scholarly journals The Effect of Brand Awareness and Brand Image on Repurchase Intention through Brand Loyalty in Beach Tourism in East Java, Indonesia

2019 ◽  
Vol 8 (6S3) ◽  
pp. 548-554
Keyword(s):  
Environmental Sustainability ◽  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Future Research ◽  
Repurchase Intention ◽  
Beach Tourism ◽  
Minimum Age ◽  
Repeat Visits

This research was conducted to test and analyze the influence of brand awareness and brand image on repurchase intention through brand loyalty on beach tourism in East Java, Indonesia. The sampling technique in this study uses sampling quota and sample characteristics are consumers who have visited one of the beaches that are generally known in East Java, Indonesia and a minimum age of 21 years. The sampling technique used is non probability sampling. The sample studied was 200 respondents. The analytical tool used is SEM analysis.This study proves all the hypotheses proposed in this study , namely: Brand awareness has a significant effect on brand loyalty, Brand image has a significant effect on brand loyalty, Brand loyalty has a significant effect on repurchase intention, Brand awareness has a significant effect on repurchase intention through brand loyalty, and Brand image has a significant effect on repurchase intention through brand loyalty, are accepted. Academic advice is proposed for future research on the influence of brand awareness, brand image, brand loyalty, and repurchase intention. It is recommended to be tested on different objects to test the firmness of these theories. While practical advice is submitted to beach tourism managers especially those who are the object of this research should pay attention to information conveyed through: television, newspapers, magazines, and the internet, the annual routine festival agenda, unique image, popularity, environmental sustainability, because based on research results it has a positive and significant effect on loyalty and intention to repeat visits.

scholarly journals The Effect of Brand Awareness and Brand Image on Repurchase Intention through Brand Loyalty in Beach Tourism in East Java, Indonesia

2019 ◽  
Vol 8 (2S9) ◽  
pp. 817-824
Keyword(s):  
Environmental Sustainability ◽  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Future Research ◽  
Repurchase Intention ◽  
Beach Tourism ◽  
Minimum Age ◽  
Repeat Visits

This research was conducted to test and analyze the influence of brand awareness and brand image on repurchase intention through brand loyalty on beach tourism in East Java, Indonesia. The sampling technique in this study uses sampling quota and sample characteristics are consumers who have visited one of the beaches that are generally known in East Java, Indonesia and a minimum age of 21 years. The sampling technique used is non probability sampling. The sample studied was 200 respondents. The analytical tool used is SEM analysis.This study proves all the hypotheses proposed in this study , namely: Brand awareness has a significant effect on brand loyalty, Brand image has a significant effect on brand loyalty, Brand loyalty has a significant effect on repurchase intention, Brand awareness has a significant effect on repurchase intention through brand loyalty, and Brand image has a significant effect on repurchase intention through brand loyalty, are accepted. Academic advice is proposed for future research on the influence of brand awareness, brand image, brand loyalty, and repurchase intention. It is recommended to be tested on different objects to test the firmness of these theories. While practical advice is submitted to beach tourism managers especially those who are the object of this research should pay attention to information conveyed through: television, newspapers, magazines, and the internet, the annual routine festival agenda, unique image, popularity, environmental sustainability, because based on research results it has a positive and significant effect on loyalty and intention to repeat visits.

scholarly journals DAMPAK DIMENSI EKUITAS MEREK DALAM MEMBENTUK MINAT BELI ULANG

2018 ◽  
Vol 17 (2) ◽  
pp. 81 ◽  
Author(s):  
Vera Verdilla ◽  
Albari Albari
Keyword(s):  
Data Analysis ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Perceived Quality ◽  
Positive Influence ◽  
Brand Awareness ◽  
Repurchase Intention

