How artificial intelligence can change the core of marketing theory

Various recently-introduced applications of artificial intelligence (AI) operate at the interface between businesses and consumers. This paper looks at whether these innovations have relevant implications for marketing theory. The latest literature on the connection between AI and marketing has emphasized a great variety of AI applications that qualify this relationship. Based on these studies but focusing only on the applications with a direct impact on the relationship at the very heart of marketing, i.e., the one between firms and consumers, the paper analyzes three categories of AI applications: AI-based shipping-then-shopping, AI-based service robots, and AI-based smart products and domestic robots. The main result of this first analysis is that all three categories have to do, each in their own way, with mass customization. A discussion of this common trait leads us to recognize their ways to mass customization that – unlike the traditional approach developed thanks to flexible automation and product modularity technologies – place the customization process within a broader perspective of consumer needs management. This change in approach means that marketing should focus more on managing consumers’ needs than directly on the satisfaction of those needs. This finding marks a genuine discontinuity that opens up a new space for reflection for scholars and marketing managers alike. Retraction Notice: This paper has been retracted from the journal after receipt of written complains. This journal is determined to promote integrity in research publication. This retraction is in spirit of the same. After formal procedures editor(s) and publisher have retracted this paper on 10th November-2020. Related policy is available here: http://goo.gl/lI77Nn

Download Full-text

Management of Economics and State "Bottom"

Issues of Risk Analysis ◽

10.32686/1812-5220-2020-17-6-76-91 ◽

2020 ◽

Vol 17 (6) ◽

pp. 76-91

Author(s):

E. D. Solozhentsev

Keyword(s):

Quality Of Life ◽

Artificial Intelligence ◽

Probabilistic Models ◽

Human Life ◽

Special Software ◽

Human Quality ◽

Relationship Of ◽

The Relationship

The scientific problem of economics “Managing the quality of human life” is formulated on the basis of artificial intelligence, algebra of logic and logical-probabilistic calculus. Managing the quality of human life is represented by managing the processes of his treatment, training and decision making. Events in these processes and the corresponding logical variables relate to the behavior of a person, other persons and infrastructure. The processes of the quality of human life are modeled, analyzed and managed with the participation of the person himself. Scenarios and structural, logical and probabilistic models of managing the quality of human life are given. Special software for quality management is described. The relationship of human quality of life and the digital economy is examined. We consider the role of public opinion in the management of the “bottom” based on the synthesis of many studies on the management of the economics and the state. The bottom management is also feedback from the top management.

Download Full-text

Misreading Egypt

10.3366/edinburgh/9781474424776.003.0002 ◽

2018 ◽

Author(s):

Jesse Schotter

Keyword(s):

New Media ◽

Narrative Form ◽

Experimental Film ◽

Tower Of Babel ◽

Avant Garde ◽

Sergei Eisenstein ◽

History Of ◽

The One ◽

The Relationship ◽

Modern Technologies

The first chapter of Hieroglyphic Modernisms exposes the complex history of Western misconceptions of Egyptian writing from antiquity to the present. Hieroglyphs bridge the gap between modern technologies and the ancient past, looking forward to the rise of new media and backward to the dispersal of languages in the mythical moment of the Tower of Babel. The contradictory ways in which hieroglyphs were interpreted in the West come to shape the differing ways that modernist writers and filmmakers understood the relationship between writing, film, and other new media. On the one hand, poets like Ezra Pound and film theorists like Vachel Lindsay and Sergei Eisenstein use the visual languages of China and of Egypt as a more primal or direct alternative to written words. But Freud, Proust, and the later Eisenstein conversely emphasize the phonetic qualities of Egyptian writing, its similarity to alphabetical scripts. The chapter concludes by arguing that even avant-garde invocations of hieroglyphics depend on narrative form through an examination of Hollis Frampton’s experimental film Zorns Lemma.

Download Full-text

Researching (with) Major Food Retailers

Gastronomica The Journal of Food and Culture ◽

10.1525/gfc.2015.15.3.33 ◽

2015 ◽

Vol 15 (3) ◽

pp. 33-39 ◽

Cited By ~ 3

Author(s):

David Evans

Keyword(s):

