scholarly journals New Trends in Modern Translation Studies Review of Mishkurov E.N., 2018. “Hermeneutics of Translation” (Theoretical and Methodological Standard). Moscow, 299 p

2019 ◽  
Vol 23 (2) ◽  
pp. 562-568
Author(s):  
Marina G Novikova
Keyword(s):  
Translation Studies ◽  
Comprehensive Analysis ◽  
Translation Process ◽  
Methodological Standard

The article provides a review of E. Mishkurov’s monograph “Hermeneutics of Translation” (Theoretical and Methodological Standard). Attention is drawn to the introduction to scientific use and a comprehensive analysis of the concept of “hermeneutic translation paradigm”, which is based on the hermeneutic-translation methodological standard. It is illustrated that this standard reveals the essence of the translation process and includes four interrelated and complementary stages: pre-understanding, understanding, interpretation and the stage of making a translation decision. The advantages and perspectives of the hermeneutic translation paradigm over existing methodologies in modern translation studies are proved.

Una aproximación empírica a la ­clasificación y traducción de las figuras retóricas en la publicidad

Babel ◽  
2011 ◽  
Vol 57 (1) ◽  
pp. 32-57 ◽  
Author(s):  
Maria Calzada Perez
Keyword(s):  
Empirical Investigation ◽  
Great Majority ◽  
Translation Studies ◽  
The Other ◽  
Translation Process ◽  
New Rhetoric ◽  
Rhetorical Figures ◽  
Ancient Times ◽  
The One

Since ancient times the suasive value of rhetorical figures has been vastly studied. In fact, Aristotle himself argued that the aim of rhetoric was not just to persuade but to find the best methods of persuasion (Aristotle, Retorica, ed. 1990). These methods have been frequently used in advertising, where they are employed to capture the consumer’s attention and, consequently, to sell the advertised product. However (despite the frequent appearance of rhetorical figures in advertising), there is a scarcity of studies on the role of these persuasive mechanisms in the translation of publicity. Bearing upon the “new rhetoric”, the present paper has a twofold purpose. On the one hand, it aims to import a clear taxonomy of rhetorical figures from advertising into translation studies and subsequently to illustrate the transfer of these figures. On the other hand, it analyses the behaviour of rhetorical figures in the translation process by means of an empirical investigation whose goal it is to further categorise them in a systematic and rational way. Drawing upon the seminal work of McQuarrie and his collaborators, the paper performs a quantitative analysis of a corpus of 120 matching pairs consisting of English advertisements and their existing Spanish counterparts. Results evidence that a great majority of rhetorical figures are “translated”, thus confirming the globalising tendencies of advertising.

scholarly journals A Glimpse from the Chambord Staircase at Translation’s Role in Comparative Literature

2010 ◽  
Vol 22 (2) ◽  
pp. 37-61 ◽  
Author(s):  
Jane Koustas
Keyword(s):  
Comparative Literature ◽  
Cultural Studies ◽  
Comparative Studies ◽  
Translation Studies ◽  
Translation Process ◽  
Canadian Literature ◽  
Translation Strategy ◽  
Selection Of

While the importance of the translation process remains recognized as a worthwhile activity in both Literary/Cultural Studies and in fiction, it is frequently overlooked in larger discussions of Canadian literature, including comparative studies. Such activities aim to blur the lines between Us and Them, between Other and Self, or between the Rest of Canada (the Roc) and Quebec, in other words, to align or combine the frequently cited legendary two staircases of Château de Chambord. However, in the process, they have obscured other boundaries, such as those between Comparative Literature and Translation. Studies in Comparative Canadian Literature, for example, frequently overlook, or at least downplay, the importance of translation, neglecting to consider, for example, the translation strategy used and the selection of translated works available for comparison.

scholarly journals Abu Bakr Salem's Saudi-Hadhrami Songs in Translation

2020 ◽  
Vol 20 (2) ◽  
Keyword(s):  
Extra Dimension ◽  
Translation Studies ◽  
Descriptive Study ◽  
Prosodic Features ◽  
Translation Process ◽  
Cultural Elements ◽  
The Aesthetic ◽  
Poetic Texts

This exploratory and descriptive study attempts to investigate Abu Bakr Salem’s songs and poems to see how demanding the process of translating such poetic texts is. Three of the most authentic songs of the Saudi-Hadhrami famous singer have been translated and discussed to achieve the study goals which are refreshing translation studies with this regard as well as checking whether these Arabic songs are translatable. The translator was given much freedom to render this kind of challenging text which is loaded with cultural elements and prosodic features in the light of Low’s (2005) Pentathlon Approach. The translator has done his best to manifest the aesthetic elements as far as possible. The findings are that folkloric Saudi-Hadhrami songs are untranslatable and the translation process is too complicated. Therefore, translators are not recommended to translate songs because a loss of meaning or form becomes something unavoidable. The intricacies lie mainly in manifold dimensions including cultural, colloquial, and prosodic aspects. In addition, the extra dimension of the music is beyond the translator's control.

