Consumer attitude towards Eco-friendly products

2019 ◽  
Vol 118 (6) ◽  
pp. 163-170
Author(s):  
M. Amarnath ◽  
PS. Nagarajan
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Electronic Communication ◽  
Secondary Data ◽  
Primary Data ◽  
Consumer Attitude ◽  
Purchase Decisions ◽  
Market Place ◽  
The Right ◽  
The Impact

The purchaser mindfulness and inspiration kept on driving change in the market place, strikingly through the presentation of more eco- friendly products.  This study deals with eco-friendly products and its impact on social media.  In this scenario social media had emerged as a platform of electronic communication through sharing of knowledge, ideas and user generated contents through networking and blogging. It tries to assess how different level of perceived feeling from usage influence the impact of advertisements through social media, blogs, peer opinion via social networking and products update towards making green purchase decisions of the consumers.  With respect to this, buyers are assuming liability and doing the right things. Customer frame of mind and inspiration keep on driving change in market place, outstandingly through the presentation of more eco- friendly products.  This paper analyses the consumer attitude towards eco-friendly products both directly and indirectly.  In this paper both primary and secondary data were collected. Structured questionnaires were used to collect primary data from the consumers through questionnaires.  The secondary data was collected from website and reports.  For statistical analyses, SPSS used and Statistical tools like (i.e.) percentage analysis, ANOVA, Correlation and ‘z’ test were applied.  The findings were based on the Research hypothesis, demographic profile and various dimensions of consumer attitude towards eco-friendly products.  Suggestions and Conclusion are based on these findings.   

The impact of social media platforms on book marketing and advertising : a case of selected South African authors

2020 ◽  
Vol 3 (2) ◽  
pp. 43-60
Author(s):  
Selaelo John Mabeba
Keyword(s):  
Social Media ◽  
South African ◽  
Primary Data ◽  
Target Market ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The Social ◽  
Social Media Platforms ◽  
The Right ◽  
The Impact

Authors use social media platforms to reach out to potential readers. Social media play an important role in book marketing and advertising and is convenient for meeting authors' goals of finding a wide target market in a short space of time. In light of this, this paper assessed the impact of social media platforms (Facebook, Twitter, Instagram and WhatsApp) on marketing and advertising books: poetry, fiction, and non-fiction. The paper emanates from an empirical study undertaken to establish whether such platforms do guarantee optimum sales for authors. The paper is grounded on the Uses and Gratification Theory (UGT) that explains the different reasons that inspire social media users to choose certain media to satisfy their specific needs. These needs develop out of the social territory. The theory states that receivers select the types of media and media content to fulfil their needs. UGT links the need for gratification to a specific medium choice that rests with the audience member. As a result, a qualitative method was used with an unstructured questionnaire to collect primary data. The findings show that authors have a challenge in terms of identifying the right target market on their social media accounts. The findings further show that social media platforms do not necessarily guarantee sales; instead, they are crucial for creating awareness.

PENYEBARAN BERITA BOHONG (HOAX) SERTA DAMPAKNYA DALAM PERSPEKTIF UNDANG-UNDANG NO 19 TAHUN 2016 TENTANG INFORMASI DAN TRANSAKSI ELEKTRONIK

MAKSIGAMA ◽  
2020 ◽  
Vol 13 (2) ◽  
pp. 138-155
Author(s):  
Rumadi .
Keyword(s):  
Secondary Data ◽  
Primary Data ◽  
The Political ◽  
Primary Data Source ◽  
The People ◽  
Technological Developments ◽  
Data Source ◽  
False News ◽  
The Right ◽  
The Impact

