scholarly journals Hothouse Bothers: A Case Study

1998 ◽  
Vol 8 (4) ◽  
pp. 606-609
Author(s):  
Jeff S. Kuehny ◽  
Margaret J. McMahon
Keyword(s):  
Product Quality ◽  
Marketing Strategies ◽  
Production Costs ◽  
Profit Margins ◽  
The Public ◽  
Alternative Crops ◽  
Nursery Management ◽  
Ornamental Crops

This decision case concerns production and marketing problems that many ornamental growers incur. At the retail level, popular ornamental crops are often used as loss leaders to draw the public into stores to make other purchases. As a result, retail buyers are concerned not with quality but with price and volume. To meet the needs of price-conscious buyers, growers may attempt to reduce their production costs by reducing the level of production inputs, with some sacrifice in product quality. The owners of Two Sisters Greenhouses must decide whether they are going to produce lower-quality plants, change marketing strategies, or grow alternative crops to retain their current profit margins. This case study was intended for use in greenhouse management, nursery management, and floriculture courses where students assume the role of a decisionmaker in poinsettia production and marketing.

scholarly journals Accessing the public workforce: Organisational recruitment practices and the inclusion or exclusion of individuals of immigrant origin

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Christine Lang
Keyword(s):  
Decision Making ◽  
Qualitative Case Study ◽  
Ethnic Discrimination ◽  
German State ◽  
The Public ◽  
Ethnic Stereotypes ◽  
Recruitment Practices ◽  
Public Workforce

AbstractOrganisations are important gatekeepers in the labour market inclusion of immigrants and their children. Research has regularly documented ethnic discrimination in hiring decisions. Aiming to further our understanding of the role of organisations in influencing the professional trajectories of individuals of immigrant origin, this paper investigates the recruitment practices of public administrations. Drawing on approaches from organisational sociology and a qualitative case study of public administrations in the German state of Berlin, the article identifies three crucial elements of organisational decision-making affecting the recruitment of staff of immigrant origin: decisions regarding advertisement strategies, formal criteria, and individual candidates. Further, the article shows the underlying decision-making rationalities and the role of organisational contexts and ethnic stereotypes for recruitment-related decisions.

Marketing Town Centres: Retailing and Town Centre Management

2005 ◽  
Vol 20 (2) ◽  
pp. 183-204 ◽  
Author(s):  
Gary Warnaby ◽  
David Bennison ◽  
Barry J. Davies
Keyword(s):  
Marketing Strategies ◽  
Place Marketing ◽  
Marketing Practice ◽  
Public And Private ◽  
The Public ◽  
Wide Range ◽  
Town Centre ◽  
The Uk ◽  
Consensual Approach

The role of town centre management (TCM) schemes in the UK has expanded to incorporate a more overt and explicit focus on marketing and promotion. This paper considers the marketing/promotional activities of TCM schemes in the UK. TCM schemes operate at the interface of the public and private sectors. The implications of this are discussed, including the need for a consensual approach by a wide range of urban stakeholders, and the actual activities undertaken, influenced by the funding imperative under which such schemes operate (which impacts on the feasibility of certain activities and the efforts made to evaluate them). Comparisons are drawn between specific place marketing practice by TCM schemes and wider place marketing strategies.

scholarly journals Chinese Paper Cutting: Opportunities for Revitalisation in Contemporary Design

2021 ◽  
Author(s):  
◽  
Jieying Huang
Keyword(s):  
Universal Access ◽  
Folk Culture ◽  
Product Packaging ◽  
The Public ◽  
Art Form ◽  
Potential Strategy ◽  
Traditional Patterns ◽  
Design Case Study

<p><b>As a result of globalised development and the rise of capitalism, the craft of traditional Chinese paper cutting is facing marginalisation. The loss of this craft has resulted in a loss of opportunities to share the valuable role of this art form: to bring good wishes to people. The revitalisation of paper cutting as a component of contemporary design offers a strategy to sustain the value and meaning of this craft.</b></p> <p>My research explores a potential strategy that supports the transformation of Chinese paper cutting in the contemporary context through its application in design practice. This research investigates the traditional patterns applied to Chinese paper cutting and their implication and symbolic meaning within Chinese folk culture. Through the development of a criteria-led design case study, this research aims to translate these concepts into the formation of new design outcomes applicable to product packaging.</p> <p>As an element of packaging design, this approach intends to take advantage of the democratisation of and universal access to this medium ensuring wide dissemination to the public.</p> <p>The purpose of this research is to translate traditional paper cutting into a contemporary design approach that enables the values of this special Chinese craft to prosper.</p>

scholarly journals Role of Public Entities in Suitable Provision of Public Services: Case Study from Slovakia

2021 ◽  
Vol 11 (4) ◽  
pp. 143
Author(s):  
Viera Papcunová ◽  
Roman Vavrek ◽  
Marek Dvořák
Keyword(s):  
Public Administration ◽  
Local Governments ◽  
Public Services ◽  
Slovak Republic ◽  
The State ◽  
Main Role ◽  
The Public ◽  
State Administration

Local governments in the Slovak Republic are important in public administration and form an important part of the public sector, as they provide various public services. Until 1990, all public services were provided only by the state. The reform of public administration began in 1990 with the decentralization of competencies. Several competencies were transferred to local governments from the state, and thus municipalities began to provide public services that the state previously provided. Registry offices were the first to be acquired by local governments from the state. This study aimed to characterize the transfer of competencies and their financing from state administration to local government using the example of registry offices in the Slovak Republic. In the paper, we evaluated the financing of this competency from 2007 to 2018 at the level of individual regions of the Slovak Republic. The results of the analysis and testing of hypotheses indicated that a higher number of inhabitants in individual regions did not affect the number of actions at these offices, despite the fact that the main role of the registry office is to keep registry books, in which events, such as births, weddings, and deaths, are registered.

scholarly journals The Role of E-Government In Fighting Against The Corruption: A Case Study Of Vietnam

2020 ◽  
Vol 1 (5) ◽  
pp. 335-345
Author(s):  
Thanh Nga Pham
Keyword(s):  
Public Sector ◽  
Private Sector ◽  
Industrial Revolution ◽  
Modern Life ◽  
The Public ◽  
Great Achievement ◽  
Innovative Solutions ◽  
Country Today

Corruption is always a big problem exist in every country. Today, the corruption is not only in the public sector but also in the private sector. Each State has used many ways to prevent and fight this crime. The 4th Industrial Revolution (4IE) brings many innovative solutions for modern life. Especially, e-Government is a great achievement of the 4IE. Base on the e-Government, the policies and regulations of States are transparent. It plays an important role to prevent and fight corruption more effectively. In this paper, the author will analyze the case study of Vietnam on fighting corruption base on the information technology and the outcome of applying e-Government on preventing and fighting corruption in both public sector and private sector. From this result of research, the author will recommend some solutions to improve the corruption status in Vietnam on the next period.

Sign in / Sign up

Export Citation Format

Share Document