Pembentukan Citra Merek Minimarket Melalui Viral Marketing (Studi Kasus Pada Minimarket 212)

2019 ◽  
Vol 4 (2) ◽  
pp. 64
Author(s):  
Yulia Hamdaini Putri ◽  
Dessy Yunita ◽  
Aslamia Rosa
Keyword(s):  
General Population ◽  
Data Collection ◽  
Behavioral Intentions ◽  
Brand Image ◽  
Viral Marketing ◽  
The Public ◽  
Sufficient Knowledge

Brand image is one of the important aspects of marketing, this also happens to the 212 minimarkets which is being discussed lately. The aims of this study are to understand the role of viral marketing on the formation of brand images and interest in shopping at minimarket 212. This study is qualitative using questi0nonaire as the method of data collection. The population of this research is the general population of Palembang aged 16-69 years who have sufficient knowledge of 212 minimarkets. The result of this study, are as follows: first, that viral marketing has a significant effect on the brand image (Est: 0.426; SE: 0.033; CR: 0.033; P: 000). Second, that viral marketing has a significant effect on behavioral intentions (Est: 0.261; SE: 0.040; CR: 6.538; P: 0.000). Third, that brand image has a significant effect on behavioral intentions (Est: 1,187; SE: 0,067; CR: 17,708; P: 0,000). Thus, the effect of viral marketing on shopping interest in a 212 minimarket has the smallest influence value among other variables which is only 0.26 point. However, with the brand image variable as an intervening variable, the effect is greater up to 0.50 point, this means that brand image which formed through viral marketing get a good response from the public to increase the willingness to shop.

scholarly journals Pembentukan Citra Merek Minimarket Melalui Viral Marketing (Studi Kasus Minimarket 212)

2019 ◽  
Vol 4 (2) ◽  
pp. 172
Author(s):  
Yulia Hamdaini Putri ◽  
Dessy Yunita ◽  
Aslamia Rosa
Keyword(s):  
General Population ◽  
Data Collection ◽  
Behavioral Intentions ◽  
Brand Image ◽  
Viral Marketing ◽  
The Public ◽  
Sufficient Knowledge

Brand image is one of the important aspects of marketing, this also happens to the 212 minimarkets which is being discussed lately. The aims of this study are to understand the role of viral marketing on the formation of brand images and interest in shopping at minimarket 212. This study is qualitative using questi0nonaire as the method of data collection. The population of this research is the general population of Palembang aged 16-69 years who have sufficient knowledge of 212 minimarkets. The result of this study, are as follows: first, that viral marketing has a significant effect on the brand image (Est: 0.426; SE: 0.033; CR: 0.033; P: 000). Second, that viral marketing has a significant effect on behavioral intentions (Est: 0.261; SE: 0.040; CR: 6.538; P: 0.000). Third, that brand image has a significant effect on behavioral intentions (Est: 1,187; SE: 0,067; CR: 17,708; P: 0,000). Thus, the effect of viral marketing on shopping interest in a 212 minimarket has the smallest influence value among other variables which is only 0.26 point. However, with the brand image variable as an intervening variable, the effect is greater up to 0.50 point, this means that brand image which formed through viral marketing get a good response from the public to increase the willingness to shop.

FACTS, MYTHS AND INFODEMICS IN COVID-19 IN HEALTH CARE WORKERS AND GENERAL POPULATION: AN OBSERVATIONAL STUDY.

2021 ◽  
pp. 49-52
Author(s):  
Shrivastava P ◽  
Verma S ◽  
Khushboo Khushboo ◽  
Bhattacharya P K
Keyword(s):  
Health Care ◽  
Social Media ◽  
General Population ◽  
Mass Media ◽  
Observational Study ◽  
Health Care Workers ◽  
The Public ◽  
Care Workers ◽  
Health Related

Despite the ubiquity of health-related communications via social media, no consensus has emerged what information should be conveyed and how it should be conveyed to avoid creating panic among general population. With lockdowns social media, mass media became as a habit by people for news, information regarding COVID-19 and it is practiced even after lockdown. During the COVID-19 pandemic, mass media, social media and local news has become as the source of a toxic “infodemic” source for public. It contained both solicited and unsolicited advice. No conceptual model exists for examining the roles of media. It is important to rst assess the important mis-information, role of infodemics and prevalent casualness among the public regarding the COVID-19. Till mass vaccination is not commenced it is prudent to emphasize guidelines and practices as per COVID guidelines like social distancing, wearing mask, hand hygiene

