Strategi Pengembangan Desa Pelaga Sebagai Destinasi Agrowisata di Kabupaten Badung

2021 ◽  
Vol 1 (1) ◽  
pp. 24-31
Author(s):  
Komang Ema Marsitadewi
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Beach Tourism ◽  
Descriptive Approach ◽  
Farmer Groups ◽  
To Come ◽  
Tourism Potential ◽  
Using Data

Badung Regency is more dominated by beach tourism. More than ten famous beaches in Bali are in Badung Regency. These beaches are only located in a few districts in Badung Regency. Inequality between sub-districts also occurs between areas that have tourism potential such as beaches and areas that have other tourism potential such as waterfalls or other tourism. This will create new problems for Badung Regency in the future. In fact, sub-districts that do not have coastal tourism potential have challenges as well as opportunities to develop. One of them is Petang District, Pelaga Village. This village does not have beach tourism but has other natural potentials that can be used as an attraction for tourists to come and visit Pelaga Village. These potential differences must be implemented which can then be used as opportunities for Pelaga Village. The purpose of this research is to produce a strategy to develop Pelaga Village as a tourism destination. This research is a qualitative research with a descriptive approach. Data obtained from primary data and secondary data. The data is then processed using data triangulation techniques to reduce the researcher's subjectivity and is also analyzed using SWOT analysis to produce a development strategy. In this study, it was found that Pelaga Village has a lot of potential for agro-tourism and can be developed such as asparagus and some hydroponic plants. . Not only that, the community's high interest in developing agro-tourism also supports the development of Pelaga Village. After assessing the potential that is owned by the opportunity, the threat from Pelaga Village came up with several development strategies for Pelaga Village, namely to further activate the community, especially farmer groups in developing their agro products. increasing the existence of the Agricultural Culture Festival in Pelaga Village, refining the missing destination components such as the availability of restaurants and inns, creating an organization that can bring together various farmer groups in Pelaga Village, in relation to the community in developing and managing the potentials of Pelaga Village.  

scholarly journals KEBIJAKAN PENGEMBANGAN PARIWISATA KABUPATEN JEMBER (Studi Kasus Strategi Pengembangan Wisata Pantai Puger Dalam Meningkatkan Kunjungan Wisatawan)

2017 ◽  
Vol 3 (1) ◽  
Author(s):  
Imroatu Choiroh Masula ◽  
Endang Indartuti ◽  
Bagoes Soenarjanto
Keyword(s):  
Data Analysis ◽  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Tourism Development ◽  
Secondary Data ◽  
Primary Data ◽  
Cultural Aspects ◽  
Beach Tourism ◽  
Policies And Programs

Attractions Puger Beach in Jember District, East Java Province. Puger Beach 35 km northwest of the city of Jember known as a fish auction, will Puger Beach has a very interesting beauty with a large waves also can be used for surfing. Another potential that can be developed is the island of Nusa Barong is located not far from Puger Beach, Development of attractions that must be done with more focused and sustainable.The formulation of this research is how is the strategy of puger beach tourism development in increasing the tourists in Jember District Government? So the purpose of the research is to analyze the strategy of puger beach tourism development in increasing the tourists. Sources of data in this study are primary data and secondary data. Primary data was obtained by conducting interviews to tourism managers, the public. Related offices and visitors who are in the location of research, while secondary data obtained from BPS, Department of Culture and Tourism Kab. Jember, libraries and internet, data analysis techniques used using Descriptive Analysis method while to obtain tourism development strategy using SWOT analysis.Based on the results of data analysis and discussion that has been done, it can be concluded tourism object. Puger Beach can be developed using aspects of attractiveness, accessibility aspects, aspects of activities and facilities, social, economic and cultural aspects. In addition, the output of this research is the making of policies and programs that can be used in the development of Puger Beach tourism destination. Keywords: Development Strategy, SWOT Analysis, Policy

scholarly journals Marine Tourism Development Study to Improve Tourist Visit at Santolo Beach, Garut Regency

2021 ◽  
pp. 26-34
Author(s):  
Gista Tanhira ◽  
Achmad Rizal ◽  
. Rosidah ◽  
Asep Agus Handaka Suryana
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Tourism Development ◽  
Secondary Data ◽  
Growth Strategy ◽  
Primary Data ◽  
Case Study Method ◽  
Marine Tourism ◽  
Tourism Potential

