An Empirical Assessment of the Above the Influence Advertising Campaign

2011 ◽  
Vol 41 (4) ◽  
pp. 431-461 ◽  
Author(s):  
Lawrence M. Scheier ◽  
Jerry L. Grenard ◽  
Kristen D. Holtz
Keyword(s):  
Drug Use ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Reasoned Action ◽  
Health Belief ◽  
Drug Prevention ◽  
Peer Influences ◽  
Geographically Dispersed ◽  
Prevention Messages ◽  
Belief Model

This study evaluated the efficacy of Above the Influence (ATI), a national media-based health persuasion campaign to deter youth drug use. The campaign uses public service anti-drug prevention messages and targets youth between the ages of 14 and 16, a period of heightened susceptibility to peer influences. The evaluation utilized mall intercepts from geographically dispersed regions of the country. Theoretical impetus for the campaign combines elements of the theory of reasoned action (TRA), persuasion theory, and the health belief model. A series of structural equation models were tested with four randomly drawn cross-validation samples ( N = 3,000). Findings suggest that awareness of ATI is associated with greater anti-drug beliefs, fewer drug use intentions, and less marijuana use. Congruent with the TRA, changes in beliefs and intentions are intermediate steps linking campaign awareness with behavior. This study provides further evidence of positive campaign effects and may strengthen reliance on mass media health persuasion campaigns as a useful adjunct to other programs targeting youth.

scholarly journals A Model-Based Meta-Analysis of Willingness to Participate in Cancer Screening

2021 ◽  
Vol 18 (5) ◽  
pp. 2580
Author(s):  
Guangchao Charles Feng ◽  
Zhiliang Lin ◽  
Wanhua Ou ◽  
Xianglin Su ◽  
Qing Yan
Keyword(s):  
Structural Equation ◽  
Meta Analysis ◽  
Health Belief ◽  
Screening Tests ◽  
Equation Modeling ◽  
Willingness To Participate ◽  
Early Screening ◽  
The Public ◽  
Screening Programs ◽  
Belief Model

Although early screening tests are beneficial for the detection and treatment of cancers, many people have failed to participate in screening tests. The present study aims to explore the theoretical underpinning of low participation in screening programs using the method of meta-analytic structural equation modeling. It was found that the health belief model is the most adopted theoretical framework. Moreover, the intended uptake of screening was positively predicted only by cues to action, health literacy, and perceived susceptibility. As a result, a health intention model, including the three significant variables, is proposed. The practical implications of the findings are that health communication campaigns should focus on enlightening and engaging the public through all necessary means to raise awareness and transfer knowledge in relation to screening procedures as well as cancers per se.

scholarly journals Social Distancing, Health Concerns, and Digitally Empowered Consumption Behavior Under COVID-19: A Study on Livestream Shopping Technology

2021 ◽  
Vol 9 ◽  
Author(s):  
Qiwei Pang ◽  
Haiyang Meng ◽  
Mingjie Fang ◽  
Jingjing Xing ◽  
Jinge Yao
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Health Belief ◽  
Consumer Trust ◽  
Equation Modeling ◽  
Perceived Severity ◽  
Social Distancing ◽  
Belief Model ◽  
The Impact ◽  
The Health Belief Model

During the COVID-19 pandemic, livestream shopping has provided consumers with a way to maintain social distancing while offering an alternative to offline shopping. This study aims to understand the impact of COVID-19 and other public health crises on the behavioral intentions of consumers using livestream shopping technology. A theoretical model was designed that combines the health belief model, trust theory, and the theory of planned behavior. Empirical data were collected from 358 residents in China and then analyzed using structural equation modeling. The results showed that perceived susceptibility, perceived severity, perceived benefits, and perceived obstacles had a significant impact on consumer trust. Consumer trust in turn had a direct impact on behavioral intention and an indirect impact on behavioral intention via attitude. These research results have practical implications for livestream shopping merchants, platform decision-makers, and service designers.

scholarly journals Explaining the Role of Health Belief Model Constructs On Physical Puberty Health Among Teen Girls: Structural Equation Modeling