The impact of Globalization has had the effect of increasing technological developments in Indonesia, increasing information circulating among the people. It cannot be denied that the information circulating is true or false. Hoax information is information created with the aim of spreading hatred tests. Commonly practiced by spreading slander and making news that is inversely proportional to the reality of people, products, organizations or companies that are targeted, even the political constellation of the homeland was not spared from its effects. The method used in this study is a normative juridical method. In addition, the data source used is the primary data source obtained from cases of hoax news dissemination that occurred in Indonesia, and secondary data obtained from the literature of books, journals, articles, and other literature that are used as references and complementary sources of research. The results showed Hoax according to the law is something that harms others in cyberspace and in the real world. Article 28 Paragraph 2 of Law No. 19 Year 2016 is anyone who intentionally and without the right to spread false news addressed to individuals, races, tribes, and between groups, to incite hatred and hostility will be subject to imprisonment no later than 6 (six) years and / or a maximum fine of one billion rupiah".Keywords: Hoax deployment, ITE Law

scholarly journals Effect of Online Travel Bookings and Social Media on Tourism Destination Marketing in Nigeria

2019 ◽  
Vol 6 (1) ◽  
pp. 10-16
Author(s):  
Elizabeth Abiola-Oke ◽  
Christopher O Aina
Keyword(s):  
Social Media ◽  
Information And Communication Technologies ◽  
Secondary Data ◽  
Tourism Industry ◽  
Primary Data ◽  
Chi Square ◽  
Tourist Destinations ◽  
Information And Communication ◽  
Online Travel ◽  
The Impact

The impact of information and Communication Technologies (ICTs) is also felt in the field of tourism as it plays an essential role in the development and marketing of tourism. The study focused on the growth of Online Travel Booking in the tourism industry in terms of the internet, mobile and social media in a country like Nigeria where there are tons of tourist destinations across the country. Both primary and secondary data were used for this study. A questionnaire was designed to collect primary data. The survey was distributed to a sample of 222 students of Redeemer's University through the random selection of both genders. The Chi-square method was employed in analysing the data. Out of 222 questionnaires administered, only 200 were retrieved. Flights and Hotel reservations can be made online through e-mail, telephone calls and other internet services thereby helping to reduce if not remove the time-wasting processes of the old system entirely. It is, therefore, evident that its adoption is necessary for proper inclusion in these benefits and sustainable development of tourism.

scholarly journals COMPLEMENTING EXTENSION OFFICERS IN TECHNOLOGY TRANSFER AND EXTENSION SERVICES: UNDERSTANDING THE INFLUENCE OF MEDIA AS CHANGE AGENTS IN MODERN AGRICULTURE

2019 ◽  
Vol 7 (6) ◽  
pp. 248-269
Author(s):  
Constantine Busungu ◽  
Anne Gongwe ◽  
Daniel L. Naila ◽  
Laura Munema
Keyword(s):  
Social Media ◽  
Technology Transfer ◽  
Mass Media ◽  
Rapid Development ◽  
Change Agents ◽  
Secondary Data ◽  
Structured Interview ◽  
Primary Data ◽  
Research Approach ◽  
The Impact

In conventional agriculture, extension officers are regarded as change agents. They intervene to bring about change through influencing innovation, technology transfer and decision-making process in order to help improve the lives of the farmers and their families. Farmers in 21st century have opportunity of receiving the majority of information about agriculture through mass media outlets as a result technology advancement. A case study design was employed design utilizing mixed research approach focusing on Magu district as study area. The study used both primary and secondary data. The primary data were collected using purposive sampling from a sample of 148 farmers whereas the secondary data were collected from Magu District’s agriculture, irrigation and cooperative office. The data collection tools included questionnaire, focused group discussion and semi-structured interview methods. The aim of this study was to investigate how mass media is serving both extension officers and farmers to enhance agriculture knowledge and technology adaptation in the wake of few extension officers. We found extension officer to farmer ratio to be 1:1172 and 1:500 for crop and livestock farmer respectively. This ratio falls short from World Bank recommended standard ratio of 1:200-500 as well as below the Tanzania ministry of agriculture’s standard of two extension officers per village. The rapid development of social media platforms gives the specialty crop industry the ability to speak directly to the public, informing consumers about food production and encouraging them to become agriculture advocates. The impact of mass media among the farmers in enhancing productivity was moderate. This was easily analyzed by examining the theme content in mass media in the country and frequency of media usage by both farmers and extension officers. Amongst various mass media radio and television channels emerged as the most used, most dominant, relevant, low-cost medium and user friendly for farmer-to-farmer-extension and to expose rural communities to new agricultural technologies and ideas. Social media is the most recent form of digital communication and on a global scale and already this study reveal farmers particularly that farmer with high level of education and high-income level using social media for agriculture.