This study aims to analyze the tourism potential of Santolo Beach and formulate a development strategy for Santolo Beach so that it can be developed as a marine tourism area to increase tourist visits. The research was conducted at Santolo Beach in January - March 2021. This study used a case study method using primary and secondary data. Primary data obtained from questionnaires and interviews as many as 60 respondents consisting of tourists and Santolo Beach managers using purposive sampling method as the research sample.Secondary data were obtained from related agencies. The analysis used is a SWOT analysis to analyze the strengths, weaknesses, opportunities and threats of Santolo Beach which will produce a development strategy for Santolo Beach. The results of the study are based on calculations carried out through SWOT analysis, the final value of the strengths is 1.64, the weaknesses are 1.44, the opportunities are 1.78 and the threats are 1.41. It can be seen from the results of these calculations that the Marine Tourism of Santolo Beach, Garut Regency has dominant strengths compared to weaknesses and greater opportunities than threats. If these values ​​are included in the SWOT Quadrant Diagram, it can be seen that the position of marine tourism development to increase tourist visits in Santolo Beach, Garut Regency is in the position of the Growth Strategy / SO Strategy, which is to make optimal use of the strengths and opportunities it has.

scholarly journals STRATEGI PENGEMBANGAN URBAN HERITAGE TOURISM KOTA CIREBON, JAWA BARAT

2017 ◽  
Vol 8 (2) ◽  
pp. 195-205
Author(s):  
Theresia Budi Jayanti
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Heritage Tourism ◽  
Secondary Data ◽  
Primary Data ◽  
15Th Century ◽  
Urban Heritage ◽  
City Tourism ◽  
Historical Heritage ◽  
Tourism Potential

Tourism potential of a city can be developed through the city’s historical heritage. The history of Cirebon began around the 15th century, a small village in the Java Sea Coast named Muara Jati and its develop into the kingdom with a King named Walangsungsang (Cakrabumi). In the years 1529-1945, the Kingdom of Cirebon developed into four (4) Royal Palaces, namely: Karatons Kasepuhan, Royal Palaces Kanoman, Royal Palaces Kacirebonan and the Royal Palaces Kaprabonan. It’s cause Cirebon City has potential historical sights. Seeing the potential access of existing and historical value, Cirebon City tourism can be developed through the concept of urban heritage tourism. This study aims to discover the potential and strategies for developing the urban heritage tourism concept in Cirebon City. The research method used descriptive qualitative approach. Primary data obtained by field observations and documentation. Secondary data were obtained through, journals, books and the Internet data that is relevant. Then analysis of urban heritage tourism development strategy through a SWOT analysis. The findings are: access, historic building, cultural daily life, community and government is crucial in the development of urban heritage tourism Cirebon City.  

Potensi Pariwisata Dan Strategi Pengembangan Desa Wisata Sukajadi di Kabupaten Bogor

2021 ◽  
Vol 2 (1) ◽  
pp. 13-26
Author(s):  
Dina Mayasari Soeswoyo
Keyword(s):  
Development Strategy ◽  
Environmental Sustainability ◽  
Swot Analysis ◽  
Tourism Development ◽  
Secondary Data ◽  
Community Support ◽  
Tourism Industry ◽  
Matrix Analysis ◽  
Primary Data ◽  
Tourist Attractions

This study identifies the potential of tourism products in Sukajadi Village Bogor Regency based on ten (10) tourism components as well as its development strategy, which is currently included in the category of a newly developing tourist village. The results of this research are aggressive and serious development strategies in all aspects of the tourism component, namely increasing the quality and diversification of tourist attractions and activities, accessibility, improving the quality and quantity of tourism amenities, improving the quality of human resources & institutions, community support, land use, tourism industry cooperation, as well as marketing aspects. This research type is a descriptive qualitative with a case study exploratory approach. Primary data is obtained from direct observation and interviews with key informants, namely Pokdarwis and the Village Head, while secondary data is the result of literature studies and research documentation. The analysis technique of this research uses SWOT analysis and Matrix, analysis of the work program of the vision for tourism development of the Bogor Regency Government which refers to local government master plan for tourism development (RIPPARDA), and also analysis of the Cleanlines, Health, Safety and Environmental Sustainability (CHSE) guidelines.

scholarly journals Strategi Pengembangan Banjar Samu, Singapadu Kaler Sebagai Desa Wisata Di Kecamatan Sukawati, Kabupaten Gianyar

2018 ◽  
Vol 5 (1) ◽  
pp. 61
Author(s):  
I Made Suarditya ◽  
I Nyoman Sunarta
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Strategy Development ◽  
Mutual Cooperation ◽  
Community Activities ◽  
Swot Matrix ◽  
Tourist Village ◽  
The Government ◽  
Tourism Potential

