scholarly journals Marketing foundation for retail and office center’s tenant mix

2016 ◽  
Vol 14 (1) ◽  
pp. 228-234
Author(s):  
Elena S. Rolbina ◽  
Natalia V. Kalenskaya ◽  
Aida Z. Novenkova ◽  
Wilfred Isioma Ukpere
Keyword(s):  
Structure Formation ◽  
Marketing Research ◽  
Business Owners ◽  
Walking Distance ◽  
Tenant Mix ◽  
The Way

The issues of retail and office center structure formation are developed and presented in the existent literature. This article argues that in each case, these issues need to be refined depending on the location, the number of neighborhood and the surrounding streets’ residents, the presence of other shops and services within walking distance, etc. The purpose of this article is to confirm the abovementioned specificity during the marketing research, in order to evaluate the significance of the factors forming the structure of retail and office center for the population and future tenants. A survey of 200 residents and 100 business owners and managers was conducted. The study’s results allow the formulation of a framework of retail and office center, determining the number of tenants, taking into account their preferences, and getting a list of interested tenants. It also shows the way to facilitate optimization of the layout of the center with regards to the requirements of the anchor tenants, high-footfall shops and customers; to develop the best routes to distribute customers across the floors and center’s zones

scholarly journals Striving for Entrepreneurial Autonomy: A Comparison of Russia and the Netherlands

2019 ◽  
Vol 16 (1) ◽  
pp. 107-138 ◽  
Author(s):  
Marco Van Gelderen ◽  
Galina Shirokova ◽  
Vladimir Shchegolev ◽  
Tatiana Beliaeva
Keyword(s):  
The Netherlands ◽  
Emerging Market ◽  
Balance Of Power ◽  
Structural Similarity ◽  
Business Owners ◽  
Cross Cultural ◽  
Cultural Comparison ◽  
Business Ownership ◽  
Cross Cultural Comparison ◽  
The Way

ABSTRACTAutonomy is a primary motive, as well as source of satisfaction, for those who start and run their own business. Autonomy is not inherent to business ownership – owner/founders must make concentrated efforts to achieve and maintain autonomy. This study aims to increase our understanding of autonomy by investigating how it is experienced, the factors that affect it, and the actions that business owners take to attain and retain it. We study these topics in the setting of an emerging market – Russia – and compare the outcomes with a similar study conducted in the Netherlands. Our cross-cultural comparison reveals that the way autonomy is experienced and attained can be viewed as an expression of survival values in Russia and of self-expression values in the Netherlands. We posit an underlying structural similarity by theorizing the level of experienced entrepreneurial autonomy to be the outcome of the balance of power and dependencies.

Too many compromises: survey research and the spectre of communism

2016 ◽  
Vol 8 (1) ◽  
pp. 197-214 ◽  
Author(s):  
Stefan Schwarzkopf
Keyword(s):  
Survey Research ◽  
High Pressures ◽  
Social Research ◽  
Marketing Research ◽  
Scientific Practices ◽  
Archival Research ◽  
Social Scientists ◽  
Content Type ◽  
The Way

Purpose – This paper aims to chart the influence of McCarthyism and of FBI surveillance practices on a number of prominent American social scientists, market researchers, opinion pollsters and survey research practitioners during the post-war years. Hitherto disparate sets of historical evidence on how Red Scare tactics influenced social researchers and marketing scientists are brought together and updated with evidence from original archival research. Design/methodology/approach – The paper draws on the existing secondary literature on how social research practitioners and social scientists reacted to the unusually high pressures on academic freedom during the McCarthy era. It supplements this review with evidence obtained from archival research, including declassified FBI files. The focus of this paper is set on prominent individuals, mainly Bernard Berelson, Samuel Stouffer, Hadley Cantril, Robert S. Lynd, Paul F. Lazarsfeld, Herta Herzog, Ernest Dichter, but also the Frankfurt School in exile. Findings – Although some of the historiography presents American social scientists and practitioners in the marketing research sector as victims of McCarthyism and FBI surveillance, it can also be shown that virtually all individuals in focus here also developed strategies of accommodation, compromise and even opportunism to benefit from the climate of suspicion brought about by the prevailing anti-Communism. Social implications – Anyone interested in questions about the morality of marketing, market research and opinion polling as part of the social sciences practiced in vivo will need to pay attention to the way these social-scientific practices became tarnished by the way prominent researchers accommodated and at times even abetted McCarthyism. Originality/value – Against the view of social scientists as harassed academic minority, evidence is presented in this paper which shows American social scientists who researched market-related phenomena, like media, voters choices and consumer behaviour, in a different light. Most importantly, this paper for the first time presents archival evidence on the scale of Paul F. Lazarsfeld’s surveillance by the FBI.

