scholarly journals Transformation of insurance technologies in the context of a pandemic

2021 ◽  
Vol 12 (1) ◽  
pp. 1-13
Author(s):  
Svitlana Volosovych ◽  
Iryna Zelenitsa ◽  
Diana Kondratenko ◽  
Wojciech Szymla ◽  
Ruslana Mamchur

The COVID-19 pandemic has affected different sectors of the economy, including insurance, and has become a problem and a clear catalyst for innovation. The pandemic has highlighted some inefficiencies of the traditional model of interaction between insurers and their customers and focused on insurance companies’ efforts on innovations and investments in the digital future. That is why the article aims to generalize the transformations of the institutional environment in the InsurTech ecosystem in the context of the COVID-19 pandemic and identify prospects for its development in the post-pandemic period.The analysis of the functioning of InsurTech as an ecosystem necessitated the identification of challenges for the insurance market in the context of COVID-19. The peculiarities of the insurance market development have been identified: the blurring of boundaries between insurers, BigTech firms, and technological partners; expanding interaction with policyholders based on the principle of support and the use of social networks; changes in the structure of the implemented insurance services; an increase in insurance fraud cases; the growing demand for parametric insurance products; introduction of a digital approach to the interaction with customers and employees, modernization of technological infrastructure and expansion of data processing capabilities; remote risk identification; acceleration in the use of financial technologies by insurance market participants. There is a transformation of the insurance market under the influence of business processes digitalization because insurers are aware of the importance of InsurTech in the formation of competitive advantages. For many companies, the crisis has strengthened their innovative development strategies and accelerated the implementation of financial technology tools in their business processes against the background of modernization of technological infrastructure. Chatbots, telematics, the Internet of Things, machine learning, artificial intelligence, predictive analytics, etc., are widely used. In the future, InsurTech will also play an important role in introducing digital innovations in the insurance market.

Author(s):  
Vilenchuk O.

This review article is devoted to the study of innovative strategies for managing the activities of insurance companies. In the condi-tions of risky environment, rather high probability occurrence of threats of natural and technogenic character, problems concerning the necessity of a scientific substantiation of the process of the insurance market stakeholders’ interaction aggravate. It is established that insurance in the world economic space is an indispensable financial and economic tool for neutralizing a variety of risks, especially given today’s the socio-economic, financial, epidemiological dangers. It is proved that despite the key parameters’ positive dynamics of the Ukrainian insurance market development for 2009-2019, there is a need to intensify business and investment activity of its participants. The competitive environment of the insurance market requires insurance companies to implement innovative management strategies focused primarily on solving two interrelated problems: firstly, the expansion of property risks’ insurance coverage, as well as risks related to citizens’ life, health and ability to work, secondly, the formation of the insurers’ solvency and ensuring an acceptable level of insurance operations’ profitability in terms of certain types of insurance. It is determined that one of the primary tasks of the insurance company’s management is the management of its business processes aimed at forming a model of customer-oriented behaviour in relation to potential customers. The article emphasizes the need to use a variety of innovative management strategies to achieve medium-term and long-term goals of the company in the insurance market. In particular, the expediency of diversification and the use of alternative pricing strategies for insurance services for long-term and general types of insurance is argued. Proposals aimed at digitalization of the insurance market and wide application of FinTech technologies in the field of insurance services are formulated: automated underwriting, IOT-technologies; blockchain in insurance. Summarizing the results of the study, the author’s vision of the further insurance relations’ functioning of in society is specified. Keywords: risks, insurance company, insurers, insurance protection, insurance market stakeholders, management. Статтю присвячено дослідженню інноваційних стратегій управління діяльністю страхових компаній. В умовах ризикогенного середовища, досить високої ймовірності виникнення загроз природного та техногенного характеру загострюються проблеми щодо необхідності наукового обґрунтування процесу взаємодії стейкхолдерів страхового ринку. Аргументовано, що страхування у світовому економічному просторі є незамінним фінансово-економічним інструментом нейтралізації найрізноманітніших ризиків, особливо зважаючи на соціально-економічні, фінансові та епідеміологічні небезпеки сучасності. Визначено, що одним із першочергових завдань менеджменту страхової компанії є управління її бізнес-процесами, спрямованими на формування мо-делі клієнтоорієнтованості відносно потенційних клієнтів. Наголошено на необхідності використання різноманітних інноваційних стратегій управління для досягнення середньострокових та довгострокових цілей компанії на страховому ринку. Зокрема, аргу-ментовано доцільність здійснення диверсифікації та використання альтернативних стратегій ціноутворення на страхові послуги з довгострокових та загальних видів страхування. Сформульовано пропозиції, спрямовані на цифровізацію страхового ринку та широке застосування FinTech-технологій у сфері страхових послуг: автоматизований андерайтинг, ІОТ-технології; блокчейн у страхуванні. Узагальнюючи результати проведеного дослідження, конкретизовано авторські підходи до подальшого функціонування страхових відносин у суспільстві.Ключові слова: ризики, страхова компанія, страхувальники, страховий захист, стейкхолдери страхового ринку, управління.