2015 ◽  
Vol 2 (3) ◽  
Author(s):  
Shayesteh Shirzadi ◽  
Parinaz Doshmangir ◽  
Mohammad Asghari Jafarabadi
Keyword(s):  
Structural Equation Modeling ◽  
Health Belief Model ◽  
Structural Equation ◽  
Health Belief ◽  
Equation Modeling ◽  
Belief Model

scholarly journals The Experience of Consensus: Video as an Effective Medium to Communicate Scientific Agreement on Climate Change

2019 ◽  
Vol 41 (5) ◽  
pp. 659-673 ◽  
Author(s):  
Matthew H. Goldberg ◽  
Sander van der Linden ◽  
Matthew T. Ballew ◽  
Seth A. Rosenthal ◽  
Abel Gustafson ◽  
...  
Keyword(s):  
Climate Change ◽  
Global Warming ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Effective Medium ◽  
Scientific Consensus ◽  
People’S Perception ◽  
Belief Model

Research on the gateway belief model indicates that communicating the scientific consensus on global warming acts as a “gateway” to other beliefs and support for action. We test whether a video conveying the scientific consensus on global warming is more effective than a text transcript with the same information. Results show that the video was significantly more effective than the transcript in increasing people’s perception of scientific agreement. Structural equation models indicate indirect increases in the beliefs that global warming is happening and is human-caused, and in worry about global warming, which in turn predict increased global warming issue priority.

scholarly journals MEDICATION ADHERENCE IN ELDERLY PATIENTS WITH HYPERTENSION

2017 ◽  
Vol 10 (8) ◽  
pp. 165
Author(s):  
Umi Athiyah ◽  
Rika Subarniati ◽  
Ana Yuda
Keyword(s):  
Medication Adherence ◽  
Drug Use ◽  
Significant Relationship ◽  
Health Belief ◽  
Knowledge And Beliefs ◽  
Validated Questionnaire ◽  
Perceived Benefit ◽  
Elderly Hypertensive ◽  
Belief Model ◽  
The Health Belief Model

  Objective: This study aimed to identify the relationship between knowledge and beliefs about drugs with adherence of drug use based on the health belief model (HBM) theory.Methods: Respondents were elderly hypertensive patients who received their medicine by prescription in one pharmacy in Surabaya. Knowledge and belief variables were measured by a validated questionnaire, while medication adherence was measured by pill count.Results: There were 57 respondents aged 60-88 years, 54.4% of which are female. A total of 57.9% of respondents used at least two kinds of anti-hypertension drugs and 54.4% had health problems other than hypertension. The results of Pearson analysis show that respondents’ knowledge about the drug had a significant relationship with perceived threat, perceived benefit (p=0.043), and perceived self-efficacy (p=0.015), but no significant relationship with adherence, while the result of Spearman analysis shows that only perceived barrier had a significant relationship to adherence (p=0.029).Conclusion: To conclude, efforts to improve adherence was to lower perceived barrier which was primarily associated with decreased physical ability and concerns about the dangers of long-term drug use.

scholarly journals Applying structural equation model in HBM theory

2020 ◽  
Vol 9 (5) ◽  
pp. 357-366
Author(s):  
Frank Pan ◽  
Yueh-Cheng E. Pan
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Health Belief ◽  
Equation Model ◽  
Perceived Benefits ◽  
Belief Model ◽  
And Behavior ◽  
The Health Belief Model

Diabetic Mellitus (DM) is a widespread chronic disease around the world, among which type 2 DM (T2DM) shared the majority. It caused multiple severe complications and consequently a high mortality rate. DM complications overwhelm jeopardize the patient’s quality of life. In response to the threats of such complications, some nutraceuticals were developed, including the highly praised bitter melon peptide (BMP). This study aims to apply the structural equation model in HBM. A theoretical model had been developed on the health belief model (HBM), and to test with the structural equation model (SEM) technique to examine the fitness of the theory and the data gathered in this research. A structural questionnaire was developed and used to collect 292 valid responses from DM patients. The SEM results indicated the fitness of the theory and the data were acceptable. Perceived susceptibility of DM complications and perceived benefits of nutraceutical were major predictors of intake behavior, and the association of perceived benefits and behavior was mediated by the patient’s self-efficacy on nutraceutical intake behavior.

