scholarly journals CONSUMER ATTITUDE TOWARDS WATER PURIFY WITH SPECIAL REFERENCE TO DEHRADUN CITY

2020 ◽  
Vol 8 (10) ◽  
pp. 686-693
Author(s):  
Manisha A ◽  

One can survive without food but not without water. A human body is comprised of 70% of water which helps in other activities of the body like digestion and metabolic processes. Water is the most critical issue in todays world and its purity is the second. Currently,Watertreatmentmethodsincludefiltrationandheatathightemperaturetokillthebacteria inside it. As a result, consumer demand for water purifier has been increases. Several companies like KENT, HUL, Tata, Eureka Forbes, LG, Bajaj etc. have entered this segment and have launched various brands of water purifiers. Existing demand has also attracted to local players who have entered in the market and assembling water purifiers in minimum cost such as Aqua fres h, Aqua plus, Aqua grand, Aqua care, Aqua pearl, Aqua pure, Liv pro, etc. They vary in size, purification technology, price, color, patterns, usage etc. This study is conducted in Dehradun city a popular tourist place in Uttarakhand. The study mainly aims to analyze the impact of brand preference of respondents on various local water purifiers available in the market. The study also focuses on the consumer behavior towards water purifiers. This research is based on both Primary Survey, 2020 and secondary data. Study finds that, maximum of the respondents is influenced by design and comfortable size of water purifier.

Author(s):  
Cécile Fabre

This article examines the impact of medical technologies on the concept of justice and the human body. Traditionally, theories of justice require individuals to transfer material resources to other individuals who are needier or worse off. But three technologies, organ transplantation, genetic engineering, and artificial wombs, have changed our obligations to one another. It appears that justice now requires us to subject our body to sometimes invasive procedures should others need our bodily resources, particular genes, or nutrients which we no longer want to provide through our body itself.


2021 ◽  
Vol 5 (1) ◽  
pp. 215-225
Author(s):  
IRFAN ULLAH ◽  
DR. MUHAMMAD ZAHID ◽  
ZAIN ULLAH

The main purpose of the current study is to investigate the impact of behavioural biases such as confidence, optimism, and pessimism on stock volatility evidence from Pakistan Stock Exchange (PSX). Prospect theory and overconfidence theory formed the foundation of this study. The methodology composed of positivist philosophical stance, deductive approach and quantitative methods with secondary data. Data analysis involved the use of descriptive statistics, correlation and regression. The study consists ofa 10-years analysis from June 2008 to June 2018 and includes daily trading volumes KSE-100 index in PSX. Results reveal that behavioral biases such as confidence have a positive impact on stock volatility. Similarly, optimism bias has also a positive impact on stock volatility. While pessimism bias has recorded a negative impact on stock volatility. Therefore, it is concluded that behavioural biases have an impact on stock volatility. The current study has a contribution to the body of knowledge on the ground that it attempts to change the traditional notion of society who believes in the efficient market hypothesis. The study has implications for different stakeholders of stock markets.


2020 ◽  
Vol 7 (3) ◽  
pp. 104-135
Author(s):  
L. Novoselova

In this article, an attempt is made to determine the legal status of the human body (organs and tissue) both while a person is alive and after a person dies. The article discusses the points of view of various authors in relation to the possibility of considering the human body, its organs and tissue, after their separation from the body, as objects of a person’s property rights, and also as an object of a person’s non-property rights. The article argues the impossibility of qualifying the human body and the organs that were not separated from it during life as parts – and perhaps critical parts – of the existence of the total human being, as objects of real (property) rights including the rights of the persons themselves. The human body as a single object is a personal non-property benefit. The organs and tissue separated from the body may be considered objects of real rights, but on several conditions: if they were indeed separated from the body and if the person gave permission for this in a will. The specific characteristics of the legal status of the separated organs and tissue of a human being are analyzed as things (possessions) with limited turnover. The specific characteristics of the legal status of the organs and tissue separated from the body as possessions in limited turnover are reviewed as well as the impact of personal non-property rights on this status. The main focus of the article is on the legal status of the human body and the organs separated from it after death in view of the fact that transplantology and postmortem organ donation are becoming more and more widespread. This issue is analyzed in terms of the body as a whole and as it applies to the organs and tissue that are not used for transplantation. The proposal is to base our analysis on the status of the human body after death which as a rule cannot be the object of property rights. The human body is disposed of within the framework of the protection of the personal non-property rights of the deceased, including the right of physical inviolability that covers the organs and tissue separated from the body. The article characterizes the legal nature of living wills when people give instructions as to the procedure of their burial and other means of handling their body, including donation of their bodies to science. The article examines the possibility of the right of ownership to organs and tissue separated from the body after death. This right can exist if a complex legal construct is present, including a direct or assumed living will of the person. The specific characteristics of living acts concerning the possibility of after-death organ and tissue harvesting for further use, including for transplantation purposes, and the differences between such acts and last wills are determined.


