scholarly journals A Content Analysis of YouTube Videos that Address Loss of Weight Gained During the COVID-19 Pandemic (Preprint)

10.2196/35164 ◽  
2021 ◽  
Author(s):  
Hao Tang ◽  
Sungwoo Kim ◽  
Priscila E. Laforet ◽  
Naa-Solo Tettey ◽  
Corey H. Basch
Keyword(s):  
Content Analysis ◽  
Loss Of Weight ◽  
Youtube Videos

scholarly journals ‘How to Botox’ on YouTube: Influence and Beauty Procedures in the Era of User-Generated Content

2021 ◽  
Vol 18 (8) ◽  
pp. 4359
Author(s):  
Bárbara Castillo-Abdul ◽  
Daniela Jaramillo-Dent ◽  
Luis M. Romero-Rodríguez
Keyword(s):  
Content Analysis ◽  
Personal Experience ◽  
Preliminary Analysis ◽  
Positive Emotions ◽  
User Generated Content ◽  
Medical Procedures ◽  
Media Environment ◽  
Quantitative Content ◽  
Final Sample ◽  
Youtube Videos

The current media environment is complex and has important effects on all aspects of life, including beauty and health. In this sense, YouTube has become one of the main contexts for the dissemination of tutorials and content related to medical procedures such as the application of Botox. Thus, the present study constitutes the first exploratory analysis of YouTube videos in Spanish related to this procedure. A preliminary analysis of 221 YouTube videos yielded a final sample of the 50 most viewed videos within this genre. The analysis was carried out through a quantitative content analysis assessing the popularity of the videos, contact and emotive strategies by the creator, the credibility conveyed, and the characteristics of information about the procedure itself. Results suggest that these influencers align with mainstream Internet celebrity culture in practices that aim at increasing their following and views, as well as calls for subscriptions and visits to other platforms and profiles. Moreover, they include different strategies to establish their credibility but emphasize personal experience. The positive portrayal of the procedure, including positive emotions and content that highlights the benefits, is interesting and supports the commercial nature of much of the content.

scholarly journals Characteristics of Gun Advertisements on Social Media: Systematic Search and Content Analysis of Twitter and YouTube Posts (Preprint)

2019 ◽  
Author(s):  
Lisa Jordan ◽  
James Kalin ◽  
Colleen Dabrowski
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Systematic Search ◽  
Health Concern ◽  
Corporate Ownership ◽  
Public Health Concern ◽  
Social Media Platforms ◽  
Streaming Services ◽  
Youtube Videos ◽  
Different Characteristics

BACKGROUND Although gun violence has been identified as a major public health concern, the scope and significance of internet gun advertising is not known. OBJECTIVE This study aimed to quantify the characteristics of gun advertising on social media and to compare the reach of posts by manufacturers with those of influencers. METHODS Using a systematic search, we created a database of recent and popular Twitter and YouTube posts made public by major firearm manufacturers and influencers. From our sample of social media posts, we reviewed the content of the posts on the basis of 19 different characteristics, such as type of gun, presence of women, and military or police references. Our content analysis summarized statistical differences in the information conveyed in posts to compare advertising approaches across social media platforms. RESULTS Sample posts revealed that firearm manufacturers use social media to attract audiences to websites that sell firearms: 14.1% (131/928; ±2.9) of Twitter posts, 53.6% (228/425; ±6.2) of YouTube videos, and 89.5% (214/239; ±5.1) of YouTube influencer videos link to websites that facilitate sales. Advertisements included women in efforts to market handguns and pistols for the purpose of protection: videos with women included protection themes 2.5 times more often than videos without women. Top manufacturers of domestic firearms received 98 million channel views, compared with 6.1 billion channel views received by the top 12 YouTube influencers. CONCLUSIONS Firearm companies use social media as an advertising platform to connect viewers to websites that sell guns. Gun manufacturers appropriate YouTube servers, video streaming services, and the work of YouTube influencers to reach large audiences to promote the widespread sale of consumer firearms. YouTube and Twitter subsidize gun advertising by offering server and streaming services at no cost to gun manufacturers, to the commercial benefit of Google and Twitter’s corporate ownership.

