scholarly journals EVALUVATION OF SINGAPORE AIRLINES USE OF NICHE MARKETING TO GROW IN THE AMERICAN MARKET

2021 ◽  
Vol 9 (01) ◽  
pp. 218-239
Author(s):  
Kris Nagdev
Keyword(s):  
New York ◽  
North America ◽  
Marketing Mix ◽  
Geographical Distance ◽  
Market Segment ◽  
Secondary Research ◽  
Niche Marketing ◽  
The World ◽  
The Usa ◽  
Perfect Storm

Singapore Airlines is a globally established airline operating out of Singapore. They have a fleet of 129 aircraft flying on 62 routes around the world. In 2018, they were ranked as the world’s best airline by Skytrax. In the early 2010s, in accordance with the ambition to grow, Singapore Airlines expanded the American market with flights to the USA. This posed a challenge for the airline because of the geographical distance between Singapore and North America With the A350-900 ULR, Singapore Airlines restarted its route to New York with the same ambition of expanding into the American market. However, this time the route only offered business class and premium economy to target, using segmentation as a means to grow in the American market. Thus through secondary research, I aim to find out: How effective has been Singapore Airlines’ decision to reopen the New York route to expand in the American Market through segmentation? This research paper aims to evaluate the effectiveness of Singapore Airlines’ strategy to expand into the American Market by targeting a new market segment. The success of failure of this strategy implemented by Singapore Airlines would determine whether or not the strategy of segmentation on ultra-long-haul flights can be replicated by other airlines. Hence, this research is significant as the findings may predict the future of ultra-long-haul flights such. The research found that the nature of the cities of New York and Singapore, innovation leading to the birth of the A350-900ULR, and an effective marketing mix employed created the perfect storm for Singapore Airlines to use segmentation to grow in the American market successfully.

9/11 and Armageddon: the Christian Right and George W. Bush

2003 ◽  
Vol 2 (1) ◽  
pp. 33-50
Author(s):  
Göran Gunner
Keyword(s):  
New York ◽  
Christian Right ◽  
Political Life ◽  
Religious Leader ◽  
The European Union ◽  
The World ◽  
Mega Church ◽  
The Usa ◽  
Jerry Falwell ◽  
High Degree

Authors from the Christian Right in the USA situate the September 11 attack on New York and Washington within God's intentions to bring America into the divine schedule for the end of the world. This is true of Pat Robertson and Jerry Falwell, and other leading figures in the ‘Christian Coalition’. This article analyses how Christian fundamentalists assess the roles of the USA, the State of Israel, Islam, Iraq, the European Union and Russia within what they perceive to be the divine plan for the future of the world, especially against the background of ‘9/11’. It argues that the ideas of the Christian Right and of President George W. Bush coalesce to a high degree. Whereas before 9/11 many American mega-church preachers had aspirations to direct political life, after the events of that day the President assumes some of the roles of a mega-religious leader.

Exhibition 58: Modern Architecture in England, Museum of Modern Art, 1937

2013 ◽  
Vol 56 ◽  
pp. 277-298 ◽  
Author(s):  
Alan Powers
Keyword(s):  
New York ◽  
Modern Art ◽  
Modern Architecture ◽  
Museum Of Modern Art ◽  
Multiple Sequence ◽  
Sequence Of Events ◽  
The World ◽  
The Usa ◽  
New Yorkers

Exhibition 58: Modern Architecture in England, held between 10 February and 7 March 1937 at the Museum of Modern Art in New York (MoMA), was a notable event. Amidst claims that ‘England leads the world in modern architectural activity’, the exhibition ‘amazed New Yorkers’ and equally surprised English commentators. However, it has not subsequently received any extended investigation. The present purpose is to look at it as a multiple sequence of events, involving other exhibitions, associated publications and the trajectories of individuals and institutions, through which tensions came to the surface about the definition and direction of Modernism in England and elsewhere. Such an analysis throws new light on issues such as the motives for staging the exhibition, the personnel involved and associated questions relating to the role of émigré architects in Britain and the USA, some of which have been misinterpreted in recent commentaries.Hitchcock's unequivocal claim for the importance of English Modernism at this point still arouses disbelief, and raises a question whether it can be accepted at face value or requires explaining in terms of some other hidden intention.

Wolf of the Willow

Hoptopia ◽  
2016 ◽  
Author(s):  
Peter A. Kopp
Keyword(s):  
New York ◽  
North America ◽  
New England ◽  
Global Economy ◽  
Climbing Plant ◽  
Humulus Lupulus L ◽  
The World ◽  
The Common ◽  
Botanical Characteristics ◽  
Early English

Hops, the cone of a climbing plant by the same name, are a key ingredient in beer. Brewers use hops to impart flavors and aroma in their malted concoctions, and they value the ingredient’s preservative properties. This chapter explains the global origins and botanical characteristics of the common hop, Humulus lupulus l., used in brewing. It then describes how brewing, and hop agriculture along with it, spread from Europe to temperate regions across the world. Hop growing reached North America along with the early English colonies and fared quite well. By 1800, New York and New England emerged as producers for the global economy.