2016 ◽  
Vol 5 (2) ◽  
pp. 75-80
Author(s):  
Мироненко ◽  
A. Mironenko

The article describes the features of the development of market of insurance compa-nies; specifics of positioning in modern conditions arehighlighted. The author marked the most ac-tive administrative business processes in management system of insurance companies: manufacturing, marketing and informational.


2020 ◽  
Vol 22 (1) ◽  
pp. 13-17
Author(s):  
Olena Zhyliakova ◽  
◽  
Halyna Zhyliakova ◽  

Introduction. The negative impact of macroeconomic factors on the development of the life insurance market during the quarantine period due to the spread of coronavirus disease has been exacerbated by declining incomes, rising unemployment, and the need to adhere to strict quarantine measures. The combination of these factors has led to a decrease in demand for long-term insurance and reduced efficiency of traditional sales channels of insurance products. At the same time, foreign experience shows that the level of innovation of the insurer is one of the main factors in increasing its competitiveness. Dissemination of information technology allows insurers through the implementation of innovative solutions to increase the quality and speed of service, increase the share of the insurance field, reduce the cost of conducting insurance business and the cost of insurance services. Purpose. The purpose of the article is to determine the features of innovative technologies in life insurance and to study the impact of their introduction into the activities of insurers on the development of the life insurance market. Results. The article describes the factors influencing the introduction of innovative technologies in life insurance. Characteristics of social, economic, market and technological groups of factors taking into account the specifics of life insurance and the current state of development of the life insurance market in Ukraine are given. Based on the experience of foreign insurance companies, the efficiency and necessity of introducing innovative technologies in life insurance have been proved, which will allow insurers to create competitive advantages, reduce costs, cost of insurance services, improve the quality of service for policyholders. Conclusions. For the insurance industry, the crisis of 2020 had some consequences, both obvious negative and hidden opportunities, as the introduction of quarantine measures requires accelerating the introduction of digital tools and channels through the widespread use of remote work, price pressure and changes in customer behavior. Thus, the crisis has accelerated the pace of introduction of innovative technologies in life insurance. Achieving successful phased changes involves a number of coordinated steps: – setting dynamic goals for the introduction of innovative technologies at all stages of servicing policyholders, the implementation of which in the near future will provide competitive advantages and reduce costs for insurers; – use of analytical reports and databases as a source of competitive advantage, abandoning outdated IT; – radical cost reduction through automation and self-service, while improving employee skills.


Author(s):  
Oleksandr Vilenchuk

Formation of a favorable investment environment in the market of agricultural insurance is possible with the organization and use of the business processes by insurance companies to provide insurance protection for farmers. The problem of research is the need to increase the motivation of insurers and policyholders to the implementation of the existing interests of their insurance through the mechanism of activation of business processes in the market of agricultural insurance .The objective of research is to justify modern methods of business process management of the insurer for the rational allocation of risks and responsibilities among all the participants of the insurance process. Methodology of research is based on generally accepted methods and techniques of organization and management, interrelated business processes of the insurer from its design till implementation, based on equivalent financial and economic interests of participants of the insurance market. The research results confirm the need for differentiation of concepts "value" and "utility" in the system of insurance relations, as well as the adaptation of the proposed simulation model for managing business processes for all agricultural insurance entities.