Channels Television on YouTube

2020 ◽  
pp. 115-141
Author(s):  
Oluwafolafunmi Omoladun Afolabi ◽  
Tolulope Kayode-Adedeji ◽  
Evaristus Adesina ◽  
Babatunde Adeyeye ◽  
Suleimanu Usaini ◽  
...  
Keyword(s):  
Content Analysis ◽  
South Korea ◽  
Descriptive Analysis ◽  
South Sudan ◽  
Descriptive Content ◽  
Cultural Divide ◽  
Large Numbers ◽  
Online Comments ◽  
Youtube Videos ◽  
Future Implication

The migration of people in large numbers from Syria, Iraq, Afghanistan, Somalia, and South Sudan, to receiving countries such as South Korea, America, Canada, Russia, and Germany among others remains a challenge because of its attendant violence and conflicts. This study, using descriptive content analysis, examined the comments of Channels Television's YouTube channel commenters, as it relates to migration stories reported online. A total number of 30 YouTube videos on migration were selected based on their recency. Comments under the YouTube videos from January 2018 until April 2019, were examined using descriptive analysis to extract themes from these comments. The theories adopted for this study were the Framing and Priming theories. The analysis of public comments was to understand public discussions on migration and observe future implication of this discourse on inter-national relationships. Results revealed a possible future cultural divide among nations affected by migration if necessary actions are taken globally. The authors fear that such outcome could further promote disunity across nations and deprive individuals of their search for the greener pastures. The prevalent perceptions of the audience on the issue of migration which are advanced by these online comments can lure audience who read these comments but not involved in the discussions to believe and act it out.

A content analysis of Arabic YouTube videos for cancer treatment

2019 ◽  
Vol 24 (4) ◽  
pp. 267-273
Author(s):  
Ajayeb S. Abu Daabes ◽  
Faten F. Kharbat
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Cancer Treatment ◽  
Evidence Based ◽  
Objective Data ◽  
Video Content ◽  
Subjective Data ◽  
Content Type ◽  
Search Terms ◽  
Youtube Videos

Purpose The purpose of this paper is to describe and assess Arabic videos related to cancer treatment to gain insights about the nature of health information as it is shared on YouTube. Accordingly, future strategies for different bodies are suggested to promote effective communication. Design/methodology/approach The approach is to select a representative sample of YouTube videos for certain search terms related to cancer treatment in the Arabic language. In order to identify the search terms, Google Trends is utilized. To retrieve the most relevant videos, a simple python tool is developed using YouTube API V3. For this study, the first 150 relevant videos are quantitatively and qualitatively analyzed. Objective data and subjective data are collected for each video and analyzed. Objective data include video title, URL, length, view count, like count, dislike count, comment count and the associated tags. For content analysis, coding themes are defined for the subjective data as follows: video format, video authorship and video content. Video content includes three categories: types of treatments, targeted part and evidence-based indicators. Findings The study included 150 videos, from which 30 videos were not content related; therefore, 120 videos remain in the analysis. Using rounding values, it can be observed that the average video lasted 10 min, had 184,966 views, was commented on 263 times, was liked by 2,295 users and disliked by 148 users. Non-professional individuals (46 percent) posted less than half of the videos, whereas public institutions posted only 18 percent of videos. More than half of videos (56 percent) promoted using herbal, botanical, and other natural products for cancer treatment. The majority of YouTube video formats were videos (52 percent), followed by audio with captions (30 percent). News and stories were the dominant videos, with (16 percent), and other types of videos were mostly testimonials and private centers promotions. Only 6 and 9 percent of videos targeted the genetic and immune systems, respectively. Out of the 120 analyzed videos, 86 percent did not mention any risk factor for the recommended treatment, and 73 percent did not offer the details of their usage direction. Research limitations/implications Researchers need to understand the information that is currently available on social media platforms related to the high-risk diseases in order to design initiatives, tools, and actions to allow an easy effective transfer of knowledge. Practical implications Recounting in-depth knowledge of YouTube cancer treatment contents will allow policy makers, YouTube management, medical organizations, and government agencies to understand the viewers’ behavior of YouTube and their needs to provide accurate and trustworthy information to adopt evidence-based resources. Social implications Creating the suitable content, in terms of health promotion strategies, associated with the appropriate format and understandable language that people need will be one of the major responsibilities of YouTube management, government and professional bodies. The well-designed health messages will enhance users’ engagement and attention to health issues from trusted sources. Originality/value There is very less information about Arabic messages in social media, YouTube in particular, specifically regarding cancer treatment. Thus, this study is one of the first studies to explore how Arabic messages are presented on YouTube. The aim of the assessment is to extract the current status and suggest future strategies for different bodies to have effective communication toward the Arabic communities.

