"Consumers’ perception on E-commerce Live Streamers' Ethics on Brand Awareness and Repurchase Intention: Focusing on Chinese Outbound Tourists"

2021 ◽  
Vol 36 (8) ◽  
pp. 153-169
Author(s):  
Yu Zhang ◽  
Youngkyu Kim
Keyword(s):  
Brand Awareness ◽  
Repurchase Intention

scholarly journals The Impact Of Lifestyle, Brand Awareness, Product Quality, On Purchasing Decisions And Repurchase Intention

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Julianti Fernanda Pasaribu ◽  
Santirianingrum Soebandhi ◽  
Joko Suyono ◽  
Damarsari Ratnasahara Elisabeth
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Healthy Lifestyle ◽  
Large Population ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Repurchase Intention ◽  
Purchasing Decisions ◽  
The Impact

A large number of Indonesian people who live a healthy lifestyle makes organic agricultural products increasingly in demand because they have the best quality and health. Indonesia is a country that has a large population and is one of the countries that has an area of ​​organic farming. Business people see the existence of organic food business opportunities to present products that are in line with market desires and stick to the hearts of consumers. Therefore, this study was prepared to analyze the impact of Lifestyle, Brand Awareness, and Product Quality on Purchasing Decisions and Repurchase Intention. This research is a quantitative research with a survey approach that uses a questionnaire of 100 respondents from consumers who buy organic products at the Surabaya Supermarket. The analysis technique used to prove the hypothesis is Partial Least Square (PLS). These results indicate that Lifestyle, Brand Awareness, Product Quality have a significant effect on Purchasing Decisions, and Purchasing Decisions have a significant effect on Repurchase Intention.

scholarly journals The Effect of Brand Awareness and Brand Image on Repurchase Intention through Brand Loyalty in Beach Tourism in East Java, Indonesia

2019 ◽  
Vol 8 (2S9) ◽  
pp. 817-824
Keyword(s):  
Environmental Sustainability ◽  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Future Research ◽  
Repurchase Intention ◽  
Beach Tourism ◽  
Minimum Age ◽  
Repeat Visits

This research was conducted to test and analyze the influence of brand awareness and brand image on repurchase intention through brand loyalty on beach tourism in East Java, Indonesia. The sampling technique in this study uses sampling quota and sample characteristics are consumers who have visited one of the beaches that are generally known in East Java, Indonesia and a minimum age of 21 years. The sampling technique used is non probability sampling. The sample studied was 200 respondents. The analytical tool used is SEM analysis.This study proves all the hypotheses proposed in this study , namely: Brand awareness has a significant effect on brand loyalty, Brand image has a significant effect on brand loyalty, Brand loyalty has a significant effect on repurchase intention, Brand awareness has a significant effect on repurchase intention through brand loyalty, and Brand image has a significant effect on repurchase intention through brand loyalty, are accepted. Academic advice is proposed for future research on the influence of brand awareness, brand image, brand loyalty, and repurchase intention. It is recommended to be tested on different objects to test the firmness of these theories. While practical advice is submitted to beach tourism managers especially those who are the object of this research should pay attention to information conveyed through: television, newspapers, magazines, and the internet, the annual routine festival agenda, unique image, popularity, environmental sustainability, because based on research results it has a positive and significant effect on loyalty and intention to repeat visits.

scholarly journals The Effect of Brand Awareness and Brand Image on Repurchase Intention through Brand Loyalty in Beach Tourism in East Java, Indonesia

2019 ◽  
Vol 8 (6S3) ◽  
pp. 548-554
Keyword(s):  
Environmental Sustainability ◽  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Future Research ◽  
Repurchase Intention ◽  
Beach Tourism ◽  
Minimum Age ◽  
Repeat Visits