2020 ◽  
Vol 25 (1) ◽  
pp. 30-38
Author(s):  
E.K. Ovakimyan

Subject. This article examines the different models for assessing the competitiveness of insurance companies. Objectives. The article aims to develop an optimal model for assessing the competitiveness of the insurance company, able to adequately assess the current situation and provide comprehensive information of the insurance company's position in the insurance market. Methods. For the study, I used the methods of theoretical and comparative analyses. Results. The article presents two models for assessing the competitiveness of insurance companies, namely, for external and internal users. It proposes to represent a model of measuring competitiveness for internal users as a graphic imaging, and for external users, as a table, which is based on a balanced scorecard. Conclusions and Relevance. The results of the study can help any participant of the insurance market to adequately assess the state of the insurance company, and identify competitive advantages and disadvantages to improve the financial situation of the organization. The information outlined in the article is practical for it affords to use the eventual outcome of the study in the practice of insurance organizations to improve their competitiveness.


2021 ◽  
Vol 3 (518) ◽  
pp. 170-178
Author(s):  
L. Y. Sloboda ◽  
◽  
Z. M. Rudenko ◽  

The article is aimed at examining the modern features of the motor car insurance market in a pandemic period based on the analysis of tendencies and challenges in the activities of market participants to substantiate the promising vectors of transformation of this sector of the insurance market in Ukraine. As result of the study, the activities of domestic leading insurance companies in the sphere of motor car insurance by types of insurance and its forms; introduction of electronic policies and remote insurance services; activation of electronic European protocol; settlement of insurance events, tariff and price policy are analyzed. The channels of distribution of insurance services in the sphere of motor car insurance are explored and approaches to the use of remote Internet channels of customer service and sale of insurance products are developed. In particular, through the use of telematics technology based on the integration of the means of telecommunications and information processing and information transmission instruments, which significantly simplifies and accelerates insurance processes. According to the results of the analysis, a number of stimulating and disincentive factors in the development of the motor car insurance market of Ukraine are distinguished. The influence of financial and regulatory challenges in the activity of participants of the motor car insurance market in Ukraine is determined and the key problems of its functioning in the conditions of recessive phenomena of COVID-19 are singled out. The proposed recommendations are characterized by a modern approach to taking into account the peculiarities of the motor car insurance market in Ukraine in the process of developing measures to improve its functioning through the integration of its qualitative and quantitative trends both at the macroeconomic (the State-controlled) and at the micro level – insurance companies and their cooperation with policyholders.


2020 ◽  
Vol 7 (5) ◽  
pp. 44-55
Author(s):  
M. A. Loskutova

The relevance of the study is associated with the accelerated pace of automation and digitalization, which open up new opportunities for increasing the efficiency of insurance market participants. This process will help to ensure cost savings and increased revenues. The aim of the work is to determine the current trends in the penetration of digital technologies into the insurance market. The subject of the research is the processes of digitalization and consolidation of the insurance market. The research used the methods of horizontal and vertical statistical analysis. The absolute and relative deviations were calculated to determine the dynamics of the main phenomena and processes. The analysis of the peculiarities of the development of the insurance market in the context of digitalization is carried out and the prospects for further development are indicated. Over the past year, there has been a decrease in the intensity of the development of Internet communication between companies and clients in the insurance market; on the other hand, there has been a positive increase in expenses for advertising and other means of communication with the target audience. New insurance products are emerging due to the ability to collect more data on customers of insurance companies. The results obtained can be used to substantiate the development paths of individual insurance companies, and the research can be interesting for practice.


