scholarly journals ‘As if it Was Something Spoken by a Friend’: The Study of Digital Vote-Canvassing Networks on Facebook During the 2013 Bangkok Gubernatorial Election Campaign

2018 ◽  
Vol 2 (1) ◽  
pp. 91
Author(s):  
Mukda Pratheepwatanawong

Adapting the idea of the traditional vote-canvassing network for the analysis of electoral politics in the digital arena and using the concept of ‘two-steps flow’, this paper explores the way in which Facebook was used to establish and develop ‘digital vote-canvassing networks’ during the 2013 Bangkok gubernatorial election campaign, which was the latest and a completed election in Thailand. This paper attempts to answer the question ‘How was the relationship among the individuals who were part of the candidates’ networks on social networking sites developed during the 2013 Bangkok gubernatorial election campaign?’ This research used multimodal analysis to determine the two main contenders’ strategy in expanding their Facebook network during the 2013 Bangkok gubernatorial election campaign. This research also conducted a total of 14 semi-structured interviews with Thai politicians, election candidates and their public relations personnel to examine the significant of relationship, interaction and spreadability of content on SNSs during the election campaign. This paper argues that the development of relationships among people connected to the digital vote-canvassing networks was integrated through the coordination and dissemination of campaign content on Facebook to enhance the electoral ties between candidates, their followers and followers’ friends, who might or might not be voters of the election. Vote-canvassing systems become ‘digital’ when a candidate’s public relations personnel acted as core vote-canvassers who manage and transmit campaign messages on the candidate’s Facebook page on behalf of the candidate, while the candidate’s followers interacted and spread the candidate’s campaign message to their own networks, enabling more Facebook users, who are connected to candidates’ Facebook page, in one way or another, to be exposed to the campaign content. However, there is no guarantee of votes in the digital vote-canvassing network.

Author(s):  
Mukda Pratheepwatanawong

Vote-canvassers are a central part of Thai elections and this role has been integrated into the digital age. The relationships among the election candidates, vote-canvassers and voters are fundamental in managing the network of communication during election campaigns.  Adapting the idea of the traditional vote-canvassing network for the analysis of electoral politics in the digital arena and using the concept of two-steps flow, this paper explores the way in which Facebook was used to establish and develop ‘digital vote-canvassing networks’ during the 2013 Bangkok gubernatorial election campaign, with the use of multimodal analysis and interviews election candidates and their public relations personnel for data collection. This paper argues that vote-canvassing systems become ‘digital’ when a candidate’s public relations personnel acted as core vote-canvassers to manage and transmit campaign messages on the candidate’s Facebook page on behalf of the candidate, while the candidate’s followers interacted and spread the candidate’s campaign message to their own networks, enabling more SNSs users to be exposed to the campaign content. The mediation of election campaign is no longer only dominated by candidates or political parties, but public relations personnel who demonstrated their value and skills in managing as well as personalising the dissemination and interaction of messages that candidates aimed to communicate to their followers. The development of relationships among people connected to the digital vote-canvassing networks was integrated through the coordination and dissemination of campaign content on Facebook to enhance the electoral ties between candidates and voters. Thus, the spreading of content on Facebook in part mirrors the traditional ‘vote-canvassing system’ in terms of the importance of networks. Both the networks of SNSs and traditional ‘vote-canvassing system’ involve the idea of network expansion, influential communication and development of relationships between people connected on the network. The core idea of digital vote-canvassing networks is to make campaign messages on SNSs reach as many SNS users as possible.


2013 ◽  
Vol 5 (2) ◽  
pp. 35
Author(s):  
Khosiah Khosiah

<p><em>Khosiah, G.331.09.0056. Understanding Political Campaign Message in Selamatkan Jakarta Game. Skripsi: Study Programme S-1 Communication Science Semarang University. The aim of the research to understand the message of political campaign in Selamatkan Jakarta Game. The theory base used in this research is the approach marks by Charles Sanders Peirce (in Littlejohn, 2009:64) defines semiosis as "a relationship among a sign, an object, and a meaning (the relationship between sign, object, and meaning)." This research used qualitative method and Semiotics analysis. The research is done by collecting data from websites related to Selamatkan Jakarta Game. It is concluded that political campaign messages in Selamatkan Jakarta Game proved to be effective with Jokowi-Ahok victory in Jakarta gubernatorial election 2012.</em></p>


Author(s):  
Marwa Mallouli Ben Zouitina ◽  
Zouhour Smaoui Hachicha

This chapter aims to explore the impact of social networking sites (SNS) usage on individual work performance (IP). A literature review revealed contrasting results. A multiple-case study on 15 employees from eight Tunisian firms has been conducted to highlight the SNS effects on IP in the specific context of democratic transition. Data have been collected by semi-structured interviews and coded using the Nvivo 10 software. The analysis shows that, depending on the level of SNS usage, three types of effect are identified on IP at work: positive, negative, or null. This result invites researcher to consider the usage intensity when analyzing SNS effects on IP. Understanding the different types of SNS usage by actors and their effects on IP could help managers to take appropriate decisions to take profit from this usage. This research suggests also that organizational policy moderates the relationship between SNS usage and IP.


2018 ◽  
Vol 7 (3.30) ◽  
pp. 458
Author(s):  
Shahrul Amir A. Rahim ◽  
Mohd Nasir Markom ◽  
Syed Agil Alsagoff

Public relations (PR) practitioners mainly assumes technical and managerial roles in organizations. However, this study reveals that in order to implement the Reduce, Reuse and Recycle (3R) activities, PR practitioners must possess close rapport with the teachers who will ultimately educate the target audiences. Occasionally, these dynamic relationships can derail PR practitioners from carrying out their actual role in promoting public relations. In-depth interviews were conducted at several designated schools to gain insights on how the relationships between PR practitioners and teachers can gauge the effectiveness such a campaign, besides identifying the major challenges in delivering relevant campaign messages. Results show that the relationship is an important element towards ensuring the PR practitioners’ success in developing the awareness campaign. These findings have implications in both the theory and practice of public relations, especially when considering the technician versus strategic manager’s role of public relations and the advancement of the field to support PR professionalism.