scholarly journals The THE CHANGE OF CUSTOMER VALUE AS THE IMPACT OF THE DEVELOPMENT OF MARKET ORIENTATION AND RESOURCES CAPABILITY IN SMALL AGRO BUSINESS: EMPIRICAL STUDY IN EAST JAVA

2020 ◽  
Vol 7 (2) ◽  
pp. 268-276
Author(s):  
Bagus Nurcahyo ◽  
Ditiya Himawati ◽  
Lince Afriyenny
Keyword(s):  
Market Orientation ◽  
Customer Value ◽  
Municipal Government ◽  
Secondary Data ◽  
Primary Data ◽  
Normality Test ◽  
Influential Variable ◽  
The Right ◽  
Customer Trust ◽  
The Impact

Small agro business is one type of creative business that can be used as a processed product and is currently being developed by the local municipal government. In general, the national agro commodity has increased but the small agro business are still limited and not widely known by the wider community so that the right strategy is needed in marketing thier product. This research is motivated by the decline in customer trust which can later influence customer value in small agro businesses.             The purpose of this study was to analyze the effect of market orientation and resource capabilities both partially and simultaneously on customer value and to find out the variables that most influence on customer value in small agro businesses in East Java, represented by two cities, namely Blitar and Bojonegoro.             This research is descriptive and verificative using explanatory survey, which explains the effect of the independent variable on the dependent variable. The type of data used is primary data and secondary data. The census method is used for the selection of respondent data. Data collection was carried out by means of observation, interviews, and the distribution of questionnaires to 115 respondents of small agro business operators in East Java, represented by Blitar and Bojonegoro.             Technical analysis of the data is done by normality test, t test, F test, and determination test. The results of the study indicate that market orientation partially influence customer value and resource capability does not affect customer value in  small agro businesses in East Java. While simultaneously market orientation and resource capabilities affect customer value in small agro businesses in East Java. Market orientation is the most influential variable on customer value because it has a significance value of 0,000 while resource capability does not affect customer value because it has a significant value of 0.092 exceeding the ideal criteria of 0.05. The better market orientation can create good customer value because it is focused on the customer, be careful in facing competition and establish good coordination between functions.

scholarly journals Analisis Konten Media Sosial Arsip UGM di Masa Pandemi Covid-19: Peluang dan Tantangan

2021 ◽  
Vol 14 (2) ◽  
Author(s):  
Thoriq Tri Prabowo
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Monitoring And Evaluation ◽  
Primary Data ◽  
Process Data ◽  
Scientific Publications ◽  
The Social ◽  
Creative Media ◽  
Use Of Social Media ◽  
The Right

The use of social media for public institutions during the covid-19 pandemic is a necessity. In its use, social media brings both opportunities and challenges at the same time. Monitoring and evaluation of the use of social media for institutions finds the right time to be implemented immediately. This study aims to describe the types of content uploaded on the social media of the archive of UGM during the covid-19 pandemic and to describe the opportunities and challenges of using social media during the covid-19 pandemic at the archive of UGM. This research is a combination of qualitative and literature research. Primary data was collected through observations on uploading the Archive of UGM Instagram account (@arsipugm). Data collection on uploads in the last three months (September-November 2020). The data were verified with secondary data obtained through documentation in scientific publications and information channels related to the Archive of UGM. Data analysis was conducted by reducing the findings from the observation and documentation process. Data were presented in the form of tables, figures and narration. The results of this study indicate that during the covid-19 pandemic there were only two types of uploads from @arsipugm. They are archival material and reports. The percentage of uploads with archived material was 89.29% and report-type uploads was 10.71%. The use of social media for the archive of UGM during the covid-19 pandemic finds its opportunities, includes: socialization of archival services during the covid-19 pandemic; cooperation between unit and parent institutional accounts; and creative media uploads. Meanwhile, at the same time it has some challenges, includes: unoptimal use of Instagram's features; lack of interaction between the admin and the audience; the variant and volume of uploaded material has not been maximized; and monotone time lines.