Consumer purchase intention of a cosmetic product after the Fukushima nuclear incident

2018 ◽  
Vol 46 (4) ◽  
pp. 551-561 ◽  
Author(s):  
Jae Hoon Hyun ◽  
Suk Bong Choi
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Factors Affecting ◽  
The Public ◽  
Cosmetic Product ◽  
Consumer Purchase Intention ◽  
The Impact

We examined the factors affecting consumer purchase intention of a cosmetic product after the Fukushima nuclear incident and the role of distinctiveness in postcrisis recovery. Through a 2-group experiment and structural equation modeling, we found that the incident did not affect the firm's reputation and brand image but it was perceived as a significant threat to health and product safety that consequently negatively affected purchasing intentions. Findings also showed that high distinctiveness is a valid factor in diminishing the impact of crisis. In particular, a firm's reputation and indirect effects on revenue are least affected by, or even positively related to distinctiveness. We have included discussion of the critical implications for firms around the importance of maintaining desirable relationships with the public as preparation for a crisis and for rapid postcrisis recovery.

scholarly journals Peran Penyuluh Pertanian Terhadap Peningkatan Wawasan/ Pengetahuan Dalam Meningkatkan Produksi Padi di Desa Tellulimpo Kec. Marioriawa Kab. Soppeng

2021 ◽  
Vol 21 (3) ◽  
pp. 544-560
Author(s):  
Sudarmo Sudarmo ◽  
Irmayani Irmayani ◽  
Yusriadi Yusriadi
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Public Perception ◽  
Secondary Data ◽  
Agricultural Extension ◽  
Descriptive Statistics ◽  
The Public ◽  
Rice Farmers ◽  
The Village

Penelitian bertujuan untuk mengkaji peran penyuluh pertanian terhadap produksi petani padi di Desa Tellu Limpoe Kecamatan Marioriawa Kabupaten Soppeng. Penelitian ini berlokasi di Desa Tellu Limpoe Kecamatan Marioriawa Kabupaten Soppeng. Teknik pengumpulan data dalam penelitian ini yaitu observasi dan wawancara sedangkan jenis dan sumber data yang digunakan yaitu data primer dan sekunder. Analisa data yang digunakan pada penelitian ini statistik deskriptif dan Skala linker. Hasil penelitian menunjukkan bahwa Persepsi masyarakat terhadap peran penyuluh pertanian terhadap peningkatan wawasan/pengetahuan dalam meningkatkan produksi petani padi adalah indikator 1) Peran penyuluh sebagai pembimbing petani, 2) Peran penyuluh sebagai teknisi lapangan, 3) Peran penyuluh sebagai penghubung antara lembaga dengan petani, dan 4) Peran penyuluh pertanian dalam meningkatkan hasil petani padi, semuanya sangat berperan dalam meningkatkan wawasan/pengetahuan dalam meningkatkan produsi petani padi dan juga peran penyuluh sangat penting bagi petani di Desa Tellulimpoe untuk dapat meningkatka produksi padi. The research aims to examine the role of agricultural extension workers in the production of rice farmers in Tellu Limpoe Village, Marioriawa District, Soppeng Regency. This research is located in Tellu Limpoe Village, Marioriawa District, Soppeng Regency. Data collection techniques in this study are observation and interviews while the types and sources of data used are primary and secondary data. Analysis of the data used in this study is descriptive statistics and linker scale. The results showed that the public perception of the role of agricultural extension workers to increase insight / knowledge in increasing the production of rice farmers is an indicator 1) The role of extension workers as farmers’ supervisors, 2) The role of extension workers as field technicians, 3) The role of extension workers as a liaison between institutions and farmers, and 4) The role of agricultural instructors in increasing the yield of rice farmers, all of which play an important role in increasing insight / knowledge in increasing the production of rice farmers and also the role of extension workers is very important for farmers in the village of Tellulimpoe to be able to increase rice production.

