Corporate Image of the Andalusian Rural Tourism Industry: A Customer Perceptions Study

2009 ◽  
Author(s):  
Vanesa F. Guzmán Parra ◽  
Dolores Tous Zamora
Keyword(s):  
Tourism Industry ◽  
Corporate Image ◽  
Rural Tourism ◽  
Customer Perceptions

POTENTIALS AND OBSTRUCTION FOR THE DEVELOPMENT OF RURAL TOURISM OF THE REPUBLIC OF SRPSKA

2018 ◽  
Vol 28 (6) ◽  
pp. 2179-2184
Author(s):  
Sandra Rover ◽  
Milan Tomic
Keyword(s):  
Integrated Approach ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Limiting Factors ◽  
Original Form ◽  
Rural Space ◽  
Non Governmental Organizations ◽  
The Republic ◽  
Rural Destinations ◽  
Tourism Services

The aim of this paper is to examine potentials and obstacles for the development of rural tourism in the Republic of Srpska. The analysis of both the potential and the integration of the entities crucial for the development of rural tourism, as well as the limiting factors that lead to stagnation in the development of rural tourism, is covered. Also, the goal is to explore the views of users and providers of rural tourism services and institutions dealing with the tourism industry on the state of the tourist offer and the limiting factors of its development. Rural destinations are becoming more attractive and more visited by tourists due to the natural environment, clean air, manifestations, possibilities of consuming traditional food and beverages, sports and various other activities. However, the ruin of rural tourism is reflected in the fact that it can violate the original form of rural space through various forms of environmental pollution of space, water and air. Preservation of existing resources is a necessity because the preserved environment is a prerequisite for the development of rural tourism. Republic of Srpska has seen a steady growth in the tourist visit in recent years, but there are still limiting factors for the development of rural tourism, which are most often seen in the poorly developed infrastructure of certain rural destinations, lack of accommodation capacities and the lack of qualified labor force, cooperation of several actors. It cannot be developed without the cooperation of regional and local authorities, non-governmental organizations, tourist organizations and businesses with local people. These actors should help the development of rural tourism through various subsidies, incentives, infrastructure construction and marketing.Republika Srpska faces the problem of insufficient promotion of tourism products, which reflects on the bad image of the entire tourism. The strong competition from the countries of the region, primarily Croatia and Montenegro, draws a large number of tourists, which points to the fact that the consumers of tourism services of the Republic of Srpska are in the highest estimate domestic guests of a poor standard of living. The development of rural tourism should be based on an integrated approach to development and care for resources. Only preserved resources can be a condition for the development of rural tourism now and in the future.

Emerging rural tourism in China’s current tourism industry and tourist behaviors: the case of Anji County

2021 ◽  
Vol 38 (1) ◽  
pp. 58-74
Author(s):  
Xiaoting Chi ◽  
Heesup Han
Keyword(s):  
Tourism Industry ◽  
Rural Tourism

scholarly journals Regional Development of Rural Tourism: The Case of the Gorska Hrvatska Region

2020 ◽  
Vol 66 (2) ◽  
pp. 28-41
Author(s):  
Nina Baković
Keyword(s):  
Best Practices ◽  
Rural Areas ◽  
Sustainable Tourism ◽  
Secondary Data ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Primary Data ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
Practical Recommendations

AbstractAn approach to sustainable tourism through clusters is considered an appropriate strategy in less-developed rural areas of tourist-oriented countries, such as Croatia. This paper clarifies the key challenges of the development of tourism clusters in the region of Gorska Hrvatska and provides new data for an approach to sustainable rural tourism development. Using available secondary data from governmental bodies, non-governmental organizations, protected areas of Gorska Hrvatska, and primary data of the Lika Destination Cluster, the paper explores the key challenges of developing a cluster of tourism and selective forms of tourism. Most tourism clusters in Croatia have remained in the first phase of development for years, even though this approach has failed to to achieve significant results. The key benefits of networking and branding in rural areas are identified and defined, but these potentials are still largely underutilized. The objective of this study is to provide practical recommendations to the Croatian tourism industry on how to learn from the suggested best practices and how to implement them effectively. For that purpose, the case of sustainable tourism located in the Gorska Hrvatska region, called the Lika Destination Cluster is analyzed.

scholarly journals Persepsi Wisatawan Eropa Terhadap Paket Wisata Pedesaan (Rural Activity) Pada D’karang Homestay, Bali

