scholarly journals Mediatization of the Media as Industrial Transformation

2021 ◽  
Vol 26 (4) ◽  
pp. 623-630
Author(s):  
Viktor P. Kolomiets
Keyword(s):  
Mass Communication ◽  
Management Practices ◽  
Current System ◽  
Media Industry ◽  
Industrial Transformation ◽  
Communication Industry ◽  
Industrial Management ◽  
Cross Media ◽  
Free Development ◽  
The Media

The article implements the idea of mediatization as a process of transformation of the mass communication industry. Nowadays, the current system of mass communication is under the pressure of digital transit, which is transgressive in nature and breaks traditional business patterns, requires business administration to make mental changes in thinking and management practices, and creates the highest level of tension among media managers. The article attempts to conceptualize (through the analysis of industrial points of tension: between television and online video - players of the cross-media dimension) some aspects of the digital transformation of the media industry and industrial management practices. Behind this transformation is the conflict between the digital environment generated by the relatively free development of the Internet and the purposefully organized and institutionalized state-controlled media.

scholarly journals Development of the Concept of Free Sources as a New Reality of the Contemporary Media Environment

2014 ◽  
pp. 36-45
Author(s):  
Kateryna Afanasieva (Horska)
Keyword(s):  
New Media ◽  
Mass Communication ◽  
Information Technologies ◽  
Rapid Evolution ◽  
Media Industry ◽  
Media Environment ◽  
Dominant Position ◽  
The Media ◽  
Contemporary Media ◽  
Free Media

Internet is an ideal environment for emergence and popularization of the concept of free sources. Our analysis of this concept and the assessment of its impact on the media sphere confirmed clearly that the sphere of mass communication under the influence of globalization and the rapid evolution of information technologies is looking for the new models of activities of the media in order to keep its dominant position and influence in the structure of the modern information environment. The concept of free sources has a significant impact on the media sphere and promotes the realization of the need to change the approach to new media. At the same time the most radical interpretations of the concept, such as the idea of free media content, were not supported by the media industry.

scholarly journals Fattorello 2.0

2012 ◽  
Vol 6 (1) ◽  
Author(s):  
Francesca Romana Seganti ◽  
Giuseppe Ragnetti
Keyword(s):  
Mass Communication ◽  
International Association ◽  
Media Industry ◽  
Anglo Saxon ◽  
Theoretical Approaches ◽  
Communication Paradigm ◽  
The Social ◽  
Web Communication ◽  
The Media ◽  
Media And Communication

The main aim of this paper is to illustrate Francesco Fattorello's theory (the "Social Technique of Information" written in the '50s) in order to provide scholars in the Communication field with a model of communication that is an appropriate answer to the needs of today's democratic societies. Despite the fact that Fattorello had been a member of the founding group of the International Association of Media and Communication Research IAMCR/AIERI in Paris, 1957, today his work is not known at an international level, especially in the Anglo-Saxon academia. This is due to the fact that when Fattorello’s theory was developed, it was not taken into consideration because of the dominance of the Frankfurt School theorizations that individualized in mass communication a process that determined people's behaviors. Sixty years ago it was not easy for scholars and those employed in industry to accept Fattorello's idea of an audience who had equal dignity to the promoting subject, because s/he had the same thinking abilities. Instead of accepting the idea that the media industry enterprises imposed values, behaviors and patterns that served to maintain domination, Fattorello focused on audiences as active participants, as the pivot of the process of communication. We will see that the diagrammatic formula in which Fattorello's model is expressed looks very similar to something with which we are very familiar; that is the Web communication paradigm. Fattorello's model, which is significantly different than some of the current mainstream theoretical approaches to media and communication, is compared to dominant mass communication models (from the earliest models to contemporary dominant paradigms) to further enrich the debate. Finally, we believe that Fattorello's model can shed light on other models of mass communication.