2019 ◽  
Author(s):  
Fuad Fadhilah Suyatno

This article describe about The relationship between the school and the community is very influential in improving the behavior of students. Public relations as a liaison from the school and the community must always be maintained properly because the school will always be associated with the community, cannot be separated from it as a school partner in achieving the success of the school itself. The high participation of parents in school education is one of the characteristics of good school management, meaning that the extent to which the community can be empowered in the education process in schools is an indicator of the management of the school in question.


Author(s):  
Amanda Cabral ◽  
Carolin Lusby ◽  
Ricardo Uvinha

Sports Tourism as a segment is growing exponentially in Brazil. The sports mega-events that occurred in the period from 2007 to 2016 helped strengthen this sector significantly. This article examined tourism mobility during the Summer Olympic Games Rio 2016, hosted by the city of Rio de Janeiro, Brazil. This study expands the understanding of the relationship between tourism and city infrastructure, therefore being relevant to academics, professionals of the area and to the whole society due to its multidisciplinary field. The existence of a relationship between means of transportation and the Olympic regions as well as tourist attractions for a possible legacy was observed. Data were collected from official sources, field research and through participant-observation and semi structured interviews. Data were coded and analyzed. The results indicate that the city was overall successful in its execution of sufficient mobility. New means of transportation were added and others updated. BRT's (Bus Rapid Transit) were the main use of mass transport to Olympic sites. However, a lack of public transport access was observed for the touristic sites.


2020 ◽  
Author(s):  
Hee Yun Lee ◽  
Yan Luo ◽  
Cho Rong Won ◽  
Jiyoung Lee ◽  
Jeongwon Baik

BACKGROUND The use of social media or social networking sites (SNS) is increasing across all age groups, and one of the primary motives of using SNS is to seek health-related information. Although previous research examining the effect of SNS use on depression exist, studies regarding the effect of SNS use for health purpose on depression is limited. OBJECTIVE Our study aims to explore the relationship between SNS use for health purpose and depression across the four age groups (18-34 years old, 35-49 years old, 50-64 years old, and above 65 years old). METHODS A sample of 6,789 adults aged 18 and older was extracted from a 2017 and 2018 Health Information National Trends Survey (HINTS). Univariate and bivariate analyses to examine the association between each variable and four age groups were conducted. Multiple linear regression analyses to predict depression level among participants with use of SNS for health purpose were conducted. RESULTS SNS use for health purpose and depression were positively associated for three age groups but not for those 65 years or older (=0.13, P<0.05; =0.08, P<0.05; =0.09, P<0.05). Income and self-reported health status indicated an inverse relationship for all age groups. The relationship with marital status differed based on age group with 18 and 34 years old showing an inverse relationship (=-0.13, P<0.01) while 65 years or older showing a positive relationship (=0.06, P<0.05). Gender was positively associated among those in the 35-49 years old (=0.09, P<0.05) and 65 years or older (=0.07, P<0.05). Being Non-Hispanic White was positively associated with depression among 50-64 years old (=0.07, P<0.001) and 65 years or older (=0.08, P<0.05). CONCLUSIONS Age-tailored education on determining accurate and reliable information shared via SNS is needed to reduce depressive symptoms.


Sociology ◽  
2021 ◽  
pp. 003803852199401
Author(s):  
Rory Magrath

The relationship between English football and homosexuality has changed significantly in recent years. However, research examining this area of study has predominantly focused on the attitudes of ostensibly heterosexual men. By drawing on semi-structured interviews with 35 ‘out’ gay male fans, this article is the first to focus explicitly on LGBT fans’ sense of place in English football. Contrary to previous research, these gay male fans represent ‘authentic’ notions of fandom through their passion for football and respective clubs. The recent emergence of LGBT Fan Groups has provided sexual minority fans increased visibility, and a sense of belonging and community. Finally, despite ongoing concerns about football stadia’s hypermasculine and heteronormative environment, these fans believe that they have become an increasingly inclusive space. Accordingly, this article demonstrates that sexual minority fans are central to English football and argues that future research must acknowledge their increased prevalence.


2021 ◽  
Vol 8 ◽  
pp. 233339362110281
Author(s):  
Renee Fiolet ◽  
Cynthia Brown ◽  
Molly Wellington ◽  
Karen Bentley ◽  
Kelsey Hegarty

Technology-facilitated abuse can be a serious form of domestic violence. Little is known about the relationship between technology-facilitated abuse and other types of domestic violence, or the impact technology-facilitated abuse has on survivors. The aim of this interpretative descriptive study is to understand domestic violence specialist service providers’ perspectives on the impact of technology-facilitated abuse, and the link between technology-facilitated abuse and other forms of domestic violence. A qualitative approach using 15 semi-structured interviews were undertaken with Australian domestic violence specialist practitioners, and three themes were identified through data coding using inductive thematic analysis. Another form of control describes technology-facilitated abuse behaviors as enacting controlling behaviors using new mediums. Amplifies level of fear characterizes the impact of technology-facilitated abuse. A powerful tool to engage others describes opportunities technology offers perpetrators to abuse through engaging others. Findings highlight technology-facilitated abuse’s complexity and integral role in domestic violence and can assist clinicians to understand the impact and harm that can result from technology-facilitated abuse.


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