scholarly journals Social responsibility in the textile industry in Romania

2020 ◽  
Vol 71 (04) ◽  
pp. 357-363
Author(s):  
NICOLETA ANDREEA NEACȘU ◽  
SIMONA BĂLĂȘESCU ◽  
MARIUS BĂLĂȘESC ◽  
CARMEN ELENA ANTON
Keyword(s):  
Social Responsibility ◽  
Social Life ◽  
Textile Industry ◽  
Marketing Research ◽  
Sustainable Society ◽  
Quantitative Marketing ◽  
The Social ◽  
The Way

In a sustainable society, the integration into the activity of entities of the actions from the sphere of social responsibility becomes more and more evident. The study analyzes the textile industry in Romania in terms of social responsibility, the involvement of companies in this industry in asserting the values of this level. Thus, a quantitative marketing research is carried out at the level of the population in Romania, a piece of research which is aimed at identifying the opinions and attitudes of the citizens regarding the social responsibility adopted by the Romanian companies, with emphasis on the companies in the textile industry. In this research, particular attention was given to the comprehension of the reality of the aspects in which consumers perceive the requirements of social responsibility and of the way in which they function in practice. The results of this research can be used by the companies in the textile industry as well as by all the companies interested in this aspect in order to improve the quality of the services and of their implications in the social life and in order to respond to the needs of the citizens as well as possible.

scholarly journals Contesting the Social Contract

2020 ◽  
Vol 64 (2) ◽  
pp. 79-100
Author(s):  
Robin Smith
Keyword(s):  
Social Contract ◽  
Tax Reform ◽  
Business Owners ◽  
Eu Membership ◽  
The Social ◽  
Fiscal Regimes ◽  
State Agents ◽  
Vat Reform ◽  
The Way ◽  
Economic Agency

This article investigates how Istrian business owners challenged the Croatian government’s motivation for and enforcement of fiskalizacija, an automated VAT reform adopted in 2013 as Croatia prepared for EU membership. Fiskalizacija threatened local economic agency and sowed distrust in government. The analysis of this tax reform demonstrates how Istrians envisage their economic agency, rights, and responsibilities. I argue that it is not just the construction of fiscal systems, but how such a system is projected onto society that is fundamental to the development of state-society relations. The way in which a tax reform is put into effect, including the enforcement practices of state agents, shapes how citizens perceive the social contract to be constituted by fiscal regimes.

Certified product buying preferences under the influence of COVID-19

2021 ◽  
Vol 16 (1) ◽  
pp. 46-54
Author(s):  
Eva Jaderna ◽  
Vasilii Ostin
Keyword(s):  
Behavior Modification ◽  
Marketing Research ◽  
Cultural Issues ◽  
Buying Behavior ◽  
Academic Interest ◽  
New Normal ◽  
Green Behavior ◽  
Local Impacts ◽  
Final Consumer ◽  
The Way

Sustainability products became a “new normal” for the nowadays society. Different aspects of government, economical and socio-cultural issues affect the sustainability certificate perception by final consumers. The aim of this paper is to consider findings from marketing research and analyze the outputs. The survey monitored green behavior by the Czech consumers in time. The reason and motivation of this analysis was the academic interest in Czech buying behavior modification, caused by pandemic COVID-19. Sustainability products contribute different specifics related to the way of production, processing, and selling. All mentioned aspects reflect the final consumer buying decision which can fluctuate under the worldwide and local impacts.

