Leveraging Knowledge Sharing over Social Media Tools

Author(s):  
Nora Obermayer ◽  
Zoltán Gaál ◽  
Lajos Szabó ◽  
Anikó Csepregi

Knowledge management and social media have become trendy expressions in the business life. Knowledge is seen as the most important strategic asset and knowledge workers play a central role in value creation. Organizations have an urgent need to pay attention to effective knowledge sharing, thus, it is important to understand what encourages individuals to share their knowledge. Social media tools, like Facebook have become mainstream, modified personal relationships and generated new possibilities to facilitate collaboration. An exploratory survey investigates how social media tools are being used for knowledge sharing and examines the characteristics of the different generations. The results have shown that organizations prefer not to allow the usage of social media; but where the employees are supported to reach these tools, high proportion of them utilize these technologies. This chapter introduces these results and provides recommendations on how to foster employee motivation to use social media for work purposes in knowledge sharing.

Author(s):  
Nora Obermayer ◽  
Zoltán Gaál ◽  
Lajos Szabó ◽  
Anikó Csepregi

Knowledge management and social media have become trendy expressions in the business life. Knowledge is seen as the most important strategic asset and knowledge workers play a central role in value creation. Organizations have an urgent need to pay attention to effective knowledge sharing, thus, it is important to understand what encourages individuals to share their knowledge. Social media tools, like Facebook have become mainstream, modified personal relationships and generated new possibilities to facilitate collaboration. An exploratory survey investigates how social media tools are being used for knowledge sharing and examines the characteristics of the different generations. The results have shown that organizations prefer not to allow the usage of social media; but where the employees are supported to reach these tools, high proportion of them utilize these technologies. This chapter introduces these results and provides recommendations on how to foster employee motivation to use social media for work purposes in knowledge sharing.


2021 ◽  
Author(s):  
R. Hemalatha ◽  
V. Lavanya ◽  
B. Karthik

Abstract This paper aims to probe how the determinant influences by accessing of social media to share knowledge among the student which enhances their academic performance. The research particularly identifies in this context, the role of various components associated to knowledge sharing, and use of social media among the student’s community. Methodology – This study has adopted a Prevalence study and the data was analysed with structural equation modelling. Findings – Results approximated to adopt social media tools, which depends upon various associated components. Knowledge sharing attitudes among the student community has helped them more to share their knowledge. However, knowledge sharing approach was determined by the usefulness of knowledge. This was insusceptible from the attempt involved to improvise their academic performance. Research limitations/implications – Respondents of the survey, were done with the students from educational institution of India, cluster random sampling was used for the research. This limits the inferences made from the findings. Practicable implications – This study probes useful perceptiveness on executing social media based knowledge management by the student community. Particularly, it highlights the need to draw attention on underpinning factors, which influences knowledge sharing through social media. Originality – The study which disseminates decisive factors related to knowledge sharing with various tools of social media, thereby prompts and tests a more realistic model which may pave way for knowledge management by student community for academic performance.


2020 ◽  
Vol 31 (3) ◽  
pp. 313-343
Author(s):  
Aurora Garrido-Moreno ◽  
Víctor García-Morales ◽  
Stephen King ◽  
Nigel Lockett

PurposeAlthough Social Media use has become all-pervasive, previous research has failed to explain how to use Social Media tools strategically to create business value in today's increasingly digital landscapes. Adopting a dynamic capabilities perspective, this paper empirically examines the specific process through which Social Media use translates into better performance and the capabilities involved in this process.Design/methodology/approachA research model is proposed that includes both antecedents and consequences of Social Media use. Existing research was examined to derive the research hypotheses, which were tested using SEM methodology on a sample of 212 hotels.FindingsThe results show that Social Media use does not exert significant direct impact on organizational performance. Rather, the findings confirm the mediating role played by Social CRM and Customer Engagement capabilities in the value creation process.Practical implicationsThe results demonstrate how Social Media tools should be implemented and managed to generate business value in hotels. Implications yield interesting insights for hotel managersOriginality/valueThis study is a first attempt to analyze empirically the real impact of digital media technologies, particularly Social Media use, drawing on the dynamic capabilities perspective and focusing on service firms (hotels). Including the variable “Organizational Readiness” as a basic prerequisite to benefit from Social Media use enhances the study's novelty and contribution.


2019 ◽  
Vol 20 (1) ◽  
pp. 1-19 ◽  
Author(s):  
Junic Kim ◽  
Hwanho Choi

This research examines social media users’ value-creation processes and the drivers of a start-up company’s successful social media strategy. This research primarily aims to understand start-ups’ effective utilization of social media and value co-creation processes. Although utilizing social media has become key for many organizations, start-ups and small businesses often suffer from a lack of understanding and knowledge of the utilization of social media tools. Therefore, this article uses a case study on the relationship between a social media platform and users’ value co-creation to offer a conceptual framework for start-ups to consider in utilizing social media. Our research reveals that four core drivers of social media success include experience, satisfaction, expression, and sharing ability. Each of these drivers in turn contains conditions for understanding users’ value-creation process and the creation of drivers for successful social media strategies. The research contributes to literature by providing a detailed review of users’ value co-creation as a part of a start-up’s successful social media strategy.