2020 ◽  
Vol 9 (1) ◽  
pp. 1-10
Author(s):  
Ni Putu Evi Wijayanti
Keyword(s):  
Rural Communities ◽  
Rural Areas ◽  
Tourism Industry ◽  
Living Standards ◽  
Rural Tourism ◽  
Tourism Sector ◽  
Tourism Studies ◽  
Local Residents ◽  
Tourist Village ◽  
Interview Questionnaire

Rural tourism is one tour package that is highly desirable for foreign tourists, especially European tourists. Rural tourism has an important role and provides many benefits in the tourism sector for rural communities. When tourists travel to rural areas, they indirectly help local communities in developing rural areas and living standards. Furthermore, homestay is one of the criteria for a tourist village. Homestay is a product of the tourism industry where tourists can meet directly with local residents. Tourists who stay at the homestay and given an offer of rural tour packages, can be an opportunity for the community to attract tourists to stay longer by enjoying a variety of natural and cultural activities in the tourist village. This study aimed to determine the perceptions of European tourists on rural tour packages at D’Karang Homestay. The benefit of this research is to add references in tourism studies especially about the perceptions of European tourists on rural tourism packages. The research methods used were observation, interview, questionnaire and documentation. This research revealed European tourist perceptions of the rural tour packages offered by D’Karang Homestay but there are still shortcomings that need to be corrected.

Gap Analysis and Infrastructure Requirement for Tourism Development in the State of West Bengal

2014 ◽  
pp. 338-350 ◽  
Author(s):  
Dillip Kumar Das ◽  
Nilanjan Ray
Keyword(s):  
West Bengal ◽  
Gap Analysis ◽  
Tourism Industry ◽  
The State ◽  
Rural Tourism ◽  
Demand And Supply ◽  
Local Resource ◽  
Service Excellence ◽  
Future Requirement ◽  
Tourism Destinations

The rural tourism concept has become one of the vital issues of economic and social benefits to the society. This study identifies the problems and prospects of rural tourism in the state of West Bengal. The primary objectives of this study include an exploration of the development and emergence of rural tourism in the state of West Bengal, analysis of the tourism gap at Bishnupur, examination of the existing as well as future requirement of tourism infrastructure of Bishnupur, and the promotion and marketing of Bishnupur as an important rural tourism destination in Indian Scenario. For the fulfillment of the basic objectives, data for the study were collected through field survey. Information about the profile of tourism industry includes hotels, guest houses, number of rooms, number of persons employed, etc., as well as the profile of the tourists. The collected data has been analyzed using different statistical methods, Wilcoxon Pair Ranked Model used for Gap analysis. This study indicates how to develop and upgrade the rural tourism destinations by proper utilization of tourism infrastructural amenities in the area as well as active participation by public private initiatives and local resource utilization. This study is relevant for balancing the demand and supply of tourism infrastructural requirement indicators, which can offer service excellence.

Understanding customer-customer rapport in a senior group package context

2019 ◽  
Vol 31 (5) ◽  
pp. 2187-2204 ◽  
Author(s):  
Jinsoo Hwang ◽  
JungHoon (Jay) Lee
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Service Marketing ◽  
The Elderly ◽  
Tourism Industry ◽  
Equation Modeling ◽  
Service Facility ◽  
Content Type ◽  
Customer Perceptions ◽  
Package Travel

Purpose As the elderly population in Korea grows, sales of travel packages for elderly people are also increasing. Senior tourists should spend much time with other tourists because of the nature of package travel. Thus, the purpose of this paper is to investigate the significance of rapport with other tourists in the elderly tourist context. Specifically, the current study examined the relationship between other customer perceptions and rapport with other tourists. In addition, this study investigated the influences of rapport with other tourists on tour quality, tour satisfaction and word-of-mouth. Design/methodology/approach This paper collected data from 411 elderly tourists in Korea and conducted a structural equation modeling analysis to test nine hypotheses. Findings Physical appearance and suitable behavior positively affect rapport with other tourists and thus aid in increasing tour quality, tour satisfaction and word-of-mouth. Originality/value In service marketing, there is a general consensus that customers are influenced by other customers who use the same service facility because they recognize other customers as the environment of the service facility. The concept of other customer perceptions was applied to tourism marketing in this study in combination with another understudied concept, rapport. This study is one of the first, as per the authors’ knowledge, to apply those important concepts to the tourism industry in particular, although there has been a considerable body of research in the service marketing field. Consequently, the findings of this paper would be meaningful and useful for travel agencies when developing a marketing strategy to enhance rapport between tourists.