The research aim is to determine development strategy of Banjar Samu as a tourism village. This research used qualitative and quantitative data with source from primary and secondary data. Observation, interview and documentation are data collection techniques. The sample method used purposive sampling while data analysis used descriptive qualitative and SWOT analysis.  Based on the results, the research indicate is that Banjar Samu have tourism potential which is consisted of natural potentials include panorama of rice fields and water springs. While the potential of culture include: community activities, hospitality and attitude of mutual cooperation, temples: building architecture and religious activity, sacred art of barong landung and another arts entertainment such as joged bumbung, arja, gambelan geguntangan, as well as local craft communities such as wood carving, silver handicrafts, yoga-meditation activity and sekaa such as sekaa gong,  joged, geguntangan, arja, angklung, subak and sekaa santi. Based on the analysis of SWOT Matrix, the results obtained by SO strategies are improving the quality of tourism potential and establish tourist activity. ST strategy is improving the security services. WO strategies are increasing cooperation with the government college, arranging some promotion. WT strategies are providing education and establish a tourist village management system immediately.   Keywords: Tourism Potential, Strategy Development, TourismVillage

scholarly journals Tourism Potential and Strategy to Develop Competitive Rural Tourism in Indonesia

2021 ◽  
Vol 5 (2) ◽  
pp. 131-141
Author(s):  
Dina Mayasari Soeswoyo ◽  
◽  
Mellia Jeneetica ◽  
Liliana Dewi ◽  
Made Handijaya Dewantara ◽  
...  
Keyword(s):  
Local Governments ◽  
Swot Analysis ◽  
Secondary Data ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Primary Data ◽  
Tourism Destination ◽  
Study Approach ◽  
Tourism Potential

This study aims to identify tourism potential and a set of strategies for a competitive rural tourism development using a case study in Sukajadi Tourism Village, Bogor Regency, West Java. This study is a descriptive qualitative type with an exploratory case study approach. Primary data were obtained from deep field observation and interview with key informants, while secondary data was obtained from the results of literature studies and documentation. This research used identification analysis techniques of 11 tourism components modified from several experts, CHSE analysis, work program government (PROKER), market preferences, and SWOT analysis as well as SWOT Matrix. The result of this study was obtained great potential and 15 main strategies for the development of the Sukajadi Tourism Village which is currently starting to grow, namely making serious and aggressive efforts on the internal aspects of village tourism destination, as well as collaboration with tourism industry and local governments to create a competitive rural tourism destination. An active and aggressive strategy is needed for the development of Sukajadi village as a competitive rural tourism destination, based on micro and macro perspectives.

scholarly journals Strategy for the Development of Seaweed Cultivation in Karawang Regency, West Java Province

2021 ◽  
pp. 12-22
Author(s):  
M. F. A. Pratama ◽  
A. Nurhayati ◽  
A. Rizal ◽  
A. A. H. Suryana
Keyword(s):  
Qualitative Analysis ◽  
Development Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Local Communities ◽  
Business Development ◽  
Primary Data ◽  
Analysis Method ◽  
Seaweed Cultivation ◽  
Aquaculture Ponds

Seaweed is one of the leading commodities in the marine sector which has a high selling value. However, this potential is currently not optimally utilized in Karawang Regency. Karawang Regency has a large enough potential for aquaculture ponds, has a pond area of 18,273.30 hectares, and only 1% is cultivated for seaweed. This research aims to formulate a seaweed cultivation business development strategy that has not developed optimally. The respondents in this research were all 60 seaweed cultivators in Karawang Regency. The data used were primary and secondary data. Primary data were obtained through an interview with seaweed cultivators and using the questionnaire. Secondary data were obtained from institutions/agencies related to research, such as the Karawang Regency Fisheries Service The data analysis method used in this research is qualitative analysis. Qualitative analysis was used to determine a seaweed cultivation development strategy using a SWOT analysis. The results showed that the relative position of seaweed cultivation development based on the SWOT analysis is in the first quadrant which means the strategy used is a progressive or aggressive. The progressive strategy of developing seaweed cultivation can be carried out with strategies such as increasing production to meet the demand for seaweed, expanding the area for seaweed cultivation, empowering local communities about seaweed cultivation and diversifying processed seaweed products.

scholarly journals STRATEGI PENGEMBANGAN SISTEM AGRIBISNIS KELAPA SAWIT (Elaeis Guineensis Jacq) DI KABUPATEN LABUHAN BATU UTARA