2019 ◽  
Vol 118 (6) ◽  
pp. 163-170
Author(s):  
M. Amarnath ◽  
PS. Nagarajan

The purchaser mindfulness and inspiration kept on driving change in the market place, strikingly through the presentation of more eco- friendly products.  This study deals with eco-friendly products and its impact on social media.  In this scenario social media had emerged as a platform of electronic communication through sharing of knowledge, ideas and user generated contents through networking and blogging. It tries to assess how different level of perceived feeling from usage influence the impact of advertisements through social media, blogs, peer opinion via social networking and products update towards making green purchase decisions of the consumers.  With respect to this, buyers are assuming liability and doing the right things. Customer frame of mind and inspiration keep on driving change in market place, outstandingly through the presentation of more eco- friendly products.  This paper analyses the consumer attitude towards eco-friendly products both directly and indirectly.  In this paper both primary and secondary data were collected. Structured questionnaires were used to collect primary data from the consumers through questionnaires.  The secondary data was collected from website and reports.  For statistical analyses, SPSS used and Statistical tools like (i.e.) percentage analysis, ANOVA, Correlation and ‘z’ test were applied.  The findings were based on the Research hypothesis, demographic profile and various dimensions of consumer attitude towards eco-friendly products.  Suggestions and Conclusion are based on these findings.   


Author(s):  
Володимир Петрович Олійник ◽  
Дар’я Вікторівна Теличко

The issues of long-term implants using in the human body are considered. Particular attention is paid to the problem of contactless supply of power to artificial organs with significant energy consumption. Using non-contact energy supply to a fully implanted technical device reduces the risk of infections getting into the patient's body as compared to the use of a power line that is output through internal tissues to the skin surface. The well-known developments of artificial heart apparatus were used as the object of analysis. Their main technical characteristics are considered. The maximum power consumption of these devices is about 20 watts, including models AbioCor. The design of the AbioCor was produced as a fully implanted contactless power unit, but the project was not completed. Although the principle of contactless power supply is undoubtedly an innovative step in the development of implant designs. As a result of the technical implementation of this principle, the following was obtained: it is advisable to use an alternating magnetic field with an inductive coupling between an external and an internal inductor for non-contact energy supply of implants; the use of frequencies of an alternating magnetic field of ~ 100 kHz makes it possible to obtain a compromise solution between the required depth of penetration into biotissues, insignificant heat formation in them and the size and mass of inductors. Under such conditions, the location in the body of the receiving inductor can be determined by medical recommendations. Evaluation experiments were carried out to determine the effective scheme of inclusion of the transmitting and receiving circuits, and the effect on the transmission coefficient of the electrophysical properties of the environment between them. It is shown that for working out of technical solutions of hardware realization of contactless power supply, implantation elements can be placed in saline solution as a model of bioenvironment. It is recommended to use serial element base and circuit solutions used for contactless power supply of radio electronic devices. Also, a quantitative assessment of the additional heat load of the implant on the human body was carried out, since part of the energy of the apparatus and its work, in accordance with the efficiency, inevitably goes into the heat eventually. A simplified calculation of the impact of implant energy losses on the thermal state of the body showed that overheating by 1 °C would be achieved provided the complete insulation of the area, on average, 8.6 hours. This proves the non-critical overheating of the body with implants, and allows the maintenance of a stable body temperature by physiological mechanisms.