scholarly journals A Study on Zeng Hu’s Translation of The Thorn Birds from the Perspective of Chesterman’s Norm Theory

2017 ◽  
Vol 7 (11) ◽  
pp. 996
Author(s):  
Chengyi Ma
Keyword(s):  
Translation Studies ◽  
Cultural Factors ◽  
Translation Process ◽  
Translation Strategies ◽  
Vital Importance ◽  
Professional Norms ◽  
Norm Theory ◽  
Further Development

Based on the norm theory of Toury and Hermans, Chesterman makes a further development on the study of translation norms. In his theory, translation norms fall into two categories: expectancy norms and professional norms. Expectancy norms are from the expectations of target readers and influenced by the economic, political and cultural factors of the target society. Professional norms manipulate the translation process and are subject to expectancy norms. Professional norms can be further divided into accountability norms, communication norms and relation norms. Chesterman’s norm theory covers the ethical, social and skill norms during the whole translation process, which has great significance for translation studies and practice. The author of this paper has conducted an overall study on The Thorn Birds translated by Zeng Hu from the perspective of Chesterman’s norm theory, aiming to analyze the translator’s conformity to these norms and how these norms influence his translation. It can be concluded that translation is a norm-governed activity. During the translation of The Thorn Birds, the translator Zeng Hu has, in his own way, ingeniously conformed to the translation norms by Chesterman: he not only conforms to the expectancy norms by adopting different translation strategies and styles according to the target readers’ needs, but also applies professional norms to make his translation work well accepted by readers and enjoy lasting popularity. Thus, it can be seen that the instructional and normative effects of translation norms is of vital importance to the success of a translation.

scholarly journals Domestication and Foreignization in Key Cultural Text Translation: A Case Study of the English Translation of Lost in the Crowd

2020 ◽  
Vol 8 (2) ◽  
pp. 1
Author(s):  
Mehri Ebrahimi ◽  
Tengku Sepora Tengku Mahadi
Keyword(s):  
English Translation ◽  
Translation Studies ◽  
Dominant Strategy ◽  
Translation Process ◽  
Cultural Terms ◽  
Cultural Texts

Translation of key cultural texts is a challenging area since these texts not only present intricacies of cultures but also distinguish them from each other. In spite of it, investigating the translation of key cultural texts is one of the neglected areas in the field of translation studies. In the light of Venuti’s (2008) concepts of domestication and foreignization strategies, this research examines translation of Islamic religious cultural terms in Lost in the Crowd by Al-e Ahmad from Persian into English. It also investigates possible relationship between the accuracy of translation and the choice of strategy. The findings of the study reveal that domestication was the dominant strategy opted for by translators in the translation process. Moreover, the findings show that majority of the Islamic Persian terms were rendered into English adequately but the rate of adequate translation using a domesticating strategy was much higher than foreignizing.

scholarly journals Film Novelization as Multimodal Translation

2019 ◽  
Vol 57 ◽  
pp. 125-136
Author(s):  
Beata Mazurek-Przybylska
Keyword(s):  
Translation Studies ◽  
Book Market ◽  
Translation Process ◽  
Literary Adaptation ◽  
Multimodal Texts ◽  
Image Schemata ◽  
Multimodal Text ◽  
Effective Analysis

Novelization, i.e. a literary adaptation of a film, despite its widespread presence on the book market, was treated as a merely commercial phenomenon, and until the late 1990s, it did not inspire any academics research. The main objective of this paper is to show that the phenomenon of novelization can offer new opportunities for linguistics and to reconsider the place of novelization in adaptation and translation studies. It is claimed that the process of film-to-book transformation can be called a translation process. The term multimodal translation is adopted since transforming a multimodal text film into a monomodal one book involves a change of modalities and their density. What follows is an attempt to propose tools that can be used for the effective analysis of multimodal translation, which involve the classical Aristotelian view of the three-part plot of verbal texts and Elżbieta Tabakowska’s theory of cognitive translation. In order to illustrate the film–book translation process, an Interstellar film segment and its book counterpart are analyzed and the conclusion has been drawn that both the film and the book units use the same orientational image schemata. These findings prove that the extension of Tabakowska’s theory to multimodal texts is an adequate framework for the comparison of a film and its novelization.