2021 ◽  
Vol 1 (1) ◽  
pp. 23
Author(s):  
Bambang Hermanto ◽  
Sri Wahyuni
Keyword(s):  
Factor Analysis ◽  
Development Strategy ◽  
Oil Palm ◽  
Swot Analysis ◽  
Elaeis Guineensis ◽  
System Development ◽  
Secondary Data ◽  
Primary Data ◽  
Diversification Strategy ◽  
Elaeis Guineensis Jacq

The purpose of this research is to find out what are the strengths, weaknesses, opportunities, and threats in the strategy of developing an oil palm agribusiness system (Elaeis Guineensis Jacq) in North Labuhan Batu Regency. The sampling research method used is purposive sampling method. The data used are primary data and secondary data. The analytical method used is descriptive quantitative method using SWOT analysis by analyzing the IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) factors. The results showed that using the SWOT diagram matrix, the oil palm agribusiness system development strategy was found in area II (Diversification Strategy). The situation in area II is a situation where farmers have to change their previous strategy, because the development of oil palm faces various threats but oil palm farmers still have internal strength. The focus of the strategy is to take action using strengths to take advantage of long-term opportunities by means of product and market diversification strategies.

scholarly journals Ana Batik Magelang’s Business Development Strategy Based on SWOT and Business Model Canvas

2021 ◽  
Vol 2 (4) ◽  
pp. 224-235
Author(s):  
Tri Puji Hastutik ◽  
Ivo Novitaningtyas
Keyword(s):  
Development Strategy ◽  
Business Model ◽  
Business Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Global Market ◽  
Business Development ◽  
Primary Data ◽  
Business Model Canvas ◽  
Business Conditions

This study aims to analyze Ana Batik's business conditions as one of the MSMEs in Magelang based on the Business Model Canvas (BMC) analysis to develop a business strategy based on a SWOT analysis. The research was developed based on a descriptive qualitative approach. The data used in this study are primary data and secondary data. Primary data were collected through observation and interviews, while secondary data were collected through literature studies. The data that has been collected is analyzed based on the Business Model Canvas (BMC) analysis and the SWOT analysis. The Business Model Canvas (BMC) analysis is used to describe Ana Batik's business conditions, while the SWOT analysis is used to formulate a business development strategy that is applied to the new business model. The results of the data analysis indicate that the appropriate strategy for Ana Batik Magelang's business development is the SO strategy. SO strategies that can be applied are developing products according to fashion trends, using brand ambassadors to attract and increase consumer buying interest, and expand the market to the scope of the global market. By implementing this strategy, it is hoped that Ana Batik Magelang's business can develop and be sustainable.

scholarly journals STRATEGI PENGEMBANGAN KAWASAN AGROWISATA RURUKAN

2017 ◽  
Vol 13 (2A) ◽  
pp. 21
Author(s):  
Ireine Gratia Palit ◽  
Celcius ., Talumingan ◽  
Grace A. J. Rumagit
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Fruit Trees ◽  
Cultural Development ◽  
Growth Strategy ◽  
Primary Data ◽  
Fertility Level ◽  
City Tourism ◽  
Urban Villages

The purpose of this research is to identify the right strategy in developing Rurukan agro tourism area. The research location was conducted in two urban villages: Rurukan and Rurukan 1, East Tomohon Subdistrict, Tomohon City. This research was conducted for 3 (three) months from November 2016 to January 2017. The data used in this study are primary data and secondary data. Primary data are data taken through direct observation on site, interview with respondents who selected 10 people to fill out the research questionnaire as follows: Government (3 people), namely Lurah Rurukan, Lurah Rurukan One, and Officials of Tomohon City Tourism Office, Community Shop (2 persons) and Tour Manager (5 persons). Secondary data is data obtained from the offices of two urban villages and Tourism Office. The analytical method used SWOT Analysis. Based on the results of research and discussion, it can be concluded that the development strategy of Rurukan agro tourism area is Rapid growth strategy. This development strategy is in accordance with the position of Rurukan area that needs a progeny strategy to support growth, through several strategies that can be implemented, namely: (1) Utilizing some existing tourism object to attract investors so that it can become a growing tourism sector and interest in Tomohon ; (2) utilizing the famous agro tourism with its trademark to become a cultural development area, especially in Tomohon City; (3) utilizing a good soil fertility level in the Rurukan area to be planted with fruits such as strawberries, which are highland fruit trees to be enjoyed by tourists.

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