Aesthetic Factor of Customer Perception and Its Role in Managing Company Competitiveness

Vestnik of the Plekhanov Russian University of Economics ◽

10.21686/2413-2829-2021-5-193-200 ◽

2021 ◽

pp. 193-200

Author(s):

S. A. Afonsky

Keyword(s):

Aesthetic Value ◽

Public Places ◽

Customer Perception ◽

Goods And Services ◽

Art Object ◽

The Arts ◽

The Aesthetic ◽

Aesthetic Values ◽

Made In

The article advances the idea about a drop in people interest in buying similar goods and services, especially in conditions of uncertainty, in particular corona-virus epidemic, when people care less about external things, such as their clothes for visiting public places. Today we observe the necessity in meeting aesthetic needs through different tools and artistic objects. Therefore, we can say that it is a certain return to those times, when in public places and even in the Underground you can see real works of art that were not made in a hurry, according to the principle ‘the cheaper the better', but those of full value. In spring 2021 we conducted a survey of students of the Russian Plekhanov University of Economics and the Arts College RGGU to find the role of the aesthetic (emotional, sensual) element - the art-object (in this case - a poster) - in conditions of uncertainty, i. e. COVID-19 epidemic. The findings of this research showed that aesthetic value of graphics takes a foreground, it should be connected with specialization of the trade enterprise, its historic and other factors. The author demonstrates that availability of aesthetic values can form a motivating platform for repeated visits to the store and thus shape its competitive advantage.

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Morality and Aesthetics of Food

10.1093/oxfordhb/9780199372263.013.17 ◽

2018 ◽

Author(s):

Sam Liao ◽

Aaron Meskin

Keyword(s):

Moral Value ◽

Aesthetic Value ◽

The Aesthetic ◽

Aesthetic Values ◽

The Way

This chapter explores the interaction between the moral value and aesthetic value of food, in part by connecting it to existing discussions of the interaction between moral and aesthetic values of art. Along the way, this chapter considers food as art, the aesthetic value of food, and the role of expertise in uncovering aesthetic value. Ultimately, this chapter argues against both food autonomism (the view that food’s moral value is unconnected to its aesthetic value) and Carolyn Korsmeyer’s food moralism (the view that moral flaws can only make food aesthetically worse). Instead, it argues for the position of food immoralism: sometimes a moral flaw can make an item of food aesthetically better. This chapter concludes by drawing out broader implications of this position for discussions on the ethics of food and discussions on the interaction between the moral and aesthetic values of art.

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AESTHETIC VALUES SUFISM IN FORMING OF THE SOLIDARITY IN URBAN COMMUNITY

Jurnal Sosial dan Humaniora ◽

10.47313/ppl.v4i8.700 ◽

2020 ◽

Vol 4 (8) ◽

Author(s):

Ichmi Yuni Arinda Rohmah

Keyword(s):