Spencer, Herbert (1820–1903)

2018 ◽  
Author(s):  
Tim S. Gray
Keyword(s):  
New York ◽  
Natural Selection ◽  
Evolutionary Theory ◽  
Industrial Revolution ◽  
Late Nineteenth Century ◽  
Human Society ◽  
Herbert Spencer ◽  
The World ◽  
The Usa ◽  
Late Nineteenth

Herbert Spencer is chiefly remembered for his classical liberalism and his evolutionary theory. His fame was considerable during the mid- to late-nineteenth century, especially in the USA, which he visited in 1882 to be lionized by New York society as the prophetic philosopher of capitalism. In Britain, however, Spencer’s reputation suffered two fatal blows towards the end of his life. First, collectivist legislation was introduced to protect citizens from the ravages of the industrial revolution, and Spencer’s spirited defence of economic laissez-faire became discredited. Second, his evolutionary theory, which was based largely on the Lamarckian principle of the inheritance of organic modifications produced by use and disuse, was superseded by Darwin’s theory of natural selection. Nearly a century after his death, however, there is renewed interest in his ideas, partly because the world has become more sympathetic to market philosophies, and partly because the application of evolutionary principles to human society has become fashionable once more.

scholarly journals The uniqueness of astronomical observatory publications

2019 ◽  
Vol 15 (S367) ◽  
pp. 487-488
Author(s):  
Ole Ellegaard ◽  
Bertil F. Dorch
Keyword(s):  
New York ◽  
Astronomical Observatory ◽  
The World ◽  
The Usa ◽  
The University

AbstractAstronomical observatory publications include the work of local astronomers from observatories around the world and are traditionally exchanged between observatories through their libraries. However, large collections of these publications appear to be rare and are often incomplete. In order to assess the unique properties of the collections, we compare observatories present in our own collection from the university at Copenhagen, Denmark with two collections from the USA: one at the Woodman Library at Wisconsin-Madison and another at the Dudley Observatory in Loudonville, New York.

Australia

2017 ◽  
Author(s):  
Angela Penrose
Keyword(s):  
New York ◽  
Suez Canal ◽  
Multinational Firm ◽  
The Family ◽  
The World ◽  
National University ◽  
The Usa ◽  
The Subject

In 1955 Edith and Penrose undertook sabbaticals at the Australian National University in Canberra. Edith and her three sons travelled across the USA by train and sailed from California. She and Fritz Machlup corresponded extensively whilst she was away discussing the draft of her book, The Theory of the Growth of the Firm, particularly the final chapters. In Australia she encountered and began to study the multinational firm or enterprise, writing her first articles on the subject. The family returned to the USA via the Suez Canal and sailed from Southampton to New York so that Edith and her sons had completed a round the world voyage.

A Review of Lofts as Housing in Istanbul

2014 ◽  
Vol 39 (1) ◽  
pp. 56-68
Author(s):  
Serpil Özker
Keyword(s):  
New York ◽  
Industrial Revolution ◽  
Cultural Development ◽  
Urban Transformation ◽  
Way Of Life ◽  
The Third ◽  
Cultural Life ◽  
The World ◽  
Different Types ◽  
The Usa

Lofts are housing forms converted from warehouse-workshop into a “habitable environment” in coastal towns of Europe and the USA after the Industrial Revolution. Particularly positioned in coastal towns of New York, Loft life made an impact in the world over time. It became a new form of living when artists converted structures like factories into habitable environment. From past to today, all national and international developments during the process affected and accelerated development of the constant evolution of housing concept. In that sense, in this study, the meaning of Lofts in Istanbul and the effect and change of socio-cultural stratification on spatial conversion of housing consumerism has been examined in the context of Istanbul. Especially, process of gentrification, shaped by effects of urban transformation post 1980, and cultural development affected by this process, attendant Loft life has become an accelerating way of life. In this context, historical and stylistic value and especially usage of Loft living has been examined. In the first chapter; past, present and the post-1980 development of housing sector in Istanbul, in the second chapter, with a thriving cultural life, and Loft formation, has been examined in the context of structural criteria, resulting three different Lofts have been discussed in detail. In the third section, three different types of Loft have been analyzed in the context of space depending on examples. As a result of researches, three different types of Lofts, “Original”, “Semi” and “Imitation” concepts have become clear and it has been concluded that “Imitation Loft” formation gives direction to life in Istanbul.

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