FOREIGN CONCEPTS AND DEVELOPMENT MODELS OF RURAL TOURISM

2016 ◽  
Vol 10 (7) ◽  
pp. 34-40 ◽  
Author(s):  
Александр Трухачев ◽  
Aleksandr Trukhachev
Keyword(s):  
Rural Areas ◽  
National Level ◽  
Tourism Development ◽  
State Regulation ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Tourism Product ◽  
Development Policies ◽  
Long Time ◽  
Global Tourism

The phenomenon of rural tourism is known for a long time, now it holds a strong position in the global tourism industry. At national level the phenomenon of rural tourism takes a variety of forms, in which different approaches to the appropriate tourism product development and its integration with additional services are implemented. The study conducted by the author demonstrates that the success of rural tourism development depends on the efforts of national and regional regulatory agencies, as well as local government entities. The article presents established practices of support and regulation of rural tourism, summarizes scientific approaches to the formalization of the rural tourism state regulation and grouping of its functions. It is proved that the phenomenon of rural tourism appears at the intersection of three management objects: regional policy in terms of development of rural areas, tourism development policies, especially in diversification of the tourism product, as well as agriculture development policies, promotion of technologies and products. Based on the research results the author presents interpretation of the types of the rural tourism development public policies.

CURRENT STATE AND FORMATION PROBLEMS OF TOURISM IN RURAL AREAS OF TAMBOV REGION

2016 ◽  
Vol 10 (7) ◽  
pp. 101-110
Author(s):  
Андрей Околелов ◽  
Andrey Okolelov
Keyword(s):  
Rural Areas ◽  
Small Businesses ◽  
Professional Training ◽  
Tourism Development ◽  
Legal Framework ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Successful Development ◽  
Current State ◽  
Domestic Tourism

Promotion of agritourism in Russian regions is a key condition for the formation and development of this promising trend of tourism industry. Comprehensive elaboration of regulatory and legal framework, as well as the consolidation and the multifaceted support of the municipal and regional authorities are in need for its implementation. The article is devoted to assessing the current state and development problems of agritourism in Tambov region. Agritourism in Tambov region is at the initial stage. In the region there is a complex of natural, cultural, historical and socio-economic condi- tions for its development. However, there are a number of difficulties (legal, infrastructure and others). The state and regional programs for the domestic tourism development and support for small businesses in rural areas are the most important element for the successful development of rural tourism. The article provides an analysis of tourist potential of Tambov region and identifies the problems and prospects of domestic tourism development. The author describes possibilities of agritourism for promotion and innovative development of domestic tourism, as well as justifies the necessity of the various forms of supporting tourism destinations. Tambov is currently one of the most promising regions of Russia for investments in tourism development, especially agritourism. However, successful development of this kind of business needs not only support at the municipal level. The solution of problem of agritourism development lies at the regional level. In addition, systematic work is needed in the field of professional training in rural tourism activities. For this purpose, in the region a system of continuous education in agribusiness has been developed It includes the implementation of the project activities with school children in the field of rural tourism, professional training of bachelors of technology and organization of excursion services (Agritourism) and advanced training courses for workers of RF Ministry of Agriculture

look at the russian eduCation in the field of tourism through the paradigm prism of sustainable tourism (summarizing the ConCeptual results of international sCientifiC-praCtiCal seminar of the russian-norwegian projeCt of rsuts «eduCation in the field of sustainable tourism development in russia»)

2016 ◽  
Vol 10 (4) ◽  
pp. 15-26
Author(s):  
Пер Стрёмберг ◽  
Per Stremberg ◽  
Сергей Илькевич ◽  
Sergey Ilkevich ◽  
Елена Сахарчук ◽  
...  
Keyword(s):  
Sustainable Development ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
State Regulation ◽  
Tourism Industry ◽  
Local Economy ◽  
Rural Tourism ◽  
Sustainable Tourism Development ◽  
Scientific Practical

