scholarly journals THE FACTORS AFFECTING PERSONAL INFORMATION DISCLOSURE AND USAGE CONTINUANCE INTENTION ON MOBILE SOCIAL NETWORKING SERVICES

2021 ◽  
Vol 9 (5) ◽  
pp. 235-244
Author(s):  
Sara Ghaderian ◽  
Wan Mohd Hirwani Wan Hussain

Human life has been greatly changed by the explosive growth of the internet and social media. This paper explores the factors affecting the individual information disclosure and usage continuance intention on mobile social networking services. Therefore, this study is aimed to test hypothesesrelated to the proposed calculus theory rather than generate new hypotheses. Therefore, the present research study is deductive in nature and thus is consistent with the positivism paradigm. The present study intends to adopt a quantitative research strategy using a structured survey questionnaire. Questionnaires are prepared on a five-pointLikert scale and distributed to 180 individuals in the Klang Valley in Malaysia. Indeed, the opinions of the respondents are different from each other a non-probability sampling tool has been used. The results of the study were analyzed by Pearson correlation tests and indicate that several parameters are highly significant, including privacy concerns, perceived risk, information sensitivity, reliable beliefs, perceived usefulness, and relationships for disclosure. The information mentioned that the respondents notice in the disclosure of information and their intention to use it. Three factors, such as privacy concern, perceived risk, and information sensitivity, are associated negatively with significance towards the information discloser among the users of the mobile apps in social networks in Malaysia. The other three factors, such as trusting beliefs, perceived usefulness, and relationship building, are positively associated with information disclosure.

2012 ◽  
Vol 01 (08) ◽  
pp. 29-34
Author(s):  
Shih-Chih Chen ◽  
Huei-Huang Chen ◽  
Mei-Tzu Lin ◽  
Yu-Bei Chen

Recently, the social networking applications expand rapidly and attract a lot of users in a short time period. This study attempts to develop a conceptual model to understand the continuance intention in the context of social networking. The conceptual model integrates the post-acceptance model of information system continuance with perceived ease-of-use and perceived usefulness proposed by Bhattacherjee (2001a) and Davis (1989), respectively. In the proposed model, continuance intention is influenced by the relationship quality and information system quality. Additionally, nine propositions are developed based the proposed model and literature review. Finally, conclusions, managerial implications, and future direction of research are also provided.


Author(s):  
Yap Mun Fei ◽  
Cheng Boon Liat

Objective- This paper attempts to explore the continuance purchase intention among Malaysian consumers on the internet, through the conceptual framework as modified from the Technology Acceptance Model. Methodology/Technique The research data has been collected through the use of an internet-based survey method, with a convenience sample of 300 Malaysian respondents in June 2014; whereas, data analysis is further conducted using the SPSS software, through the measurements of a simple linear regression test, mediation test and moderation test. Findings Results show a positive relationship between perceived usefulness and trust; while the continuance intentionfor online purchase is positively significant to perceived usefulness. The partial mediating role of subjective norm is further identified, between perceived usefulness and continuance intention. It is also understood that both male and female perceive the usefulness of website as an important factor toward their intention to online re-purchase. Novelty - Most of the researches are conducted solely upon the factors or purchase intention, limited studies have been done to investigate the continuance purchase intention among fellow consumers. Type of Paper Empirical paper Keywords: , E-Commerce, Trust, Perceived Usefulness, Subjective Norm, Continuance Intention, Gender


Author(s):  
Clare Doherty ◽  
Michael Lang ◽  
James Deane ◽  
Regina Connor

This chapter explores how six constructs—control, trust, perceived risk, risk propensity, perceived legal protection, and privacy disposition—affect information disclosure on the Social Networking Site (SNS) Facebook. Building upon previous related work, an extended causal model of disclosure behaviour is proposed. The hypothesised relationships in this model were tested using survey data collected from 278 social networking site users in Ireland. The results of the analysis provide strong support for the proposed model.


