Posturing Consumer Motivation and Electric Vehicle Purchase Intention: Role of Perceived Environmental Knowledge

2022 ◽  
Author(s):  
Ding Hooi Ting ◽  
Haider Ali Abassi
Keyword(s):  
Electric Vehicle ◽  
Purchase Intention ◽  
Environmental Knowledge ◽  
Consumer Motivation ◽  
Vehicle Purchase

scholarly journals Consumer Motivation by Using Unified Theory of Acceptance and Use of Technology towards Electric Vehicles

2021 ◽  
Vol 13 (21) ◽  
pp. 12177
Author(s):  
Haider Ali Abbasi ◽  
Satirenjit Kaur Johl ◽  
Zullina Bt Hussain Shaari ◽  
Wajiha Moughal ◽  
Muhammad Mazhar ◽  
...  
Keyword(s):  
Electric Vehicles ◽  
Purchase Intention ◽  
Ghg Emissions ◽  
Road Transport ◽  
Environmental Knowledge ◽  
Transport Sector ◽  
Unified Theory ◽  
Consumer Motivation ◽  
Use Of Technology ◽  
Study Results

The transport sector is the leading source of growing greenhouse gas (GHG) emissions globally. To consider environmental degradation aspects due to transport, electric vehicles (EVs) have the prospect to lead road transport to electric mobility from conventional petroleum vehicles. Despite various eco-friendly benefits, the EV market penetration ratio is very low, especially in developing countries. The primary reason for low penetration is consumer limited motivation and knowledge about the EVs features. This paper uses a unified theory of acceptance and technology (UTAUT) model to assess consumer motivation and environmental knowledge towards EVs. This research used convenience random sampling to collect data and analyzed the results using the Partial Least Squares (PLS) method on the example of 199 respondents from Malaysia. The study results revealed that factors identified in the motivational context significantly influence consumer intentions to purchase EVs. Perceived environmental knowledge and technophilia have been included in UTAUT from a motivational perspective. Furthermore, a significant relationship between effort expectancy, social influence, technophilia, perceived environmental knowledge, and purchase intention towards electric vehicles has been observed, without performance expectancy. The study findings serve to inform policymakers and automakers to formulate effective marketing strategies to enhance consumer motivation, knowledge, and value creation for EVs in a sustainable era. Ultimately, the policies will help to encourage consumers to buy eco-friendly vehicles that will help reduce transport carbon emissions and attain sustainable development goals (SDGs).

scholarly journals Effects of Culture on Green Purchase Intention, the Mediating Role of New Ecological Paradigm, Environmental Collective Efficacy and Environmental Knowledge

2019 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Muhammad Yawer Ansari ◽  
Danish Ahmed Siddique
Keyword(s):  
Collective Efficacy ◽  
Significant Influence ◽  
Purchase Intention ◽  
Uncertainty Avoidance ◽  
Environmental Knowledge ◽  
New Ecological Paradigm ◽  
Mediating Role ◽  
Ecological Paradigm

This study evaluated the effects of culture value dimension on green purchase intention and analyzed the mediating role of the New Ecological Paradigm, Environmental Collective Efficacy, and Environmental Knowledge. Even though previous studies have researched the effect of culture value dimension on green purchase intention but mediating role of NEP, ECF and EN were not focused. Therefore, we proposed a new theoretical frame of green purchase intention, modifying (Ghazali et al., 2017) model focusing on cultural aspects, and further on, including Pro-environmental behavioral factor based on (Lee, 2017). The empirical validity was established through a survey of more than 200 consumers using closed-ended Likert scale type questions. The study found that the New Ecological paradigm, Environmental Collective efficacy, and Environmental Knowledge have no significant influence on green purchase intention. However, Collectivism has a significant relationship with Environmental Collective Efficacy and the New Ecological Paradigm. No mediating role has been found in this study. However, four culture value dimensions that are Collectivism, Masculinity, Uncertainty Avoidance, and long-term orientation were directly analyzed with green purchase intention and results show that long-term orientation has a significant influence on green purchase intention, but collectivism, masculinity, and uncertainty avoidance have no influence on green purchase intention. The results reveal that Environmental Collective Efficacy and the New Ecological Paradigm are not significant predictors of green purchase intention, but Environmental Knowledge is an important predictor.

Exploring the relationships between Islam, some personal values, environmental concern, and electric vehicle purchase intention: the case of Saudi Arabia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fethi Klabi ◽  
Faiz Binzafrah
Keyword(s):  
Saudi Arabia ◽  
Electric Vehicle ◽  
Electric Vehicles ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Personal Values ◽  
Content Type ◽  
Islamic Countries ◽  
Vehicle Purchase ◽  
Self Transcendence