Urban Communities ◽

Urban Community ◽

Urban Society ◽

Capital City ◽

Aesthetic Value ◽

The Arts ◽

Metropolitan Cities ◽

Circle Of Friends ◽

The Aesthetic ◽

Aesthetic Values

AbstractSufisme have long been rooted in some groups of Indonesian society. One thing that is unique to the Sufi community in metropolitan cities in Indonesia is that its adherents are not only Muslims but also non-Muslims. Research conducted by the researcher intends to examine the existence of Sufism in the urban community environment, the researcher also examines the aesthetic values of Sufism which are the attraction of urban society to follow Sufi teachings, and researchers conduct research on the solidarity of the community formed in urban communities in Indonesia . The location of this research is in the capital city of Indonesia, Jakarta. This study uses a type of phenomenological (qualitative) research method. Extracting field data using interview, observation, and documentation techniques. The results of the study explain that the teachings of Sufism still exist in urban communities that are in the midst of the life of the metropolitan city of Jakarta, Indonesia. The Sufism community that teaches Sufi teachings can be accepted by most urban communities. One of the driving factors that makes urban society to study the teachings of Sufism is the aesthetic value of Sufism, besides that the Sufism teachings are built in creating community solidarity among urban communities who are very heterogeneous in their socio-cultural background. Sufism aesthetic values can be obtained by adherents through various religiosity activities (dhikr, praying, preaching, shalawat, etc.) and the arts of Sufism (music, songs, dances, fashion creativity, etc.). Keywords: Sufism, Aesthetics, paguyuban, Circle of Friends, Urban Communities. Abstrak Sufisme telah lama mengakar dalam beberapa kelompok masyarakat Indonesia. Satu hal yang unik bagi komunitas sufi di kota-kota metropolitan di Indonesia adalah bahwa penganutnya tidak hanya Muslim tetapi juga non-Muslim. Penelitian yang dilakukan oleh peneliti bermaksud untuk menguji keberadaan komunitas sufi di lingkungan masyarakat perkotaan, peneliti juga meneliti nilai-nilai estetika sufisme yang merupakan daya tarik masyarakat perkotaan untuk mengikuti ajaran sufi, dan peneliti melakukan penelitian tentang solidaritas komunitas yang dibentuk di komunitas perkotaan di Indonesia. Lokasi penelitian ini adalah di ibu kota Indonesia, Jakarta. Penelitian ini menggunakan jenis metode penelitian fenomenologis (kualitatif). Penggalian data lapangan menggunakan teknik wawancara, observasi, dan dokumentasi. Hasil penelitian menjelaskan bahwa ajaran sufisme masih ada di masyarakat perkotaan yang berada di tengah-tengah kehidupan kota metropolitan Jakarta, Indonesia. Komunitas sufi yang mengajarkan ajaran sufisme dapat diterima oleh sebagian besar komunitas perkotaan. Salah satu faktor pendorong yang membuat masyarakat urban mempelajari ajaran sufisme adalah nilai estetika sufisme, di samping itu ajaran sufisme dibangun dalam menciptakan solidaritas komunitas di antara masyarakat perkotaan yang sangat heterogen dalam latar belakang sosial budaya mereka. Nilai-nilai estetika sufisme dapat diperoleh oleh penganutnya melalui berbagai kegiatan religiusitas (dzikir, sholat, khotbah, shalawat, dll.) dan seni sufism (musik, lagu, tarian, kreativitas fasion atau busana, dll). Kata kunci: Sufisme, Estetika, paguyuban, Circle of Friends, Komunitas Kota.

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Estetik Ornamen Masjid di Kota Padang

Besaung : Jurnal Seni Desain dan Budaya ◽

10.36982/jsdb.v5i1.1454 ◽

2021 ◽

Vol 5 (1) ◽

Author(s):

Sri Sundari ◽

Yulimarni Yulimarni

Keyword(s):

Aesthetic Value ◽

Changing Times ◽

The Aesthetic ◽

Almost All ◽

Asymmetrical Balance ◽

The City ◽

Aesthetic Values

The study was conducted aiming to find the aesthetic values that exist in the mosque building ornament in the city of Padang. The development and spirit of changing times has accompanied the development of the Mosque in Padang City, not only in the function and role of the Mosque, but also seen from the model of the mosque building and ornaments attached to the building. To achieve this goal the approach used in this paper is the aesthetic approach, and multi-disciplinary approach. The aesthetic value of mosque building ornaments can be viewed through the quality structures that make up beauty; first, unity; that each element in the mosque's ornament is a unified and mutually supportive unit, summarized in the quality of art consisting of rhythm, lines and shapes. Second, harmony (harmony); placement of motifs on the mosque building shows harmony by considering the balance between the shape of the motif with the field of placement. Third; symmetry; Almost all the ornaments contained in the mosque building contain symmetrical elements in vertical and horizontal forms. Symmetry can be seen in the motif lines and also the building lines themselves. Fourth; balance (balance); Mosque ornaments in the city of Padang, has three types of balance, namely; symmetrical balance, asymmetrical balance, and centering balance. And the fifth resistance (contras); the contrast does not only occur because of differences in the size of the motif, the contrast can also be seen from the shape and color of the ornament attached to the mosque building.

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Estetik Ornamen Masjid di Kota Padang

Besaung : Jurnal Seni Desain dan Budaya ◽

10.36982/jsdb.v5i1.957 ◽

2020 ◽

Vol 5 (1) ◽

Author(s):

Sri Sundari ◽

Yulimarni Yulimarni

Keyword(s):