Economic Issues in Media Regulation

2011 ◽  
pp. 52-72
Author(s):  
Edward Shinnick ◽  
Geraldine Ryan
Keyword(s):  
Media Industry ◽  
Media Ownership ◽  
Cross Media ◽  
Media Regulation ◽  
Challenges And Opportunities ◽  
American Media ◽  
Fast Pace ◽  
The Media ◽  
Vertical Mergers

Changes in technology bring new challenges and opportunities for every industry, and the media industry is no different. Today people use mass media, and in particular the Internet, to participate in discussions and debate, to advertise and sell their products, to collect and store knowledge and to interact with the global community on the information super-highway. Given both the fast pace of innovation in the media industry and consumer demands for ever greater media content regulatory authorities are faced with challenging times. In this chapter, the authors examine how vertical mergers, vertical restraints, regulations, and competition policy are impacting on the European and American media industries. The authors examine how the internationalisation of the industry, increased merger activity, and the move towards cross media ownership are impacting on market concentration and diversity. The authors conclude that a balance must be struck between encouraging greater capital flows into the industry to help develop innovation, and the need to protect the public’s long term interest through ensuring competitive markets.

scholarly journals Genre forms of modern Ukrainian media criticism

2021 ◽  
Vol 27 (1) ◽  
pp. 32-38
Author(s):  
Alla Mykolaienko
Keyword(s):  
Mass Communication ◽  
Information Space ◽  
Media Industry ◽  
Media Criticism ◽  
Critical Editions ◽  
System Method ◽  
Analysis And Synthesis ◽  
Promising Area ◽  
The Media ◽  
Media Lab

The research of the media criticism segment of Ukraine is relevant in the framework of the modern information space and the need to regulate the media. Important for the research are its genre forms, that allow to systematize and diversify critical materials. The subject of the research are media-critical editions “Telecritica”, “Detector Media”, “Media Sapiens”, “Media Lab” and “Mediacritica”. The purpose of the article is to analyze informational, analytical and artistic-journalistic genres of media-critical publications of Ukraine. The system method, methods of comparison, analysis and synthesis are used in the article. For the first time, genre aspects of the leading Ukrainian media critical resources, features of their content with regard to the transformation processes within journalism and criticism are considered. The article deals with the specifics of implementing information genres of media criticism (note, interview) which are presented mainly in classical forms. Emphasis is placed on analytics, the publications of which most often articulate the problems of objectivity and bias of information, public trust in the media, the spread of fakes and commissioned materials. With the help of analytical genres, media criticism brings to the level of discussion of topical issues of mass communication beyond a narrow circle of specialists. The most popular in all Ukrainian media-critical publications genre of the article is analyzed, which most aligns with the main goals of media-criticism, to promote neutralization and correction of negative manifestations in the media, to orient the audience in the information space. The article also considers the analytical genres of review and overview, which testify to the values ​​of media criticism. Separately, we are talking about artistic and journalistic genres (feuilleton, pamphlet), which today are less represented in journalism, at the same time they have become the basis for writing media-critical blogs. Emphasis is placed on the process of shifting genre boundaries, diffusion of genres, including in media criticism. Accordingly, the genre spectrum of media criticism is conditional and involves constant changes. As a result, it is noted that the media industry in Ukraine has a diverse and widely represented by genre forms critical reception. At the same time, media criticism is at the stage of forming a well-established methodology, in contrast to art criticism. Genre forms of media criticism do not go beyond journalism, but have the specifics of writing and directing materials. Emphasis is placed on the fact that a promising area is the study of genre transformations in media criticism.

How news went guerrilla marketing: a history, logic, and critique of brand journalism

2020 ◽  
Vol 43 (1) ◽  
pp. 117-132
Author(s):  
Michael Serazio
Keyword(s):  
Mass Communication ◽  
The United States ◽  
Product Placement ◽  
Media Industry ◽  
Marketing Theory ◽  
Advertising Industry ◽  
The Media ◽  
Guerrilla Marketing ◽  
Historical Trajectory ◽  
Brand Journalism

For decades, product placement and branded content have invaded more entertainment-oriented media forms; today, the rise of brand journalism (i.e. native advertising and content marketing) suggests that advertisers are now targeting news as a genre for commercial schemes. This article examines that practice through a critical analysis of advertising industry discourse including 28 in-depth interviews with brand journalism practitioners in the United States along with a decade of trade press coverage. It sketches the first historical trajectory of brand journalism and contextualizes the media industry factors that motivate participants’ exploration of it as a promotional vehicle. Drawing upon guerrilla marketing theory, this article further documents how brand journalism evinces a fundamental commercial self-effacement at its core – in mimicking journalistic style and substance – and thus portends a redefinition of advertising as a visible mass communication form.