Food Systems ◽

Academic Research ◽

Social Scientists ◽

Major Food ◽

Food Retailers ◽

Food Retailer ◽

The One ◽

The Uk ◽

The Relationship ◽

Opening Up

This paper considers the relationship between social science and the food industry, and it suggests that collaboration can be intellectually productive and morally rewarding. It explores the middle ground that exists between paid consultancy models of collaboration on the one hand and a principled stance of nonengagement on the other. Drawing on recent experiences of researching with a major food retailer in the UK, I discuss the ways in which collaborating with retailers can open up opportunities for accessing data that might not otherwise be available to social scientists. Additionally, I put forward the argument that researchers with an interest in the sustainability—ecological or otherwise—of food systems, especially those of a critical persuasion, ought to be empirically engaging with food businesses. I suggest that this is important in terms of generating better understandings of the objectionable arrangements that they seek to critique, and in terms of opening up conduits through which to affect positive changes. Cutting across these points is the claim that while resistance to commercial engagement might be misguided, it is nevertheless important to acknowledge the power-geometries of collaboration and to find ways of leveling and/or leveraging them. To conclude, I suggest that universities have an important institutional role to play in defining the terms of engagement as well as maintaining the boundaries between scholarship and consultancy—a line that can otherwise become quite fuzzy when the worlds of commerce and academic research collide.

Download Full-text

Choice Of Technique And The Volume Of Saving (A Re-Examination Of The Cobb-Douglas Model)

The Pakistan Development Review ◽

10.30541/v8i4pp.606-617 ◽

1968 ◽

Vol 8 (4) ◽

pp. 606-617

Author(s):

Mohammad Anisur Rahman

Keyword(s):

Economic Development ◽

Production Function ◽

Development Policy ◽

Social Goals ◽

The Other ◽

Economic Development Policy ◽

Labour Intensity ◽

The One ◽

Choice Of Technique ◽

The Relationship

The purpose of this paper is to re-examine the relationship between the degree of aggregate labour-intensity and the aggregate volume of saving in an economy where a Cobb-6ouglas production function in its traditional form can be assumed to give a good approximation to reality. The relationship in ques¬tion has an obviously important bearing on economic development policy in the area of choice of labour intensity. To the extent that and in the range where an increase in labour intensity would adversely affect the volume of savings, a con¬flict arises between two important social objectives, i.e., higher rate of capital formation on the one hand and greater employment and distributive equity on the other. If relative resource endowments in the economy are such that such a "competitive" range of labour-intensity falls within the nation's attainable range of choice, development planners will have to arrive at a compromise between these two social goals.

Download Full-text

A Study on the Relationship Between Music and Artificial Intelligence - AI seen from the perspective of coexistence and domination -

Journal of Korea Culture Industry ◽

10.35174/jkci.2018.03.18.1.125 ◽

2018 ◽

Vol 18 (1) ◽

pp. 125-134

Author(s):

Hoon-Seok Kim

Keyword(s):

Artificial Intelligence ◽

The Relationship

Download Full-text

THE ONTOLOGICAL ROOTEDNESS OF COGNITIVE PRACTICES LINGUISTIC FORMS IN RELIGIOUS SOCIO-CULTURAL TRADITIONS: A COMPARATIVE APPROACH

Communicology ◽

10.21453/2311-3065-2020-8-3-138-148 ◽

2020 ◽

Vol 8 (3) ◽

pp. 138-148

Author(s):

NATALIA MALSHINA ◽

Keyword(s):

Traditional Approach ◽

Philosophical Tradition ◽

Psychological State ◽

Comparative Approach ◽

Cultural Traditions ◽

Fundamental Ontology ◽

Ontology Language ◽

The World ◽

True Knowledge ◽

The Relationship

This study examines the ontological problems in the aspect of the ratio of different cognitive practices and their mutual conditionality in the context of communication and their socio-cultural prerequisites, which is possible only if the traditional approach to the distinction between epistemology and faith is revised. Based on the idea of identity of common grounds of cognitive practices “belief” is included in the understanding of interpretation in the communicative situation for true knowledge in each of the modes of being. Belief in the philosophical tradition reveals the ontological foundations of hermeneutics. Three reflections are synthesised: the hermeneutic concept of understanding, the structuralist concept of language, and the psychoanalytic concept of personality. It is necessary to apply the method of phenomenological reduction to the ontological substantiation of hermeneutics in the Christian Orthodox tradition. Hence, the very natural seems the meeting of semantics, linguistics, and onomatodoxy, with the ontology language of Heidegger, the origins of which resides in in Husserl phenomenology. Fundamental ontology and linguistics, cult philosophy - both in different ways open the horizons of substantiation of hermeneutics. The beginning of this justification is the hermeneutic problem in Christianity, which has appeared as a sequence of the question of the relationship between the two Covenants, or two Unions. In the paper, the author attempts to identify the stages of constructing the philosophical concept of Pavel Florensky. As a result, the substantiation of the birth of the world in consciousness by the cult is revealed. Ontological tradenote words can be seen in Florensky through symbols. The symbol makes the transition from a small energy to a larger one, from a small information saturation to a greater one, acting as a lumen of being - when by the name we hear the reality. The word comes into contact with the world that is on the other side of our own psychological state. The word, the symbol shifts all the time from subjective to objective. The communicative model acts as a common point uniting these traditions. The religious approach as part of semiotic approach reveals the horizons of ontological conditionality of language and words, and among the words - the name, as the name plays a central role in the accumulation and transmission of information, understanding of the commonality of this conditionality in the concepts of phenomenology and Christian, Orthodox tradition.