Aesthetic Value ◽

Changing Times ◽

The Aesthetic ◽

Almost All ◽

Asymmetrical Balance ◽

The City ◽

Aesthetic Values

AbstractThe study was conducted aiming to find the aesthetic values that exist in the mosque building ornament in the city of Padang. The development and spirit of changing times has accompanied the development of the Mosque in Padang City, not only in the function and role of the Mosque, but also seen from the model of the mosque building and ornaments attached to the building. To achieve this goal the approach used in this paper is the aesthetic approach, and multi-disciplinary approach. The aesthetic value of mosque building ornaments can be viewed through the quality structures that make up beauty; first, unity; that each element in the mosque's ornament is a unified and mutually supportive unit, summarized in the quality of art consisting of rhythm, lines and shapes. Second, harmony (harmony); placement of motifs on the mosque building shows harmony by considering the balance between the shape of the motif with the field of placement. Third; symmetry; Almost all the ornaments contained in the mosque building contain symmetrical elements in vertical and horizontal forms. Symmetry can be seen in the motif lines and also the building lines themselves. Fourth; balance (balance); Mosque ornaments in the city of Padang, has three types of balance, namely; symmetrical balance, asymmetrical balance, and centering balance. And the fifth resistance (contras); the contrast does not only occur because of differences in the size of the motif, the contrast can also be seen from the shape and color of the ornament attached to the mosque building.Keywords : Aesthetic, Ornaments, MosqueAbstrakPenelitian dilakukan bertujuan untuk menemukan nilai-nilai estetik yang ada pada ornament bangunan Masjid di Kota Padang. Perkembangan dan semangat zaman yang berubah telah mengiringi perkembangan Masjid di Kota Padang, tidak hanya dalam fungsi dan peran Masjid, tetapi juga terlihat dari model bangunan Masjid dan ornamen yang melekat pada bangunannya.Untuk mencapai tujuan tersebut pendekatan yang digunakan dalam tulisan ini adalah pendekatan estetika, dan pendekatan multi disiplin. Nilai estetik ornamen bangunan Masjid dapat ditinjau melalui struktur kualitas pembentuk keindahan; pertama, kesatuan (unity); bahwa setiap unsur dalam ornamen Masjid merupakan satu kesatuan yang utuh dan saling mendukung, yang terangkum dalam kualitas seni yang terdiri dari irama, garis dan bentuk. Kedua, keselarasan (harmony); penempatan motif pada bangunan Masjid menunjukan keselarasan dengan mempertimbangkan keseimbangan antara bentuk motif dengan bidang penempatannya. Ketiga; kesetangkupan (symetry); Hampir semua ornamen yang terdapat pada bangunan Masjid mengandung unsur simetris dalam bentuk vertikal maupun horizontal. Simetri dapat terlihat pada garis motif dan juga garis bangunan itu sendiri. Keempat; keseimbangan (balance); ornamen bangunan Masjid di kota Padang, memiliki tiga jenis keseimbangan yaitu; keseimbangan simetris, keseimbangan asimetris, dan keseimbangan memusat. Dan kelima perlawanan (contras); kontras tidak hanya terjadi karena perbedaan ukuran motif saja, kontras juga terlihat dari bentuk dan warna ornament yang melekat pada bangunan Masjid.Kata kunci : Estetik, Ornamen, Masjid

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Feminist Aesthetics

The Oxford Handbook of Feminist Philosophy ◽

10.1093/oxfordhb/9780190628925.013.23 ◽

2021 ◽

Author(s):

A. W. Eaton

Keyword(s):

Aesthetic Judgment ◽

Male Gaze ◽

Canon Formation ◽

Artistic Production ◽

The Arts ◽

Female Nude ◽

Inclusive Approach ◽

The Aesthetic ◽

Feminist Aesthetics

This chapter summarizes central issues and themes in feminist philosophical aesthetics in the analytic tradition, although some continental figures are discussed. After introducing the interdisciplinary, intersectional and trans* inclusive approach that feminist aesthetics is starting to take, this essay discusses situatedness, artistic canon formation, humanism vs. gynocentrism, rewriting the philosophical canon, overcoming artworld biases, and the role of the aesthetic in systemic oppression. Specific topics to be discussed include the male gaze, the female nude, the concept of artistic genius, women’s artistic production, the purported universality of correct aesthetic judgment, the sex/gender distinction as it pertains to aesthetics and the arts, and body aesthetics.

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Climate Change Law: Encounters with Aesthetics and Art

Climate Law ◽

10.1163/18786561-00803011 ◽

2018 ◽

Vol 8 (3-4) ◽

pp. 279-319

Author(s):

Benjamin J. Richardson

Keyword(s):

Climate Change ◽

Global Warming ◽

Climate Mitigation ◽

Mitigation And Adaptation ◽

Law And Policy ◽

The Social ◽

Political Struggles ◽

The Aesthetic ◽

Aesthetic Values

Climate change has multifaceted aesthetic dimensions of legal significance. Global warming alters the aesthetic properties of nature, and further aesthetic changes are precipitated by climate mitigation and adaptation responses of impacted societies. The social and political struggles to influence climate change law are also influenced by aesthetics, as environmental activists and artists collaborate to influence public opinion, while conversely the business sector through its marketing and other aesthetic communications tries to persuade consumers of its climate-friendly practices to forestall serious action on global warming. This article distils and analyses these patterns in forging a novel account of the role of aesthetics in climate change law and policy, and it makes conclusions on how this field of law should consider aesthetic values through ‘curatorial’ guidance.