Author(s):  
Gemma Cherry

BackgroundPrevious research investigating the influence of location in young people’s educational development often focus on measuring levels of poverty in urban communities and largely ignores the impact of rural areas and comparisons between urban and rural locations. This research advocates that including urban and rural location variables in research methodologies is imperative to gaining a fuller understanding of educational inequalities. ObjectivesThe aim of this research is to examine the disparities in educational attainment between urban and rural locations in Northern Ireland (hereafter NI) and to identify the possible factors associated with such location disparities. Minimal research efforts have been dedicated to understanding these inequalities and even less attention has been aimed towards explaining them in a NI context. This research aims to fill this gap in knowledge. MethodsA quantitative methodology, incorporating secondary data analysis will be utilised to achieve the research aims. This research will use administrative data provided by ADRC-NI which links the 2011 Census to the School Leavers Survey and School Census. Using GCSE results as a measure of educational attainment, multilevel modelling will be conducted on this data which has a sample size of N = 55,000 pupils. FindingsThe findings of this research will provide information on how much of the variance in pupils’ educational attainment across urban and rural locations is associated with the individual, the school and the location. ConclusionsThis research will add to the body of knowledge surrounding educational inequalities in NI.


2022 ◽  
Vol 6 (1) ◽  
pp. 1-10
Author(s):  
Gunawan Widjaja ◽  
Hotmaria Hertawaty Sijabat

This health paper analysis discusses what experts think about the work of the COVID-19 vaccine in the human body. This study is part of general public health literacy. To facilitate the discussion, we obtained data through a Google search engine on many well-known publications concerned with health issues, especially the coronavirus prevention vaccination program. The publication journals we mean are Medpub, Google Book, Esavier, Sagepub, Academic research, Taylor and France, and several other publications. We managed this paper in a qualitative design for secondary data exploration. Meanwhile, our research efforts are carried out. Namely, we use data coding, evaluation, and in-depth interpretation to draw conclusions that can answer the questions of this study validly and reliably. The result is that vaccine programs function by training the immune system to detect and fight viruses and bacteria. Do this; pathogenic molecules must be delivered into the body to elicit an immune response. These molecules, known as antigens, can be found in all viruses and bacteria.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amjad Ali Rind ◽  
Muhammad Mujtaba Asad ◽  
Shahmeer Ali Marri ◽  
Fahad Sherwani ◽  
Fazal Ur Rehman

PurposeThe purpose of the study was to evaluate the impact of Introduction of Smart Teaching and Learning (INSTAL) project on students' academic achievements in terms of students' science scores. Information and communication technologies (ICT)-based initiative was introduced in Sindh Education Foundation (SEF) schools at District Khairpur, Sindh, Pakistan. The aim of the study was to identify whether science test scores of students have been improved with the use of INSTAL facility at schools or remained the same at SEF-supported schools.Design/methodology/approachThe quantitative research approach has been used in the current study, and within it a quasi-experimental research design was employed. The descriptive (mean, standard deviation) and inferential statistics (independent sample t-test and paired sample t-test) were computed to find the pre- and post-difference in science scores of students. Both primary and secondary data were used. The primary data were gathered through questionnaire from 48 science teachers. Whereas, secondary data of 382 students who used ICT-based facility under INSATL project for two academic years were taken from quality assessment test (QAT) scores conducted by third party in SEF-assisted schools in District Khairpur.FindingsThe findings of the study revealed that the students' science scores improved by 10% in one year and 23% in two years with the use of ICT-based facilities under INSTAL project. Also, it can be concluded from the results that ICT has a positive as well as statistically significant impact on students' science learning by using INSTAL facility in schools. Results of the study show that students' level of interest toward learning science has been enhanced by the use of ICT.Practical implicationsAs the world is rapidly moving toward digitalization, the modes of teaching and learning have been changing. ICT plays a very significant role in the betterment of education. ICT helps to achieve socio-economic development of a country. However, Pakistan, being a developing country, has not that much resources, and ICT-based learning is not common in Pakistan. Therefore, it is very important to be aware people about the usage of technology in teaching and learning. The present study is an attempt to create such type of awareness. Moreover, the current study may be the first kind of study in the context of Pakistan which used TPACK as theoretical framework, and this study may contribute to the body of knowledge in the context of ICT.Originality/valueImplementing ICT-based software for teaching and learning in rural context of Pakistan was a challenging task, but it has brought positive results in terms of student's achievement. This may be the first study that has been conducted in the context of adopted schools of SEF.