Along with the times, the economy grew by leaps and bounds. Many brands are popping up in the market. Brands competing to attract the attention of consumers. To cope with competition management must first understand the importance of the power contained within the dimensions of their brand equity. For that empirical research is intended to explain the relationship between the dimensions of brand equity, especially the positive influence of consumer repurchase intention. The population in this study are those who have never made a purchase in the clothing brand "G" in Yogyakarta. The sample involved is as much as 166 respondents with a sampling technique in the form of convenience sampling. Variable data used for the analysis is brand awareness, brand image, perceived quality, brand loyalty, and purchase intention. Data were analyzed using multiple linear regression, which is equipped with six types of test data analysis. The results of data analysis showed that brand awareness and brand image positive and significant impact on the perceived quality of the brand. Furthermore, brand awareness, brand image and perceived quality and significant positive effect on brand loyalty. The study also found brand awareness, brand image, perceived quality, brand loyalty and a positive and significant impact on the repurchase intention. In other words, awareness and a positive brand image can affect directly or indirectly (through the perceived quality and brand loyalty) to the repurchase intention. Keywords: Brand Awareness, Brand  Image, Perceived Quality, Brand Loyalty, and Purchase Intention

scholarly journals Analisis Elemen Ekuitas Merek RCTI dalam Persaingan Industri Televisi Swasta di Indonesia: Studi Kasus pada Empat Perguruan Tinggi Swasta Terkemuka di Jakarta

The Winners ◽  
2008 ◽  
Vol 9 (1) ◽  
pp. 62
Author(s):  
Masruroh Masruroh ◽  
Awin Indranto
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Research Method ◽  
Sampling Method ◽  
Brand Image ◽  
Student Perception ◽  
Research Result ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Brand Association

Article measured the element of RCTI brand equity consisting of brand awareness, brand association that formed brand image, perceived quality, and brand loyalty. The used research method was descriptive, this research desribe 400 student perception from four private universities in Jakarta on the RCTI brand equity in last 2005. The used sampling method was probability sampling using proportionate stratified random sampling technique. The brand awarness research result shows that RCTI brand is in the first level on top of mind level with 50,25% of the respondent. For the brand association, there are three associations that formed brand image of RCTI, which are RCTI Oke, Indonesian Idol, and Seputar Indonesia.

scholarly journals PENGARUH PERCEIVED QUALITY, BRAND AWARENESS, BRAND IMAGE TERHADAP BRAND LOYALTY DALAM INDUSTRI PERBANKAN SYARIAH

Media Bisnis ◽  
2021 ◽  
Vol 12 (1) ◽  
pp. 89-100
Author(s):  
NUNO SUTRISNO ◽  
SATRIA NURRAHMAT
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Islamic Banking ◽  
Analysis Technique ◽  
Sample Data

The purpose of this study was to determine the effect of Perceived Quality, Brand Awareness, Brand Image on Brand Loyalty at Bank Muamalat in DKI Jakarta. The research method used in this research is through a survey. The data were analyzed quantitatively and used a causal research design. The sampling method used in this study is to use Non-Probability Sampling with purposive sampling technique. All sample data obtained by distributing questionnaires totaled 113 respondents and will be processed using SPSS 23 software. The data analysis technique used in this research is multiple linear regression. The results of this study indicate that Perceived Quality, Brand Awareness and Brand Image have an influence on Brand Equity. This research is expected to provide input or suggestions to Islamic Banking, especially Bank Muamalat which is the object of this research, in order to increase its market share in the Islamic banking industry in Indonesia.

scholarly journals PENGARUH ASOSIASI MEREK, KESETIAAN MEREK, KESADARAN MEREK, DAN CITRA MEREK TERHADAP EKUITAS MEREK PADA PENGGUNA SMARTPHONE OPPO

2021 ◽  
Vol 10 (1) ◽  
pp. 206-219
Author(s):  
Yenny Lego ◽  
Hannes Widjaya
Keyword(s):  
Market Share ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Brand Image ◽  
High Growth ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Purposive Sampling ◽  
Brand Association ◽  
Very High