Author(s):  
Gwakisa Andindilile Kamatula

Information sharing via social media has become stylish, fashionable and unavoidable in all walks of life to date. Through Social media tools people can share information quickly and widely within a very short period of time. From desktop research and documentary review, the chapter establishes how effective use of social media can enhance knowledge sharing within government organizations in a bid to generate new possibilities and opportunities for their efficiency in business operations. The chapter concludes by proposing issues to be considered by modern governments as they embrace the proliferation of social media technologies for effective knowledge sharing which is of vital importance for their success. It has however been emphasized on the necessity of developing and implementing social media policies and procedures.


Author(s):  
Keith L. Lindsey

Barriers to knowledge sharing continue to thwart organizational efforts to identify knowledge, manage its flow, and effectively integrate its use in organizational decision making. These critical organizational tasks transcend departmental boundaries and, taken in whole, could be considered to comprise the fundamental reason for the existence of the organization. Improving the efficiency of knowledge sharing is a highly desirable goal because it offers a promise of compounded returns as the organization works harder and smarter. Knowledge workers have developed a variety of mechanisms and routines to share knowledge, but these are all subject to one or more barriers to knowledge sharing. As knowledge researchers continue to work toward a better understanding of the knowledge sharing process, the fundamental characteristics of the knowledge sharing transaction remains consistent, but the barriers may be transient. This article provides a comprehensive review of the barriers to knowledge sharing that have been identified in the literature and examines the ways that personal barriers have changed since the first edition of The Encyclopedia of Knowledge Management was published. If the barriers to knowledge sharing are indeed found to be transient, then managers may be empowered to develop a set of tools that could be used to lessen the effect of multiple barriers, which could lead to much more efficient organizational routines. In this article, the process of knowledge sharing is examined by framing the knowledge sharing transaction as a form of communication in order to identify and isolate the barriers to that type of communication. Once the barriers are isolated, they can be overcome.


Author(s):  
Francesca Di Virgilio

Knowledge sharing is one of the greatest challenges for a business organization. Organizations not only need to focus on innovation of new products and services, but also to pay specific attention to effective knowledge sharing which is of vital importance to their success. In this context, social media have become increasingly popular. They have a profound impact on personal relationships, enable individuals to contribute to a number of issues and generate new possibilities and challenges in order to facilitate knowledge sharing. However, scarce attention has been devoted so far to the theme of social media security and its effects on behavioral intention in relation to knowledge sharing. As a response to this challenge, this chapter illustrates a research roadmap of knowledge sharing which includes important collective variables. This study aims at highlighting a new direction for the evaluation of social media as a tool for knowledge sharing in business organizations. Finally, it concludes with the discussion of several open issues and cutting-edge challenges.


Author(s):  
Srinivasan Vaidyanathan ◽  
Sudarsanam S. K.

This chapter discusses in detail about Knowledge Management and how Social Media tools and platforms can be used for Knowledge Management and how they can be integrated into Knowledge Management system. This chapter explains the key aspects of Knowledge Management and Social Media and how Social media can be used to capture both tacit and explicit knowledge and also to share knowledge among the communities of practice both within organizations and also outside the organizations. The chapter provides an overview of using social media to enhance knowledge management and collaboration in a corporate context and gives an insight on how firms get the most value from social media tools like wikis, blogs, microblogging, social tagging and some such similar tools in Knowledge Management. Further research directions based on the review of the literature are proposed.


2016 ◽  
Vol 28 (2) ◽  
pp. 107-123 ◽  
Author(s):  
Imed Boughzala

Organizations increasingly rely on corporate social networks and online communities, under what is called today Enterprise 2.0, to enhance socialization and favor information/knowledge sharing, collaboration and value creation among coworkers. Researchers and practitioners to date have mostly assumed that people from this generation Y, because of their massive use of social media in the private arena, would be willing to accept and use them more easily and quickly in corporate environment. However, to the best of our knowledge, there is no empirical work which has been reported on this issue confirming this assumption.


Author(s):  
Nora Obermayer ◽  
Anikó Csepregi ◽  
Edit Kővári

This chapter introduces the possible differences revealed of the applied methods in knowledge sharing based on generational differences. In addition the chapter investigates the relationship of knowledge sharing to competences, emotional intelligence and social media tools and presents research that were carried out between 2006-2015. The aim of this part is to enable companies, especially SMEs to learn from these research outcomes and develop strategies to trigger knowledge sharing among different generations regarding the vital competences, emotional intelligence and social media tools.


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