2019 ◽  
Vol 53 (1) ◽  
pp. 123-139 ◽  
Author(s):  
Wen Zong ◽  
Jing Yang ◽  
Zheshi Bao

Purpose The purpose of this paper is to explore how social network fatigue affects continuance intention of social networking services (SNSs) from a more comprehensive perspective. Design/methodology/approach A research model was proposed by integrating uses and gratification theory (UGT), social network fatigue and continuance intention. The relationships between the three dimensions of UGT and continuance intention were examined, as well as the direct and moderating effects of social network fatigue. To collect data, an online survey was adopted, and 227 valid responses were analyzed by structural equation modeling. Findings The empirical findings demonstrate that utilitarian gratification (information seeking), social gratification (social interaction) and hedonic gratification (perceived enjoyment) are positively associated with SNS users’ continuance intention. Meanwhile, social network fatigue can directly and negatively affect continuance intention. Furthermore, the relationships between the two dimensions of UGT (information seeking, perceived enjoyment) and continuance intention are also negatively moderated by social network fatigue. Originality/value This study contributes to the understanding about the relationship between continuance intention and social network fatigue. The authors indicate that social network fatigue will not only directly weaken SNS users’ continuance intention, but also negatively influence the formation process of the continuance intention. Some other theoretical and practical implications are also provided.


2014 ◽  
Vol 26 (2) ◽  
pp. 168-189 ◽  
Author(s):  
Lingling Gao ◽  
Xuesong Bai

Purpose – Users' continuance intention is vital to the future of mobile social networking service (SNS) with rapid development and intensive competitions among its providers. The purpose of this research is to identify the factors affecting mobile SNS users' continuance intention. Design/methodology/approach – Data from an online survey administered to 228 mobile SNS users are used to test the research model through the use of structural equation modelling. Findings – The results show that flow, perceived usefulness and satisfaction determine continuance intention of mobile SNS. Moreover, the authors found that referent network size and perceived complementarity are the main factors affecting flow, whereas information quality is the main factor affecting perceived usefulness. Only system quality significantly affects satisfaction. Practical implications – The results imply that mobile service providers need to take the functional characteristics of the mobile SNS (e.g. system quality and information quality), network externalities (referent network size and perceived complementarity) and flow experience into consideration when encouraging users' continuance intention towards mobile SNS. Originality/value – Extant research has focused on initial adoption and usage of mobile SNS and has seldom considered post-adoption usage, which is critical to mobile service providers' success. This research tries to fill the gap by examining continuance intention to use mobile SNS. The theory embedded within the IS success model, network externalities and flow theory articulated that these three research domains can be integrated to better understand the factors that influence mobile SNS users' continuance intention.


2017 ◽  
Vol 13 (2) ◽  
pp. 57-69
Author(s):  
Tao Zhou

Facilitating users' continuance usage and retaining them are crucial to the success of mobile social networking sites (SNS). Drawing on both perspectives of network externality and flow, this research examined the factors affecting mobile SNS continuance usage. Network externality includes two factors: referent network size and perceived complementarity, which represent direct externality and indirect externality, respectively. The results indicated that both factors of network externality have significant effects on flow, which further affects satisfaction and continuance usage. The results imply that service providers need to deliver a positive network externality and an engaging experience in order to facilitate users' continuance usage.


2021 ◽  
Vol 14 (1) ◽  
pp. 55-69
Author(s):  
Mousa Ahmed Albashrawi

User satisfaction is crucial to reinforce continued usage intention of mobile banking (MB). Since IS literature has overlooked continued usage intention of MB and its significance to reflect the success of MB system, it would be important to further the research in this area. This study employs both customization and security, two concerned factors among customers, to examine their impact on satisfaction and MB continuance intention. Extended expectation-confirmation model in IT domain (ECM-IT), developed from TAM and ECM, is used to evaluate the factors affecting satisfaction which in turn affects MB continuance intention. With a sample of a mid-sized US bank customers, regression results reveal that efficiency quality with its underlying factors of perceived usefulness and perceived ease of use are significant predictors of satisfaction. The interaction effect is significant for customization, but not for security. Theoretical and practical implications are communicated.


2011 ◽  
pp. 508-518
Author(s):  
Juwel Rana ◽  
Josef Hallberg ◽  
Kåre Synnes ◽  
Johan Kristiansson

The cloud computing model inherently enables information from social networking services (Twitter, Facebook, LinkedIn, and so forth), context-based systems (location, activity, interests, etc.) and personal applications (call logs, contacts, email, calendar, and so forth) to be harnessed for multiple purposes. This article presents an agent-based system architecture for semantic and semi-automated applications that utilize the cloud to enrich and simplify communication services, for instance by displaying presence information, prioritizing information, and dynamically managing groups of users. The proposed architecture is based on the concept of aggregated social graphs, which are created from harnessed information about how people communicate. This article also presents challenges in achieving the envisioned architecture and introduces early prototyping results.


Sign in / Sign up

Export Citation Format

Share Document