scholarly journals MEDIATOR'S PERSUASIVE APPROACH IN MEDIATION PRACTICE: CASE STUDY OF DIVORCE AT GRESIK RELIGIOUS COURT

2021 ◽  
Vol 6 (1) ◽  
pp. 25-48
Author(s):  
Faridatul Hasanah
Keyword(s):  
Data Collection ◽  
Married Couples ◽  
Mediation Process ◽  
The Public ◽  
Divorce Mediation ◽  
Study Population ◽  
Religious Courts ◽  
Mediation Practice

This research was field qualitative. Purpose is (1) To determine the strategy of judges mediators in settling divorce cases through mediation in the religious Gresik (2) To know the views of people about the existence of mediation as a way to prevent divorce (3) To find out how the effectiveness of the mediation process in handling divorce cases in the religious Gresik. The variables of this research is the role of the judge Mediator Mediation Divorce Case. The study population was numbered 7 people, samples of this study is 4 mediators as informants for only two the informant can be reached. For people who are litigants, 4 as the samples which are in neighborhood religious Courts Gresik. Data collection techniques used were interview and documentation. The results of this study indicate that. (1) strategy judge mediator in case of divorce mediation is to maximize the mediation process by providing advice and consideration if later married couples end up with divorce where previously done caucus or to each party alternately on mediation it self. (2) The view of the public about the existence of the mediation is a good thing because it provides education in the form of advice and teach harmony and the community is also considered that mediation in the religious should stay there. (3) the effectiveness of mediation in the religious Gresik which is not very effective because the number that failed in mediation more than a successful mediation. Keywords: Role of Judges, Mediation, Divorce   Abstrak Penelitian ini adalah kualitatif lapangan. Arahnya ialah (1) Untuk dapat memahami cara  mediator dalam menangani kasus perceraian melalui proses juru damai (2) Untuk mendapatkan hasil mengenai pandangan masyarakat tentang adanya mediasi yang berperan sebagai juru damai mengenai perceraian (3) Untuk dapat memahami seberapa penting efektifitas proses mediasi dalam menyelesaikan permasalahan yang terjadi. penelitian ini ialah inovasi mediator dalam menentukan keberhasilan mediasi kasus perceraian. Populasi penelitian ini adalah berjumlah 7 orang, yang diteliti ada 4 orang sebagai informan  mediator. Untuk masyarakat yang melakukan mediasi diambil dua pasang. Tehnik yang digunakan yakni tehnik wawancara dan dokumentasi. Hasil penelitian ini menjelaskan bahwa. (1) cara yang dipakai juru damai untuk menangani masalah cerai adalah mempermudah proses mediasi ,mediator berulangkali menyelipkan nasehat -nasehat yang berujung perdamaian, meskipun nantinya tidak dapat rukun kembali, alangkah baiknya berpisah dengan cara baik-baik.(2) Pandangan masyarakat mengenai adanya mediasi ini antusiasnya begitu baik, karena juru damai seperti ini yang dibutuhkan saat ini, lebih bersifat kekeluargaan. (3) efektifitas mediasi belum sempurna disebabkan meningkatnya orang yang ingin cerai dan juru damai yang mempunyai sertifikat sangat kurang. Kata Kunci: Inovasi Mediator, Mediasi, Perceraian  

scholarly journals EDUCATIONAL BRANDING IN PRIVATE SPANISH UNIVERSITIES: BUILDING BRANDS THAT THE PUBLIC FALL IN LOVE WITH

2020 ◽  
Vol 3 (2) ◽  
pp. 145-163
Author(s):  
Javier Casanoves-Boix ◽  
Inés Küster-Boluda ◽  
Natalia Vila-López
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Private Universities ◽  
The Public ◽  
Service Staff ◽  
Quantitative Sample ◽  
Brand Capital ◽  
Spanish Universities ◽  
The Impact

This research was carried out to examine the role of university brand capital in Spanish private universities. To get the aim, an empirical study is carried out with a quantitative sample of 993 valid responses from different agents involved (343 lecturers, 164 service staff and 486 students). The results obtained show the impact of each of the variables of brand capital at the educational level and, in particular, the importance of building brand image to maximize the perception of brand capital in Spanish private universities. At the same time, there are significant differences in perception among the different university agents involved, being the service staff the highest average in all variables, such as: (1) brand awareness, (2) brand image, (3) perceived quality and (4) brand loyalty.

