scholarly journals Clothing Retail Channel Use and Digital Behavior: Generation and Gender Differences

2016 ◽  
Vol 4 (1) ◽  
pp. 125 ◽  
Author(s):  
Pauline Sullivan ◽  
Sae-Young J. Hyun
Keyword(s):  
Gender Preferences ◽  
Strategic Information ◽  
Social Survey ◽  
Gen Y ◽  
Female Consumers ◽  
Retail Channel ◽  
Dependent Variables ◽  
And Gender ◽  
Gen X ◽  
Channel Segment

<p><em>This study examined whether selecting certain retail channels to purchase clothing reflects generational and gender preferences as well as their digital behavior. Based on 1000 consumer cases from a Cornell National Social Survey conducted in 2012, this study employed correspondence analysis to segment clothing retail channel groups and relate the segments to generational cohorts and gender. Overall, the majority of Gen Y, Gen X, and Baby Boomer male consumers preferred the store-only channel, while the majority of female consumers of these generations liked the digital-only or digital-store channel for purchasing clothing. On the other hand, both male and female seniors liked catalogs (either digital-catalog or catalog only) for purchasing clothing. In addition, ANOVA was run with generation and gender as the independent variables and digital behaviors as the dependent variables. Results provided strategic information on how to target each clothing channel segment using the digital behavior of different generations and gender. </em></p>

scholarly journals Improving Data Quality with Sociodemographic Matching?: About the Effects and Implications of Age and Gender Matching in Face-to-Face Interviews

2021 ◽  
pp. 193672442199825
Author(s):  
Felix Bittmann
Keyword(s):  
Data Quality ◽  
European Social Survey ◽  
Item Nonresponse ◽  
Age And Gender ◽  
Social Survey ◽  
Face To Face ◽  
Dependent Variables ◽  
And Gender ◽  
High Degree ◽  
Gender Matching

According to the theory of liking, data quality might be improved in face-to-face survey settings when there is a high degree of similarity between respondents and interviewers, for example, with regard to gender or age. Using two rounds of European Social Survey data from 25 countries including more than 70,000 respondents, this concept is tested for the dependent variables amount of item nonresponse, reluctance to answer, and the probability that a third adult person is interfering with the interview. The match between respondents and interviewers is operationalized using the variables age and gender and their statistical interactions to analyze how this relates to the outcomes. While previous studies can be corroborated, overall effect sizes are small. In general, item nonresponse is lower when a male interviewer is conducting the interview. For reluctance, there are no matching effects at all. Regarding the presence of other adults, only female respondents profit from a gender match, while age is without any effect. The results indicate that future surveys should weigh the costs and benefits of sociodemographic matching as advantages are probably small.

Bridging the gap between Gen X and Gen Y

2011 ◽  
Vol 5 (3) ◽  
pp. 72-76 ◽  
Author(s):  
Ketan H. Mhatre ◽  
Jay A. Conger
Keyword(s):  
Gen Y ◽  
Gen X

Monkey see, monkey do? Examining the effect of entrepreneurial orientation and knowledge sharing on new venture creation for Gen Y and Gen Z

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Hamdi ◽  
Nurul Indarti ◽  
Hardo Firmana Given Grace Manik ◽  
Andy Susilo Lukito-Budi
Keyword(s):  
Knowledge Sharing ◽  
Entrepreneurial Orientation ◽  
New Venture ◽  
New Venture Creation ◽  
Venture Creation ◽  
Content Type ◽  
Gen Y ◽  
Two Generations ◽  
Gen X ◽  
Practical Implications

Purpose This study aims to examine the effect of entrepreneurial intention and attitude towards knowledge sharing on new business creation by comparing two generations, Y generation (millennials) and Z generation (post-millennial). In addition, the current study uses a social cognitive theory as a point of departure to test the research hypotheses. Design/methodology/approach This study deploys a quantitative approach (hypothetic-deductive approach) by surveying 300 respondents representing the two Indonesian generations. The questionnaire consisting of demographic items (age, education, etc.) and variables was the primary research instrument. This study used regression analysis, a Wald test for examining the proposed hypotheses and a t-test to provide a deeper analysis of the findings. Findings Findings from the current study show that Gen Y is still seeking a balance for their learning sources by involving in their social environments as well as exploring the digital world. In contrast, Gen Z is much more dominant in the independence to learn things that interest them. They have less dependency on social patrons but prioritise themselves as the leading model. Practical implications The findings of this study provide practical implications for higher education institutions in the development of entrepreneurship education to achieve learning effectiveness. Originality/value This study aims to contribute by providing empirical evidence in the effect of entrepreneurial orientation and attitude towards knowledge sharing on new venture creation with particular reference to Gen Y and Gen Z, suggested by previous studies. Although Gen Y and Gen Z are digital natives, this study provides insight into a shift in the characteristic of two generations, as also found in comparison to previous generations, such as Baby-Boomer vs Gen X and Gen X vs Gen Y. This study proclaims the need to adjust organisational theories to enable them to explain the shifting phenomena at the micro and macro level for every generation. Exploratory research to better understand the characteristics of a generation in other settings is a crucial proposal proposed by this study.

scholarly journals The Gender Gap in Employment Hours: Do Work-Hour Regulations Matter?

