The Process of Government Public Relations Strategy and Tactics

Public Relations of Headquarters of the Indonesian Armed Forces (TNI Headquarters) must work with the Government Public Relations strategy to maintain a reputation by maintaining credibility, trustworthiness, reliability, and responsibility in delivering positive news to the internal and external public. This study aims to see how the government public relations strategy of the Indonesian National Armed Forces Information Center (Puspen TNI) maintained the reputation of the TNI institution. The method used in this study is a qualitative descriptive method by interviewing the Head of Puspen TNI, non-participant observation, and documentation. The results showed that Puspen TNI in maintaining the reputation of the TNI, first, maintained credibility by measuring the objectivity and quality of the news. Second, it proclaimed information about TNI and the contribution of the TNI to the nation-state to the public through mass media and social media. Third, it disseminated the news according to the facts. Forth, it reported the performance of the TNI to the external and internal public regarding responsibility to the state and nation professionally and proportionally by providing information delivered directly through the TNI website, Facebook, Twitter, Instagram, YouTube and TV public relations TNI Streaming produced by Puspen TNI. It also maintained good relations between external media and editor in chief and journalists of print, electronic and online media.

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CMC Perspective Study: Community Empowerment Through the Use of Computer-Based Digital Media in the Village Government Public Relations Strategy

Proceedings of the 1st Borobudur International Symposium on Humanities, Economics and Social Sciences (BIS-HESS 2019) ◽

10.2991/assehr.k.200529.090 ◽

2020 ◽

Author(s):

Akhmad Aflaha ◽

Rizki Budhi Suhara

Keyword(s):

Public Relations ◽

Digital Media ◽

Community Empowerment ◽

Computer Based ◽

Government Public Relations ◽

Village Government ◽

The Village ◽

Public Relations Strategy

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Siskopatuh as a Government Public Relations Strategy

Jurnal Komunikasi Global ◽

10.24815/jkg.v9i1.16051 ◽

2020 ◽

Vol 9 (1) ◽

pp. 42-60

Author(s):

Past Novel Larasaty ◽

Riska Afriyanti

Keyword(s):

Public Relations ◽

Significant Challenge ◽

The People ◽

Government Public Relations ◽

And Control ◽

Depth Interviews ◽

Public Relations Strategy ◽

Monitor And Control

Following various issues regarding malpractices and frauds done by irresponsible Umrah and Hajj Organiser Companies (PPIU) in Indonesia, the Indonesian Ministry of Religious Affairs (Kemenag), is assigned with a more significant challenge to overcome the problem that causes billion rupiah loss on the side of the customer (jamaah). One of the efforts tried to be implemented is by creating Integrated Computerised Management for Umrah and Special Hajj, also known as SISKOPATUH as the channel to register, monitor and control the flow of Umrah and Hajj application and process for both jamaah and PPIU. This research drew attention on how Kemenag has tried to socialise and implement SISKOPATUH that they have planned to be the protector of jamaah. In-depth interviews were done with stakeholders of Umrah and Hajj organisers; two from government and three from private sectors. The findings reveal that a number of strategies were used by Kemenag to communicate their programme to protect the people from Umrah and Hajj malpractices. Setelah beberapa isu dan kasus penipuan jamaah oleh Perusahaan Penyelenggara Ibadah Umrah (PPIU) dalam beberapa tahun belakangan, pemerintah Indonesia, Kementerian Agama Republik Indonesia (Kemenag) mendapat tantangan besar untuk menangani kasus yang merugikan jamaah hinga miliaran rupiah. Salah satu upaya yang dilakukan adalah dengan menciptakan sebuah sistem aplikasi SISKOPATUH sebagai kanal untuk mendaftarkan, mengawasi dan mengontrol alur proses pemberangkatan jamaah Umrah dan Haji, yang digunakan oleh jamaah dan PPIU. Penelitian ini berfokus pada upaya Kemenag dalam menyosialisasikan dan menjalankan kebijakan SISKOPATUH kepada publik dan PPIU. Wawancara mendalam dilakukan kepada dua orang pihak Kemenag dan 3 orang pihak swasta. Hasil penelitian memperlihatkan bahwa Kemenag menjalankan sejumlah strategi untuk menyampaikan program pemerintah dalam rangka melindungi jamaah dari penipuan dan penyalahgunaan penyelenggaraan ibadah Haji dan Umrah.

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Prinsip Kearifan Lokal dalam Pengembangan Strategi Kehumasan pada Pemerintah Daerah Kabupaten Bandung

Communicatus: Jurnal Ilmu komunikasi ◽

10.15575/cjik.v4i2.10566 ◽

2020 ◽

Vol 4 (2) ◽

pp. 229-248

Author(s):

Betty Tresnawaty

Keyword(s):