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The Significance of the Logo of NEOM in Plasticizing Contemporary Abstract Artworks

International Education Studies ◽

10.5539/ies.v11n7p54 ◽

2018 ◽

Vol 11 (7) ◽

pp. 54

Author(s):

Elham Abdullah Rayes

Keyword(s):

Experimental Approach ◽

Female Students ◽

Abstract Art ◽

Aesthetic Value ◽

High Quality ◽

Plastic Arts ◽

The Arts ◽

Quasi Experimental ◽

Descriptive Approach ◽

The Aesthetic

The current study aimed at plasticizing contemporary artworks by activating the formal and denotative significances of the logo of NEOM through the concept of abstract art. To achieve the study objectives, participants were asked to plasticize contemporary artworks using multiple-sized canvas, several coloring materials, a computer and some software as a technological medium, and high-quality printer papers to activate the significances of the logo of NEOM. Abstract artworks were displayed and analyzed in the light of activating the formal and denotative significances of the logo of NEOM. The author follows the descriptive approach and the quasi-experimental approach. The experiment was applied to female students in the Arts Lab at Umm Al-Qura University in 2018/ 1439H. The experiment yielded the ability of activating the logo of NEOM in artworks (plastic works), combining the significances of the logo of NEOM and abstract art produces unusual artworks, plastically activating the logo of NEOM resulted in enriching the aesthetic value of artworks, and formal and denotative significances of the logo of NEOM enrich plastic arts especially abstract works. The author recommends keeping up with contemporary progress and events and inspiring plastic artworks from the reality around the artist.

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The Interactions of Function and Aesthetic Value in Artifacts

Grazer Philosophische Studien ◽

10.1163/18756735-000059 ◽

2019 ◽

Vol 96 (1) ◽

pp. 19-36 ◽

Cited By ~ 2

Author(s):

Robert Stecker

Keyword(s):

Cultural Practices ◽

Aesthetic Appreciation ◽

Way Of Life ◽

Aesthetic Value ◽

Primary Function ◽

Aesthetic Properties ◽

The Aesthetic

In this paper, I ask: what is the role of function in appreciating artifacts? I will argue that several distinguishable functions are relevant to the aesthetic appreciation of artifacts, and sometimes more than one of these must be taken into account to adequately appreciate these objects. Second, I will claim that, while we can identify something we might call functional aesthetic value or functional beauty, the aesthetic properties that contribute to this value neither need to enhance the object’s performance of its primary function nor manifest that function. There are broader criteria for what properties are relevant to functional beauty. Finally, I suggest that the aesthetic appreciation of artifacts may contribute to a larger appreciative project: the understanding and evaluation of a way of life, or social or cultural practices in which the artifact plays a role.

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Dataset for the Aesthetic Value Automatic Prediction

Proceedings ◽

10.3390/proceedings2019021031 ◽

2019 ◽

Vol 21 (1) ◽

pp. 31

Author(s):

Rodriguez-Fernandez ◽

Santos ◽

Torrente

Keyword(s):

Computational System ◽

Aesthetic Value ◽

Relevant Issue ◽

Different Populations ◽

The Aesthetic ◽

Aesthetic Values ◽

Sample Set

One of the most relevant issue in the prediction and classification of the aesthetic value of an image is the sample set used to train and validate the computational system. In this document the limitations found in different datasets used to classificate and predict aesthetic values are exposed, and a new dataset is proposed with images from the DPChallenge.com portal, with evaluations of three different populations.

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The Individualising and Subversive Role of the Radio in Selected Contemporary Irish Poems and Plays

Tekstualia ◽

10.5604/01.3001.0013.4645 ◽

2013 ◽

Vol 1 (32) ◽

pp. 113-130

Author(s):

Katarzyna Ojrzyńska

Keyword(s):

Nobel Prize ◽

National Policies ◽

Dominant Ideologies ◽

Aesthetic Values ◽

Made In

The article investigates the depictions of and allusions to the radio in selected works of contemporary Irish playwrights and poets. In particular, I focus on Brian Friel’s Dancing at Lughnasa, Medbh McGuckian’s Marconi’s Cottage and Bernard Farrell’s Then Moses Met Marconi. Examined through the prism of Seamus Heaney’s commentary on the role of the medium in Ireland made in his Nobel Prize lecture, these works present the radio as an intellectually stimulating agent. It serves as an element subversive towards the dominant ideologies and beliefs, which liberates the Irish from their provincial restrictive reality and offers them access to alternative social, moral and aesthetic values. I argue that, opposing the national policies, the radio in the discussed poems and dramas serves not so much as a unifi er but as an individualising factor, inspiring creativity and change.

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