2017 ◽  
Author(s):  
Liana Christin Landivar
Keyword(s):  
Gender Gap ◽  
Developed Countries ◽  
Work Hours ◽  
Social Survey ◽  
Country Level ◽  
Work Hour ◽  
And Gender ◽  
Using Data ◽  
Household Allocation ◽  
Weekly Work

In all developed countries, women, especially mothers, work fewer paid hours than their spouses. However, the magnitude of the gender gap varies significantly by country, ranging from 2 to 20 hours per week in this study. Using data from the 2002 International Social Survey Programme, this article investigates whether work-hour regulations have a significant effect on household allocation of paid labour and gender work-hour inequality. Two main types of work-hour regulations are examined: standard weekly work hours and the maximum allowable weekly work hours. Results show that households in countries with shorter maximum weekly work hours had less work-hour inequality between spouses, as each additional allowable overtime hour over the standard workweek increased the work-hour gap between couples by 20 minutes. These results indicate that couples’ inequality in work hours and gender inequality in labour supply are associated with country-level work-hour regulations.

scholarly journals Predictors of Perceived Salt Intake and Actual Salt Intake in Romania. Implications for public policy

2019 ◽  
Vol 70 (10) ◽  
pp. 3622-3626
Author(s):  
Corina Ilinca ◽  
Marian Preda ◽  
Stefania Matei ◽  
Stephen J. Cutler ◽  
Oana Tautu ◽  
...  
Keyword(s):  
Public Policy ◽  
Salt Intake ◽  
Active Lifestyle ◽  
Independent Variables ◽  
Policy Interventions ◽  
Obesity And Diabetes ◽  
Dependent Variables ◽  
Major Discrepancy ◽  
Nationally Representative ◽  
And Gender

Salt intake is one of the important predictors of hypertension, a widespread chronic disease among adults. Much remains to be known about its causes, especially in the Romanian context, where there is a scarcity of analyses on this particular topic. Its predictors are relevant for public policy in order to evaluate what strategy should be adopted given actual levels of salt intake and the way people think about their levels of salt intake. Our analyses focus on actual and perceived salt intake. Data for this analysis come from the SEPHAR project, gathered in 2016 (wave 3), a nationally representative sample of Romanians. After noting a major discrepancy between perceived and actual levels of salt intake, we used two regressions with actual and perceived salt intake as dependent variables and three types of factors as independent variables: socio-demographic (age, gender, region, type of locality, education), lifestyle (fat diet, alcohol consumption, active lifestyle, and smoking) and related diseases (obesity and diabetes). Results show Romanians have similar levels of salt intake perceptions independently of the characteristics considered, except fat diet and diabetes, and similar levels of actual salt intake except age and gender, even though previous research shows that there are differences between individuals across these characteristics when it comes to considering hypertension as a dependent variable. We conclude by noting policy interventions regarding salt intake based on the results of this research, especially the need to update the current Romanian TV campaign to reduce salt intake or similar campaigns from other countries.

Gender Stereotypes and Gender Preferences in American Politics

2011 ◽  
Author(s):  
Kira Sanbonmatsu ◽  
Kathleen Dolan
Keyword(s):  
Pilot Study ◽  
Gender Stereotypes ◽  
Gender Issues ◽  
Gender Attitudes ◽  
Political Involvement ◽  
Gender Preferences ◽  
Women Candidates ◽  
The Public ◽  
And Gender ◽  
Do So

This chapter analyzes a series of questions related to citizen's attitudes about gender issues. These items are included in the 2006 Pilot Study. The examination of gender stereotypes suggests that many people see few differences in the traits and abilities of women and men, but that those who do perceive differences tend to do so in predictable ways. These new items also demonstrate that gender stereotypes transcend party, although gender and party interact in meaningful ways in some circumstances. The examination of voters' gender preferences for elected officials reveal the importance (or lack thereof) of descriptive representation to voters and the potential for women candidates to mobilize women in the public to greater political involvement. Finally, the analysis of these new items clearly indicates that while they are related to other gender attitudes, gender stereotypes and gender preferences are distinct attitudes held by voters.

