Mass Communication and Health Promotion: The Power of the Media and Public Opinion

1994 ◽  
Vol 6 (1) ◽  
pp. 21-36 ◽  
Author(s):  
Inger Brannstrom ◽  
Inga-Britt Lindblad
Communication ◽  
2012 ◽  
Author(s):  
Silvio Waisbord

This article offers a review of key works in media sociology and identifies key themes in sociological research that have contributed to media studies. Given the interdisciplinary nature of media/communication analysis, establishing what falls within media sociology and drawing clear-cut distinctions between sociological and other approaches are not easy tasks. Here, media sociology is understood as research that situates communication and media research within the dynamics of social forces and links them to questions about order, conflict, identity, institutions, stratification, authority, community, and power. The origins of mass communication/media research are grounded in sociology. Not only was it sociologists who charted key themes in the field of communication/media studies, particularly in the United States in the 1920s, but foundational research was concerned with core sociological questions, such as the integrative role of the media in the transition from traditional to modern societies and the community-building dimensions of the media. Around the time of World War II, US media sociology experienced two transitions. Geographically, the center of studies moved from the University of Chicago to Columbia and Harvard Universities, and the research foci changed from news and media to public opinion and mass communication. Analytically, the focus shifted from the relation between media and modern society to questions about war propaganda and persuasion. Given the focus on the dynamics of public opinion, sociological questions about personal and media influence moved to the forefront, and interest in issues related to media and community faded. With financial support from the US government and private foundations, public opinion attracted considerable attention from media and communication researchers in the 1950s. However, as questions embedded in social psychology and behavioral research gained currency, sociological approaches, particularly those focused on structural issues, gradually lost centrality. This shift indicated the beginning of the rift between sociology and media/communication studies in the United States. Sociological theories and questions increasingly became less relevant for mass communication research. The historical trajectory of media sociology has been different in Europe, however. It has not had the focus on public opinion research and media effects that it has in the United States. Instead, it has been grounded in different theoretical paradigms and research questions. Traditionally, it has been more concerned with questions about class, power, institutions, and social differentiation.


Author(s):  
Berrin Kalsin

Local press is defined as a press that serves to introduce and train the public and to provide the public opinion.  Local press gives information about the cases happen around the region that it is published and it forms public opinion about the problems of that region.  New communication technologies havehave an important role in the forming and enhancing the news contents in the media. Changeovers have occurred in the production,  process and distributiondistribution of the news by developing the new media. On the other hand,  Internet journalism used by many press institutions is occurredoccurred as a new concept in mass communication.  National and local newspapers do not remain insensitive to this new mass communication and it attempts the Internet journalism. Firstly,  pressed newspaper had been turned into Web sites as similar but later new application about the transferring the news to the reader have occurred when we look at this application about the transferring of the pressed newspaper to the Internet environment.  In this study, the Internet websites if Adanaher from Adana,  Olay from Bursa and Ege'nin Sesi from Izmir have been compared with each other.  The form, content and interaction of these three newspapers have been discussed and the usage of social media and importance given to the local news have been analyzed.


2013 ◽  
Vol 12 (4) ◽  
pp. 007-020
Author(s):  
Anna Gawlikowska

After providing definition and social roles of communication, media and mass-media, placing of architecture and urban space as one of the media types is proposed. Subsequently, architecture is looked at in the context of mass-media meaning transmission methods, roles, functions, effects and drawbacks. Articulating phenomena in architectural communication are listed, along with exemplary methods, in which design of space can shape public opinion. Models of mass communication are defined and discussed in context of architecture and urban space. This paper provides examples of short-, intermediate-, and long-term effects facilitated through space, as well as analyses, how architecture performs functions of media in society.


Author(s):  
O. Yatchuk ◽  
N. Kodatska

<div><p><em>The article presents the dynamics of the main factors for the development of modern television, the transition from traditional technologies of television broadcasting to the latest technologies. The process of developing digital television and broadband has been technically determined to address the challenge of integrating new technologies into traditional TV content. Ways of expanding the possibilities of interaction between the viewer and the television producer in the context of overcoming the crisis of traditional technologies are analyzed. It is determined that integration, development of mobile communications and Internet technologies are a hallmark of the modern world media space and have a significant influence on the formation of public opinion. The analysis of actual media researches concerning problems of the theory of mass communication is carried out. The phenomenon of «social television», which combines watching TV with simultaneous communication in social networks, is considered. The author draws attention to the disclosure of the determining factors of media communication, the study of the process of feedback from viewers on television. It is stated that the development of modern technologies, namely digital broadcasting and introduction of broadband Internet access to create a multimedia platform that combines Internet communication services and television content, contributes to improving the mechanism of interaction between the TV and the viewer. The theory of the conceptualization of journalism based on identity construction is examined: journalists understand their audience and, as members of that audience, connect with their communities. An analysis of integrated journalistic activity is conducted, which consists of three stages: gathering, editing and disseminating information. It is determined that the influence of the Internet allows the consumer to play his or her role at each stage, thus helping the journalist determine the degree of relevance of the story to himself and to the potential audience. The common features of modern telecontent were singled out and a comparative analysis of the trend of development of interactive TV programs of the USA, UK and Ukraine was made.</em></p></div><p><strong><em>Key words:</em></strong><em> public opinion, two-vector communication, feedback, communication methods, television audience, country telephony.</em></p>


2016 ◽  
Vol 32 (11) ◽  
pp. 421
Author(s):  
Evi Septiani ◽  
Shinta Prawitasari ◽  
Ova Emilia

Effectiveness of audiovisual health promotion campaign on perception of mothers in preschool children sex educationPurposeThis study aimed to compare the effect of health promotion through a lecture method with audiovisual aides and leaflets on the change of mother’s perception about sex education to preschoolers.MethodsPre and posttests were done with 64 mothers with preschool children who attend ABA Pringwulung and Al-Islam kindergarten. ResultsThe health promotion through lecture method with audiovisual aides increased mothers’ perception score about sex education to preschoolers higher than the media leaflet.ConclusionsThis study contributes to the knowledge that developing a media campaign is important in order to change the perceptions of sex education in parents of preschoolers. This research suggested UPT P2TP2A Sleman District to continue the program of socialization and prevention of sexual violence in children by using lecture method combined with audiovisual media in conducting health promotion.


1995 ◽  
Vol 72 (2) ◽  
pp. 412-425 ◽  
Author(s):  
Guo-Qiang Zhang ◽  
Sidney Kraus

This content analysis of Chinese newspapers before and after the Tiananmen Square protest examines the symbolic representation of the Student Movement of 1989 in China. The study reveals that top leaders manipulated symbols given to the media and that these symbols rigorously highlighted the dominant ideology of the Chinese Communist Party and isolated the movement participants. Officials attempted to legitimize the military suppression of the movement. The press construction of public opinion echoed the hegemonic process created and maintained by the party structure.


2021 ◽  
Author(s):  
Hubert Smekal ◽  
Jaroslav Benák ◽  
Monika Hanych ◽  
Ladislav Vyhnánek ◽  
Štěpán Janků

The book studies other than purely legal factors that influence the Czech Constitutional Court judges in their decision-making. The publication is inspired by foreign models of judicial decision-making and discusses their applicability in the Czech environment. More specifically, it focuses, for example, on the influence of the judge’s personality, collegiality, strategic decision-making or the impact of public opinion and the media. The book is based mainly on interviews with current constitutional judges.


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