scholarly journals Effects of Culture on Green Purchase Intention, the Mediating Role of New Ecological Paradigm, Environmental Collective Efficacy and Environmental Knowledge

2019 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Muhammad Yawer Ansari ◽  
Danish Ahmed Siddique
Keyword(s):  
Collective Efficacy ◽  
Significant Influence ◽  
Purchase Intention ◽  
Uncertainty Avoidance ◽  
Environmental Knowledge ◽  
New Ecological Paradigm ◽  
Mediating Role ◽  
Ecological Paradigm

This study evaluated the effects of culture value dimension on green purchase intention and analyzed the mediating role of the New Ecological Paradigm, Environmental Collective Efficacy, and Environmental Knowledge. Even though previous studies have researched the effect of culture value dimension on green purchase intention but mediating role of NEP, ECF and EN were not focused. Therefore, we proposed a new theoretical frame of green purchase intention, modifying (Ghazali et al., 2017) model focusing on cultural aspects, and further on, including Pro-environmental behavioral factor based on (Lee, 2017). The empirical validity was established through a survey of more than 200 consumers using closed-ended Likert scale type questions. The study found that the New Ecological paradigm, Environmental Collective efficacy, and Environmental Knowledge have no significant influence on green purchase intention. However, Collectivism has a significant relationship with Environmental Collective Efficacy and the New Ecological Paradigm. No mediating role has been found in this study. However, four culture value dimensions that are Collectivism, Masculinity, Uncertainty Avoidance, and long-term orientation were directly analyzed with green purchase intention and results show that long-term orientation has a significant influence on green purchase intention, but collectivism, masculinity, and uncertainty avoidance have no influence on green purchase intention. The results reveal that Environmental Collective Efficacy and the New Ecological Paradigm are not significant predictors of green purchase intention, but Environmental Knowledge is an important predictor.

The Mediating Role of New Ecological Paradigm between Value Orientations and Pro-Environmental Personal Norm in the Agricultural Context

2016 ◽  
Vol 28 (2) ◽  
Author(s):  
Kean Boon Chua ◽  
Farzana Quoquab ◽  
Jihad Mohammad ◽  
Rohaida Basiruddin
Keyword(s):  
Design Methodology ◽  
Value Orientation ◽  
Value Orientations ◽  
New Ecological Paradigm ◽  
Mediating Role ◽  
Personal Norm ◽  
Ecological Paradigm ◽  
The Relationship ◽  
Practical Implications

Purpose Environmental awareness became a crucial agenda for both academicians and practitioners. Effect of the individual’s value, belief and norm on their environmentally significant behaviour is vital on subsequent purchase decision of the consumers. Considering this, the present study aims to examine the relationships among value orientations, New Ecological Paradigm (NEP), and pro-environmental personal norm. Moreover, this research intends to investigate the mediating role of New Ecological Paradigm between value orientations and pro-environmental personal norm. Design/methodology/approach This study has utilized questionnaire survey among 277 paddy farmers at the Muda Agricultural Development Authority (MADA) area in Malaysia. Data was analyzed using Partial Least Squares technique in order to test study hypotheses. Partial Least Square technique was utilized to analyze the data to test the study hypotheses. Findings Results reveal that biospheric value, altruistic value and egoistic value positively and significantly affect NEP. It is also found that NEP positively and significantly affect pro-environmental personal norm. Data also supports the links between altruistic value and pro-environmental personal norm (PPN). However, the relationship between other two value-orientations (biospheric value and egoistic value) and PPN is not supported by the data. Additionally, NEP mediates the relationship between biospheric value and PPN as well as between egoistic value and PPN. Contrary to this, NEP does not mediate the relationship between altruistic value and PPN. Practical implications The findings of this study will guide the agrochemical industry to understand how to enhance consumers’ behavioural aspect towards the environmental welfare. As handling of agrochemical is hazardous to health and environment, the knowledge on the effect of value orientation, belief and norm holds the key to inculcate good agricultural practice. Originality/value The present study is among the pioneers to consider NEP as the mediator between three types of value orientation and personal norm. Additionally, this study examined the relationship between NEP and PPN as well as between value orientations and PPN which are comparatively new to the existing body of literature. Nevertheless, this study considers NEP as a multidimensional constructs which is relatively new. Last, but not the least, the findings elaborate the existing knowledge of individual’s environmental concern in the context of agrochemical purchase.

