Effectiveness Difference between Resources and Capabilities in Foreign Markets Performance of SME

2019 ◽  
Vol 23 (4) ◽  
pp. 147-157
Author(s):  
Yeon-Sung Cho
Keyword(s):  
Foreign Markets ◽  
Resources And Capabilities

A literature review on firms' internationalisation through e-commerce

2019 ◽  
pp. 121-143
Author(s):  
Riccardo Resciniti ◽  
Federica De Vanna
Keyword(s):  
Systematic Review ◽  
Literature Review ◽  
International Business ◽  
Decision Process ◽  
Foreign Markets ◽  
New Markets ◽  
Integrative Framework ◽  
The Past ◽  
The Relationship

The rise of e-commerce has brought considerable changes to the relationship between firms and consumers, especially within international business. Hence, understanding the use of such means for entering foreign markets has become critical for companies. However, the research on this issue is new and so it is important to evaluate what has been studied in the past. In this study, we conduct a systematic review of e-commerce and internationalisation studies to explicate how firms use e-commerce to enter new markets and to export. The studies are classified by theories and methods used in the literature. Moreover, we draw upon the internationalisation decision process (antecedents-modalities-consequences) to propose an integrative framework for understanding the role of e-commerce in internationalisation

ATTRIBUTES OF THE COUNTRY-OF-ORIGIN-IMAGE (COI) AS A PRODUCT DIFFERENTIAL IN FOREIGN MARKETS: THE CASE OF BEACHWEAR

2019 ◽  
Vol 2019 ◽  
pp. 663-668
Author(s):  
Keila de Souza ◽  
◽  
Dinora Floriani ◽  
Mariana Suter ◽  
Venilton Reinert
Keyword(s):  
Country Of Origin ◽  
Foreign Markets ◽  
Country Of Origin Image

Enterprise Development Programming in Partnership with Local Government, Science and Business. The Example of Rybnik

2017 ◽  
Vol 13 ◽  
pp. 53-61
Author(s):  
Wojciech Kiljańczyk
Keyword(s):  
Economic Development ◽  
Local Government ◽  
Development Program ◽  
Development Programs ◽  
Enterprise Development ◽  
Entrepreneurship Development ◽  
Development Programming ◽  
Development Plans ◽  
Resources And Capabilities ◽  
The City

The article concerns the mechanisms of entrepreneurship development in partnership with local government, science and business. The author presents evidence that the sector partnership is crucial for the success of projects developing entrepreneurship in the local and regional perspective. Local government has the resources and capabilities to act as initiators of projects and programs supporting the economic development of the city or voivodeship. At the same time, representatives of local government units must use appropriate operational and management methods in the implementation of the policy of strengthening entrepreneurship. Inter-sectoral collaboration requires the application of organisational solutions allowing for the involvement of units in different fields and basing on various legislation. The author also indicates that the source of the competitive advantage of cities and regions may be the specialisation, as well as the commercialisation of knowledge and technology. In this case, the inter-sectoral partnership is crucial as it conditions the success of economic development programs in its social, economic and political sense. At the same time, the article describes the methods of building the inter-sectoral cooperation. As a basis for the appropriate use of the different potential of the cooperating participants, the authors indicated projects and programs embracing groups of projects. All this is worth being recognised within the framework of strategic documents, such as development plans, strategies, and other records used by local government agencies. The article uses the outcome of the participatory workshops during the preparation of the Rybnik Enterprise Development Program. The aim of the study is the verification of the assumption that the sectoral partnership is crucial to the processes of local and regional entrepreneurship development.

Improvement of foreign economic activity of «Planet of equipment» LLC

2019 ◽  
pp. 91-100
Author(s):  
Віталій Іванович Сичевський ◽  
Віталія Вячеславівна Скриль
Keyword(s):  
Foreign Trade ◽  
Economic Activity ◽  
Present Stage ◽  
Foreign Markets

At the present stage many Ukrainian enterprises are actively involved in foreign trade, which is important. However, the lack of experience or inexperience of domestic enterprises in foreign markets requires a lot of efforts to implement it. The article considers consumer foreign economic activity of enterprises, elaborates the main preconditions and general recommendations for improvement of foreign economic activity of enterprises.

Farzana Naqvi. Energy, Economy and Equity Interactions in a CGE Model for Pakistan. Aldershot: Ashgate Publishing Company, 1997. Hardbound. Price not given. xxii+290 pages.