2019 ◽  
Vol 2 (1) ◽  
pp. 138-160 ◽  
Author(s):  
Scott Zimmerman ◽  
Russel.J. Reiter

Melatonin is fundamental to the lighting, display, and architectural industries as the primary biomarker used in circadian theory. Billions of dollars are being spent on research, product development, and marketing based on the impact of visible light on melatonin produced by the pineal gland. It has now been shown that the mitochondria produce melatonin in many cells in quantities which are orders of magnitude higher than that produced in the pineal gland. This subcellular melatonin does not necessarily fluctuate with our circadian clock or release into the circulation system, but instead has been proposed to be consumed locally in response to the free radical density within each cell, in particular in response to Near Infrared (NIR) exposure. The main point of this review hypothesizes that the subcellular melatonin is being produced in response to the NIR photons which make up the majority of natural sunlight. Given the number of cells and quantity of subcellular melatonin identified to date, it is reasonable to propose that the body produces and maintains a melatonin reservoir that is separate and apart from the circulatory melatonin generated by the pineal gland. To understand how sunlight may support or stimulate this antioxidant reservoir, it becomes necessary to quantify the free radical density in various parts of the human body. To do this, it is necessary to move away from two-dimensional empirical approaches and develop three-dimensional bio-optical models based on the underlying biological processes at play. Three-dimensional Mechanistic Bio-optical Models (MBM) of the skin, eye, and brain based on non-sequential optical ray tracing and Electron Spin Resonance (ESR) data clearly indicate that the NIR portion of natural sunlight provides the primary stimulus during the day to the majority of the cells in the human body, impacting over 60% of the cells in an adult body and 100% of the cells in the fetus and young children. It is also shown that optically, the human body, under the assumption of natural sunlight, has developed optical mechanisms to gather and localize NIR photons in the most sensitive areas of the human body: blood vessels, retina, brain, skin, and even the fetus.  That assumption is no longer valid in modern societies where the majority of our time is spent exposed to visible only lighting and displays, which emit zero NIR photons. Based on an optical and biological review of the literature and the MBM results, it is proposed that the NIR portion of natural sunlight stimulates an excess of antioxidants in each of our healthy cells and that the cumulative effect of this antioxidant reservoir is to enhance the body’s ability to rapidly and locally deal with changing conditions throughout the day. In this approach the role of circulatory melatonin produced by the pineal gland is to provide an efficient method of delivering supplemental melatonin during periods of low cellular activity and solar stimulus to damaged or aging cells in both diurnal and nocturnal animals. While circulatory melatonin may be the “Hormone of Darkness”, subcellular melatonin may be the “Hormone of Daylight”. 


2014 ◽  
Vol 26 (4) ◽  
pp. 602-620 ◽  
Author(s):  
Angelina Nhat Hanh Le ◽  
Julian Ming Sung Cheng ◽  
Hadi Kuntjara ◽  
Christy Ting-Jun Lin

Purpose – The purpose of this paper is to investigate the moderating roles of brand name attitude and product expertise on the impact of different corporate rebranding strategies on consumer brand preference. Rebranding strategies include evolutionary and revolutionary rebranding strategies, while brand name attitude is consumer attitude towards a firm's original brand name and consumer product expertise refers to the consumer knowledge related to the brand's product or service. Design/methodology/approach – A 2×2 factorial experimental design is used to examine the proposed hypotheses. In total, 220 undergraduates from a public university in Taipei of Taiwan participate in the experiment. Findings – The findings indicate that given brand repositioning is preferable, the use of evolutionary rebranding strategies is superior in enhancing consumer brand preference in the case of pleasant original brand name attitude, while the use of revolutionary strategies is superior when consumers hold less pleasant attitude. In addition, expert consumers show similar responses towards the two rebranding strategies, whereas evolutionary strategies seem to be more effective than revolutionary ones in enhancing consumer brand preferences in the case of novice consumers. Research limitations/implications – A convenient sampling method was employed and undergraduate students were the research subjects. Besides, a fictitious brand was used in the experiment design. As a result, the generalisability and applicability of the current research findings should be considered and carried out with cautions. Practical implications – The findings of the research provide empirical understanding on the use of rebranding strategies to generate higher levels of brand preference under contingencies, thus helping brand managers apply a more appropriate type of rebranding strategies when necessary. Originality/value – The current study is the preliminary causal-oriented work to provide guidance with appropriate rebranding strategies under the contingencies of consumers’ original brand name attitude and product expertise.


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