2021 ◽  
Vol 05 (03) ◽  
pp. 34-43
Author(s):  
Olga Sosnovska Olga Sosnovska

The paper substantiates the need to ensure the competitiveness of insurance companies as an imperative of their successful functioning and innovative development. It is noted that in the context of the development of digitalization and changing the conditions of market competition, the key task is the presence of competitive advantages in the insurer – its unique characteristics, skills, resources, results and opportunities that allow withstanding the competition that exists in the insurance market. Based on indicators of insurance companies assessment by potential consumers of insurance services, internal and external competitive advantages are systematized as the main competences of ensuring the competitiveness of the insurer. It has been established that the current stage of the development of the insurance business is accompanied by a large-scale digital transformation in all spheres of economic activity, and the progressive digitalization of insurance relations is a key competitive advantage of insurance companies. The necessity of changing traditional business models and introduction of technological innovations to ensure a new level of quality of insurance services and preservation of competitive positions in the insurance business environment is substantiated. The directions of providing competitive advantages of the insurer on the basis of digitalization are proposed, among them the development of online communications through the Internet and social networks, a flexible approach to the offer of insurance services, automation of the insurer's key business processes, underwriting on the basis of big data and advanced analytics, interaction with InsurTech companies. The advantages and disadvantages of the insurance business development on the basis of digitalization are determined. Keywords: digitalization, competitiveness, competitive advantages, competencies, insurance business, technological innovations.


2018 ◽  
Vol 2 (3) ◽  
pp. 22-34
Author(s):  
Olha Slobodianiuk

Problem. The emergence of a new number of business entities of all forms of ownership and their own methods of doing business lead to the development of the market economy infrastructure and its formation in Ukraine. The threat of bankruptcy, fierce competition leads entrepreneurs to the need to apply new market methods for recovering costs and doing business. Therefore, each insurance company plans its activities in choosing the optimal directions of its work in order to achieve maximum profits operating today on the insurance market and leading positions among its competitors, both in terms of providing services and strategic development. In a market environment, fierce competition gives each insurance company the opportunity to efficiently and efficiently use its resources, provide high-quality services, conduct its business transparently in accordance with current legislation and be competitive on the market. To have a leading position in the insurance market helps with the obligatory rating of each insurance company, which prompts it to improve the key indicators. Thus, solving the current actual problem of each insurance company, as improving its rating among others, will provide reliability, solvency and financial independence of this company. Aim and tasks. The purpose of the article is to consider the theoretical foundations of rating of insurance companies for their further competitive advantages in the insurance market of Ukraine. The results. The article describes the concept of ratings of insurance companies. Conducted competitive analysis of  TOP-20 indices of insurance companies. Ways of competitive advantages are offered on basis of these indicators. Conclusions. Competition in the insurance market provides a fair competition among insurance companies in order to receive new customers, which will ensure greater profits. Fair competition ensures on the insurance market an improvement in the quality of insurance for insurers, introduces new types of services and the latest technologies for their provision, improves existing ones, develops the market itself and finds compromises among all its participants. The analysis of insurance companies' ratings shows strengths and weaknesses in the work of each company, leads them to the leading positions and ensures transparency in the market. Thus, the introduction of obligatory rating of each insurance company positively influences the development of a further strategy of the company's development, its organizational structure, the quality of providing insurance services and, above all, its competitiveness in the insurance market of Ukraine.


The purpose of the article was to develop a risk classification of the insurance company, identify the shortcomings and advantages of existing methods of risk analysis and measures to reduce the risks of insurance companies. Group presented risk assessment methods is, according to the author, rather conditional, because risk identification can be carried out using techniques and technologies analysis and evaluation of all types of risks, and vice versa. An analysis of the studies of Ukrainian and foreign authors showed that there are a large number of classification features and types of risks and the absence of a single universally accepted classification of risks, which in our opinion, the author is associated with the unsystematic conceptual apparatus of the theory of risks and a wide variety of their manifestations in the practical activities of enterprises. Therefore, the definition of "risk" is clarified and it is emphasized that the modern concept of management of operating activities in an insurance company relies on the methodology of its operating business processes: the conclusion and maintenance of insurance contracts, underwriting, reinsurance and settlement of losses. The classification of risks of the insurance company and the logical connections of groups of general and specific risks is proposed, combining them into 4 types: risk of accidental risk (accidental and dangerous events), financial risk, operational risk - probability of occurrence of losses due to incorrect work of personnel, internal systems or under the influence of external factors and strategic risk. Considered is the estimation of the efficiency of the insurance company with the use of EVA and RAROC indicators, which allow to assess the financial position of the company and its effective management, or its subdivision. Considered is the application of stress testing and individual measures to reduce financial risk for effective insurance of risks of an insurance company.


Sign in / Sign up

Export Citation Format

Share Document