The full and comprehensive inclusion of sustainable tourism in Russian tourism studies and thematic plans of disciplines at the present time are particularly important nowadays. Meanwhile we can note very superficial and simplified understanding of the concept of sustainable development in tourism, when they simply proclaim the necessity of taking into account natural, social limitations, and interests of the local economy, but at the same time, the Russian researchers and teachers do not have enough awareness of all the possible refractions of this problem. Passed at the 22nd of September 2016 in RSUTS scientific-practical seminar «Sustainable rural tourism in Russia» was drafted to help resolve the identified problems. Leading international and Russian experts in the field of sustainable tourism development gave the examples of their own researches which demonstrate the breadth and multi-dimensionality of sustainability in tourism. There were presented and illustrated with the method of case studies such topics as 1) the correlation of center and periphery as a factor in the long-term sustainability in tourism; 2) service orientation as a factor of long-term competitiveness of destinations; 3) the problem of finding the optimal balance between state regulation and ethnic autonomy; 4) the interests of local residents and their informing with the positive results of tourism development; 5) factor of liminality in tourist experiences; 6) avoidance of excessive standardization and universalization of tourism products as a factor of competitiveness of peripheral destinations; 7) the concept of touristscapes and taskscapes; 8) optimal route network and reference point for the sustainable development of tourism; 9) the importance of tourism for the depressed rural settlements of Russia; 10) the peculiarities of small businesses processes in rural tourism, 11) entrepreneurship as the factor of increase of stability and competitiveness of the tourism industry under crisis conditions. These and other aspects of sustainable tourism development were the subject of extensive discussion at the scientific-practical seminar, which resulted in a more complete understanding of the paradigm of sustainability in the current realities of the Russian tourism industry. The article presents views, concepts and elements of academic debate, which took place during the seminar from representatives of five countries: Russia, Norway, Australia, Sweden and Iceland. The purpose of this publication consisted in the systematization of the academic content of the reports and scientific messages, and the explanation of how they can contribute to strengthening the concept of sustainable tourism as a comprehensive and productive paradigm in tourism research and education-conceptual approach.

scholarly journals MARKETING INSTRUMENTS FOR ENVIRONMENTAL DEVELOPMENT AGRICULTURAL TOURISM

2018 ◽  
Vol 20 (3(68)) ◽  
pp. 145-154
Author(s):  
E.L. MIHAILUK
Keyword(s):  
Rural Areas ◽  
Tourism Development ◽  
State Regulation ◽  
Tourism Industry ◽  
Regional Level ◽  
Rural Tourism ◽  
Main Task ◽  
Investment Projects ◽  
Natural Parks ◽  
Wide Range

Topicality. The article covers the issues of implementation of marketing tools for the development of the ecological direction of rural tourism. Tourism development can become a "catalyst" for economic growth in rural areas: tourism activity is attractive to small start-up investments, because for peasants who have very limited funds, this is a practically crucial moment; tourism is a profitable branch of economy with a high level of profitability, with a minimum payback period, which is very important for the quick income generation. Aim and tasks. The only way to solve systemic problems in the field of tourism is a strategically oriented state policy, the main task of which is to define tourism as one of the main priorities of the state, the introduction of economic and legal mechanisms for the successful conduct of tourism business, investment mechanisms for the development of tourism infrastructure, information and marketing activities with formation of tourist image of Ukraine. Research results. Results For the successful development of rural tourism and tourism in general in Ukraine, it is necessary to ensure the integrated development of territories, in particular the creation of favorable conditions for attracting investment in the development of tourism infrastructure by: monitoring investment proposals for the development of tourism infrastructure in the regions; preparation of a cathlass of investment projects in the field of tourism and resorts to represent potential domestic and foreign investors; the involvement of investment projects in the field of tourism and resorts in international fairs of investment projects. �wner village (guest) houses can not independently provide a wide range of leisure activities for their guests. Therefore, they need to cooperate with other structures that serve the guests of the village. Usually such partners are: � objects of community food (taverns, bars, roadside cafes); � owners of means of transport (traditional, retro options); � centers of folk crafts and crafts production; � artistic and ethno-folk groups; � municipal and private museums; � the administration of natural parks. Supporting the region in resource support: - cartographic and advertising-cartographic support, as a rule, is necessary at the level of the region (the only tourist area); - Information and advertising resources of the region (TV and other mass media, regional specialized sites, etc.); - training for tourism industry: effective coordination at the regional level; - Information and advisory support: effective organization at the regional level (including, with the involvement of external expertise, including international). Conclusions. In order to achieve the goals within the specified priority areas, it is necessary to ensure effective interaction of legal, organizational, economic and financial mechanisms of state regulation of tourism and resorts development. Prospects for rural tourism development in Ukraine appear to be potentially favorable given the presence of significant natural resources. �he flowering of rural recreation should take place under active cooperation with nature conservation institutions of a certain region (according to Article 9 of the Law of Ukraine "On the Nature Reserve Fund of Ukraine", subject to compliance with the environmental protection regime established by this Law and other acts of Ukrainian legislation, provides use them for recreational and other recreational purposes). Ukraine has powerful natural and recreational opportunities, for example, five biosphere reserves, national natural parks: Carpathian, Hutsulshchyna, Vyzhnytsky, Yavorivsky.

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