This research was conducted to test and analyze the influence of brand awareness and brand image on repurchase intention through brand loyalty on beach tourism in East Java, Indonesia. The sampling technique in this study uses sampling quota and sample characteristics are consumers who have visited one of the beaches that are generally known in East Java, Indonesia and a minimum age of 21 years. The sampling technique used is non probability sampling. The sample studied was 200 respondents. The analytical tool used is SEM analysis.This study proves all the hypotheses proposed in this study , namely: Brand awareness has a significant effect on brand loyalty, Brand image has a significant effect on brand loyalty, Brand loyalty has a significant effect on repurchase intention, Brand awareness has a significant effect on repurchase intention through brand loyalty, and Brand image has a significant effect on repurchase intention through brand loyalty, are accepted. Academic advice is proposed for future research on the influence of brand awareness, brand image, brand loyalty, and repurchase intention. It is recommended to be tested on different objects to test the firmness of these theories. While practical advice is submitted to beach tourism managers especially those who are the object of this research should pay attention to information conveyed through: television, newspapers, magazines, and the internet, the annual routine festival agenda, unique image, popularity, environmental sustainability, because based on research results it has a positive and significant effect on loyalty and intention to repeat visits.

scholarly journals The effect of brand equity dimensions on repurchase intention

2020 ◽  
Vol 3 (2) ◽  
pp. 97-103
Author(s):  
Ajeng Aquinia ◽  
Euis Soliha
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Perceived Quality ◽  
Test Reliability ◽  
Brand Awareness ◽  
Reliability Test ◽  
Repurchase Intention ◽  
Brand Association ◽  
Regression Tests ◽  
Multiple Analysis

This research aims to find out the effect of brand equity dimensions (brand awareness, perceived quality, brand association, and brand loyalty) on repurchase intention. The population in this research were the consumers of Starbucks café in Semarang, Indonesia, by purposive technique sampling with the criteria that consumers have been purchase and consume Starbucks product. The data was collected by questionnaire and analyze by validity test, reliability test, and multiple analysis regression tests. Consistent with our proposed hypotheses, the results indicated that perceived quality and brand loyalty positively affect repurchase intention. However, our study suggested that brand awareness negatively affects repurchase intention while brand association not significantly affects repurchase intention.

scholarly journals HALAL COSMETICS REPURCHASE INTENTION: THE ROLE OF MARKETING ON SOCIAL MEDIA

2021 ◽  
Vol 7 (4) ◽  
Author(s):  
Mohamad Isa Abd Jalil ◽  
Suddin Lada ◽  
Mohd Ashari Bakri ◽  
Zakiah Hassan
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Word Of Mouth ◽  
Brand Management ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Repurchase Intention ◽  
Holistic View ◽  
Brand Recognition ◽  
The Impact

This research aims to study the effects of social media marketing strategies on the repurchase intention among suppliers of halal cosmetics in the context of Malaysia. The study, based on the theory of social media marketing, identifies these ties, and considers the mediating functions of word-of-mouth brand recognition and electronic word-of-mouth communication (e-WOM). The work takes a holistic view of brand recognition and e-WOM with reference to the two main relations, social media marketing strategy and repurchasing intention. The partial least squares structural equation modelling (PLS-SEM) method was employed and data collected from 300 respondents (followers) via an online questionnaire. The results indicate that there is a significant influence of social media marketing (SMM) on repurchase intention, brand awareness, and e-WOM; the impact is higher on brand awareness, followed by repurchase intention and eWOM. These results demonstrate that efficient brand management of the use of social media platforms will help increase brand awareness among halal cosmetics buyers. When used correctly, SMM may assist the distribution and communication of the most up-to-date information on cosmetic products and brands, resulting in increased awareness and repurchase intent. At the same time, eWOM is a useful tool for their respective followers to disseminate information. The research has important implications for the halal cosmetics sector, as it contributes to the theoretical and management literature on social media marketing strategy.          

scholarly journals Brand awareness as predictors of repurchase intention: Brand attitude as a moderator

2019 ◽  
Vol 6 (2) ◽  
Author(s):  
Nurlaely Razak . ◽  
Orfyanny Syahreffy Themba . ◽  
Herman Sjahruddin .
Keyword(s):  
Brand Attitude ◽  
Brand Awareness ◽  
Repurchase Intention
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