scholarly journals EXPLORING THE THEORY PLANNED BEHAVIOUR TO DERIVE THE FACTORS OF HUMAN BEHAVIOUR FOR DOMESTIC WASTE RECYCLING

2021 ◽  
Vol 19 (16) ◽  
Author(s):  
Nurul Rif’ah Afiqah Abd Rauf ◽  
Hamizah Yakob ◽  
Yusfida Ayu Abdullah ◽  
Ling Oliver Hoon Leh ◽  
Marlyana Azyyati Marzukhi ◽  
...  

Malaysia is experiencing waste disposal management issues involving the lack of recycling practices among human behaviour, the absence of domestic waste recycling mechanisms, and poor enforcement for recycling activities. Previous studies revealed that households generate domestic waste hence requires changes in domestic waste management. This paper aims to establish the conceptual framework of solid waste recycling practice by employing the Theory of Planned Behaviour (TPB). Content analysis was employed to verify the trends of research in the related topic. From prior related studies, a variety of approaches based on the TPB model were examined. Results demonstrated that many factors influence the household’s behaviour in domestic waste recycling using the TPB model. The outcome of this study was a conceptual framework in determining the factors of human behaviour in domestic waste recycling. The framework can therefore be a mechanism for authority in managing domestic waste.

2017 ◽  
Vol 14 (2) ◽  
pp. 221-236
Author(s):  
Balu Ramoo ◽  
Chong Yee Lee ◽  
Cheng Ming Yu

Despite various government efforts incorporating economic, social and political considerations in curbing emigration problem, brain drain remains an issue in Malaysia. This paper examines the determinants of migration from behavioural perspectives. Using Theory of Planned Behaviour (TPB) model, the engineers’ salient beliefs on migrating abroad were elicited using qualitative analysis. A number of new behavioural, normative and control beliefs were identified. The elicitation of the engineers’ salient beliefs is essential in developing appropriate behavioural intervention programmes to reduce their intention to migrate abroad. The methodology developed in this study can also assist future researchers to identify the salient beliefs of people who have high intention to migrate abroad.


2016 ◽  
Vol 8 (2) ◽  
pp. 38-53
Author(s):  
Qazi Mahdia Ghyas ◽  
Fumiyo N. Kondo

This study aims to understand why the usage of mobile entertainment services (MES) among young Bangladeshis is negligible. The authors propose a modification of combined technology acceptance model (TAM) and the theory of planned behaviour (TPB) model with additional factors. Questionnaire surveys were conducted in Bangladesh among young adult mobile users. The authors analysed the data of 251 valid responses via four TAM–TPB models. The study model, based on a modified TAM–TPB framework, fits generally well for mobile entertainment services in Bangladesh. The three factors of perceived behaviour control, perceived value, and attitude are important determinants for intention to use mobile entertainment services, and perceived behavioural control has the strongest direct effect on attitude and indirect effect on behavioural intention. The results suggest that mobile companies need to strengthen their organizational and technical support systems and improve service quality and affordability to encourage young consumers to use MES.


2021 ◽  
Author(s):  
Jennifer E. Newman

The current dissertation applied a modified version of the Theory of Planned Behaviour (TPB) to predict reactive physical aggression between university students. In addition to examining the primary constructs of the traditional TPB model (attitudes, subjective norms, perceived behavioural control and intentions), this dissertation extended the traditional model by also examining the impact of implicit attitudes toward aggression as well as executive functioning in the prediction of reactive physical aggression. Results provided support for the application of the traditional TPB model in the prediction of reactive physical aggression, although implicit attitudes and executive functioning did not significantly contribute to the prediction of aggressive behaviour in this sample. Gaining a better understanding of the predictors of reactive physical aggression between university students may lead to the identification of early intervention strategies for individual aggressors. This may in turn help to prevent the possible escalation of aggressive behaviour and create a safer and less threatening campus environment for all students.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tuyet-Mai Nguyen