The impact of social networks in the development of a personal sports brand

2016 ◽  
Vol 6 (3) ◽  
pp. 274-294 ◽  
Author(s):  
Michael Robert Green
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Real Life ◽  
Rugby Union ◽  
Added Value ◽  
Primary Data ◽  
Content Type ◽  
The Impact

Purpose – Over the past two decades the subject and growth of social media has been exponential, along with its relevance to the sport marketing industry. The purpose of this paper is to investigate the strategic usage of social networking websites to develop the concept of a personal brand by international rugby union players. Design/methodology/approach – This study was embedded within an interpretivist paradigm that allowed the qualitative examination of the way international rugby players use social networking sites. The primary data collection method involved ten semi-structured interviews and was triangulated with secondary sources which involved visiting the three social networking sites utilised by all the players (Facebook, Twitter and Instagram). Findings – The research analysis revealed personal branding themes that can be classified according to the following mnemonic: personality, exposure, response, follow, endorse, consistent, and target audience (PERFECT). Research limitations/implications – This study has focused entirely upon international rugby union players; therefore no claim is made for generalisability to other contexts. A potential area for future research lies in replicating this study in different sport settings in order to identify whether the identified contextual factors also play a role outside of international rugby union and for different gender, playing-level or social media categories. Practical implications – This study has reinforced that, within “real-life” social networking contexts, the development of an online profile can help create differentiation for players in a highly competitive market, especially if they share similar “sporting” characteristics with colleagues or other athletes. This research highlights that the utilisation of social networks by sports athletes has to become part of a strategic marketing approach. Originality/value – The author draws attention to the theoretical position based on the PERFECT mnemonic offering sports athletes a framework to develop a successful online branding strategy. The central premise is based on emphasising uniqueness and distinction to offer a competitive advantage by delivering added value throughout various communications.

scholarly journals The Impact of Social Networking on Customer Loyalty in an Emerging E-Market Context

2021 ◽  
Vol 4 (2) ◽  
pp. 76-87
Author(s):  
Abbiha Waqar ◽  
Nida Nabeel
Keyword(s):  
Social Networking ◽  
Customer Loyalty ◽  
Online Shopping ◽  
Product Information ◽  
Early Stage ◽  
Secondary Data ◽  
Primary Data ◽  
Online Journals ◽  
The Impact ◽  
Customers Perspective

The aim of this study was to understand the impact of social networking on customer loyalty from the customers’ perspective in an emerging e-market such as Pakistan, where social media penetration is still at an early stage, but is growing rapidly. The planned sample size is 100 respondents. The primary data were collected by distributing questionnaires among general public in Lahore, Pakistan from December 2016 to January 2017. The data collected were analysed using cross tabs in SPSS. The secondary data collected by analysing literature in the libraries, online journals, and published papers. Seventy four percent of the respondents agreed that website interface was of utmost importance, followed by sixty-seven percent saying that convenience of online shopping and the availability of product information are also of great importance. The findings suggest that social networking does influence the customer loyalty greatly.

scholarly journals The Effect of Social Media Marketing on Purchase Decision with Brand Awareness as Mediation on Haroo Table