Technologies of Taste: Restaurant Guides, Diners, and Dining Halls in Interwar Tokyo

2020 ◽  
Vol 20 (4) ◽  
pp. 75-85
Author(s):  
Eric C. Rath
Keyword(s):  
Great Depression ◽  
Transportation Infrastructure ◽  
Walking Distance ◽  
Department Stores ◽  
Mass Market ◽  
The Great Depression ◽  
Kanto Earthquake ◽  
Mixed Gender ◽  
The Way ◽  
Food Writing

After the 1923 Great Kantō Earthquake, Tokyo rebuilt and extended its transportation infrastructure to bring the major areas for residence, business, and pleasure within walking distance, and that sparked a new genre of food writing, the Walker's Guide to Dining (tabearuki). First published in 1929, the year of the Great Depression, and continued up to the mid-1930s, the books by different authors that shared the title Walker's Guide documented affordable places to eat and new communities of restaurant customers, while pioneering new ways to write about food. Gaining particular attention in these books for their inexpensive and varied menus and their mixed gender clientele were trending restaurants called shokudō, a term that referred both to diners and dining halls in department stores. The Walker's Guides and the diner / dining hall can be called technologies of taste for the way they assembled diverse culinary experiences and made them legible for a mass market.

International Marketing Research: A State-of-the-Art Review and the Way Forward

2017 ◽  
pp. 3-33 ◽  
Author(s):  
Leonidas C. Leonidou ◽  
Constantine S. Katsikeas ◽  
Saeed Samiee ◽  
Bilge Aykol
Keyword(s):  
State Of The Art ◽  
International Marketing ◽  
Marketing Research ◽  
The Way

The Organizational Impacts of Managing Social Marketing Interventions

2012 ◽  
Vol 18 (2) ◽  
pp. 124-134 ◽  
Author(s):  
Stan Polit
Keyword(s):  
Social Marketing ◽  
Change Agents ◽  
Marketing Research ◽  
Nonprofit Management ◽  
Costs And Benefits ◽  
Community Partners ◽  
Traditional Marketing ◽  
Marketing Principles ◽  
The Way

Since social marketing’s formal introduction in 1971, the field has advanced through employing innovations in marketing thought. Despite debates over whether or not marketing principles should be used to promote socially beneficial behaviors, the field has become successful at utilizing such practices to achieve its goals. However, even with these advancements, social marketing research has yet to fully consider how the use of traditional marketing practices in socially oriented settings can alter the way stakeholders perceive and interact with the organizations employing these tactics. This article examines how parallels between nonprofit management and social marketing research illustrate how socially oriented organizations can damage their legitimacy as change agents and community partners by not evaluating the true costs of employing marketing techniques. Both warnings and recommendations are provided to help the managers of social marketing efforts more effectively evaluate both the costs and benefits of their decisions.

scholarly journals Application of Instagram Media for ‘No Club’ Business Growth

2021 ◽  
Vol 19 (2) ◽  
pp. 84
Author(s):  
Noni Yanti ◽  
Liliana Dewi
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Service Quality ◽  
Descriptive Analysis ◽  
Marketing Research ◽  
Business Owners ◽  
Target Market ◽  
Business Growth ◽  
Marketing Activities ◽  
Improve Service Quality

Instagram is one of the most popular social media right now. This is proven by millions of active users who use it. In order to optimize Instagram marketing, research is done on well-known brands in Surabaya that use Instagram as their marketing media. The aim of this research is to explore more about which marketing techniques are more effective than others among Instagram business owners, so that it can be used by researcher to determine Instagram marketing optimization efforts for No Club business growth. The method used in this research is qualitative research using descriptive analysis. The informants in this study were three people who were selected based on purposive sampling. Observation and interview were conducted on brands in Surabaya who use Instagram as their marketing media, namely Other Rag Enterprise, Cosmic, and Garlick. The results of this study indicate that Instagram is effectively used for marketing activities. There are several strategies that can be implicated by No Club related to features on Instagram such as cameras, hashtags, arrobas, geotagging, and comments also need to be considered to improve service quality. The most effective marketing on Instagram is by soft selling and up to date every day with at least 1 post a day and a simple but attractive caption. Promotion can be carried out with selebgram and those who are still relevant to the young and fashion target market. The focus of the promotion is on the Instagram feeds and Instagram story features.

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