1999 ◽  
Vol 38 (2) ◽  
pp. 219-222
Author(s):  
Hina Nazli
Keyword(s):  
Negative Impact ◽  
Commodity Prices ◽  
Government Revenue ◽  
Foreign Markets ◽  
Nontraded Goods ◽  
Real Gdp ◽  
International Donor ◽  
Energy Economy ◽  
Balance Of Trade ◽  
Donor Agencies

Modernisation of the agricultural, industrial and household sectors causes the demand for energy to increase more rapidly than its supply. In countries that aim to modernise quickly a heavy investment is required to redress this imbalance. That is why in countries such as Pakistan, the energy has remained on the top of the agenda of loan negotiation with international donor agencies. Energy serves as both a final consumption good and as an essential intermediate input in the production of goods. Thus any change in the price of energy at both these levels affects consumption as well as production and that, in turn, can cause changes in the prices of all other commodities. A change in the prices of exportables affects their demand in foreign markets and any change in the prices of import-competing and nontraded goods affects their demand at home. The net effects of all these changes can be measured in terms of the effects on real GDP, balance of trade, and government revenue. And, because any change in commodity prices exerts a negative impact on real consumption of households; the formulation of a comprehensive energy policy requires a framework that can take the immense complexity of the linkages of all the sectors of the economy into consideration. In the book under review, Dr Farzana Naqvi, argues that the issues of energy pricing can not be examined in isolation and presents a general equilibrium framework to address the complex issues related to energy, economy and equity.

FACTORS INFLUENCING THE DYNAMICS OF CHANGES IN OIL PRICES

2020 ◽  
Vol 1 (11) ◽  
pp. 103-108
Author(s):  
T. I. SAILAONOV ◽  
Keyword(s):  
Supply And Demand ◽  
Oil Prices ◽  
The State ◽  
Price Regulation ◽  
Oil Products ◽  
Foreign Markets ◽  
Oil Market ◽  
Factors Influencing ◽  
Factors Of Influence ◽  
Oil And Oil Products

The article analyzes the state of pricing in the oil market, examines topical issues of assessing the emerging factors of influence both on the domestic and foreign markets. Particular attention is paid to the issues of the emerging situation of supply and demand for oil and oil products, regulation of its production, storage, transportation, processing, formation of sales volumes and income from sales. Highlighted and disclosed the problem of price regulation in the aspects of finding and achieving flexible forms of negotiating prices for oil supply and oil sales, taking into account various options for the volume of oil production.

Discovering a Rosetta Stone for Firm-Side Authenticity: An Empirical Investigation

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Ian Parkman ◽  
Samuel Holloway
Keyword(s):  
Competitive Advantage ◽  
Empirical Investigation ◽  
Identity Management ◽  
Academic Research ◽  
Corporate Identity ◽  
Organizational Contexts ◽  
Rosetta Stone ◽  
Innovation Capacity ◽  
Resources And Capabilities ◽  
Four Quadrant

While most academic research has considered authenticity from the consumers perspective, this paper proposes and tests a new empirical operationalization of Beverlands (2005) widely cited proposition that firm-side authenticity is…partly true and partly rhetorical (p.1008). Our study presents a model based on the Competitive Advantage (CA) that results from congruence between the partly true aspects of the firms internal culture, resources, and capabilities measured as Innovation Capacity (IC), alongside Corporate Identity Management (CIM) as the organizations partly rhetorical outwardly-directed corporate branding and marketing promotions activities. Our findings are interpreted through a four-quadrant Rosetta Stone framework for evaluating firm-side authenticity across organizational contexts and environments describing how high-IC/high-CIM (i.e., Authentic) firms create differentiation from low-IC/low-CIM Inauthentic organizations and low-IC/high-CIM Faux Imitators competitors who attempt to compensate for their lack of IC through increased investments in CIM.

scholarly journals Is Facebook an effective tool to access foreign markets? Evidence from international export performance of fashion firms

2021 ◽  
Author(s):  
Alice Mazzucchelli ◽  
Roberto Chierici ◽  
Angelo Di Gregorio ◽  
Claudio Chiacchierini
Keyword(s):  
International Business ◽  
Conversion Rate ◽  
Online Advertising ◽  
Export Performance ◽  
Foreign Markets ◽  
Firm Level ◽  
Brand Communities ◽  
Social Crm ◽  
Body Of Knowledge ◽  
Physical Presence

AbstractSocial networks are a driving force of digital transformation and offer firms the opportunity to market products and services to both international consumers and providers, establish durable relationships with them, and improve their own competitiveness. The study analyzes the role played by the use of Facebook for online advertising, building interaction and brand communities, implementing social CRM activities, and conducting market research, as well as a sales channel alternative to physical presence, in firms’ international export performance, both in terms of managers’ perceptions and Facebook buy button conversion rate. A survey-based empirical analysis of 105 fashion firms operating worldwide was conducted. The results of multiple regression analyses show that building conversations and brand communities positively affects international export performance, while advertising via Facebook yields mixed results. By comparing firms that have a physical presence with those that do not, the former turned out to benefit from especially in-store advertising and promotions to enhance their Facebook buy button conversion rate; while the latter can improve their performance mainly by adopting outdoor and transit advertising and digital marketing. The research contributes to the existing body of knowledge on social media marketing and international business and, by adopting a firm-level perspective, provides interesting insights for practitioners since it allows to understand how to develop an effective Facebook strategy to succeed in foreign markets.

Sign in / Sign up

Export Citation Format

Share Document