Studi Komparasi Perilaku Wisatawan Nusantara Generasi-X dan Milenial Era Revolusi Industri 4.0 di Indonesia

2020 ◽  
Vol 6 (1) ◽  
pp. 110-126
Author(s):  
Dina Mayasari Soeswoyo ◽  
Sekti Rahardjo
Keyword(s):  
Survey Research ◽  
Generation X ◽  
Travel Behavior ◽  
Rapid Development ◽  
Tourism Industry ◽  
Gen Y ◽  
Face To Face ◽  
Two Generations ◽  
Media Preferences ◽  
Gen X

The rapid development of the tourism industry in Indonesia has also contributed to the intense level of competition among tourism destination and their supporting industries. Marketers are required to be smarter in determining the promotion tool and marketing strategies of their businesses. This survey research aims to improve understanding of the characteristics and travelling behavior from two different market segments namely Generation X (born 1965-1980) and Generation Y or Millennial Generation (born 1981-2000). Data collection techniques were carried out by triangulation, namely literature review, questionnaires and interviews face to face directly and through WhatssApp. The sample of respondents used was 162 Gen-X and 244 Gen-Y selected purposively, by distributing questionnaires during February 2020 to visitors who have traveled to the city of Bogor. Data analysis was performed descriptively qualitative. The result from this survey research in this case study is that Gen-X and Gen-Y have many similarities in terms of characteristics and travel behavior. Significant differences in the two generations are in the 3 attributes of Respondent Characteristics (gadget usage time per day, social media preferences used, travel budget) and Travel Behavior in the aspects of Initiation, Decision Making, When Traveling and Post-Traveling.

scholarly journals Gender Participation and Preference: A Multiple-Case Study on Teaching Circus at PE in Brazilians Schools

2020 ◽  
Vol 5 ◽  
Author(s):  
Marco Antonio Coelho Bortoleto ◽  
Teresa Ontañón Barragán ◽  
Leonora Tanasovici Cardani ◽  
Alisan Funk ◽  
Caroline Capellato Melo ◽  
...  
Keyword(s):  
Elementary Schools ◽  
Physical Education ◽  
School Administrators ◽  
Behavior Modeling ◽  
After School ◽  
Gender Inequalities ◽  
Structured Interviews ◽  
Gender Preferences ◽  
School Activities ◽  
And Gender

Introduction: After more than a decade monitoring physical education instruction in Brazilian elementary schools we noticed an exponential increase in circus activities in both curricular physical education (PE) and in after-school programs. The purpose of this study was to analyze the children's participation and gender preferences in circus activities, with regard to recent studies reporting substantial gender inequalities in Brazilian PE.Method: A qualitative study, based on multiple-cases design, was conducted in two public and six private Brazilian elementary schools. Data collection consisted of 17 semi-structured interviews with PE teachers and school administrators and in situ observations totalizing more than 130 h. The data were analyzed using Content Analysis (thematic categories).Results: Boys and girls showed high participation levels in both curricular and extracurricular PE circus activities. In grades 1–5, participant activity preference was not linked to gender in either curricular or extracurricular situations and overall physical engagement was high. Gender preferences between activities were identified in grades 6–12: girls for aerial activities (trapeze, silks) and boys for juggling activities. Teacher preferences played an important role in the process of linking activities to specific genders both through modeled behavior and gendered encouragement of participants.Conclusion: Circus instruction engages children of all genders and is thereby an effective activity to counter low participation in PE for boys and, especially, girls. Although circus activities are not inherently gendered, gender preferences are cultivated by teachers through gendered behavior modeling (their activity preferences) and encouragement strategies (guiding students to activities based on gender), which is often observed in traditional PE school activities and sports.

scholarly journals Factors Affecting Consumer Adoption of Mobile Apps in NCR: A Qualitative Study

2019 ◽  
Vol 21 (1) ◽  
pp. 176-196 ◽  
Author(s):  
Neerja Arora ◽  
Garima Malik ◽  
Deepak Chawla
Keyword(s):  
Qualitative Study ◽  
Diffusion Of Innovation ◽  
Mobile Applications ◽  
Mobile Apps ◽  
Technological Advancement ◽  
National Capital Region ◽  
Structured Interviews ◽  
User Friendliness ◽  
Gen Y ◽  
Gen X

The recent years have seen an exponential rise in the mobile application space. Organizations strive to be present in this space for interacting with the customer. In this light, it is important to study the current usage of mobile applications and factors which affect their adoption across age groups. This research is a qualitative study, which investigates the pattern of usage, the user friendliness, the liked and disliked features of mobile apps and the beliefs associated with them. Mobile applications being a fairly recent technological advancement, it has been important to study their adoption in the light of the diffusion of innovation and investigate the effect of social influence on decisions to use mobile apps. The findings of this study are based on a total of 29 responses (19 through semi-structured interviews and 10 through focus group discussion) in National Capital Region of India (NCR). The responses were analyzed using content analysis. This study reveals differences in patterns of usage and beliefs among Gen X and Gen Y users. It was found that Gen Y users used mobile apps much more extensively than Gen X users. Though both categories of users believed that usage of mobile apps made life easier, Gen X users had negative beliefs about mobile apps. The findings also reveal the presence of the trait of innovativeness and uniqueness among Gen Y users, which leads to adoption of mobile applications.

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