scholarly journals Attitudes and Behaviour of Nigerian University Students towards Voluntary HIV Counselling and Testing

2009 ◽  
Vol 7 (1) ◽  
Author(s):  
Ezebunwa E. Nwokocha ◽  
Victor Eyango
Keyword(s):  
Reasoned Action ◽  
Health Belief ◽  
Sampling Technique ◽  
Postgraduate Students ◽  
Factors Affecting ◽  
Multi Stage ◽  
Hiv Counselling And Testing ◽  
Nigerian University ◽  
Belief Model ◽  
Voluntary Counselling And Testing

Despite increased campaign for voluntary counselling and testing (VCT) for HIV/AIDS in Nigeria only a negligible number of young people participates in this activity. This study investigates the factors affecting the attitudes and behaviour of students at the University of Ibadan, which is a microcosm of other universities in the country, as a way of understanding the context in which apathy towards VCT occurs. The Health Belief Model and the Theory of Reasoned Action enable the study to highlight the variables that interact to influence students’ behaviour towards VCT. Data were collected through structured questionnaires and in-depth interviews (IDIs). The survey involved 400 respondents selected through a multi-stage sampling technique, while 12 IDIs were conducted among undergraduate and postgraduate students identified as relatively knowledgeable about issues related to VCT – mainly as peer educators. The findings show that although 95.3% of the students were aware of VCT, only 15% of them had undertaken voluntary HIV testing. The specific results indicate that there is a wide gap between intention and action related to VCT. Of the 57.5% respondents who had discussed VCT and intended to participate in it, only 27.3% actually underwent VCT. A combination of overconfidence in not being HIV positive, fear of testing positive to the virus, the perceived non-confidentiality of test results and stigma and discrimination strongly discourage students from partaking in VCT. The study clearly indicates the need to bridge the gap between knowledge and behaviour through vigorous sensitization and enlightenment activities.

scholarly journals Adoption of a Contact Tracing App for Containing COVID-19: A Health Belief Model Approach (Preprint)

2020 ◽  
Author(s):  
Michel Walrave ◽  
Cato Waeterloos ◽  
Koen Ponnet
Keyword(s):  
Health Belief Model ◽  
Digital Media ◽  
Self Efficacy ◽  
Structural Equation ◽  
Health Belief ◽  
Health Condition ◽  
Contact Tracing ◽  
Equation Modeling ◽  
Perceived Benefits ◽  
Belief Model

BACKGROUND To track and reduce the spread of COVID-19, apps have been developed to identify contact with individuals infected with SARS-CoV-2 and warn those who are at risk of having contracted the virus. However, the effectiveness of these apps depends highly on their uptake by the general population. OBJECTIVE The present study investigated factors influencing app use intention, based on the health belief model. In addition, associations with respondents’ level of news consumption and their health condition were investigated. METHODS A survey was administered in Flanders, Belgium, to 1500 respondents, aged 18 to 64 years. Structural equation modeling was used to investigate relationships across the model’s constructs. RESULTS In total, 48.70% (n=730) of respondents indicated that they intend to use a COVID-19 tracing app. The most important predictor was the perceived benefits of the app, followed by self-efficacy and perceived barriers. Perceived severity and perceived susceptibility were not related to app uptake intention. Moreover, cues to action (ie, individuals’ exposure to [digital] media content) were positively associated with app use intention. As the respondents’ age increased, their perceived benefits and self-efficacy for app usage decreased. CONCLUSIONS Initiatives to stimulate the uptake of contact tracing apps should enhance perceived benefits and self-efficacy. A perceived barrier for some potential users is privacy concerns. Therefore, when developing and launching an app, clarification on how individuals’ privacy will be protected is needed. To sustain perceived benefits in the long run, supplementary options could be integrated to inform and assist users.

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