scholarly journals GESTÃO DO DESIGN EM EMPRESAS AUTOMOTIVAS E SUA ATUAÇÃO JUNTO AO DEPARTAMENTO DE P&D: UM ESTUDO DE CASO DA FIAT CHRYSLER AUTOMOBILES – BETIM

2019 ◽  
Vol 1 (15) ◽  
pp. 32
Author(s):  
Luiz Antônio De Carvalho GODINHO ◽  
Pâmela Carine De Sousa MIRANDA

RESUMOO presente estudo foi desenvolvido com base nas estratégias adotadas por corporações da área automobilística que pretendem alcançar diferencial competitivo através do uso design e dos investimentos em centros de pesquisa e desenvolvimento (P&D). O propósito deste trabalho foi identificar os fundamentos da gestão do design na cultura empresarial automobilística, aliada aos processos de design que estreitam o relacionamento entre marca e consumidor. Bem como, a inovação tecnológica oriunda da intensidade de P&D para o desenvolvimento de novos produtos e serviços na criação de um portfólio sólido perante os concorrentes. Nesse contexto, foi necessário destacar os benefícios da união entre design e gestão para a vantagem corporativa, assim como os tipos de inovação resultantes da cooperabilidade entre subsidiárias, fornecedores e atuantes da indústria automotiva. PALAVRAS-CHAVE: Gestão do Design, Pesquisa e Desenvolvimento, Indústria Automotiva ABSTRACTThe present study was developed based on the strategies adopted by automobile corporations that intend to achieve competitive differential through the use of design and investments in research and development centers (R&D). The purpose of this work was to identify the fundamentals of design management in the automotive business culture, allied to the design processes that narrow the relationship between brand and consumer, as well as the technological innovation derived from R&D intensity for the development of new products and services in creating a solid portfolio vis-à-vis competitors. In this context, it was necessary to highlight the benefits of the union between design and management for corporate advantage, as well as the types of innovation resulting from the cooperability between subsidiaries, suppliers and actuators of the automotive industry. KEYWORDS: Design Management, Research and Development, Automotive Industry

1993 ◽  
Vol 19 (4) ◽  
pp. 897-914 ◽  
Author(s):  
Donald D. Bergh

The potential effects of “time series errors” in longitudinal analysis are examined empirically. Using a common hypothesis (the relationship between ownership concentration and research and development (R&D) spending) and a panel of 183 Fortune 500 firms (I 985-l 988) several time series errors are calculated. These analyses are then contrasted with the results of a procedure protected from time series errors. Comparisons show that (I) results may depend upon how researchers define and measure longitudinal effects; (2) time series errors can have significant effects on empirical findings; and (3) the linkage between ownership concentration and R&D may not be as clear-cut as previous studies have suggested. Recommendations for how researchers should account, save, and tell their time are offered.


Author(s):  
Bruno Giovanni Mazzola ◽  
Augusto Takerissa Nishimura ◽  
Edson Carlos Germano ◽  
Luiz Antonio Bloem da Silveira Junior

Technological innovation is deemed strategic for organizations and nations to achieve and sustain competitive advantage. One of the most effective means for companies to achieve these innovations is through the relationship with universities. Thus, this study aimed to identify the main factors that motivate companies to establish this partnership. Hence, a descriptive study was elaborated, in which respondents are companies that have some level of cooperation with universities and institutes of science and technology. The results obtained show that the main reasons are, according to their importance: (1) to strengthen the technology, (2) to search for new sources of creativity, (3) to obtain expertise in market-oriented technologies, (4) to acquire new technologies; (5) to reach skilled labor, (6) to train their human resources, and (7) to develop new products. Furthermore, this study found that the less important factors are related to social reasons; this finding deserves further investigation in future studies.


2001 ◽  
Vol 05 (04) ◽  
pp. 401-425 ◽  
Author(s):  
CLAUDIA ECKERT ◽  
ADRIAN DEMAID

This paper classifies design processes in seasonal industries, where designs of consumer products have to be delivered to tight deadlines, from the viewpoint of the relationship between the design company, the retailer and the final customers. The paper looks specifically at the risk that designers and retailers carry, the design rework required by the retailer and the communication between the retailer and the designer. We employ a motoring metaphor to show six models of design.


Author(s):  
Rebecca PRICE ◽  
Christine DE LILLE ◽  
Cara WRIGLEY ◽  
Kees DORST

There is an increasing need for organizations to adapt to rapid changes in society. This need requires organizations’ and the leader within them, to explore, recognize, build and exploit new capabilities. Researching such capabilities has drawn attention from the design management research community in recent years. Dominantly, research contributions have focused on perspectives of innovation and the strategic application of design with the researcher distanced from context. Descriptive and evaluative case studies of past organizational leadership have been vital, by building momentum for the design movement. However, there is a need now to progress toward prescriptive and explorative research perspectives that embrace context through practice and the simultaneous research of design.  Therefore, the aim of this track is to lead and progress discussion on research methodologies that support the research community in developing explorative and prescriptive research methodologies for context-orientated organizational research. This track brings together a group of diverse international researchers and practitioners to fuel discussion on design approaches and subsequent outcomes of prescriptive and explorative research methodologies.