scholarly journals Lucian Blaga – the translation theorist

Diacronia ◽  
2019 ◽  
Author(s):  
Carmen-Ecaterina Ciobâcă
Keyword(s):  
Modern Philosophy ◽  
Translation Studies ◽  
Careful Analysis ◽  
Translation Process ◽  
Poetic Translation ◽  
The 1950S

Our research focuses on the metatexts signed by Lucian Blaga as a translator. We prove that, due to the preference of Blaga for ethnocentric translation and his philosophy on poetic translation seen as interpretation, he is a translation theorist. The premise on which we base our research is represented by the remark belonging to Sean Cotter, according to which, in the case of Blaga, translation is a manner of challenging the linguistic policy imposed in Romania during the 1950s by the new regime. In this regard, we analyse the dichotomy margins vs centre in translation and the importance of the translation process in Romania during that decade. The pattern suggested by Lawrence Venuti in nowadays Translation Studies is reversed in the case of the translation subjected to our study: the translator abandons its “invisibility”, while ethnocentric translation becomes, in itself, a technique of resistance. The analysis of certain metatexts signed by Blaga proves that he had a modern philosophy on translation, which allows us to consider him a translation scholar avant la lettre. Thus, a careful analysis of metatexts signed by translators of that period would contribute to a greater visibility of trends existing in Romanian Translation Studies.

scholarly journals SKOPOS THEORY: A PRACTICAL APPROACH IN THE TRANSLATION PROCESS

2014 ◽  
Vol 1 (2) ◽  
Author(s):  
Ika Kana Trisnawati
Keyword(s):  
Translation Studies ◽  
Practical Approach ◽  
Source Text ◽  
Translation Process ◽  
Religious Texts ◽  
Specific Guideline ◽  
Skopos Theory

Numerous criticisms have been addressed toward the application of Skopos theory within translation studies. Issues such as vague concepts of translation, ‘dethroning’ the source text, oversimplification and inapplicability to achieve equivalence for literary and religious texts are some of many critiques for Skopos theory. In addition, from a student’s perspective, it is argued that there is no specific guideline to carry out the theory. However, here, I would like to present my perspective as a student practicing translation as well as a brief overview of Skopos theory, its criticisms as well as its usefulness in actual implementation.

Similar and different: cognitive rhythm and effort in translation and paraphrasing

2016 ◽  
Vol 52 (2) ◽  
Author(s):  
Bogusława Whyatt ◽  
Katarzyna Stachowiak ◽  
Marta Kajzer-Wietrzny
Keyword(s):  
Language Processing ◽  
Translation Studies ◽  
Process Data ◽  
Translation Process ◽  
Screen Capture ◽  
Similarities And Differences ◽  
Mental Operations ◽  
Processing Effort ◽  
Similar Processing

AbstractAlthough Jakobson’s (1959) seminal classification of translation into three kinds: interlingual, intralingual and intersemiotic has been widely accepted in Translation Studies, so far most research interest has focused on interlingual translation, defined as “translation proper”. Intralingual translation, more often understood as rewording, paraphrasing or reformulation within the same language, is a less prototypical kind of translation, yet we believe that the underlying mental operations needed to perform both tasks include similar processing stages. Bearing in mind the lack of research comparing inter-and intralingual translation we designed the ParaTrans project in which we investigate how translators make decisions in both tasks. In this article we present the results of a comparative analysis of processing effort and cognitive rhythm demonstrated by professional translators who were asked to translate and paraphrase similar texts. Having collected three streams of translation process data with such tools as key-logging, eye-tracking and screen-capture software, we are able to draw some tentative conclusions concerning the similarities and differences between language processing for interlingual translation and intralingual paraphrasing. The results confirm a higher processing effort in interlingual translation most likely due to the need to switch between languages.

From ‘Is’ to ‘Ought’

Target ◽  
1993 ◽  
Vol 5 (1) ◽  
pp. 1-20 ◽  
Author(s):  
Andrew Chesterman
Keyword(s):  
Translation Studies ◽  
Translation Product ◽  
Translation Process ◽  
Professional Norms ◽  
Target Source ◽  
General Translation

Abstract Translation studies need to cater for both description and evaluation. This can be achieved via the study of translation norms. The norms governing translation are: (a) professional norms concerning the translation process (= norms of accountability, communication and target-source relation); and (b) expectancy norms concerning the form of the translation product, based on the expectations of the prospective readership. While general translation laws account for the behaviour of translators in general, normative laws describe the translation behaviour of a subset of translators, namely, competent professionals, who establish the norms. Normative laws originate in rational, normdirected strategies which are observed to be used by professionals. These laws are empirical, spatio-temporally falsifiable, probabilistic, predictive and explanatory.

Sign in / Sign up

Export Citation Format

Share Document