The very high growth of smartphone users in Indonesia makes companies that issue smartphone products have to try to be the best among other smartphone companies. Currently, OPPO is in second place in the smartphone market share in Indonesia in the second quarter of 2019. The aim of this study is to determine brand association, brand loyalty, brand awareness and brand image have an influence on brand equity. The sampling technique was carried out by purposive sampling. The questionnaire was distributed to 150 respondents in Karawaci Tangerang who were OPPO smartphone users. The results of this study indicate that there is an effect of brand association on brand equity, meanwhile, brand loyalty, brand awareness, and brand image have no influence on brand equity.

scholarly journals Peran citra merek hijau, niat merek untuk meningkatkan loyalitas pembelian

2021 ◽  
Vol 3 (1) ◽  
pp. 1-9
Author(s):  
Sri Rahayu ◽  
Rin Nanik ◽  
Susi Sulastri
Keyword(s):  
Structural Equation Modeling ◽  
University Students ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Research Data ◽  
Equation Modeling ◽  
Future Research ◽  
Minimum Age

This study aims to determine the role of green brand image in an effort to increase brand intention, and purchase loyalty. Research locations were held in various universities in the province of D.I.Yogyakarta. The population of this research is university students, and the research sample is 222 students. The sampling technique uses purposive sampling technique, minimum age 18, and a maximum 25 years old, laptop users at least 1 year. Data were collected through a survey by distributing questionnaires. The research data is processed using structural equation modeling, AMOS 21 program. The results of this study indicate that green brand image has a positive and significant effect on brand intention, and purchase loyalty. The more the green brand image increases, the more brand intention and purchase loyalty increases. This study also has limitations, and includes suggestions for future research.    

scholarly journals ANALISIS PENGARUH BRAND AWARENESS, BRAND IMAGE, BRAND TRUST TERHADAP BRAND LOYALTY MINUTE MAID PULPY ORANGE DI KOTA PADANG

2020 ◽  
Vol 22 (2) ◽  
Author(s):  
Rahmawati Rahmawati ◽  
Ma'ruf Ma'ruf
Keyword(s):  
Significant Influence ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Positive Impact ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Future Research ◽  
Brand Trust ◽  
Beverage Industry

This study aims to obtain empirical evidence on the influence of brand awareness, brand image and brand trust on the loyalty to a ready to drink (RTD) fruit beverage product in the city of Padang. Based on quantitative approach, data collected with questionnaire and respondents were selected with purposive sampling technique. The number of filled questionnaire was 293 from 350 distributed. Hypothesis testing is done by using Structural Equation Modeling (SEM) using AMOS version 24 software program . Statistical analysis reveals that brand awareness has a significant influence on brand image but has no significant effect on brand trust and brand loyalty. This Study also obtained the results that the brand image has a significant and positive impact on brand trust, but surprisingly brand image does not have a significant effect on brand loyalty. And form this study we found Brand trusts have a positive and significant influence on brand loyalty. This study provides insights that in RTD beverage industry in Padang city, awareness about the brand is not enough to obtain loyalty to particular brand. Thus, marketers should find an appropriate program in their communications to the customers. Some limitations and future research are discussed.Keywords: Brand Awareness, Brand Image, Brand Trust, Brand Loyalty, RTD fruit beverage industry

scholarly journals KETERKAITAN VARIABEL BRAND AWARENESS, BRAND IMAGE, BRAND QUALITY DAN BRAND VALUE TERHADAP BRAND LOYALTY

BISMA ◽  
2019 ◽  
Vol 13 (3) ◽  
pp. 158
Author(s):  
Verinita Verinita
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Awareness ◽  
High Price ◽  
Brand Value ◽  
Tourism Destination ◽  
Brand Quality ◽  
West Sumatra ◽  
Positive Effect