Utilizing Volunteered Information for Infectious Disease Surveillance

2013 ◽  
Vol 4 (2) ◽  
pp. 54-70 ◽  
Author(s):  
Shaun A. Langley ◽  
Joseph P. Messina ◽  
Sue C. Grady
Keyword(s):  
Data Collection ◽  
Spatial Data ◽  
Disease Surveillance ◽  
Geographic Information ◽  
Spatial Data Analysis ◽  
Tsetse Flies ◽  
New Paradigm ◽  
Traditional Role ◽  
The Public

With the advent of Web 2.0, the public is becoming increasingly interested in spatial data exploration. The potential for Volunteered Geographic Information (VGI) to be adopted for passive disease surveillance and mediated through an enhanced relationship between researchers and non-scientists is of special interest to the authors. In particular, mobile devices and wireless communication permit the public to be more involved in research to a greater degree. Furthermore, the accuracy of these devices is rapidly improving, allowing the authors to address questions of uncertainty and error in data collections. Cooperation between researchers and the public integrates themes common to VGI and PGIS (Participatory Geographic Information), to bring about a new paradigm in GIScience. This paper outlines the prototype for a VGI system that incorporates the traditional role of researchers in spatial data analysis and exploration and the willingness of the public, through traditional PGIS, to be engaged in data collection for the purpose of surveillance of tsetse flies, the primary vector of African Trypanosomiasis. This system allows for two-way communication between researchers and the public for data collection, analysis, and the ultimate dissemination of results. Enhancing the role of the public to participate in these types of projects can improve both the efficacy of disease surveillance as well as stimulating greater interest in science.

scholarly journals Bridging the Public and Private in the Study of Teaching: Revisiting the Research Argument

2020 ◽  
Vol 90 (1) ◽  
pp. 1-25
Author(s):  
RACHEL E. SCHACHTER ◽  
DONALD FREEMAN
Keyword(s):  
Decision Making ◽  
Data Collection ◽  
Public And Private ◽  
The Public ◽  
Stimulated Recall ◽  
Research Procedure ◽  
Role Of Teachers

In this essay, Rachel Schachter and Donald Freeman present the familiar problem in studying and improving teaching: how to connect what teachers know and think with what they do as they teach. They outline how research on the public and private worlds of teaching has become bifurcated, with the private side of the work often disconnected from observable practices, and contend that focusing on how public actions and private reasoning are connected is crucial to more fully understanding teaching. They revisit stimulated recall as a research procedure that connects the public and private in teaching, reviewing how it has been used in studying teachers' decision-making and questioning assumptions that generally frame the procedure as a means of data collection. This critique distinguishes stimulated recall as a procedure for collecting data from the claims and the justifications on which it is based. In shifting the basis of the approach, Schachter and Freeman argue that the procedure offers a practical vehicle for researchers to use in both connecting the two worlds and repositioning the role of teachers in the study of their work.

scholarly journals What should be the role of the media in nutrition communication?

2006 ◽  
Vol 96 (S1) ◽  
pp. S86-S88 ◽  
Author(s):  
Laura Fernández-Celemín ◽  
Anna Jung
Keyword(s):  
General Population ◽  
Scientific Information ◽  
Scientific Communication ◽  
Communication To The Public ◽  
Nutrition And Health ◽  
The Public ◽  
The Media ◽  
Nutrition Communication ◽  
Lay Public

The increasing availability of nutrition and health information has not always increased the knowledge of the general population, but presents them with the need to know and understand in order for choices to be made. While communicating science to the lay public, several challenges are encountered, ranging from the heterogeneity of the audience, the consumers, who demand certainty and a straightforward message, through the different aims and agendas of all the communicators, to the inherent complexity of the scientific message. Nowadays, the media is one major source of scientific information to the general public. The present article examines what the role of the media and scientists should be in bringing scientific communication to the public and how this communication could be improved.

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