Public Relations ◽

Local Knowledge ◽

Case Study Approach ◽

West Java ◽

Study Approach ◽

Positive Image ◽

The Government ◽

The Impact ◽

Public Relations Strategy

Public Relations of the Bandung Regency Government realizes that its area has a lot of potential for various local wisdom and has a heterogeneous society. This study aims to explore and analyze the values of local knowledge in developing public relations strategies in the government of Bandung Regency, West Java province. This study uses a constructivist interpretive (subjective) paradigm through a case study approach. The results showed that the Bandung Regency Government runs its government based on local wisdom. Bandung Regency Public Relations utilizes local insight and the region's potential to develop a public relations strategy to build and maintain a positive image of Bandung Regency. The impact of this research is expected to become a source of new scientific references in the development of public relations strategies in every region of Indonesia, which is very rich with various philosophies.Humas Pemerintah Kabupaten Bandung menyadari wilayahnya memiliki banyak potensi kearifan lokal yang beragam, serta memiliki masyarakatnya yang heterogen. Penelitian ini bertujuan menggali dan menganalisis nilai-nilai kearifan lokal dalam pengembangan strategi kehumasan di pemerintahan Kabupaten Bandung provinsi Jawa Barat. Penelitian ini menggunakan paradigma interpretif (subjektif) konstruktivis melalui pendekatan studi kasus. Hasil penelitian menunjukkan bahwa Pemerintah Kabupaten (Pemkab) Bandung menjalankan pemerintahannya berlandaskan pada kearifal lokal. Humas Pemkab Bandung memanfaatkan kearifan lokal dan potensi wilayahnya untuk mengembangkan strategi humas dalam membangun dan mempertahankan citra positif Kabupaten Bandung.Dampak penelitian ini diharapkan menjadi sumber rujukan ilmiah baru dalam pengembangan strategi kehumasan di setiap daerah Indonesia yang sangat kaya dengan beragam filosofi.

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Percption of Government Public Relations Practice by the People in Sabah: A Public Opinion Survey

Media Watch ◽

10.15655/mw/2015/v6i1/55381 ◽

2015 ◽

Vol 6 (1) ◽

pp. 28

Author(s):

Mohd Hamdan ◽

Bin Adnan

Keyword(s):

Public Opinion ◽

Public Relations ◽

Opinion Survey ◽

Public Opinion Survey ◽

The People ◽

Government Public Relations

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PERAN HUMAS PEMERINTAH DALAM PEMASARAN CITY BRANDING MELALUI MEDIA MASSA

Jurnal Common ◽

10.34010/common.v2i2.1192 ◽

2018 ◽

Vol 2 (2) ◽

Author(s):

Uud Wahyudin ◽

Dedi Rumawan Erlandia

Keyword(s):

Mass Media ◽

Public Relations ◽

National Language ◽

City Branding ◽

City Region ◽

Promotion Strategy ◽

Interactive Communication ◽

The Press ◽

Government Public Relations ◽

The Mass Media

Era globalisasi menuntut sebuah kota untuk mengelola citranya dan menjadikan citra itu sebagai komoditas, bersaing untuk menjadi yang terbaik. Media massa memainkan peran penting sebagai salah satu media pemasaran dalam membentuk city branding untuk sebuah kota. Dengan demikian, humas pemerintah harus melakukan komunikasi interaktif dengan media massa atau pers.Public Relations dan mitranya, media massa atau pers, tidak dapat dipisahkan satu sama lain. Melalui media massa, Public Relations sebagai strategi promosi city branding dapat menyampaikan informasi tentang kota secara lebih komprehensif.Penerapan branding kota pemasaran melalui media massa oleh public relations pemerintah, dapat dilakukan dengan membuat profil kota / daerah yang harus disebarluaskan ke media massa di Indonesia dengan bahasa nasional, dengan desain yang menarik, sehingga mereka dapat dengan mudah menarik perhatian. Dalam praktik pemasaran atau promosi branding kota melalui media massa oleh humas pemerintah, setiap pemimpin daerah seperti walikota atau bupati harus diberi tanggung jawab untuk mempromosikan branding kota, terutama melalui media massa, baik cetak maupun elektronik. --------------------------------------------------------------------------------- The era of globalization requires a city to manage its image and make the image like a commodity, competing to be the best. Mass media plays an important role as one of the marketing media in forming city branding for a city. Thus, government public relations must make an interactive communication with the mass media or the press.Public Relations and its partners, mass media or the press, can not be separated from each other. Through mass media, Public Relations as a promotion strategy of city branding can convey information about a city more comprehensively.The application of marketing city branding through the mass media by government public relations, can be done by making a profile of the city/region that must be disseminated to the mass media in Indonesia with national language, with attractive designs, so that they can easily draw the attention. In the practice of marketing or promoting of city branding through the mass media by government public relations, every regional leader like a mayor or a regent must be given the responsibility to promote city branding, especially through mass media, both print and electronic.

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The Public Relations Strategy of Indonesian Customs and Excise Department Since 2016: Attempting to Create a Positive Reputation

SSRN Electronic Journal ◽

10.2139/ssrn.3488377 ◽

2019 ◽

Author(s):

Dwipitta Laras Putri

Keyword(s):

Public Relations ◽

The Public ◽

Public Relations Strategy

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Herman Beyle and James McCamy: Founders of the Study of Public Relations in Public Administration, 1928-1939

Public Voices ◽

10.22140/pv.489 ◽

2017 ◽

Vol 11 (2) ◽

pp. 26 ◽

Cited By ~ 2

Author(s):

Mordecai Lee

Keyword(s):

Public Relations ◽

Public Administration ◽

Historical Inquiry ◽

Government Public Relations ◽

Academic Study

This article is an historical inquiry into the two scholars whose work served as the foundation of the academic study of public relations in public administration. Herman Beyle’s Governmental Reporting in 1928 and James McCamy’s Government Publicity in 1939 were seminal in their impact. Beyle explored the democratic purposes of government public relations, and McCamy, its pragmatic uses. In retrospect, both Beyle and McCamy had had an extraordinary insight, namely that the communication of information was an essential and increasing aspect of government. Since then, the subfield of government public relations has had its ups and downs, but may be on the rise again.

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