Download Full-text

Bastard Feudalism and the Framing of Thirteenth-Century England

10.1093/oso/9780198777601.003.0011 ◽

2018 ◽

Author(s):

Peter Coss

Keyword(s):

Middle Ages ◽

Thirteenth Century ◽

Twelfth Century ◽

The State ◽

The Other ◽

Great Work ◽

Early Middle Ages ◽

The One ◽

The Relationship

In the introduction to his great work of 2005, Framing the Early Middle Ages, Chris Wickham urged not only the necessity of carefully framing our studies at the outset but also the importance of closely defining the words and concepts that we employ, the avoidance ‘cultural sollipsism’ wherever possible and the need to pay particular attention to continuities and discontinuities. Chris has, of course, followed these precepts on a vast scale. My aim in this chapter is a modest one. I aim to review the framing of thirteenth-century England in terms of two only of Chris’s themes: the aristocracy and the state—and even then primarily in terms of the relationship between the two. By the thirteenth century I mean a long thirteenth century stretching from the period of the Angevin reforms of the later twelfth century on the one hand to the early to mid-fourteenth on the other; the reasons for taking this span will, I hope, become clearer during the course of the chapter, but few would doubt that it has a validity.

Download Full-text

AI Narratives

10.1093/oso/9780198846666.001.0001 ◽

2020 ◽

Cited By ~ 3

Keyword(s):

Artificial Intelligence ◽

New Technologies ◽

Ancient Greece ◽

Historical Overview ◽

Intelligent Machines ◽

Narrative History ◽

History Of ◽

Imaginative Thinking ◽

The Relationship ◽

Insight Into

This book is the first to examine the history of imaginative thinking about intelligent machines. As real artificial intelligence (AI) begins to touch on all aspects of our lives, this long narrative history shapes how the technology is developed, deployed, and regulated. It is therefore a crucial social and ethical issue. Part I of this book provides a historical overview from ancient Greece to the start of modernity. These chapters explore the revealing prehistory of key concerns of contemporary AI discourse, from the nature of mind and creativity to issues of power and rights, from the tension between fascination and ambivalence to investigations into artificial voices and technophobia. Part II focuses on the twentieth and twenty-first centuries in which a greater density of narratives emerged alongside rapid developments in AI technology. These chapters reveal not only how AI narratives have consistently been entangled with the emergence of real robotics and AI, but also how they offer a rich source of insight into how we might live with these revolutionary machines. Through their close textual engagements, these chapters explore the relationship between imaginative narratives and contemporary debates about AI’s social, ethical, and philosophical consequences, including questions of dehumanization, automation, anthropomorphization, cybernetics, cyberpunk, immortality, slavery, and governance. The contributions, from leading humanities and social science scholars, show that narratives about AI offer a crucial epistemic site for exploring contemporary debates about these powerful new technologies.

Download Full-text

Humanism and Music

The Oxford Handbook of Humanism ◽

10.1093/oxfordhb/9780190921538.013.10 ◽

2020 ◽

Author(s):

Christopher M. Driscoll

Keyword(s):

Artificial Intelligence ◽

Popular Culture ◽

Popular Music ◽

Case Studies ◽

Contemporary Music ◽

Theoretical Relationship ◽

Rock Band ◽

Historical Developments ◽

The Relationship

This chapter explores the relationship between humanism and music, giving attention to important theoretical and historical developments, before focusing on four brief case studies rooted in popular culture. The first turns to rock band Modest Mouse as an example of music as a space of humanist expression. Next, the chapter explores Austin-based Rock band Quiet Company and Westcoast rapper Ras Kass and their use of music to critique religion. Last, the chapter discusses contemporary popular music created by artificial intelligence and considers what non-human production of music suggests about the category of the human and, resultantly, humanism. These case studies give attention to the historical and theoretical relationship between humanism and music, and they offer examples of that relationship as it plays out in contemporary music.

Download Full-text