This study aims to analyze the effect of brand awareness, brand image, brand quality, and brand value on brand loyalty of the domestic tourists visiting Air Manis Beach, Padang City, West Sumatra Province. This research is a quantitative survey employing a purposive sampling technique with the sample consisted of 105 domestic tourists. Data were analyzed using multiple linear regression run by SPSS version 16. Results showed that brand awareness has a positive but not significant effect on brand loyalty. This indicated that the reputation and good characteristics of Air Manis Beach do not significantly influence loyalty. The brand image had a significant and positive effect on brand loyalty, which means that a good image can increase loyalty. Brand quality had a significant and positive effect on brand loyalty, which means that accommodation, safety, cleanliness, good experience, and interesting attractions can increase loyalty. Brand value had a negative and not significant effect on brand loyalty, which means that the high price of the tourism destination cannot increase tourist loyalty. Domestic tourists wish to visit a tourism destination that provides interesting and unique experiences and attractions offering at a reasonable price.

scholarly journals The Effect of Electronic Word of Mouth (E-Wom) and Brand Image on Repurchase Intention Moderated by Brand Trust in the Garuda Indonesia Airline

2021 ◽  
Vol 8 (9) ◽  
pp. 81-91
Author(s):  
Nasya Nirma Sari ◽  
Amrin Fauzi ◽  
Endang Sulistya Rini
Keyword(s):  
Brand Loyalty ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Brand Awareness ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Repurchase Intention ◽  
The Past ◽  
Positive Effect

Repurchase intention is a commitment of a customer formed as a consumer purchases a product or service. Many factors influencing repurchase intention, including the E-Word of Mouth (E_WOM), brand image and brand trust. E-WOM is an effective tool for building brand awareness, creating hype in the market, influencing purchasing decision and developing brand loyalty. Brand image is a description of association of consumer beliefs in a particular brand. Brand Trust is a customer's desire to rely on a brand at any cost. The present study is a survey using an associative quantitative approach aimed at determiniong the effect of E-WOM and brand image on repurchase intention moderated by brand trust. The population of the study included all customers of Garuda Indonesia airline who have used the airline in the past year, especially the Garuda Indonesia Medan, which amounted to 36,000 during 2019. The sampling method used a sample formula with certain criteria so that were 100 samples. The data collection method used a questionnaire. Data analysis used path analysis. The results of the the study showm that E-WOM has a significant effect on Brand Trust. Brand Image has a significant influence on Brand Trust. Brand Trust has a significant positive effect on the Repurchase Intention variable. E-WOM has a significant positive effect on variable Repurchase Intention. Brand Image has a significant effect on the Repurchase Intention variable through Brand Trust. E-WOM has a significant positive effect on variable Repurchase Intention through Brand Trust. Brand Image has a significant effect on the Repurchase Intention. In other words, Brand Trust is proven to moderate the influence of Brand Trust on Repurchase Intention. It is recommended that Garuda Indonesia Airlines provide consistent, fast and quality service so that it gets positive reviews from customers which will increase Repurchase Intention of Garuda Indonesia flight tickets. Keywords: E-WOM, Brand image, brand trust, repurchase intention.

scholarly journals ANTECEDENTS OF BRAND EQUITY

2020 ◽  
Vol 9 (2) ◽  
Author(s):  
Andina Seliani ◽  
Luki Adiati Pratomo
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Brand Image ◽  
Country Of Origin ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Probability Method ◽  
Brand Association ◽  
One Year ◽  
Country Of Origin Image

This study intends to examine the effects of brand association, brand loyalty, brand awareness, brand image, and country-of-origin image on brand equity in Zara, Pull and Bear, H&M, and Uniqlo brands. To collect samples, a non-probability method was utilized with a purposive sampling technique, and obtained 135 respondents who were social media users and have bought Zara, Pull and Bear, H&M, and Uniqlo brands in the past one year. The analytical tool used was Multiple Regression. The results showed that there were positive influences among brand association, brand loyalty, brand awareness, brand image, and country-of-origin image on brand equity.

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