a Crisis Context

The role of social media in managing and disseminating organizational knowledge is illustrated in this case study of a local government's response to a natural disaster. The interplay of technological, organizational and ecological factors was magnified as town officials utilized both social media and traditional media to disseminate information to the public during and after the crisis. As organizations embrace social media, managers must recognize that in addition to the organization educating the public, social media features the public talking to the organization, and perhaps more resonant, the public talking to the public.

Challenges of Knowledge Management amidst Rapidly Evolving Tools of Social Media

Social media technologies have been embraced by individuals and organizations on such a massive scale in the last decade that knowledge sharing and application has molded into a totally new paradigm. It has not only changed the social discourse of communication but also affected the knowledge management strategies of organizations. This raises quite a number of fundamental challenges out of which three are being dealt in this chapter. The first challenge is whether knowledge management has fully embraced social media as a channel of mass reach the way it did in case of other means of mass communication. The second one is the question of speed and extent of knowledge sharing in social media. The third challenge is whether social media strategy can provide a high advantage to smaller and newer companies in comparison to older but larger organizations. It is apparent that the commercial aspect of social media is easy for a tête-à-tête but difficult to articulate and design the right strategy because it needs a lot of refinements owing to inherent complexities in the process.

Exploring Knowledge Sharing over Social Media

The role of Knowledge Sharing (KS) in an academic environment, with the framework of KS has been explored in this chapter. The role played by social media (SM) as a technology for KS has been discussed. The different aspects of human attitude towards sharing have been expressed with the role of library professionals, in order to support the research activity of the students within the knowledge management cycle. Few examples like the use of blogs, Facebook, and YouTube in different types of institutions /organizations and the value, purpose and challenges are highlighted. The use of social networking tools by cataloguers as a necessity for current awareness information is also emphasized. It is found that the use of social media in education, health, and other domains is mostly used to enhance reaching out to users. The advantages of KS with the need for sharing of knowledge to enhance the role by the administrators in universities and by the professionals are provided. Further research in the field of SM by specific disciplines can be carried out.

The Role of Social Media for Knowledge Dissemination in Medical Tourism

The use of social media for information dissemination for education, environmental movement, natural disasters, emergency, election campaign, grass root movements, non-profit organisations, public health communication, and marketing for health promotion, e-governance, and political revolutions is well known. The economic significance of the health and medical tourism sector in the global healthcare business should not be underestimated. Internet is playing a leading role as a platform for the dissemination of medical tourism business information. In this century, more and more actual and potential tourists are accessing the internet and social media applications to find and disseminate factual information regarding medical tourism facilitators, destinations, super-speciality hospitals, specialist doctors and nurses, quality and accreditation, accommodation facility, cost, waiting period for surgery and sharing their positive and negative experiences to inform potential medical tourists. Healthcare providers and medical tourists acquire information, create, collaborate, communicate and disseminate healthcare and medical tourism related information through the Word-of-Social-Media (WoSM) tools such as FaceBook, Flickr, Twitter, Blogs, Forums, YouTube patient testimonials, Google Plus, LinkedIn, Photo and video sharing, Alexa and mobile applications. Therefore social media has a great potential as an information source and a knowledge dissemination tool for tourism industry to network and create clusters locally and globally, to exploit new innovative technologies for interaction and collaboration between the healthcare providers as well as the medical tourists. The main contribution of this chapter is to explore and discuss the role and use of social media applications for knowledge dissemination by hospitals and the medical tourists in the global business of medical tourism in India.