The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit

2017 ◽  
Vol 21 (4) ◽  
pp. 367-374 ◽  
Author(s):  
Tijo Thomas ◽  
Johney Johnson
Keyword(s):  
Path Analysis ◽  
Significant Influence ◽  
Purchase Intention ◽  
Sampling Method ◽  
Advertising Effectiveness ◽  
Effectiveness Research ◽  
Mediating Role ◽  
Area Sampling ◽  
The Impact

The studies in the field of marketing have shown that characteristics of the source will influence persuasiveness of the advertisement. This study evaluates the effect of celebrity expertise on advertising effectiveness. Research participants ( N = 109) were selected based on area sampling method. The respondents completed a questionnaire that measured the respondent’s perception of celebrity’s expertise, celebrity brand fit, attitude towards advertisement, attitude towards brand and purchase intention. Path analysis was used to evaluate the hypothesis. The study found that celebrity expertise has got a very significant influence on purchase intention indicating that the practitioner should focus on celebrity’s field of expertise before deciding on the endorsement. The study also found that influence of celebrity brand fit on purchase intention is mediated by the attitude towards advertisement and attitude towards the brand.

scholarly journals Chinese consumers’ purchase intention of fresh cherries: Modeling of relations between satisfaction and perceived quality

2021 ◽  
Vol 53 (2) ◽  
pp. 204-213
Author(s):  
Andrés Chiang ◽  
Mauricio Aguilera ◽  
Ricardo Cabana ◽  
Marcos Mora
Keyword(s):  
Significant Influence ◽  
Significant Relationship ◽  
Purchase Intention ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Chinese Consumers ◽  
Mediating Role ◽  
Intention To Purchase ◽  
Intrinsic Quality

The purpose of this study was to model Chinese consumers’ intention to purchase fresh cherries through direct and indirect relations and mediating role between perceived intrinsic quality, perceived extrinsic quality and satisfaction. The analytical method used was a structural equation modeling (SEM). Surveys were applied to 388 buyers in three traditional markets in Beijing, China. A confirmatory factor analysis was performed, which presented an adequate goodness of fit to accept the model, according to the literature, which confirmed the relations. The results showed, that perceived extrinsic quality and satisfaction are directly and significantly related to Chinese consumers’ intention to purchase fresh cherries. Additionally, an indirect and significant relationship was found between perceived intrinsic quality and purchase intention, through the mediating role of satisfaction. Highlights: Only the intrinsic perceived quality in fresh cherries is directly and significantly related to the satisfaction of Chinese consumers, generating indirect effects on the purchase intention through the mediating role of satisfaction, which is opposed to the results obtained in extrinsic perceived quality. The results obtained in this study determined that the intrinsic perceived quality does not present a direct and significant relationship with the purchase intention in fresh cherries, a result in conflict with that obtained in the extrinsic perceived quality. It was statistically demonstrated that intrinsic perceived quality has an indirect and significant influence on purchase intention through the mediating role of satisfaction; on the other hand, no indirect and significant influence was found between perceived extrinsic quality and purchase intention as a result of the mediating role of satisfaction. Satisfaction has a direct and significant relation on the purchase intention of Chinese consumers. The results of this research seem to be in line with the marketing initiatives developed by ASOEX, enhancing the attributes of intrinsic quality, color and size, and linking it to celebrations and traditions, through activities such as "Super Cherries days", "Chilean Cherries dance" and "Cherries from Chile", activities that have also been enhanced by public policies and agreements such as the free trade agreement between the two countries in force since 2005.

The Effect of New Ecological Paradigm on Pro-Environmental Behaviors: Mediating Role of Environmental Attitudes

2021 ◽  
Vol 1 (1) ◽  
pp. 43-50
Author(s):  
Kai-bin Zhao ◽  
Zheng Jin ◽  
Timothy Tamunang Tamutana ◽  
Yi-Ming Shi ◽  
Marina Kogay ◽  
...  
Keyword(s):  
Environmental Attitudes ◽  
New Ecological Paradigm ◽  
Environmental Behaviors ◽  
Mediating Role ◽  
Ecological Paradigm

Role of Brand experience in Fashion brands

2019 ◽  
Vol 118 (1) ◽  
pp. 57-64
Author(s):  
G. Aiswarya ◽  
Dr. Jayasree Krishnan
Keyword(s):  
Factor Analysis ◽  
Purchase Intention ◽  
Great Influence ◽  
Brand Experience ◽  
Brand Preference ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
Selling Strategies ◽  
The Impact

Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario? The answer to this key question is to create an experience. The customers now also seek good experiences than other benefits. Brand experience has gained more attention, especially fashion brands. Previous studies demonstrate the role of the brand experience in brand equity and other consumer behavior constructs. But very little is known about the impact of brand experiences on fashion brands. The aim of this study is to develop a model which makes our understanding better about the role of Brand preference and Brand experience and its influence on purchase intention of the brand. An initial exploratory study is conducted using a focus group to generate items for the study. The items, thus generated are prepared in the form of a questionnaire and samples were collected.  Exploratory factor analysis is conducted and the reliability of the constructs is determined. These constructs are loaded onto AMOS to perform Confirmatory factor analysis. The results confirmed the scales used. We also noticed that Brand preference has a great influence on the Brand experience. Thereby the finding supports the role of the brand experience which tends to have a mediating role in influencing the purchase intention.

Service Quality and Repeat Purchase: The Moderating Effect of Perceived Value, and Satisfaction

2020 ◽  
Vol 11 (1) ◽  
pp. 5-5
Author(s):  
Aprihatiningrum Hidayati ◽  
Agus W. Soehadi ◽  
Aji Hermawan ◽  
Hartoyo Hartoyo
Keyword(s):  
Service Quality ◽  
Direct Effect ◽  
Purchase Intention ◽  
Perceived Value ◽  
Moderating Variables ◽  
Mediating Role ◽  
Prior Literature ◽  
Repeat Purchase ◽  
Purchase Satisfaction

The purpose of this study is to examine the direct and indirect effect of these determinants on repeat purchase. Competitive training industries impose pressure on managers to increase repeat purchase. Even though service quality and repeat purchase are well studied in prior literature, their determinants such as perceived value and satisfaction have not been fully investigated together as moderating variables. Most of literature stated both of perceived value and satisfaction as independent variables. Besides, most of literature consider purchase as an attitudinal (namely purchase intention), while this study focus on behavioural (namely repeat purchase). Data from a survey of 300 customers of public training are used to empirically evaluate the model. Results indicate that perceived value and the satisfaction have no direct effect on repeat purchase. However, these constructs indirectly influence repeat purchase through the mediating role of service quality. Satisfaction and perceived value play a major role in enhancing service quality, but do not directly impact repeat purchase. Interestingly, the direct effect on repeat purchases stems from service quality while recent researches suggest satisfaction is the antecedent. The findings suggest that training companies should invest more resources aimed at enhancing service quality through service delivery training for their employees. Even though prior research has considered the concepts studied here, this study aims to empirically evaluate a variety of antecedent factors that potentially affect repeat purchase. Relationships are established utilizing data collected in Indonesia (an increasingly important consumer market) which adds value to extant knowledge in this area. Keywords: path analysis, perceived value, repeat purchase, satisfaction, service quali

scholarly journals The influence of social media on purchase intention: The mediating role of brand equity

2021 ◽  
Vol 8 (1) ◽  
pp. 1944008
Author(s):  
Mohammed Majeed ◽  
Martin Owusu-Ansah ◽  
Adu-Ansere Ashmond
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Purchase Intention ◽  
Mediating Role

Psychological Skills and Performance Efficacy in Hockey Players: The Mediating Role of Sportsmanship

2021 ◽  
pp. 173-189
Keyword(s):  
Collective Efficacy ◽  
Skills Training ◽  
Psychological Skills ◽  
Cross Sectional ◽  
Psychological Skills Training ◽  
Mediating Role ◽  
Correlational Research ◽  
Hockey Players ◽  
And Performance

The current study was designed to find out relationship between psychological skills and performance efficacy and mediating role of sportsmanship in domestic, national and international hockey players. It was a correlational research employing cross sectional research design in which the sample of 261 hockey players was recruited via purposive sampling. The assessment measures included Psychological Skills Scale for Hockey Players and Cricketers (Solomon, Malik & Kausar, 2019), Youth Sports Value Questionnaire-2 (Lee, Whitehead, & Ntoumanis, 2007) and Collective Efficacy for Sports Questionnaire (Short, Sullivan, & Feltz, 2009). Results showed a significant relationship between psychological skills, sportsmanship and performance efficacy in hockey players, however, perceivedpsychologicalsupport was found to be significant positive predictor of sportsmanship and sportsmanship coined as a significant positive predictor of performance efficacy. Furthermore, sportsmanship was found to be significant mediator between perceived psychological support and performance efficacy. This research will work as an empirical proof for Pakistan Hockey Federation (PHF) to conduct psychological skills training for hockey players for the enhancement of their performance efficacy by signifying theimportance of sportsmanship.

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