2021 ◽  
Vol 1 (1) ◽  
pp. 16-24
Author(s):  
Angelyn Angelyn ◽  
David Sukardi Kodrat
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Positive Influence ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
First Choice ◽  
Significant Positive Influence

Haroo Table is an online bakery shop in Surabaya. Haroo Table’s promotional activities turns out is not enough to make company become the first choice because of competitors that has higher brand awareness. The purpose of this research is to find out the effect of social media marketing on purchasing decisions with brand awareness as mediation on Haroo Table. The population in this research is 112 people who following Haroo Table's Instagram and make transaction at least once. The sample that is taken for this research is 88 respondents with purposive sampling method and Slovin. Primary data collection technique is like questionnaires with Likert Scale and secondary data is like internal company data, competitor data and related literature. Data analysis technique uses SEM-PLS. Based on the results of the analysis, it is found that (1) social media marketing has a significant positive effect on Haroo Table brand awareness, (2) social media marketing has a significant positive influence on Haroo Table’s purchase decisions, (3) brand awareness has a significant positive influence on Haroo Table’s purchase decisions and (4) brand awareness can mediate the effect of social media marketing on Haroo Table’s purchase decision.

scholarly journals DAMPAK PENGAKUAN PENDAPATAN SEBELUM DAN SESUDAH DITERAPKAN PSAK 72 DALAM LAPORAN KEUANGAN PT. X

account ◽  
2020 ◽  
Vol 7 (1) ◽  
Author(s):  
Hana Rolanda Rizal ◽  
Titi Suhartati ◽  
Yenny Nuraeni
Keyword(s):  
Secondary Data ◽  
Financial Statements ◽  
Primary Data ◽  
Revenue Recognition ◽  
Study Approach ◽  
Income Statement ◽  
Before And After ◽  
The Right ◽  
The Impact

DAMPAK PENGAKUAN PENDAPATAN SEBELUM DAN SESUDAH DITERAPKAN PSAK 72 DALAM LAPORAN KEUANGAN PT. X Hana Rolanda Rizal [email protected] Titi Suhartati [email protected] [email protected] Studi Akuntansi Keuangan Politeknik Negeri Jakarta  ABSTRACTThis study aims to determine the impact of revenue recognition after applying PSAK 72 in thefinancial statements of PT. X for the periods 2018 and 2019. This research uses qualitative methods with case study approach, which is analyzing the recognition and recording of revenue from contractswith customers at PT. X and compare it with PSAK 72 then compare PT. X financial statements before and after the application of PSAK 72. The type of data used is primary data and secondary data. The results show that PT.X's revenue recognition was overstated because revenue was recognized not in the right period so that it would result in the company's income statement. To overcome this problem, PT. X should recognize the revenue when the service is provided and present its revenue in accordance with the agreed period with the customer as described in PSAK 72. Keywords: Services, PSAK 72, Revenue ABSTRAKTujuan dari penelitian ini adalah untuk mengetahui dampak pengakuan pendapatan sesudah diterapkan PSAK 72 dalam laporan keuangan PT. X periode 2018 dan 2019. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, yaitu dengan menganalisis pengakuan dan pencatatan pendapatan dari kontrak dengan pelanggan pada PT. X dan membandingkannyadengan PSAK 72 kemudian membandingkan laporan keuangan PT.X sebelum dan sesudah diterapkan PSAK 72. Jenis data yang digunakan yaitu data primer dan data sekunder. Hasil dari penelitian menunjukkan bahwa pengakuan pendapatan  PT.X dicatat terlalu tinggi dikarenakan pendapatan diakui tidak pada periode yang tepat sehingga akan berakibat pada laporan laba rugi perusahaan. Untuk mengatasi permasalahan tersebut, PT.X sebaiknya mengakui pendapatan pada saat jasa diberikan dan menyajikan pendapatannya sesuai dengan periode yang telah disepakati dengan pelanggan seperti yang dijelaskan pada PSAK 72. Kata kunci: Jasa, PSAK 72, Pendapatan.

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