A world in transition: convergence, interoperability, production processes and economic models in the media

2009 ◽  
pp. 21-45
Author(s):  
Cesare A. Massarenti
Keyword(s):  
Content Delivery ◽  
Jel Classification ◽  
Media Communication ◽  
Communication Industry ◽  
Cross Media ◽  
Narrative Structures ◽  
The Media ◽  
Access Information ◽  
Media And Communication ◽  
The Way

- During the past thirty years, the transition to digital has changed both the way the media and communication industry creates and provides content and the way end users access information and interact with it. The entire organization of content production, processing and distribution is undergoing major changes and workflow is being redesigned with the use of sophisticated database technologies, allowing for the development of a new multi-channel content delivery and multiple revenue streams paradigm. The spread of interactive functionalities, the widening variety of access devices, the emergence of social networks and the progressive approach to the semantic web are redefining the relationships between traditional content providers in the media and audiences, whereby a "reader" can become an "author". Content can be accessed by means of many complementary devices, in a personalized time and space frame. Issues of convergence and interoperability, together with issues concerning intellectual property and copyright, are underlying the development of novel narrative structures and modes of content fruition. . Keywords: media, communication, database technologies, audience, multi-channel content delivery, interactivity, access devices, convergence, interoperability Parole chiave: media, comunicazione, convergenza, interoperabilitŕ, processi produttivi, cross-media . Jel Classification: L82

Racism and silencing in the media in Aotearoa New Zealand

2021 ◽  
pp. 117718012110154
Author(s):  
Liana MacDonald ◽  
Adreanne Ormond
Keyword(s):  
New Zealand ◽  
Indigenous Peoples ◽  
Media Industry ◽  
Racial Discourse ◽  
European Descent ◽  
Aotearoa New Zealand ◽  
The Media ◽  
The Subject ◽  
New Zealanders

Racism in the Aotearoa New Zealand media is the subject of scholarly debate that examines how Māori (Indigenous Peoples of New Zealand) are broadcast in a negative and demeaning light. Literature demonstrates evolving understandings of how the industry places Pākehā (New Zealanders primarily of European descent) interests at the heart of broadcasting. We offer new insights by arguing that the media industry propagates a racial discourse of silencing that sustains widespread ignorance of the ways that Pākehā sensibilities mediate society. We draw attention to a silencing discourse through one televised story in 2018. On-screen interactions reproduce and safeguard a harmonious narrative of settler–Indigenous relations that support ignorance and denial of the structuring force of colonisation, and the Television Code of Broadcasting Practice upholds colour-blind perceptions of discrimination and injustice through liberal rhetoric. These processes ensure that the media industry is complicit in racism and the ongoing oppression of Indigenous peoples.

scholarly journals Adapting to context: Creative strategies of video streaming services in Nigeria

2021 ◽  
pp. 135485652110173
Author(s):  
Godwin Iretomiwa Simon
Keyword(s):  
Video On Demand ◽  
Business Environment ◽  
Media Industry ◽  
Operational Environment ◽  
Structured Interviews ◽  
African Countries ◽  
Innovative Strategies ◽  
African Context ◽  
The Media ◽  
Streaming Services

This article examines the contextual challenges that characterize the video on demand (VOD) market in Africa. It provides critical analysis of the creative strategies employed by Nigeria-based streaming services to navigate the peculiar business environment on the continent. This research is on the background of the poor Internet infrastructure and economic divides in many African countries including Nigeria. Streaming services operating in these markets must understand a context where Internet access is complicated on the levels of availability and/or affordability, including significant lack of confidence in e-payment facilities. All these, together with epileptic power supply and poor standard of living, indicate that streaming services must innovate to capture subscribers within the continent. Despite the harsh operational environment, streaming services in Nigeria have continued to increase in number within the past 5 years. This is attributed to the transnational reach of the streaming services as they are patronized by Africans in diaspora across the globe, while they also enjoy popularity within African countries. This article specifically focuses on the innovative strategies employed by Nigerian streaming services to operate within their African markets in the context of their peculiar challenges. In so doing, it extends extant scholarship about Internet-distributed video using the African context. This article is situated within the Media Industry Studies framework and draws from semi-structured interviews with 7 streaming executives in Nigeria and 10 creative professionals in the Nigerian Video Film Industry (Nollywood). It also relies on desk research of press reports, industry publications, as well as the interfaces of streaming portals. This article underscores the necessity of contextualized research with the digital turn in video distribution. Through contextualized analysis of VOD market realities in a less studied terrain like Africa, it aligns with scholarly call to expand theories of Internet-distributed video to marginal contexts.

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