Purpose Online knowledge sharing is a popular activity worldwide and can be leveraged by organisations to innovate, create and sustain competitive advantage. Although there have been a number of studies examining knowledge sharing to encourage employees to convey their skills and experiences to others in an organisation, few attempts have been made to investigate the key motivators of online knowledge sharing in an organisation. Based on the theory of planned behaviour and technological acceptance model, this study aims to review the literature to establish a conceptual framework examining motivators of online knowledge sharing in organisations. Design/methodology/approach Previous studies that investigated motivators of online knowledge sharing in organisations in the literature were reviewed to propose a conceptual framework. Findings Four-dimensional model, which includes four types of key motivators of online knowledge sharing, namely, individual, social, organisational and technological, was established. Originality/value The model serves as a roadmap for future researchers and managers considering their strategy to enhance online knowledge sharing in organisations.


1999 ◽  
Vol 16 (5) ◽  
pp. 441-460 ◽  
Author(s):  
Stavros P. Kalafatis ◽  
Michael Pollard ◽  
Robert East ◽  
Markos H. Tsogas

Examines the determinants that influence consumers’ intention to buy environmentally friendly products. Ajzen’s theory of planned behaviour (TPB) provides the conceptual framework of the research and the appropriateness of the theory and is tested in two distinct market conditions (UK and Greece). Although the findings offer considerable support for the robustness of the TPB in explaining intention in both samples, there is some indication that the theory is more appropriate in well established markets that are characterised by clearly formulated behavioural patterns (i.e. the model fitting elements of the UK sample are superior to the corresponding ones obtained from the Greek sample). The results are consistent with previous research on moral behaviour.


2016 ◽  
Vol 71 (2) ◽  
pp. 135-147 ◽  
Author(s):  
Sergey Yuzhanin ◽  
David Fisher

Purpose The theory of planned behaviour (TPB) considers the interrelationship between such concepts as beliefs, attitudes, norms, intentions and behaviour (Ajzen, 1991; Ajzen and Fishbein, 1975). Based on a review of academic sources, this paper aims to analyse the efficacy of the TPB for predicting people’s intentions when choosing a travel destination. Design/methodology/approach Surprisingly, only 15 studies were identified that used TPB to predict the choice of travel destination, though the theory has been used in other areas of tourism analysis. Findings Mixed results were found in the studies. Therefore, the adequacy of the TPB for predicting travellers’ intentions of choosing a destination may be questioned. However, there is nothing in the TPB suggesting that all the constructs of the model must contribute equally, significantly and simultaneously to behavioural intentions. Originality/value To achieve a more comprehensive understanding of the intentions in question, the TPB model may have to be extended to suit different settings. The decision-making process of choosing a destination is a complicated one; therefore, researchers’ attention should not only consider travellers’ intentions but also the direct effect of intentions on the actual behaviour.


2021 ◽  
Vol 9 (1) ◽  
pp. 1-17
Author(s):  
Dina Lončarić ◽  
Elena Dujmić ◽  
Greta Krešić

One-quarter of fish consumed in Europe comes from aquaculture and research has shown that consumers have a greater preference for wild fish in comparison with farmed ones. As with other food choices, consumer decisions regarding farmed fish are a complex process involving multiple factors. The main objective of this study is to develop and validate a questionnaire that will measure consumer intentions in the consumption of farmed fish using the theory of planned behaviour (TPB) as a theoretical framework. Based on the TPB model, the study also investigates the relationships between attitudes, subjective norms, perceived behavioural control and intention to consume farmed fish. Data collection was performed through an online survey and a total of 118 valid questionnaires were analysed. Based on tests performed, results indicate that the tested scale for measuring TPB constructs is valid and reliable. Alpha coefficients for intention, attitudes, subjective norms and perceived behavioural control were 0.898, 0.857, 0.748 and 0.953, respectively. Variables in the model explain 40% of the variation in farmed fish consumption intentions. Regression analysis confirmed that attitudes and subjective norms significantly influence intention to consume farmed fish, with the subjective norms being the strongest predictor, while perceived behavioural control does not have a significant impact on behavioural intention.


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