Communication about suicide in YouTube videos: Content analysis of German-language videos retrieved with method-and help-related search terms

2020 ◽  
Vol 290 ◽  
pp. 113170
Author(s):  
Thomas Niederkrotenthaler ◽  
Ronja Schacherl ◽  
Benedikt Till
Keyword(s):  
Content Analysis ◽  
German Language ◽  
Search Terms ◽  
Youtube Videos

YouTube Videos of Terrorists: A Visual Analysis

2020 ◽  
Vol 17 (2) ◽  
pp. 1037-1039
Author(s):  
Zanariah Jano ◽  
Hawati Janor ◽  
Asiah Mohd Pilus
Keyword(s):  
Content Analysis ◽  
Future Study ◽  
Visual Analysis ◽  
The Internet ◽  
Educational Training ◽  
Modus Operandi ◽  
High Quality ◽  
Terrorist Groups ◽  
Youtube Videos ◽  
Arabic And English

Terrorist groups are using the Internet to attract their followers. This paper analyzed the nature of terrorists’ videos in terms of types, modus operandi and production features. A content analysis was utilized involving 4 YouTube videos in terms of types, modus operandi and features. The findings yielded that the types of videos used were hostage-taking, educational training documentaries, and conveying messages. Most videos were published by groups, given Arabic and English subtitles, have medium to high-quality with professional editing with the recital and prayers. Video is a platform to spread their ideologies and messages for a new recruitment of members. Future study should include more videos from other groups for means of comparison.

Credibility and Quality of Breastfeeding Information from YouTube Videos: A Content Analysis

2013 ◽  
Vol 113 (9) ◽  
pp. A90
Author(s):  
J. Schneider ◽  
R.S. Pobocik
Keyword(s):  
Content Analysis ◽  
Youtube Videos

scholarly journals What arguments on vaccinations run through YouTube videos in Italy? A content analysis

2017 ◽  
Vol 13 (7) ◽  
pp. 1693-1699 ◽  
Author(s):  
Loredana Covolo ◽  
Elisabetta Ceretti ◽  
Chiara Passeri ◽  
Michela Boletti ◽  
Umberto Gelatti
Keyword(s):  
Content Analysis ◽  
Youtube Videos

scholarly journals OTORITAS KEILMUAN GUS IZZA SADEWA DAN MEDIA BARU (PUTRA KH. IMRON JAMIL JOMBANG)

2019 ◽  
Vol 4 (2) ◽  
pp. 167
Author(s):  
M Ulil Abshor
Keyword(s):  
Content Analysis ◽  
New Media ◽  
Virtue Ethics ◽  
Daily Life ◽  
The Self ◽  
Scientific Authority ◽  
Youtube Videos ◽  
Scientific Identity

<p><em>The </em><em>s</em><em>tudy aims to </em><em>uncovered the facts behind the scientific authority that was </em><em>showed</em><em> by Gus Izza Sadewa (the son of KH. Imron Jamil Jombang), who was only 15 years old and was able to present a scientific identity and sufism practices that was very beneficial. The author focuses on YouTube's new media as a shap</em><em>ing </em><em>of scientific authority in the cyberculture world. The author analyzes the content analysis of some YouTube videos about Gus Izza. The content provided is manifested in aspects of contextual </em><em>sufism</em><em>. According to Heidi A. Campbell, there are 4 things that influence a religion or </em><em>a text </em><em>ideolog</em><em>y</em><em>, namely hierarchy (value), structure, ideology, and text. The results obtained from several segments of the hierarchy or values formed in the self of Gus Izza, he has Sufi</em><em>sm</em><em> and mature scientific authority, which can be proven by giving explanations about monotheism, </em><em>the most important in </em><em>looking for murs</em><em>y</em><em>hd-teachers, faith, actualizing worship that </em><em>applied</em><em> in daily life. </em><em>A</em><em>ll of those have </em><em>the main</em><em> orientation in the </em><em>virtue ethics (</em><em>akhlaq al</em><em>-</em><em>karimah).</em></p>

scholarly journals THE POLITICS OF HETERONORMATIVITY FOR INDONESIAN WARIA IN YOUTUBE VIDEOS

2016 ◽  
Vol 1 (1) ◽  
pp. 83-97 ◽  
Author(s):  
Jennifer L Epley
Keyword(s):  
Content Analysis ◽  
Gender Performativity ◽  
Socially Constructed ◽  
Gender Binary ◽  
General Orientation ◽  
Youtube Videos ◽  
Dominant Discourses ◽  
And Gender ◽  
Interpretative Approach ◽  
Male To Female

Through the lenses of structuration and gender performativity, this article investigates how select YouTube videos speak to the complexities of waria identities and the politics of heteronormativity. Waria are male-to-female transgendered individuals in Indonesia. Although the YouTube videos often try to ‘humanise’ and ‘normalise’ waria to non-waria viewers with the hope that such exposure can lead to greater tolerance and support, the videos present particular images and messages that, at times, reinforce a heterosexist gender binary framework, while on other occasions resisting that system or duality. Using an interpretative approach, the analysis treats the videos as data and texts. The general orientation of this type of content analysis is to uncover patterns of actions and meanings. This article pays special attention to the ways in which identity is socially constructed, and how the YouTube videos both support and challenge current dominant discourses about gender in Indonesia.

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