Purpose Today, the global market for “clean” vehicles is generating double-digit growth annually. However, in most emerging or Islamic countries, sales of such cars remain at a very low level and green consumption patterns are poorly explored. This paper aims to expand the understanding of factors influencing attitudes and behaviors toward electric vehicle in an emerging Islamic country, namely, Saudi Arabia. It investigates whether the willingness of Saudis to purchase electric vehicles depends on religious and ethical considerations. The effects of environmental concern, Islamic and some personal values (self-transcendence and conservation) on green vehicle purchase intention were considered. Design/methodology/approach The literature review is predominantly of studies on emerging or Islamic countries. A convenience sampling method was used, and a total of 354 valid questionnaires were collected. An exploratory factor analysis under the principal component analysis was used to reveal the factor structure underlying the items in the questionnaire. A confirmatory factor analysis on Lisrel helped to assess the validity of the measurement models. The causal relationships of the research framework were measured using simultaneous equation modeling. Findings The results suggest that Islamic Values (IsV) and Conservation (Cv) values do not influence environmental concern (EC) or Electric Vehicle Purchase Intention (EVPI). On the contrary, self-transcendence values (ST) exerted a significant influence on EVPI and the mediation of EC in this relationship was supported. Research limitations/implications The theoretical framework provides a better understanding of how customers evaluate electric vehicles and the factors underlying their attitudes and behaviors toward such products in an Islamic and emerging market. The results suggest that consumers’ intentions to purchase electric vehicles are not driven by Islam or conservation values (conformity, tradition and security). Nevertheless, subjects for whom self-transcendence is an important value that guides their lives showed a higher willingness to purchase electric vehicles. This research also confirmed that EC is predictive of EVPI. Practical implications Marketers should focus on values of self-transcendence, which are benevolence and universalism, to influence electric vehicle purchase intention in Saudi Arabia. Neither Islamic nor conservation values are useful in this regard. However, managers and authorities are advised to establish a link between Islam and environmental awareness and behavior. Marketing communication and religious preachers should point out the commandments of Islam which stand for the preservation of nature. The authors concluded that much more should be done on the part of scholars to obtain a satisfactory understanding of green behavior in the Islamic world. Although green vehicles are rarely used there, these markets hold great sales potential for such products. Originality/value Little is known about consumer attitudes and behavior toward green products in Islamic countries. To the best of the authors’ knowledge, this paper is the first study to investigate whether Islamic and some personal values are related to environmental concern and electric vehicle purchase intention. The results showed that EC and EVPI depend on ST. The causal model indices for IsV and Cv were not significant.

scholarly journals Antecedents of green purchase intention: a cross-cultural empirical evidence from Vietnam and Poland

2021 ◽  
Vol 12 (4) ◽  
pp. 935-971
Author(s):  
Duong Cong Doanh ◽  
Katarzyna Gadomska-Lila ◽  
Le Thi Loan
Keyword(s):  
Cultural Values ◽  
Cultural Context ◽  
Purchase Intention ◽  
Environmentally Friendly ◽  
Cross Cultural ◽  
Environmental Knowledge ◽  
Green Consumption ◽  
Intention To Purchase ◽  
The Cross

Research background: Even though antecedents of green consumption have already been considered in numerous scientific articles, their findings still remain inconsistent. Furthermore, far less attention has been paid to understanding the underlying mechanism of cultural values, including collectivism and long-term orientation, and perceived environmental knowledge influencing intention to purchase environmentally friendly products, as well as the meditating role of green purchase willingness in the linkages between antecedents and green purchase intention. In addition, some previous studies suggested that it might be meaningful and significant to explore these linkages in the cross-cultural context with different levels of economic development. Purpose of the article: This study explored the effects of cultural dimension, perceived environmental and green purchase willingness with regard to intention to purchase environmentally friendly products of Vietnamese and Polish customers. Moreover, the mediating role of green purchase willingness was also investigated in this study. Methods: To achieve the objectives of this research, customer surveys were conducted in two developing countries ? Vietnam and Poland. Two convenience samples of 611 Vietnamese consumers and 301 Polish consumers have been recruited from 03 May to 03 October 2020. The structural equation modelling (SEM) was utilized to examine the conceptual framework and test the proposed hypotheses. Findings & value added: The research revealed that green purchase willingness became the most influential factor to predict green purchase intention in both cultures. Also, perceived environmental knowledge was found to have substantial effects on willingness and intention to purchase environmentally friendly products in both countries, even though the influential degree in Poland was much higher than that in Vietnam. Remarkably, cultural dimensions were found to significantly affect green consumption in the collectivist culture of Vietnam, while these relationships were not significant in Poland. This study was expected to significantly contribute to the existing literature by boosting our understanding of the importance of cultural values and perceived knowledge environment in promoting green consumption in the cross-cultural context.

Role of Brand experience in Fashion brands

2019 ◽  
Vol 118 (1) ◽  
pp. 57-64
Author(s):  
G. Aiswarya ◽  
Dr. Jayasree Krishnan
Keyword(s):  
Factor Analysis ◽  
Purchase Intention ◽  
Great Influence ◽  
Brand Experience ◽  
Brand Preference ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
Selling Strategies ◽  
The Impact

Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario? The answer to this key question is to create an experience. The customers now also seek good experiences than other benefits. Brand experience has gained more attention, especially fashion brands. Previous studies demonstrate the role of the brand experience in brand equity and other consumer behavior constructs. But very little is known about the impact of brand experiences on fashion brands. The aim of this study is to develop a model which makes our understanding better about the role of Brand preference and Brand experience and its influence on purchase intention of the brand. An initial exploratory study is conducted using a focus group to generate items for the study. The items, thus generated are prepared in the form of a questionnaire and samples were collected.  Exploratory factor analysis is conducted and the reliability of the constructs is determined. These constructs are loaded onto AMOS to perform Confirmatory factor analysis. The results confirmed the scales used. We also noticed that Brand preference has a great influence on the Brand experience. Thereby the finding supports the role of the brand experience which tends to have a mediating role in influencing the purchase intention.

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