Author(s):  
Nina TERREY ◽  
Sabine JUNGINGER

The relationship that exists between design, policies and governance is quite complex and presents academic researchers continuously with new opportunities to engage and explore aspects relevant to design management. Over the past years, we have witnessed how the earlier focus on developing policies for design has shifted to an interest in understanding the ways in which design contributes to policy-making and policy implementation. Research into policies for design has produced insights into how policy-making decisions can advance professional impact and opportunities for designers and the creative industries. This research looked into how design researchers and design practitioners themselves can benefit from specific policies that support design activities and create the space for emerging design processes.


2021 ◽  
Vol 13 (6) ◽  
pp. 3418
Author(s):  
Dongwoo Ryu ◽  
Kwang Ho Baek ◽  
Junghyun Yoon

The importance of international markets is constantly emphasized for small and medium enterprises(SMEs). In previous studies, technological innovation capabilities were emphasized as a factor that enables SMEs to compete in the international market. To this end, SMEs need to cooperate with external partners to strengthen their technological innovation capabilities to thus improve their international performance. With the perspective view of open innovation, this research explores the effects of relational capital and technological innovation capability on international performance, with a particular focus on the moderating effect of alliance proactiveness. Building on previous literature regarding internationalization, technological innovation, and alliance proactiveness, research hypotheses were developed and tested using data collected from 175 SMEs. A hierarchical regression analysis was applied. The analysis showed that, first, relational capital had a significant effect on the technological innovation capability. Second, technological innovation capability has a significant influence on the international performance. Third, technological innovation capability mediated the relationship between relational capital and international performance. Finally, alliance proactiveness was found to moderate the relationship between technological innovation capability and international performance. The key research findings imply that relational capital and alliance proactiveness are the key factors of international performance, as they improved the development of the technological innovation capability.


Processes ◽  
2021 ◽  
Vol 9 (8) ◽  
pp. 1264
Author(s):  
Meng Zeng ◽  
Lihang Liu ◽  
Fangyi Zhou ◽  
Yigui Xiao

Many studies have found that FDI can reduce the pollutant emissions of host countries. At the same time, the intensity of environmental regulation would affect the emission reduction effect of FDI in the host country. This study aims to reveal the internal mechanisms of this effect. Specifically, this paper studies the impact of FDI on technological innovation in China’s industrial sectors from the perspective of technology transactions from 2001 to 2019, and then analyzes whether the intensity of environmental regulation can promote the relationship. Results indicate that FDI promotes technological innovation through technology transactions. In addition, it finds that the intensity of environmental regulation significantly positively moderates the relationship between FDI and technological innovation, which is achieved by positively moderating the FDI–technology transaction relationship. Regional heterogeneity analysis is further conducted, and results show that in the eastern and western regions of China, FDI can stimulate technological innovation within regional industrial sectors through technology trading. Moreover, environmental regulation has a significant positive regulatory effect on the above relationship, but these effects are not supported by evidence in the central region of China.


2006 ◽  
Vol 25 (2) ◽  
pp. 115-125
Author(s):  
David R. King

Outsourcing inherently considers what activity needs to reside within a given firm. The difficulty of exchanges between firms in the face of uncertainty affects where work on developing and producing new products is performed. Theory is developed and explored using a case study that explains firm sourcing decisions as a response to uncertainty within the context of industry structure and related transaction costs. Viewing outsourcing broadly results in a better delineation of outsourcing options. Implications for management research and practice are identified.


2020 ◽  
Vol 12 (9) ◽  
pp. 3668 ◽  
Author(s):  
Rakan Alyamani ◽  
Suzanna Long ◽  
Mohammad Nurunnabi

With the increase in awareness about the wide range of issues and adverse effects associated with the use of conventional energy sources came an increase in project management research related to sustainability and sustainable development. Part of that research is devoted to the development of sustainable project typologies that classify projects based on a variety of external factors that can significantly impact these projects. This research focuses on developing a sustainable project typology that classifies sustainable projects based on the external institutional influences. The typology explores the influence of the coercive, normative, and mimetic institutional isomorphisms on the expected level of change, level of uncertainty, project team skills and experience levels, and the level of technology information exchange in sustainable projects. Two case studies are presented to demonstrate the use of the typology to classify sustainable projects based on the external institutional influences.


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